ScratchWizard

Name

ScratchWizard

Legal name

ScratchWizard

Website

https://scratchwizard.net

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Automotive Touch-Up Paint

NAICS

Paint and Coating Manufacturing (325510), Automotive Parts and Accessories Retailers (441330)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Automotive & Transportation Coatings (IMAEAHAC)

akta.pro secondary industries

Automotive & Transportation Coatings (IMAEAGAC), Automotive Surface Materials & Coatings for Interiors/Exteriors Manufacturing (Upholstery Materials/Decor Films/Paints for Trim) (IMACAKAL)

Keywords

• Automotive touch up paint
• Car scratch repair kits
• Vehicle spray paint
• OEM color matched paint
• Automotive refinish products

Headquarters

HQ city

Tigard

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Automotive Touch-Up Paint Product Sales: One-time purchase of touch-up paint and scratch repair products sold through Amazon marketplace. Products include spray paint cans, touch-up paint pens, and kits with optional clear coat. Revenue is generated through direct product sales at varying price points per product variant.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

ScratchWizard sells automotive touch-up paint kits and spray paint kits that are pre-formulated to match specific OEM factory color codes for individual vehicle makes, models, years, and colors. The two core product lines are brush-applied Touch Up Paint Kits (for chips and minor scratches) and Spray Paint Kits offered in three configurations (Spray Paint Only, Spray Paint + Clear Coat, and full Spray Paint Kits). All sales are fulfilled through Amazon marketplace listings.

Product overview

ScratchWizard is a direct-to-consumer automotive paint repair company operating primarily through Amazon. The product portfolio consists of two core product lines: Automotive Touch Up Paint Kits (brush-applied precision paint for minor scratches and chips) and Automotive Spray Paint Kits (spray-applied paint for larger surface areas, available as Spray Paint Only, Spray Paint + Clear Coat, or complete kits). All products are vehicle-specific, color-matched to individual make, model, year, and factory color codes. The company supports a wide range of vehicle brands including Toyota, Honda, Ford, Chevrolet, BMW, Mercedes-Benz, Audi, Lexus, Dodge, Infiniti, Nissan, Cadillac, Lincoln, Mercury, Mini Cooper, Volkswagen, and others spanning model years from 2002 to 2021.

Differentiator

Problem solved

Functional benefit

Products and services

• Automotive Touch Up Paint Kit Brush-applied automotive touch-up paint kit designed to repair scratches, chips, and minor paint damage on vehicle exteriors. Each kit is formulated to match a specific vehicle make, model, year, and factory color code (e.g., BMW M3 2021 Austin Yellow Metallic, Audi A7 2021 Dakota Gray Metallic, Mini Cooper 2012 Surf Blue). Intended for individual vehicle owners performing DIY scratch repair at home.
• Automotive Spray Paint Kit Spray-applied automotive paint product for larger surface repairs, available in three configurations: Spray Paint Only, Spray Paint + Clear Coat, and full Spray Paint Kits. Each variant is color-matched to a specific vehicle make, model, year, and factory color code (e.g., Toyota RAV-4 2011 Black, Dodge Ram 2013 Black Gold Metallic, Mercury Grand Marquis 2006 Silver Birch Pearl Metallic). Intended for individual vehicle owners performing DIY paint repairs at home.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• TouchUpDirect: TouchUpDirect manufactures and sells vehicle-specific touch-up paint matched to OEM factory color codes for hundreds of makes and models, sold primarily online and via Amazon. It is the closest direct competitor to ScratchWizard in product format, color-matching approach, and target customer (DIY vehicle owners repairing minor scratches).
• AutomotiveTouchup: AutomotiveTouchup sells factory-matched touch-up paint pens, spray cans, and bottles for specific vehicle makes, models, and color codes via its own e-commerce site and Amazon. It directly competes with ScratchWizard across the same SKU format, distribution channels, and DIY consumer segment.
• Color N Drive: Color N Drive produces vehicle-specific touch-up paint kits matched to OEM color codes and sells them on Amazon and its own website. It competes directly with ScratchWizard in format, color-matching methodology, and target buyer.
• ERA Paints: ERA Paints is an Amazon-native seller of vehicle-specific automotive touch-up paint and spray paint matched to OEM color codes. It targets the same DIY vehicle owner buyer with a very similar long-tail, SKU-dense Amazon catalog strategy as ScratchWizard.
• Dr. ColorChip: Dr. ColorChip manufactures proprietary automotive paint chip repair kits matched to OEM vehicle colors, sold direct-to-consumer and on Amazon. It competes with ScratchWizard in the vehicle scratch/chip repair niche with a premium-priced, process-differentiated offering.
• PaintScratch: PaintScratch sells factory color-matched automotive touch-up paint for specific makes, models, and years direct to consumers online. It serves the same DIY scratch repair customer as ScratchWizard with comparable vehicle-specific SKU coverage.
• Chipex: Chipex produces vehicle-specific touch-up paint kits designed to match OEM color codes for chip and scratch repair, sold online globally. It overlaps directly with ScratchWizard in product category, color-matching methodology, and DIY consumer use case.

Broad incumbents

• Dupli-Color: Dupli-Color, owned by Sherwin-Williams, is a major established brand of automotive touch-up paint, spray paint, and coatings sold through auto parts retailers and Amazon. It competes with ScratchWizard across multiple price points and SKU types but operates at much larger scale and broader brand recognition.
• PlastiKote: PlastiKote is an established manufacturer of aerosol spray paints including automotive and touch-up applications. It overlaps with ScratchWizard's spray paint product line but is a broad coatings brand rather than a vehicle-specific color-matching specialist.
• Rust-Oleum: Rust-Oleum is a large coatings manufacturer with a broad portfolio that includes automotive spray paints and touch-up products. It competes with ScratchWizard in the spray paint category through big-box and auto parts retail channels but does not specialize in vehicle-specific OEM color-matched kits.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/scratchwizard_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ScratchWizard