PLANT POT LIMITED

What PLANT POT LIMITED does

Plant Pot Limited is a privately held UK studio founded in 2010 by Ian Masters and registered in Deal, England (company number 12012885). The company operates across three distinct revenue pillars anchored on its founder's game-development craft. First, it develops and publishes original mobile games — Finger Hoola, Fidget Spinner: The Music Game, Golman: Penalty Shoot-out, and the QuizTix series — distributed through the iOS App Store, Google Play, and Amazon Appstore, monetised under a one-time licence/app-store model (Fidget Spinner: The Music Game alone generated over 700k installs in one week when Google featured it). Second, it sells bespoke development and consultancy services to enterprise clients, including a top-tier UK university (patient-facing app), one of the leading period and ovulation tracking apps (primary development partner), a leading global location data company (ongoing advisory), and Sophie Knowledge (news aggregation app). Third, it runs an education practice via BAFTA Young Game Designer mentoring, university teaching, and Apps for Good charity partnerships.

The underlying technology stack centres on the Corona SDK for cross-platform mobile builds, supplemented by a proprietary Google Vision Corona SDK Plugin (published under publisherId 'com.plantpot') that exposes Google Cloud Vision capabilities — label detection, OCR, face detection, landmark detection, logo detection, safe-search, image properties, crop hints and web detection — to the broader Corona developer ecosystem. The studio has spun out two entities, QuizTix (co-founded with UK games lawyer Albert Marshall, producing nine variants across three years) and Flick Games (a Solitaire reimagining), evidencing a portfolio/greenhouse model in addition to its core studio work.

Commercially, the business mixes consumer game publishing (app-store revenue, primarily one-time licence), professional services (development and consultancy, likely quote-based), and education services (professional services fees). Distribution is split between app-store marketplaces for consumer products and direct outreach ([email protected]) for enterprise development and consultancy. Marketing is light: reliance on earned media (Eurogamer 8/10 for Finger Hoola), app-store featuring, competition visibility (BAFTA 2013 nomination for Super Yum Yum, BAFTA 2017 student win), and referral/partnership channels rather than paid acquisition.

Name

PLANT POT LIMITED

Legal name

Plant Pot Limited

Website

https://plantpot.co

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Plant Pot Limited is a UK-based, founder-led studio developing original mobile games, providing custom app development and consultancy, and running game-design education programs for schools, universities, and charities.

Ownership category

akta.pro rank

Product category

Independent Mobile Game Development

NAICS

Software Publishers (51321)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Mobile Game Publishing & App Game Stores (BPAMAKAB)

akta.pro secondary industry

Mobile App Development (iOS/Android) (EDAMACAD)

Keywords

• Mobile game development
• Indie game studio
• App development services
• Game design education
• Software consultancy

Headquarters

HQ city

Deal

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Game Publishing: Plant Pot develops and publishes original mobile games (Finger Hoola, Fidget Spinner: The Music Game, QuizTix series) sold or monetized through app stores (iOS, Android, Amazon). Revenue from game sales and in-app monetization.
2. Development & Consultancy Services: Custom app development and business consultancy for enterprise clients. Plant Pot provides development services (patient-facing apps, period tracking apps, news aggregation services) and advises companies on games/business strategy.
3. Education Services: Teaching and mentoring kids (ages 11-14) for BAFTA Young Game Designer competition, university education (undergrad and postgrad courses), visiting lectures at games courses, and partnership with Apps for Good charity.
4. Flick Games Spin-off: Flick Games is described as Plant Pot's 'second seedling' - a separate company that was spun out from Plant Pot's original Solitaire reimagining concept, representing a business development/scaling approach.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Plant Pot Limited develops, publishes, and distributes original mobile games for iOS, Android, and Amazon platforms, including Finger Hoola, Fidget Spinner: The Music Game, the QuizTix series, Golman: Penalty Shoot-out, and the BAFTA-nominated Super Yum Yum series. Beyond publishing, the company delivers custom mobile application development (patient-facing healthcare apps, period/ovulation tracking apps, news aggregation services), business and technical consultancy for enterprise clients, and game design education through BAFTA Young Game Designer mentoring, university teaching, and charity work with Apps for Good.

Product overview

Plant Pot Limited is a Games, Education & Consultancy company founded in 2010. The company operates three core service areas: (1) Game Development - creating original mobile games including Finger Hoola, Fidget Spinner: The Music Game, Golman: Penalty Shoot-out, and the QuizTix brand; (2) Spun-off companies - including Flick Games (Solitaire reimagined) and QuizTix founded with Albert Marshall; (3) Development & Consultancy - custom app development and technical/business consultancy for clients including healthcare apps, period tracking apps, and news aggregation services; (4) Education - teaching game design to kids with BAFTA competition success, university teaching, and charity partnerships with Apps for Good. The company also publishes a Google Vision plugin for Corona SDK developers.

Differentiator

Problem solved

Functional benefit

Brands

• QuizTix: A brand new quiz game format created through collaboration between Plant Pot and Albert Marshall, with 9 unique versions developed across Android, iOS and Amazon devices.

Products and services

• Finger Hoola An original mobile game combining audio, physics, and tactile gameplay, distributed through app stores to casual gamers; received an 8/10 review from Eurogamer.
• Fidget Spinner: The Music Game A music-based mobile game built on the Finger Hoola template, distributed on iOS and Android and featured by Google, achieving 700k+ installs in its first week.
• Golman: Penalty Shoot-out An asynchronous multiplayer penalty shoot-out mobile game released for UEFA Euro 2012, distributed as an iOS exclusive.
• QuizTix A quiz game brand co-created with Albert Marshall (UK games lawyer), comprising 9 unique versions distributed across Android, iOS, and Amazon devices, including themed editions such as Animal Pics (with Nature Picture Library), Video Games, Musicals, BBC Comedy Genius, and Movies.
• Super Yum Yum A BAFTA Best Mobile Game 2013-nominated mobile game series spanning multiple titles including Super Yum Yum 2 and Super Yum Yum 3: Puzzle Adventures, distributed through app stores.
• App Development Services Custom mobile application development services delivered to enterprise and institutional clients, including patient-facing healthcare apps (with a top-tier UK university), period and ovulation tracking apps (as primary development partner for a leading app), and news aggregation services (Sophie Knowledge).
• Development Consultancy Business and technical advisory services for enterprises, including ongoing consultancy for one of the leading global location data companies on business or technical strategy.
• Game Design Education Education and mentoring services for aspiring game designers, including teaching ages 11-14 (BAFTA Young Game Designer mentoring, with 9 students reaching the finals over 4 years), undergraduate and postgraduate university teaching, visiting lectures on games courses, and charity work with Apps for Good.
• Google Vision Corona SDK Plugin A published plugin for the Corona SDK game development framework that integrates Google Cloud Vision API capabilities (label detection, OCR/text recognition, face detection, landmark detection, logo detection, safe search detection, image properties, crop hints, and web detection); published under publisherId com.plantpot.

Quantifiable outcome

• 9 students reached BAFTA Young Game Designer finals over 4 years
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core, major, minor and strategic.

• Flick GamescoreStrategic or Co-development PartnerFlick Games was Plant Pot's 'second seedling to leave the greenhouse.' Plant Pot's original Solitaire reimagining concept was spun out into this separate company, representing a startup spin-off approach to business development.
• Albert MarshallcoreStrategic or Co-development PartnerAlbert Marshall (well known UK games lawyer and commercial adviser) co-founded QuizTix with Plant Pot. Together they created 9 unique versions of QuizTix over 3 years across Android, iOS, and Amazon devices.
• Top Tier UK University (Healthcare)majorStrategic or Co-development PartnerPlant Pot partnered with a top tier UK university to deliver a new patient-facing app - combining their development expertise with academic research requirements.
• Leading Global Location Data CompanymajorImplementation/ SI/ Consulting PartnerPlant Pot is currently advising one of the leading global location data companies, providing consultancy services on their business or technical strategy.
• Leading Period & Ovulation Tracking AppmajorImplementation/ SI/ Consulting PartnerPlant Pot was selected as the primary development and support partner for one of the leading period and ovulation tracking apps, providing ongoing app development and maintenance services.
• Sophie KnowledgeminorImplementation/ SI/ Consulting PartnerPlant Pot provided app development for Sophie Knowledge, a cutting-edge news aggregation and delivery service.
• Apps for GoodstrategicStrategic or Co-development PartnerPlant Pot is proud to have worked with the inspirational charity Apps for Good, providing advice to students and building apps for multiple winning teams - supporting their educational mission.
• Nature Picture LibraryminorStrategic or Co-development PartnerQuizTix: Animal Pics was created in partnership with Nature Picture Library, providing the image content for this quiz game variant.
• Google Cloud PlatformcoreTechnology or IntegrationPlant Pot developed a Google Vision plugin for Corona SDK that integrates Google Cloud Vision API capabilities including label detection, OCR, face detection, landmark detection, logo detection, safe search, image properties, crop hints, and web detection. Published with publisherId 'com.plantpot'.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Treehouse: Online education platform for tech and creative skills including coding. Comparable as an adjacent competitor in the tech/game design education vertical that Plant Pot addresses through mentorship and university teaching.

Direct peers

• ArcTouch: Mobile app development and UX agency serving enterprise clients across healthcare, media, and consumer categories. Directly comparable to Plant Pot's custom app development and consultancy revenue stream.
• ustwo games: Independent UK-based studio behind Monument Valley and Assemble with Care. Comparably sized indie mobile studio with a small team, original IP focus, and BAFTA-adjacent reputation, similar in scale and philosophy to Plant Pot.
• Noodlecake Studios: Indie mobile game publisher and developer working with small studios. Comparable as a multi-platform mobile publisher distributing third-party and own-IP titles via iOS/Android/Amazon.
• Team17: UK-based games label and developer (Worms franchise). Comparable as a UK-headquartered indie games business with multi-platform publishing and a long operating history.
• Halfbrick Studios: Australian mobile game studio behind Fruit Ninja and Jetpack Joyride. Comparable as an independent mobile-first studio publishing original casual games across iOS/Android.
• WillowTree: Mobile app development agency working with enterprise clients on consumer-facing apps. Comparable on the consultancy/services arm of Plant Pot, especially for healthcare and consumer enterprise clients.
• Bossa Studios: London-based independent games studio publishing original mobile/PC titles (Surgeon Simulator, I Am Bread). Comparable as a UK indie studio with original-IP focus and BAFTA-recognized games.

Broad incumbents

• Rovio Entertainment: Major mobile game publisher behind Angry Birds. Comparable only as a mobile game publisher at vastly larger scale, useful as a benchmark for where a successful indie mobile IP could eventually grow.
• King Digital Entertainment: Mobile casual games giant (Candy Crush). A broad incumbent in the same casual mobile gaming category, illustrating the competitive ceiling Plant Pot faces in casual mobile publishing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/plant-pot

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLANT POT LIMITED