AUX Media Group
AUX Media Group is a Singapore-based event production and creative technology company founded in 2001 that delivers national-scale live events, immersive experiences, and virtual production services for government agencies, statutory boards, and corporate clients in Singapore.
- Company typePrivate
- Founded2001
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingServices
What AUX Media Group does
AUX Media Group is a Singapore-based event production and creative technology company founded in 2001 that delivers large-scale live events, immersive experiences, and virtual production services. The company operates through four integrated service pillars: National Moments (public celebrations and civic events such as the Marina Bay Singapore Countdown), Experiential Campaigns (brand launches and corporate activations), Content and Virtual Production (studio-based XR, ICVFX, and broadcast production), and Festivals and Live Experiences (concerts and performance-driven programmes). Its flagship physical asset is AUX Infinite Studio, a 10,000 square foot virtual production soundstage featuring two LED volumes (a curved ICVFX wall at 22m x 6m and a straight XR wall at 14m x 5m), overhead and floor LED panels, Unreal Engine integration, synchronized camera tracking, and NC25 soundproofing.
The company serves a client base concentrated in Singapore government statutory boards and public institutions — including the Urban Redevelopment Authority, National Parks Board, Sport Singapore, Community Development Councils, and the National Library Board — alongside corporate and education clients such as Singapore Management University and PIPBOX Group. AUX makes money through project-based, quote-driven professional services contracts covering end-to-end event delivery from creative development and technical planning through live operations, supplemented by studio rental income from external film, broadcast, and content production clients. Multi-year appointments (Marina Bay Countdown 2021-2026; ArtsEverywhere@CDC 2024-2026) anchor revenue visibility, while marquee projects such as the Marina Bay Singapore Countdown 2026 (approximately 515,000 attendees, approximately $11 million in media value) and Lights by the Lake 2025 (over 150,000 visitors) demonstrate operational scale. The company is privately held with no disclosed external funding and is led by CEO Choong Chyi Kei and Managing Director Bryan Koh.
AUX Media Group firmographics
Firmographics- Name
- AUX Media Group
- Legal name
- Aux Media Group Pte Ltd
- Website
- https://aux.com.sg
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AUX Media Group is a Singapore-based event production and creative technology company founded in 2001 that delivers national-scale live events, immersive experiences, and virtual production services for government agencies, statutory boards, and corporate clients in Singapore.
- Ownership category
- akta.pro rank
AUX Media Group industry classification
Industry- Product category
- Event Production Services
- NAICS
- Motion Picture and Sound Recording Industries (512), Performing Arts Companies (7111)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation) (MPAGAOAO)
- akta.pro secondary industries
- Live Streaming & Broadcast Production (Multi-camera, Encoding, CDN Delivery) (THAHAOAB), Music Festival Organizers & Promoters (MPAGAAAB)
Keywords
Where AUX Media Group is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
AUX Media Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Event Production Services: End-to-end event management and production services including creative development, technical planning, audiovisual solutions, staging, lighting, LED displays, content integration, and live operations for events of all sizes from national celebrations to corporate launches.
- Virtual Production Studio Rental: Rental of AUX Infinite Studio facilities for film, broadcast, livestreams, XR productions, and brand storytelling. Includes LED volume shoots, XR environments, Unreal Engine workflows, and live broadcast setups with full technical support available.
- Content and Virtual Production: Studio-based production services including video production for events, campaigns, livestreams, commercials, and virtual production content. Covers scripting, filming, editing, motion graphics, and content designed for LED volumes and XR environments.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
AUX Media Group product offering
Product offeringCore offering
AUX Media Group is a Singapore-based event production and creative technology company that delivers end-to-end event management, technical production, and immersive virtual production services. The company serves government agencies, global brands, and creative teams with offerings spanning national celebrations, brand activations, festivals, concerts, and studio-based virtual production through its proprietary AUX Infinite Studio facility equipped with LED volumes, XR workflows, and Unreal Engine integration.
Product overview
AUX Media Group operates as an event production and creative technology company offering four integrated service pillars: National Moments (public celebrations and civic events), Experiential Campaigns (brand activations and corporate showcases), Content and Virtual Production (studio and immersive media), and Festivals and Live Experiences (concerts and performance events). The company's flagship offering is AUX Infinite Studio, a 10,000 sq ft virtual production facility with dedicated ICVFX and XR stages featuring LED volumes, camera tracking systems, and Unreal Engine integration. All services are supported by internal technical teams handling engineering, design, event management, and production operations, enabling end-to-end delivery from concept through execution.
Differentiator
Problem solved
Functional benefit
Products and services
- National Moments Public celebrations, community programmes, and large-scale civic events delivered with operational precision, including creative strategy, technical planning, logistics coordination, and live event execution for government agencies and public institutions.
- Experiential Campaigns Brand launches, corporate showcases, and experiential activations delivered with technical precision, including concept translation, spatial design, production coordination, and on-site execution for brand and corporate environments.
- Content and Virtual Production Studio-based production, immersive media creation, and virtual production workflows including XR, ICVFX, broadcast, and livestream production with technical planning, system configuration, and on-site execution support.
- Festivals and Live Experiences Music festivals, concerts, and performance-driven programmes delivered with coordinated technical and operational support, including concert production, staging, lighting, sound design, rigging, show control, and live event operations.
- AUX Infinite Studio A 10,000 square foot virtual production soundstage in Singapore supporting LED volume shoots, XR workflows, ICVFX, and Unreal Engine environments for film, broadcast, livestreams, XR productions, and brand storytelling. The facility includes two dedicated stages with LED volumes, camera tracking systems, and is soundproof (NC 25 Hollywood rated), column-free with 11m high ceiling and elephant doors for large-scale logistics.
- Technical Production Services Engineering and technical support for events and productions including system setup planning, equipment integration, and stable operations across audio, visual, lighting, and control systems. The studio team includes Studio Producer, Technical Director, VP Supervisor, and Stage Manager.
Quantifiable outcome
- 515,000 attendees reached and approximately $11 million in media value generated for Marina Bay Singapore Countdown 2026
- +2 more outcomes
Companies that use AUX Media Group
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
AUX Media Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
AUX Media Group partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
AUX Media Group competitors and assessment
Company assessmentOthers
- NEP Group: NEP Group is a global broadcast services and media technology provider with virtual production and live event capabilities. Comparable to AUX Media Group through its virtual production and live broadcast support services, though NEP primarily serves broadcast/sports rather than brand-government event briefs.
Broad incumbents
- Jack Morton Worldwide: Jack Morton is a leading global brand experience agency producing events, activations, and immersive experiences for major brands. Comparable to AUX Media Group's experiential campaign work for enterprise clients; Jack Morton has significantly broader geographic reach and agency holding-company scale.
- Sparks: Sparks is a global experiential agency producing brand experiences, live events, and immersive activations for major brands. Comparable to AUX Media Group in delivering event production and creative technology-enabled experiences; Sparks has a broader international footprint.
- MKG Experiential: MKG is a global brand experience agency producing activations, immersive events, and branded experiences across multiple sectors. Comparable to AUX Media Group in event production and immersive experience delivery for enterprise clients; MKG operates a broader industry-vertical portfolio.
- GPJ (George P. Johnson Experience): GPJ is one of the world's largest brand experience and event marketing agencies with broad APAC operations. Comparable to AUX Media Group as both serve enterprise clients through experiential activations and large-scale event production, though GPJ operates at significantly greater scale and portfolio breadth.
Direct peers
- Showmakers: Showmakers is a Singapore-based event production and entertainment company specializing in concerts, festivals, and live performances. Comparable to AUX Media Group's festivals and live experiences segment, competing in the same Singapore market for similar artistic and concert-led productions.
- Pico: Pico is a Singapore-headquartered, full-service event production and experience design company with regional presence across APAC. Directly comparable to AUX Media Group as both deliver national-scale civic events, brand activations, and integrated productions for government and enterprise clients.
- Kingsmen Creatives: Kingsmen Creatives is a Singapore-listed company providing event, exhibit, and experiential marketing services across Asia-Pacific. Comparable to AUX Media Group in operating from Singapore with a similar mix of government, education, and corporate clients served through integrated event production.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AUX Media Group social profiles
Digital presenceAUX Media Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
AUX Media Group leadership team
Management profileNumber of profiles
Profiles2 records
AUX Media Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AUX Media Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AUX Media Group
What does AUX Media Group do?
AUX Media Group is a Singapore-based event production and creative technology company that delivers end-to-end event management, technical production, and immersive virtual production services. The company serves government agencies, global brands, and creative teams with offerings spanning national celebrations, brand activations, festivals, concerts, and studio-based virtual production through its proprietary AUX Infinite Studio facility equipped with LED volumes, XR workflows, and Unreal Engine integration.
Is AUX Media Group a public or private company?
AUX Media Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AUX Media Group founded?
AUX Media Group was founded in 2001. It employs 11 to 50 people.
Where is AUX Media Group based?
AUX Media Group is headquartered in Singapore, Singapore, in the Asia region.
How does AUX Media Group make money?
Three revenue lines are on record. Event Production Services are the primary driver. The others are virtual Production Studio Rental and content and Virtual Production.
Who are AUX Media Group's main competitors?
NEP Group is listed as an others. Broad incumbents are Jack Morton Worldwide, Sparks, MKG Experiential and GPJ (George P. Johnson Experience). Direct peers are Showmakers, Pico and Kingsmen Creatives.
Does AUX Media Group have an API?
No public API is recorded for AUX Media Group.
What industry is AUX Media Group in?
AUX Media Group's product category is Event Production Services. Its primary akta.pro industry code is MPAGAOAO, Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation), with a secondary code of THAHAOAB, Live Streaming & Broadcast Production (Multi-camera, Encoding, CDN Delivery). Its NAICS code is 512 and its SIC code is 7812.