Havant and Waterlooville Football Club

What Havant and Waterlooville Football Club does

Havant and Waterlooville Football Club Limited is a privately held English non-league football club operating from Westleigh Park in Havant, Hampshire. Formed through the merger of Havant Town and Waterlooville circa 1998-1999, the club competes in the Southern League Premier South (Step 3 of the English football pyramid) and operates a multi-team structure spanning Men's First Team, Women's First Team, Women's Reserves, Under 18's, Academy, Girls Under 18's, and a U7-U16 youth section branded Hawks Community Youth. The club is closely held, with Cummins & Pope LTD controlling 67.03% of shares, Derek Pope (Chairman) 15.34%, and Ray Jones 9.04%.

The club's revenue model is diversified across seven streams: matchday ticket sales (via TicketCo and turnstile), season tickets, commercial and player sponsorship packages (Men's First Team player sponsorship at £225+VAT, Women's at £100, Staff at £80+VAT), merchandise sales (home/away kits at £49.99 adult / £39.99 kids), hospitality and venue hire at the on-site Westleigh pub and 100-capacity function room, community 3G pitch hire via Pitchbooking.com (serving 25+ local grassroots clubs on a FIFA Approved artificial pitch), and youth holiday courses at £12.50/day. The core physical asset is the Westleigh Park stadium, including the FIFA Approved 3G pitch, LED floodlights, changing rooms, and The Westleigh pub. Commercial partnerships span headline sponsor Robinson Roofing Group (2026-27 and 2027-28), Wightlink (back-of-shirt), Plant Pot Machinery Ltd, WLLS, McDonald's Waterlooville (community partner), Harvest Fine Foods, Molson Coors, and Goldcrest Cleaning Services. Technology stack is standard commercial SaaS with no proprietary AI/ML capability.

The club's go-to-market is community-led: local and regional marketing through social media (Facebook, X, Instagram, YouTube, TikTok), Hawks Radio broadcasts, matchday programmes, and grassroots outreach via youth section, walking football (men 50+, women 40+, ~70 members), and holiday courses. The customer base comprises local community football fans, youth players, walking football participants, grassroots clubs hiring the 3G pitch, local business sponsors, and families using holiday courses. Core customers are concentrated in Havant, Waterlooville, and surrounding Hampshire areas within the Southern Counties reach of the 22-team Southern League Premier South division.

Name

Havant and Waterlooville Football Club

Legal name

Havant and Waterlooville Football Club Limited

Website

https://havantandwaterloovillefc.co.uk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Havant and Waterlooville Football Club is a community-focused English non-league football club competing in the Southern League Premier South from Westleigh Park in Havant, Hampshire, operating Men's, Women's, Youth, and Walking Football teams, and generating revenue from tickets, sponsorships, merchandise, hospitality, 3G pitch hire, and youth courses.

Ownership category

akta.pro rank

Product category

Professional Football Club (Non-League)

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Collegiate & School Athletic Facilities (MPAKAEAJ)

Keywords

• Professional football club
• Community sports programs
• Matchday ticket sales
• Youth football development
• Commercial sponsorship packages

Headquarters

HQ city

Havant

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Ticket Sales: Matchday ticket sales for Southern League Premier South fixtures at Westleigh Park, including season tickets and youth memberships
2. Commercial Sponsorship: Headline sponsor (Robinson Roofing Group), title sponsor (AJ & MJ Plant Sales LTD), back of shirt sponsor (Wightlink), shirt sponsors, and various tiered sponsorship packages including advertising boards, matchday programme, and digital presence
3. Merchandise Sales: Sale of club merchandise including home and away kits, with pricing at £49.99 for adult sizes and £39.99 for kids
4. Player Sponsorship: Individual player sponsorship packages at £225 + VAT per player for Men's First Team, with benefits including signed matchworn shirts and digital recognition
5. Hospitality and Venue Hire: The Westleigh pub and function room hire for events including weddings, birthdays, business meetings, and wakes. Function room capacity of 100 people.
6. Community Facility Rental: 3G pitch bookings for grassroots clubs, teams, and members of the public through Pitchbooking.com. State-of-the-art FIFA Approved artificial pitch with 11 and 7-a-side goals.
7. Youth Academy and Holiday Courses: Youth section operations including holiday courses at £12.50 per day for children aged 5-12, youth membership scheme, and development pathway

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Havant and Waterlooville Football Club operates a community football club fielding competitive teams (Men's First Team, Women's First Team, Women's Reserves, Under 18's, Academy, Girls Under 18's) and delivering youth development from U7-U16 plus Hawks Walking Football. The club sells matchday and season tickets, commercial and player sponsorships, club merchandise, and offers 3G pitch hire and venue hire through The Westleigh pub.

Product overview

Havant and Waterlooville Football Club (the Hawks) operates as a community-focused football club competing in the Southern League Premier South. The club's portfolio includes the Men's and Women's First Teams, a full youth pathway (U7-U16 through to Academy), Women's Reserves, and Hawks Walking Football. The club generates revenue through matchday ticketing (via TicketCo), season tickets, player and commercial sponsorships, and the 3G pitch facility (bookable via Pitchbooking.com). Community programs include holiday football courses and walking football sessions. The club's on-site pub, The Westleigh, provides hospitality and function hire services. The club plays home fixtures at Westleigh Park stadium in Havant, Hampshire.

Differentiator

Problem solved

Functional benefit

Products and services

• First Team Football The club's competitive men's first team competes in the Southern League Premier South (Pitching In). The team plays home fixtures at Westleigh Park.
• Hawks Women First Team The club's women's first team competes in the Hampshire County Women's Football League Division Two for the 2026/27 season.
• Women Reserves The women's reserves team competes in Hampshire County Women's Football League Division Two, promoted from Division Three after finishing 3rd in 2025/26.
• Youth Section (U7-U16) The youth section (formerly Hawks Community Youth) provides a development pathway for young footballers from Under 7 to Under 16, with teams across multiple age groups and competitive leagues.
• Academy The academy program serves as a key step on the Hawks Player Pathway, offering a clear development plan for young players progressing toward first-team football.
• Hawks Walking Football A non-contact walking football program with approximately 70 members, offering men's sessions (Over 50) and women's sessions (Over 40) multiple times per week, with participation in tournaments and charity fundraising.
• Holiday Courses Summer holiday football courses for children aged 5-12, run by fully qualified coaches in a safe and fun environment. Sessions run weekly from late July through August at Westleigh Park.
• 3G Pitch Facility Hire A FIFA Approved artificial pitch within Westleigh Park stadium, available for community booking including grassroots clubs and members of the public. Features 11-a-side and 7-a-side goals, LED floodlights, changing rooms, and free parking.
• The Westleigh Pub and Function Room The official pub of the Hawks, located next to Westleigh Park. Offers live music, sports viewing, quiz nights, darts nights, and poker nights. Available for function room hire including weddings, christenings, birthdays, and wakes, with capacity for 100 people.
• Matchday Tickets Matchday admission tickets for home fixtures at Westleigh Park, available online via TicketCo or at the ticket office on matchdays. Standard pricing: Adults £15, Concessions/Students £10, Age 12-16 £2, Under 11s free.
• Season Tickets Season ticket packages for the 2026/27 season with early bird pricing available. Includes e-ticket format with optional physical season card (£5 fee) and optional add-ons such as reserved seating.
• Player and Staff Sponsorship Sponsorship packages allowing individuals or businesses to sponsor specific players or staff members. Men's First Team player sponsorship is £225+VAT per player, with benefits including signed matchworn shirts and logo placement. Women's Team player sponsorship is £100 per player. Staff sponsorship is £80+VAT per staff member.
• Commercial Sponsorship Packages Business partnership opportunities including stadium advertising boards, social media marketing, matchday programme inclusion, and business networking events. Full partnership opportunities brochure available for the 26/27 season.
• Club Merchandise (2024/25 Kit) Sale of club merchandise including home and away kits, with pricing at £49.99 for adult sizes and £39.99 for kids.
• Under 18's Team The club's youth team competing in age-appropriate competitions including the FA Youth Cup. Managed by the Hawks Youth structure.

Named customers6 records

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Ten partnerships are on record, tiered core, minor and major.

• Robinson Roofing GroupcoreGTM or Marketing Partner · 30 June 2026Headline sponsor for 2026-27 and 2027-28 seasons. Managing Director Jamie Robinson (former British Army member) established company from trainee roofer. Features as main kit sponsor for both Men's and Women's First Teams. Based in Havant with commitment to local community.
• Harvest Fine FoodsminorGTM or Marketing Partner · 13 December 2024Advertising board sponsor and food supplier for matchday catering. Located at Unit 6-9 South Hampshire Industrial Estate, Totton, SO40 3SA. Supporting local community and getting behind the Hawks.
• McDonald's WaterloovillemajorGTM or Marketing Partner · 28 November 2024Community Partner providing training kit for community coaches. McDonald's is longest-standing supporter of grassroots football in UK with 20+ years working with Home Nation Football Associations. Local franchisee José Calaza operates 12 restaurants in Hampshire. Part of McDonald's Fun Football programme committed to 10 million hours of free football for 1 million children by 2026.
• WLLSmajorGTM or Marketing Partner · 20 August 2024Third season sponsoring the Hawks. Water leak detection field services to water utilities including Portsmouth Water. Managing Director Andrew McKenzie values hospitality in Platinum Lounge and shared passion for football with friends and clients. Address: 1A & 1B Ashling Park Road, Denmead, Hampshire PO7 6EH.
• Plant Pot Machinery LtdmajorGTM or Marketing Partner · 3 July 2024Shirt Sponsor. Excavator and equipment hire company with competitive rates on south coast. Multi-year deal. Previously 3rd kit sponsor. Sales Director Michael Middleton played for Havant Town as child.
• Wightlink Isle of Wight FerriesmajorGTM or Marketing Partner · 2 July 2024Back of Shirt Sponsor. Award-winning ferry service between Isle of Wight and Hampshire connecting 4.2 million people annually. Three routes with eight ferries. Entering second year of sponsorship.
• AJ & MJ Plant Sales LtdcoreGTM or Marketing Partner · 1 July 2024Title/Front of Shirt Sponsor. Plant excavation company in Portsmouth. Previously 3rd kit sponsor before becoming front of shirt sponsor. Logo featured on 25-Year Anniversary Third Kit and was sole Front of Shirt Sponsor for 2024/25 and 2025/26 seasons. Contact: The Plant Yard, Walton Road, Farlington, PO6 1UJ.
• Goldcrest Cleaning ServicesminorGTM or Marketing PartnerClub sponsor selecting Player of the Match at home fixtures. Supporting club through matchday recognition.
• Bishops PrintersminorGTM or Marketing PartnerCommunity partner providing printing services. Offset and digital printing company supporting club operations.
• Molson CoorsminorGTM or Marketing PartnerBrewery Partner. Supplies beverages for The Westleigh pub and matchday hospitality.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Salisbury FC: Southern League club with comparable community, hospitality, and sponsorship revenue streams and a similarly sized fan base in a comparable regional market.
• AFC Portchester: Fellow Hampshire-based non-league football club playing in the Southern League pyramid. Directly comparable as a community-focused Step 4–5 club operating under similar ticketing, sponsorship, and facility-rental economics.
• Gosport Borough FC: Southern League club on the Hampshire coast with comparable matchday attendance levels, community programmes, and grassroots sponsorship-driven revenue model.
• Basingstoke Town FC: Hampshire non-league club with a similar community model, multiple teams, and stadium-based matchday and venue-hire revenue. Operates at a comparable level of the Southern League pyramid.
• Wimborne Town FC: Dorset-based Southern League club with similar revenue mix (gate, sponsorship, bar/hospitality) and a community-focused operating model at the same pyramid tier.
• Dorchester Town FC: Southern League Premier South opponent (FA Youth Cup draw referenced), providing a direct competitive peer for ticketing, sponsorship economics, and community engagement benchmarks.
• Farnham Town FC: Southern League community club in Surrey/Hampshire border region with similar tier, similar reliance on local sponsors, and a comparable community-pitch rental model.
• Chichester City FC: Southern League community club on the Sussex/Hampshire border operating a comparable multi-team pathway and venue-hire revenue mix.

Broad incumbents

• Aldershot Town FC: National League club based in Hampshire; functions as both a regional incumbent and a feeder (loan player partner) for Hawks. Comparable sponsorship categories and Hampshire sponsor ecosystem, but at a substantially larger commercial scale.

Others

• Pitchbooking.com: Technology/infrastructure partner powering the club's 3G pitch bookings. Relevant as an ecosystem enabler rather than a competitor; indicative of the platform category that monetises community football facility assets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hwfcofficial
• YouTubeyoutube.com/@HWFCOfficial
• Facebookfacebook.com/HWFCOfficial
• Instagraminstagram.com/hwfcofficial
• TikToktiktok.com/@hwfc_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Havant and Waterlooville Football Club