Masciarelli Tenute Agricole

What Masciarelli Tenute Agricole does

Masciarelli Tenute Agricole S.r.l. is a privately-held, family-owned Italian winery founded in 1981 by Gianni Masciarelli in San Martino sulla Marrucina, in the Abruzzo region. The company produces approximately 2 million bottles per year across 18 labels and seven product lines (Villa Gemma, Iskra, Marina Cvetic, Castello di Semivicoli, Gianni Masciarelli, Linea Classica, and La Botte di Gianni), spanning everyday wines, premium and ultra-premium limited editions, and ancillary products including extra virgin olive oil and grappa. Masciarelli manages more than 60 vineyard parcels across all four provinces of Abruzzo (Chieti, Pescara, Teramo, L'Aquila) and was the first producer in the region to introduce the Guyot training system and French oak barrel aging, techniques brought by founder Gianni Masciarelli. The company is currently led by Marina Cvetic and Miriam Lee Masciarelli following Gianni's passing.

The business operates a multi-channel go-to-market model. Direct-to-consumer revenue flows through the store.masciarelli.it e-commerce platform and the Castello di Semivicoli wine resort, a 17th century baronial palace converted into a hospitality and events venue offering tastings, weddings, corporate events, and cooking classes. B2B revenue is generated through restaurant and retail partners, with the Gianni Masciarelli line specifically designed for the on-trade and the Gianni's Selection distribution arm sourcing premium wines from France, Germany, Hungary, Greece, Portugal, and Italy for partner accounts across Europe. Pricing is not publicly disclosed and is quote-based for bulk and B2B orders; the website is localized in seven languages. Masciarelli has accumulated 50+ industry awards between 2019 and 2024, including rankings among Wine Spectator's 100 greatest Italian wine estates.

Masciarelli's expansion strategy combines premium positioning (Wine Spectator Top 100, Villa Gemma 95-point Falstaff rating), cultural brand-building (the 2021-launched Masciarelli Art Project with internationally renowned artists), wine tourism, and a distribution-led Europe-wide footprint. There is no disclosed parent company, private equity involvement, or funding events.

Name

Masciarelli Tenute Agricole

Legal name

Masciarelli Tenute Agricole S.r.l.

Website

https://masciarelli.it

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

Masciarelli Tenute Agricole is a family-owned Italian winery founded in 1981, producing 2 million bottles annually across 18 labels and seven product lines from 60+ vineyards spanning all four provinces of Abruzzo, with direct-to-consumer, hospitality, restaurant, and European distribution channels.

Ownership category

akta.pro rank

Product category

Italian Wine Production

NAICS

Wineries (312130)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ)

Keywords

• Italian wine production
• Abruzzo viticulture
• Wine tourism hospitality
• Olive oil production
• Wine distribution services

Headquarters

HQ city

San Martino Sulla Marruccina

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Production and sale of wines across 7 product lines (Villa Gemma, Iskra, Marina Cvetic, Castello di Semivicoli, Gianni Masciarelli, Linea Classica, La Botte di Gianni) ranging from everyday wines to premium and limited edition wines. Production capacity of 2 million bottles annually.
2. Wine Tourism & Hospitality: Revenue from the Castello di Semivicoli wine resort including tastings, events, weddings, corporate events, cooking classes, and accommodations. The 17th century baronial palace serves as a Relais de Charme offering wine experiences.
3. Food & Olive Oil Products: Food Project includes extra virgin olive oil (EVO), grappa, cooked must condiment, and aromatic salts. The company owns olive groves across Abruzzo provinces.
4. Gianni's Selection Distribution: Distribution of selected international wines from France, Italy, Germany, Hungary, and Greece, offering partners a comprehensive portfolio suitable for various occasions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Masciarelli Tenute Agricole produces and sells Italian wines across seven product lines (Villa Gemma, Iskra, Marina Cvetic, Castello di Semivicoli, Gianni Masciarelli, Linea Classica, La Botte di Gianni), with a production capacity of approximately 2 million bottles per year. The company also operates the Castello di Semivicoli wine resort offering tastings, events, and hospitality, distributes international wines through its Gianni's Selection program, and produces ancillary products such as extra virgin olive oil and grappa.

Product overview

Masciarelli Tenute Agricole is a traditional Italian winery founded in 1981 producing wines across 5 main product lines: Villa Gemma (flagship line with Montepulciano d'Abruzzo Riserva), Marina Cvetic (6 references including international varieties launched 1991), Castello di Semivicoli (named after their 17th century wine resort), Gianni Masciarelli (tribute line), and Linea Classica (first range from 1980s representing daily wines). Additional offerings include limited edition La Botte di Gianni, olive oil, grappa, Gianni's Selection international wine distribution, and hospitality services at Castello di Semivicoli wine resort. Production reaches approximately 2 million bottles annually from 18 wine labels.

Differentiator

Problem solved

Functional benefit

Brands

• Villa Gemma: Flagship line of the winery featuring Montepulciano d'Abruzzo Riserva DOC, Bianco, and Cerasuolo.
• Marina Cvetic
• Castello di Semivicoli
• Gianni Masciarelli
• Linea Classica
• La Botte di Gianni

Products and services

• Villa Gemma The winery's flagship wine line embodying founder Gianni Masciarelli's style, featuring Montepulciano d'Abruzzo Riserva DOC as the main wine, with Bianco and Cerasuolo varieties. Targeted at discerning wine consumers seeking premium Abruzzo reds.
• Marina Cvetic Wine line featuring 6 references including Montepulciano d'Abruzzo DOC Riserva, Trebbiano d'Abruzzo DOC Riserva, and international varieties (Chardonnay, Cabernet Sauvignon, Syrah, Merlot). Known for structured and elegant wines for demanding palates.
• Castello di Semivicoli Wine line from the estate surrounding the 17th century Castello di Semivicoli, producing Trebbiano d'Abruzzo DOC Superiore, Rosso Terre di Chieti IGT, and Abruzzo Pecorino DOC. The estate also operates as a wine resort.
• Gianni Masciarelli Wine line created as a tribute to founder Gianni Masciarelli, producing lively and fruity wines from vineyards in Loreto Aprutino, including Trebbiano d'Abruzzo DOC, Montepulciano d'Abruzzo DOC, and Cerasuolo d'Abruzzo DOC. Specifically designed for the restaurant trade.
• Linea Classica The first range created by Gianni Masciarelli in the 1980s, representing the most consistent and best-selling production of the winery. Features Trebbiano d'Abruzzo DOC, Montepulciano d'Abruzzo DOC, and Rosato IGT Colline Teatine with screw cap closures, representing the genuine taste of Abruzzo tradition for everyday consumption.
• La Botte di Gianni Super-limited edition line expressing Masciarelli's craftsmanship, aged in 700-liter French oak tonneaux. Produces Montepulciano d'Abruzzo Riserva DOC and Trebbiano d'Abruzzo DOC, aged for 30 months with approximately 900 bottles per type.
• Castello di Semivicoli Wine Resort 17th century baronial palace converted to wine resort offering tastings, vineyard tours, personalized cooking classes, corporate events, weddings, yoga classes, and wine tourism experiences surrounded by vineyards and olive groves. Targeted at wine tourism visitors and event guests.
• Gianni's Selection International wine distribution service sourcing premium wines from Italy, France, Portugal, Hungary, Germany, and Greece. Includes Italian labels like Chiamami quando piove - Valori, Piretti, and Dario Princic from Friuli. Targeted at distribution partners across Europe.
• Olio Extra Vergine d'oliva Marina Cvetic Extra virgin olive oil blend of Leccino, Gentile, Dritta, Carboncella and Frantoio cultivars from Pescara and Chieti provinces. Hand-harvested in November and cold-pressed within 4 hours. Part of the Food Project portfolio.
• Grappa Marina Cvetic Grappa produced from Montepulciano grapes, part of the Marina Cvetic product line. Targeted at consumers seeking premium Italian spirits.

Quantifiable outcome

• Ranked among Wine Spectator's Top 100 Italian wineries
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered flagship and core.

• Agostino Iacurci (Italian Artist)flagshipStrategic or Co-development Partner · 1 January 2023Third edition of Masciarelli Art Project (2023). Artist created 'Vite' installation - a 2.5m totemic stele combining vine plant and anthropomorphic figure. Also designed special limited edition label for Villa Gemma 2018.
• Marcantonio (Italian Artist-Designer)flagshipStrategic or Co-development Partner · 1 January 2022Second edition of Masciarelli Art Project (2022). Artist created site-specific installation 'Ad Naturam' with 400 gilded installations representing vineyard creatures. Also designed limited edition label for Villa Gemma 2017.
• Job Smeets (Belgian Artist)flagshipStrategic or Co-development Partner · 1 January 2021First edition of Masciarelli Art Project (2021). Artist created site-specific installation 'The Harvest' and limited edition label for Villa Gemma Montepulciano d'Abruzzo Riserva 2015. The work features wild boar, roses, and cross elements reflecting the Masciarelli story.
• Domaine La Barroche (Rhône Valley, France)coreChannel Partner/ Reseller/ DistributorMasciarelli distributes Domaine La Barroche wines including SIGNATURE Chateauneuf-du-Pape and PURE Chateauneuf-du-Pape through the Gianni's Selection program.
• André Jacquart (Champagne, France)coreChannel Partner/ Reseller/ DistributorGianni's Selection distributes André Jacquart Champagne wines including Vertus Experience, Mesnil Experience, Mesnil Nature, Rosè Experience, and Millésimé Experience.
• Domaine des Baumard (Loire Valley, France)coreChannel Partner/ Reseller/ DistributorDistribution of Domaine des Baumard wines including Clos du Papillon Savennières, La Calèche, and Quarts de Chaume.
• Dario Prinčič (Friuli Venezia Giulia, Italy)coreChannel Partner/ Reseller/ DistributorGianni's Selection distributes natural wines from Dario Prinčič including Pinot Grigio, Ribolla Gialla, Bianco Jakot, Bianco Trebež, Merlot, Cabernet Sauvignon, Bianco, and Rosso.
• Manni Nössing (Valle Isarco, Italy)coreChannel Partner/ Reseller/ DistributorDistribution of Alpine wines from Manni Nössing including Grüner Veltliner, Sylvaner, Kerner, and Müller Thurgau Sass Rigais.
• Chiamami quando piove - Valori (Abruzzo, Italy)coreChannel Partner/ Reseller/ DistributorDistribution of Abruzzo wines including INKIOSTRO Merlot IGT Colli Aprutini, Pecorino DOC, D'Abruzzo DOC BIO, and D'Abruzzo Vigna S. Angelo DOCG.
• St.Urbans-Hof (Moselle, Germany)coreChannel Partner/ Reseller/ DistributorGianni's Selection distributes German Riesling wines from St.Urbans-Hof including Riesling Trocken, Riesling Spätlese Piersporter, Riesling Auslese Piersporter, and Riesling Eiswein Ockfener Bockstein.
• Karthäuserhof (Moselle, Germany)coreChannel Partner/ Reseller/ DistributorDistribution of Karthäuserhof Riesling wines including Riesling Trocken Kabinett Feinherb and Riesling Auslese n.ro 34.
• Chateau Imperial Tokaj (Hungary)coreChannel Partner/ Reseller/ DistributorGianni's Selection distributes Hungarian Tokaj wines including Aszú 5 Puttonyos, Furmint Dry Organic, and Late Harvest.
• GAIA's Wine (Santorini, Greece)coreChannel Partner/ Reseller/ DistributorDistribution of Greek wines from GAIA's Wine including Thalassitis Assyrtiko SANTORINI DOC, Nychteri Assyrtiko, Assyrtiko, and Agiorgitiko Peloponneso IGT.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Planeta (Planeta Vini): Sicilian family winery with six estates producing premium regional wines plus on-site hospitality at Menfi, Noto, and Etna. Comparable as a premium Italian family winery combining multi-terroir viticulture, branded portfolio, and integrated wine resort operations.
• Frescobaldi: Long-standing Tuscan family wine group with a multi-estate Italian portfolio including Nipozzano, Pomino and the Luce joint venture. Comparable as a premium Italian family winery combining estate wine production, hospitality, and curated distribution.
• Marchesi Antinori: One of Italy's largest family-owned wine producers with a multi-region portfolio (Tuscany, Umbria, Piedmont), hospitality assets, and global distribution. Comparable as a premium Italian family winery that has scaled internationally while maintaining a multi-line branded architecture.
• Masi Agricola: Italian family-controlled premium wine producer (publicly listed) with a similarly diversified portfolio spanning everyday to single-vineyard labels, including Amarone and Valpolicella specialties. Directly comparable on product strategy, family governance, multi-tier branding, and on-premise/restaurant focus.
• Tasca d'Almerita: Sicilian family-owned premium producer with multi-estate portfolio, focused on regional terroir expression and on-site hospitality at Tenuta Regaleali. Directly comparable as a Southern-Italian family winery that built regional reputation through single-estate viticulture and hospitality.
• Feudi di San Gregorio: Leading Campanian family-aligned producer of premium Southern Italian wines with investments in regional terroir research and modern hospitality. Comparable as a Southern-Italian premium estate builder focused on indigenous varietals and modern brand positioning.
• Allegrini: Valpolicella-based premium Italian wine house producing Amarone and Valpolicella Superiore from owned vineyards with a clear single-family governance model. Comparable on family ownership, premium-tier positioning, and terroir-driven portfolio philosophy.
• Banfi (Banfi Vintners / Castello Banfi): US-owned premium Italian wine estate in Montalcino with a broad portfolio across Brunello, Chianti and sparkling wines plus on-site hospitality. Comparable to Masciarelli on family-style governance, multi-tier branded portfolio, and integrated estate hospitality.

Broad incumbents

• Ruffino: Large-scale Tuscan wine producer (Constellation Brands) operating broad-entry to mid-tier Italian wines with significant domestic and international distribution. Comparable as a major Italian wine brand but operating at much greater scale and with corporate (not family) ownership.
• Cantine Riunite & Civ (Cavic / Cantine Leonardo): One of Italy's largest wine producers, a cooperative-led group with extensive multi-region output and strong export distribution. Comparable at the category level but operates at significantly greater scale across a broader, less terroir-focused portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/masciarellivini
• Facebookfacebook.com/MasciarelliTenuteAgricole
• LinkedInit.linkedin.com/company/masciarelli-tenute-agricole
• Instagraminstagram.com/masciarelli_winery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masciarelli Tenute Agricole