Medic Now

What Medic Now does

Medic Now is a UK-based specialist healthcare recruitment agency founded in March 2012 by David Cranmer, focused exclusively on supplying ambulance professionals — including Paramedics, Specialist Paramedics, Emergency Medical Technicians (EMTs), Emergency Care Assistants (ECAs), and Ambulance Care Assistants (ACAs) — to the NHS and private sector. The company is a subsidiary brand within Your World Recruitment Group Limited and operates from a headquarters near High Wycombe, with a London office at the parent group's address. Medic Now's primary customers are NHS Ambulance Trusts, NHS acute hospitals (with active deployments at Colchester, Peterborough, Kent, Yorkshire, and Devon), private ambulance services, and primary care organisations. The company has secured supplier status on two NHS Improvement-approved procurement frameworks — the NHS Collaborative Procurement Partnership (National Clinical Staffing Framework, Lot 1 and 2) and HealthTrust Europe (Total Workforce Solutions 2016) — which serve as the principal distribution channels into the UK public sector.

The core technology stack consists of a web-based candidate portal (portal.medicnow.com) for self-service shift and timesheet management, complemented by a proprietary workforce management platform that supports rostering, real-time MI and reporting, payroll processing, and instant alerts across dozens of frontline organisations. The company also operates a mobile clinical assessment unit (a LWB Fiat Ducato Crew Cab) for driver assessments, and through its training partnership with the Academy of Professional Development, it offers access to immersive simulation classrooms and advanced patient monitoring technology for candidate development.

Medic Now's business model is a multi-stream recruitment and workforce services operation. Revenue is generated through temporary/locum placement fees, permanent and fixed-term placement fees, managed service contracts (including outsourcing of internal staff banks), vendor management services, and Train and Deploy professional services. Pricing is 'capped and transparent' under NHS framework rate cards and varies by grade and engagement type. Candidates can elect PAYE, umbrella company, or personal services company payment arrangements. The company supplements direct enterprise sales with community-led marketing through the weekly #MedChat Twitter community, a Refer & Earn scheme (£250 per successful Specialist Paramedic/ECP referral), and a recruitment days and events programme. The value proposition is anchored on a screening process aligned to high-performing NHS trust standards, NHS framework status, a 3,000+ professional bank, and 24/7 operational coverage across all UK regions.

Name

Medic Now

Legal name

Medic Now

Website

https://medicnow.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Medic Now is a UK specialist healthcare recruitment agency supplying ambulance professionals (paramedics, EMTs, ECAs, ACAs) to NHS ambulance trusts, acute hospitals, and private ambulance services, operating via two NHS framework agreements and offering managed service, HALO, and training services.

Ownership category

akta.pro rank

Product category

Healthcare Staffing Services

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYBPACADAJ

Healthcare Clinical & Allied Health Staffing

Business & Public Services/HR, Staffing & Recruitment Services/Professional & Technical Staffing (IT/Engineering/Healthcare/Finance)

SECONDARYBPACAFAH

Healthcare Clinical Direct Hire (Nursing/Allied/Physicians)

Business & Public Services/HR, Staffing & Recruitment Services/Permanent Placement & Direct Hire

Keywords

• Ambulance recruitment services
• Healthcare staffing solutions
• Paramedic workforce management
• NHS clinical staffing
• Contingent healthcare workforce

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Temporary / Locum Placement Fees: Medic Now provides ambulance professionals (Paramedics, EMTs, ECAs, ACAs, Specialist Paramedics) to NHS Ambulance Trusts, acute hospitals, and private ambulance services on a temporary/locum basis for short-term vacancies, annual leave cover, sickness cover, seasonal peaks (e.g. winter pressures), uneven leave patterns, and training abstraction.
2. Permanent Recruitment Fees: Medic Now places candidates in permanent roles for NHS and private sector organisations, eliminating the time, headaches and cost associated with recruiting ambulance professionals directly.
3. Fixed-Term Placement Fees: Providing flexibility for organisations with workforce requirements for a period of time or a specific project, billed on a fixed-term contract basis.
4. Managed Service Contracts: Medic Now outsources the management responsibility for a client's internal bank to improve effectiveness and efficiency of operations. This includes recruiting and developing a flexible workforce, rostering, real-time reporting, and payroll processing. The company has a bank of over 3,000 professionals and is licensed to provide flexible workforce through two NHS frameworks.
5. Vendor Management Service: Managing staffing suppliers and vendors on behalf of NHS and private sector clients, covering the full lifecycle from identification and assessment through to ongoing appraisal and benchmarking of performance.
6. Train and Deploy: Through a training partnership (Academy of Professional Development), Medic Now helps clients build a pipeline of talent. Newly qualified medics receive training tailored to the organisation's needs, supported with mentoring through onboarding.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Medic Now is a specialist healthcare recruitment agency supplying ambulance professionals—Specialist Paramedics, Paramedics, EMTs, Emergency Care Assistants, and Ambulance Care Assistants—to NHS Ambulance Trusts, acute hospitals, and private ambulance services across the UK. It provides temporary, fixed-term, and permanent placements, supported by managed services including internal bank management, vendor management, outsourced recruitment, train-and-deploy programmes, and HALO/Handover Clinician deployments in Emergency Departments.

Product overview

Medic Now operates as a specialist healthcare recruitment agency providing ambulance professionals to the NHS and private sector. The company offers a portfolio of services built around its core recruitment offering, including Internal Bank Management for workforce optimization, Contingent Workforce Solutions for flexible staffing, Vendor Management Services for supplier coordination, and Train and Deploy programs for talent development. Additional offerings include Handover Clinician Services and HALO teams deployed to hospital Emergency Departments, all supported by a candidate portal for timesheets and shift management. The portfolio is designed to address the full spectrum of healthcare staffing needs from temporary coverage to permanent placements.

Differentiator

Problem solved

Functional benefit

Products and services

• Ambulance Professional Recruitment Services A specialist healthcare recruitment agency providing ambulance professionals (Specialist Paramedics, Paramedics, EMTs, ECAs, ACAs) to NHS Ambulance Trusts, acute hospitals, and private ambulance services for temporary, permanent, and fixed-term placements.
• Internal Bank Management Tools and services enabling NHS trusts and healthcare organisations to efficiently manage their internal staff banks, including rostering, timesheet approval, payroll processing, and real-time reporting to improve worker utilisation and reduce reliance on overtime and agency staff.
• Contingent Workforce Solutions Provision of flexible, qualified ambulance professionals to supplement existing clinical workforces, enabling healthcare organisations to meet fluctuations in demand and fill resource gaps without incurring long-term risk.
• Vendor Management Services Managed services helping organisations identify, assess, benchmark, and optimise multiple staffing suppliers to drive up service standards and control costs while ensuring compliance with framework standards.
• Outsourced Recruitment Process Full-cycle recruitment outsourcing including candidate search and screening, competency-based interviews and assessments, personality profiling, practical clinical and driver assessments, and competency gap analysis to ensure quality hires.
• Train and Deploy Partnership with industry trainers to develop staff to organisational standards through core competency training combined with custom modules, including mentoring throughout placements to ensure smooth transitions; operates via the Academy of Professional Development near High Wycombe.
• Handover Clinician Service Dedicated clinical teams of Paramedics and Emergency Care Practitioners deployed to hospital Emergency Departments to manage patient handover, rapid assessment, and clerking, reducing handover delays and improving patient flow.
• HALO (Hospital Ambulance Liaison Officers) Specialist ambulance professionals integrated into Emergency Department workflows to support patient care, improve efficiency across teams, and facilitate smoother handover processes between ambulance crews and hospital staff.
• Enhanced Bank Service An integrated service that recruits and develops a flexible workforce, providing systems for clear, reliable rostering and real-time reporting to help trusts optimise their internal staff banks.

Quantifiable outcome

• Over 10,000 hours of ambulance handover delays saved across hospital trusts
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• SP ServicesminorGTM or Marketing Partner · 1 September 2023SP Services, the UK's leading supplier of medical equipment (supplying first aid kits, defibs, crisis response kits, and ambulance equipment for 28 years), sponsors the weekly #MedChat tweetchat. SP Services offers a 10% discount to one lucky MedChatter every week during the discussion. This sponsorship enhances Medic Now's community engagement with the ambulance community of Twitter.
• CPDmeminorGTM or Marketing Partner · 1 August 2016Medic Now partnered with CPDme to provide official CPD (Continuing Professional Development) recognition for participants of the weekly #MedChat tweetchat. Participants receive a specific code each week at the end of the discussion to access the CPDme system, making participation officially recognised for professional development purposes.
• MedTreeminorGTM or Marketing Partner · 1 August 2016Medic Now partnered with MedTree alongside CPDme for the #MedChat CPD partnership. The collaboration provides professional development recognition and product support for the ambulance community engaging through the weekly Twitter discussion.
• NHS Collaborative Procurement PartnershipcoreOthers · 1 January 2016Medic Now was awarded supplier status on the NHS Collaborative Procurement Partnership National Clinical Staffing Framework (Lot 1 and 2) for the supply of clinical staff including temporary, permanent and fixed-term placements. This framework agreement enables Medic Now to supply NHS Ambulance Trusts and other NHS organisations across the UK.
• HealthTrust EuropecoreOthers · 1 January 2016Medic Now is licensed through HealthTrust Europe: Total Workforce Solutions 2016 framework. This enables Medic Now to provide flexible workforce solutions to NHS and healthcare organisations as an approved supplier.
• Academy of Professional DevelopmentcoreStrategic or Co-development PartnerMedicNow has partnered with the Academy of Professional Development to offer candidates and clients a centre of excellence for medical education near High Wycombe. The facility has two fully immersive interactive classrooms, hyper-realistic simulation manikins, and advanced patient monitoring technology. The Academy team, led by former Heads of Education for an NHS Ambulance Trust and Programme Leads from UK University programmes, offers specialist courses, professional development days, and bespoke design and delivery services. Together they offer a range of specialist courses and professional development services.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Totally: UK urgent care services provider operating NHS 111, urgent treatment centres, and clinical workforce solutions. Comparable in addressing NHS workforce pressure and patient-flow challenges that drive demand for Medic Now's HALO and handover clinician services.
• HCRG Care Group: UK health and social care services provider that recruits and deploys clinical workforces (including ambulance and community services) for NHS contracts. Partial overlap with Medic Now's managed-service and HALO/handover clinician offerings.

Direct peers

• Maxxima: UK specialist health and social care recruitment agency supplying allied health professionals, nurses, and locum clinicians to the NHS. Closely comparable to Medic Now in target buyer (NHS trusts), candidate categories, and framework-led GTM motion.
• Sanctuary Personnel: UK-based health and social care recruitment agency supplying permanent and locum staff to NHS trusts and local authorities. Comparable business model and customer base to Medic Now, with broader health discipline coverage.
• ID Medical: UK-headquartered specialist medical staffing agency placing doctors, nurses, and allied health professionals into NHS trusts. Direct competitor to Medic Now in NHS clinical staffing, operating across similar framework agreements and a comparable candidate-bank model.
• TFS Healthcare: UK healthcare recruitment specialist placing nurses, midwives, and allied health professionals into NHS and private clients. Overlaps directly with Medic Now on NHS clinical staffing, locum placement, and framework-based distribution.

Broad incumbents

• Reed Specialist Recruitment: One of the UK's largest generalist recruitment firms with a dedicated healthcare division. Competes with Medic Now for NHS framework spend while serving a much wider range of sectors and disciplines.
• Randstad: Global staffing leader with UK healthcare staffing capabilities serving NHS trusts and private providers. A scale competitor with greater technology and geographic reach than Medic Now.
• Your World Recruitment Group: Diversified UK healthcare and broader recruitment group and parent company of Medic Now. Operates a portfolio of recruitment brands across clinical and non-clinical healthcare staffing, providing shared services and group-level scale to Medic Now.
• Hays: Global staffing group with significant UK healthcare and life-sciences practice placing clinical and non-clinical professionals into NHS and private healthcare organisations. A larger, broader competitor to Medic Now's specialist ambulance focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MedicNow
• Facebookfacebook.com/WeAreMedicNow
• LinkedInlinkedin.com/company/medic-now-recruitment-ltd-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medic Now