CropScanAg
CropScanAg (trading brand of Next Instruments International Pty Ltd, Sydney, Australia) manufactures Near Infrared on-combine and portable grain analysers and the N-GAUGE Harvest and Nutrient Manager cloud apps, serving global cereal-grain farmers, farm agronomists, and agricultural equipment dealers across more than 12 countries.
- Company typePrivate
- Founded2000
- HeadquartersSydney, Australia
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What CropScanAg does
CropScanAg is the agricultural technology brand of Next Instruments International Pty Ltd, an Australian private company founded in 2000 (originally as NIR Technology System) and headquartered in Sydney. The company designs, manufactures, and sells Near Infrared (NIR) spectroscopy instruments for grain farmers and farm agronomists, with a focus on on-combine analysers that measure protein, moisture, oil, fibre, and starch in real time during harvest.
The product portfolio spans three hardware devices (the CropScan 4000VT ISOBUS-integrated on-combine analyser for Case IH/New Holland, the CropScan 3600H on-combine analyser, and the portable CropScan 3000X on-farm analyser) and a two-module cloud/mobile software platform (N-GAUGE Harvest Manager at AUD$800/year for grain logistics and quality management, and N-GAUGE Nutrient Manager at AUD$1,800/year for field performance mapping and Variable Rate Fertilization prescription generation). Hardware is sold primarily through a global network of agricultural equipment dealers representing Case IH, New Holland, John Deere, CLAAS, AGCO, and other major OEMs, with direct sales in the USA North East region. Software integrates with CNH AFS/PLM Connect and John Deere Operations Center for prescription export, and with Agrimatics, Elmer, and Digi Star grain cart scale systems for weight data capture.
The business model combines one-time hardware sales with recurring software subscription revenue and integration licenses, supported by a claimed 3,000+ global analyser installed base and over two decades of proprietary NIR calibration data across nine crop types. No public revenue, headcount, or institutional funding figures are disclosed, and the business has historically been bootstrapped, with SVG Ventures (February 2024) representing the first disclosed strategic investor relationship.
CropScanAg firmographics
Firmographics- Name
- CropScanAg
- Legal name
- Next Instruments International Pty Ltd
- Website
- https://cropscanag.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Short description
- CropScanAg (trading brand of Next Instruments International Pty Ltd, Sydney, Australia) manufactures Near Infrared on-combine and portable grain analysers and the N-GAUGE Harvest and Nutrient Manager cloud apps, serving global cereal-grain farmers, farm agronomists, and agricultural equipment dealers across more than 12 countries.
- Ownership category
- akta.pro rank
CropScanAg industry classification
Industry- Product category
- Precision Agriculture NIR Grain Analysers
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)
- SIC
- Farm Machinery & Equipment (3523), Agricultural Services (700)
- akta.pro primary industry
- Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD)
- akta.pro secondary industries
- Yield Monitoring & Harvest Data Analytics (AFABAMAF), Yield Monitoring & Harvest Analytics (Combine Yield Monitors, Harvest Data Platforms) (AFAGALAH), Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF), Field Mapping, GIS & Remote Sensing Analytics (AFAAAFAB)
Keywords
Where CropScanAg is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
CropScanAg business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales - On Combine Grain Analysers: Sale of CropScan 4000VT, 3600H, 3300H on-combine NIR analysers installed on harvesters. One-time hardware purchase with dealer installation.
- N-GAUGE Harvest Manager Subscription: Annual subscription for N-GAUGE Harvest Manager mobile app - AUD$800 per farming organisation per year. Provides grain inventory management, harvest tracking, and logistics.
- N-GAUGE Nutrient Manager Subscription: Annual subscription for N-GAUGE Nutrient Manager app - AUD$1,800 per farming organisation per year. Provides field performance mapping, VRF prescription creation and export.
- Software Licenses and Integrations: SIM Card Subscription for cloud connectivity, CANBUS Integration license for CNHi combines, and integration licenses for Agrimatics, Elmer Cart Weight Scales, and Digi Star grain cart weight systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | N-GAUGE Harvest Manager annual subscription |
| Subscription | Annual | N-GAUGE Nutrient Manager annual subscription |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
CropScanAg product offering
Product offeringCore offering
CropScanAg manufactures and sells Near Infrared (NIR) grain analysers that mount on combine harvesters or operate as portable on-farm units, measuring Protein, Moisture, Oil, Fibre, and Starch in real time during harvest. The hardware is paired with the N-GAUGE cloud and mobile software platform (Harvest Manager and Nutrient Manager apps) that converts harvest data into grain logistics, storage, and Variable Rate Fertilization prescription outputs. Revenue is earned from one-time hardware sales, recurring software subscriptions, and integration/cloud-connectivity licenses, distributed globally through agricultural equipment dealers.
Product overview
CropScanAg, the agricultural technology brand of Next Instruments (formerly NIR Technology System), delivers a three-product NIR hardware ecosystem combined with a two-module cloud/mobile software platform. The hardware line comprises the CropScan 4000VT (ISOBUS-integrated for CNH), CropScan 3600H (standalone on-combine for multiple brands), and CropScan 3000X (portable on-farm analyser), all using Near Infrared Transmission spectroscopy to measure Protein, Moisture, Oil, Fiber, and Starch in real time. The software layer consists of N-GAUGE Harvest Manager (real-time grain logistics and quality management, AUD$800/year subscription) and N-GAUGE Nutrient Manager (field performance analytics and VRF prescription generation, AUD$1,800/year subscription), both accessible via smartphone and tablet. Optional software licenses cover CANBUS integration, cloud connectivity via SIM card, and third-party grain cart scale integrations.
Differentiator
Problem solved
Functional benefit
Brands
- N-GAUGE: Mobile app platform delivering N-GAUGE Harvest Manager and N-GAUGE Nutrient Manager services for grain quality management and variable rate fertilization.
Products and services
- CropScan 4000VT On Combine Grain Analyser ISOBUS-integrated on-combine NIR grain analyser that measures Protein, Moisture, Oil, and other parameters in real time during harvest, with native integration into CNH AFS/PLM Connect systems. Designed for farmers using Case IH and New Holland combines who need real-time protein, moisture, and oil data.
- CropScan 3600H On Combine Grain Analyser On-combine NIR grain analyser for real-time measurement of Protein, Moisture, Oil, Yield, and Elevation, compatible with multiple combine brands including Case IH, New Holland, John Deere, AGCO Ideal, and Claas.
- CropScan 3000X On Farm Grain Analyser Portable NIR grain analyser for on-farm rapid measurement of Protein, Moisture, Oil, Fibre, and Starch in whole grains and oilseeds, with results in under one minute and WiFi connectivity. Calibrations available for Wheat, Barley, Canola, Corn, Oats, Peas, Rice, Sorghum, and Soybeans.
- N-GAUGE Harvest Manager App Annual subscription mobile app (AUD$800/farming organisation/year) for real-time display and management of grain quality and quantity during harvest, including load tracking from field to grain buyer, storage management, and protein/moisture blending simulations. Synchronizes with CropScan hardware.
- N-GAUGE Nutrient Manager App Annual subscription mobile app (AUD$1,800/farming organisation/year) for generating high-density field performance maps (Protein/Yield Correlation, Nutrient Removal, NUE), designing soil testing locations, and creating/exporting Variable Rate Fertilization prescriptions to AFS/PLM Connect and John Deere Operations Center.
- CropScanAg Software Licenses and Subscriptions Optional software licenses including CNHi CANBUS Integration, SIM Card Subscription for cloud connectivity, and integration licenses for Agrimatics, Elmer, and Digi Star grain cart weight scales.
Quantifiable outcome
- $20/ha additional revenue through in-field grain blending based on protein maps
- +2 more outcomes
Companies that use CropScanAg
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
CropScanAg technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature7 records
CropScanAg partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CNH AustraliacoreCropScanAg celebrates 10-year partnership with CNH Australia (Case IH and New Holland brands). CNH Australia distributes CropScan 4000VT and 3300H on-combine analysers through their dealer network. Partnership enables integration with CNH equipment and access to CNH CANBUS data.
Scale indicators2 records
Recent moves9 records
Expansion highlights6 records
CropScanAg competitors and assessment
Company assessmentBroad incumbents
- Ag Leader Technology: US precision-ag hardware/software vendor offering yield monitors, displays, and SMS Software for agronomy analytics. Broader incumbent that competes in the harvest-data and on-combine ecosystem where CropScanAg plays.
- CNH Industrial AFS Connect: CNH's precision-ag platform for Case IH and New Holland, which is both an OEM distribution partner for CropScanAg and a competitor for farm-data analytics and prescription workflows.
- Climate FieldView (Bayer): Bayer-owned digital agriculture platform collecting yield, planting, and field data across millions of acres. Represents a powerful, well-capitalised incumbent that can bundle features comparable to N-GAUGE within its free/paid platform.
- John Deere Operations Center: John Deere's cloud farm-management platform receiving yield and prescription data from connected combines. Both a key integration partner and a strategic competitor to CropScanAg's protein-yield analytics layer.
- Trimble Agriculture (AGCO): Precision-agriculture platform with GNSS guidance, displays, and farm-management software. A broader incumbent competing for the same farmer analytics wallet as CropScanAg's N-GAUGE suite.
Direct peers
- DICKEY-john (TSI): Manufacturer of grain moisture meters, NIR analyzers, and agricultural electronics used in harvest and grain-handling equipment. Comparable to CropScanAg's on-combine and on-farm grain quality product line.
- Perten Instruments (PerkinElmer): Perten (now part of PerkinElmer) sells Inframatic NIR grain analyzers for protein, moisture, oil and more. Comparable to CropScanAg's on-farm and at-harvest NIR proposition, particularly for elevators and processors that may also encroach on the on-combine workflow.
- FOSS: Danish manufacturer of NIR analytical instruments widely used for grain and oilseed quality analysis (e.g., Infratec series). Direct competitor to CropScanAg in NIR-based grain protein/moisture measurement, although FOSS is more lab- and at-portal-oriented while CropScanAg is on-combine.
- Bruker Optics: Supplier of NIR spectrometers (MPA, Tango, etc.) used in agricultural and food applications for protein, oil, moisture, and composition analysis. Overlaps with CropScanAg's NIR-based grain analysis technology stack.
Emerging players
- Kett Electric Laboratory: Japanese maker of grain moisture testers and NIR composition analyzers used at grain elevators and on farms. Competes with CropScanAg's on-farm CropScan 3000X portable analyser segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
CropScanAg social profiles
Digital presenceCropScanAg financial estimates
Financial estimateRevenue estimate
Valuation estimate
CropScanAg leadership team
Management profileNumber of profiles
CropScanAg funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CropScanAg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CropScanAg
What does CropScanAg do?
CropScanAg manufactures and sells Near Infrared (NIR) grain analysers that mount on combine harvesters or operate as portable on-farm units, measuring Protein, Moisture, Oil, Fibre, and Starch in real time during harvest. The hardware is paired with the N-GAUGE cloud and mobile software platform (Harvest Manager and Nutrient Manager apps) that converts harvest data into grain logistics, storage, and Variable Rate Fertilization prescription outputs. Revenue is earned from one-time hardware sales, recurring software subscriptions, and integration/cloud-connectivity licenses, distributed globally through agricultural equipment dealers.
Is CropScanAg a public or private company?
CropScanAg is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CropScanAg founded?
CropScanAg was founded in 2000.
Where is CropScanAg based?
CropScanAg is headquartered in Sydney, Australia, in the Oceania region.
How does CropScanAg make money?
Four revenue lines are on record. Hardware Sales - On Combine Grain Analysers are the primary driver. The others are N-GAUGE Harvest Manager Subscription, N-GAUGE Nutrient Manager Subscription and software Licenses and Integrations.
Who are CropScanAg's main competitors?
Broad incumbents on record are Ag Leader Technology, CNH Industrial AFS Connect, Climate FieldView (Bayer), John Deere Operations Center and Trimble Agriculture (AGCO). Direct peers are DICKEY-john (TSI), Perten Instruments (PerkinElmer), FOSS and Bruker Optics. Kett Electric Laboratory is listed as an emerging player.
Does CropScanAg have an API?
No public API is recorded for CropScanAg.
What industry is CropScanAg in?
CropScanAg's product category is Precision Agriculture NIR Grain Analysers. Its primary akta.pro industry code is AFABAMAD, Farm Management Information Systems (FMIS) & Digital Recordkeeping, with a secondary code of AFABAMAF, Yield Monitoring & Harvest Data Analytics. Its NAICS code is 333111 and its SIC code is 3523.