99 Consulting

What 99 Consulting does

99 Consulting is a privately-held medical device sales representation firm founded in 2011 and headquartered in Raleigh, North Carolina. The company operates as a 100% commission-based intermediary between medical equipment, device, and disposable manufacturers and distribution partners serving end-user healthcare facilities. Its stated service area is the Carolinas region, though the firm claims national coverage capability through its distribution partner network. The company focuses on three stakeholder groups: medical manufacturers seeking lower-cost sales exposure in the region; distribution channel partners seeking senior-management access for product decisions; and healthcare end-users needing educated product representation and executive-level presentations involving GPOs, architects, and design teams.

The firm's underlying business model is a fee-for-transaction commission structure where 99 Consulting absorbs all costs of providing national coverage while manufacturers pay commissions on sales facilitated through its distribution relationships. There is no proprietary technology platform; the offering is relationship-based sales representation rather than a software or product. The team consists of two named principals — Matthew White (in medical sales since 2010) and Tommy Marciniak (sales and management professional) — who jointly carry the customer relationships, manufacturer line management, and market development responsibilities. The company maintains a minimal digital footprint through a WordPress website and presence on Facebook, Instagram, LinkedIn, and YouTube.

The company is founder-owned, bootstrapped, and operates at micro-enterprise scale (1-10 employees per its listing). No funding rounds, institutional investors, parent company, acquisitions, patents, trademarks, certifications, or formal awards are disclosed in the source material. Revenue figures are not publicly disclosed. The strategic positioning emphasizes operating excellence, deep product knowledge, established distributor and end-user relationships, and the ability to transform underperforming territories into top revenue generators — all of which are relationship-driven rather than technology-driven differentiators.

Name

99 Consulting

Legal name

99 Consulting

Website

https://99consulting.us

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

99 Consulting is a privately-held, commission-based medical device sales representation firm in Raleigh, NC, connecting medical equipment, device, and disposable manufacturers with distribution partners and healthcare end-users across the Carolinas region through a two-principal team.

Ownership category

akta.pro rank

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Commission-based Sales Representation: 100% commission model where 99 Consulting represents manufacturers' medical equipment, devices, and disposables through distribution partners. The company covers all costs associated with providing national coverage, earning commissions on sales facilitated through their distribution network relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

99 Consulting is a 100% commission-based medical sales representation firm that connects manufacturers of medical equipment, devices, and disposables with distribution partners, IDNs, GPOs, and healthcare end-users across the Carolinas and nationally. The company covers all costs associated with providing national coverage and is paid purely through commissions on sales it facilitates through its established distribution and end-user relationships. Its service offering centers on manufacturer representation, territory development, and executive-level product presentations to GPOs, architects, and design teams.

Product overview

99 Consulting is a sales representation company for medical distribution, not a technology product company. The company provides a single unified service offering: representing medical equipment, devices, and disposables manufacturers through established distribution channels. Their offering encompasses manufacturer representation with national coverage, access to senior management decision-makers for distribution partners, and product expertise facilitation for end-users. The team consists of two principal representatives (Matthew White and Tommy Marciniak) who provide sales, relationship management, and product knowledge services across the healthcare distribution ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Equipment, Devices and Disposables Distribution Representation Commission-based sales representation service that connects medical equipment, device, and disposable manufacturers with distribution partners, IDNs, GPOs, and end-users across the Carolinas and nationally. The firm covers all costs of national coverage and earns 100% commission on sales facilitated through its distribution network relationships.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Distribution PartnerscoreChannel Partner/ Reseller/ Distributor99 Consulting works with distribution partners to provide manufacturers with national coverage for their medical equipment, devices, and disposables. The company pays all costs associated and operates on a 100% commission basis, creating a low-barrier partnership model for distributors.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Henry Schein: Largest US dental and medical distributor with an in-house sales rep network. Comparable to 99 Consulting as a medical device distributor/representative that connects manufacturers to end users through field sales coverage.
• Cardinal Health: Major medical products distributor with national sales rep coverage across hospitals and alternate care sites. Directly parallels 99 Consulting's manufacturer-to-end-user distribution and representation model, though at vastly greater scale.
• Medline Industries: Large privately-held manufacturer and distributor of medical supplies with its own field sales force. Directly overlaps with 99 Consulting's medical device distribution representation across hospitals and GPOs.
• McKesson Medical-Surgical: One of the largest US medical-surgical supply distributors with national manufacturer-to-end-user coverage. Comparable to 99 Consulting in facilitating medical device and disposable distribution through a field sales channel.
• Owens & Minor: Major medical-surgical distribution company with manufacturer representation services and provider-focused coverage. Parallels 99 Consulting's rep-firm structure that bridges manufacturers and healthcare end users.

Emerging players

• MFI Medical: Medical equipment dealer and distributor for new and refurbished devices. Comparable to 99 Consulting as a medical equipment distribution and representation company serving hospitals and healthcare facilities.
• DOTmed: Online medical equipment marketplace and services platform connecting buyers and sellers of medical devices. Comparable as an alternative channel for medical device buying/selling that overlaps with 99 Consulting's manufacturer representation role.

Regional players

• Concordance Healthcare Solutions: US regional medical-surgical distributor formed from multiple regional reps with manufacturer-to-end-user relationships. Comparable to 99 Consulting as a multi-state rep model serving manufacturers' go-to-market needs.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UC_UXg0o1Yq4G0npl9-RlNpA
• Facebookfacebook.com/99ConsultingUS
• LinkedInlinkedin.com/company/99-consulting-us
• Instagraminstagram.com/99ConsultingUS

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 99 Consulting