Educam
Educam is a Belgian sectoral training and certification organization serving the automotive, bodywork, metal trade, and mobility sectors with technical certifications, vocational training programs, and HR support delivered in Dutch, French, and German across Belgium.
- Company typePrivate
- Founded1990
- HeadquartersBrussel, Belgium
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Educam does
Educam is a Belgian private sectoral training and certification organization headquartered in Brussel, founded in 1990, serving the automotive, bodywork, metal trade, and broader mobility sectors. The company delivers technical training through its "Technics Lab" portfolio of 152 programs (covering automotive, heavy duty, bodywork, bicycles, industrial technology, and dismantling & recycling) and business/management training through its "Business Lab" portfolio of 64 programs (covering management, HR, finance & legal, sales & marketing, aftersales, and safety & well-being). Signature programs include the four-module ElectroCompetent (EC1-EC4) certification trajectory, a five-level Diagnostic Technician series, EV-Tech training, and HEV safety certifications (ED1/ED2). The underlying technology is instructor-led vocational training, supported by basic e-learning and the "Click & Grow Smart" distance learning platform; there is no software product or proprietary AI component.
The business is a multi-channel training operation with no SaaS or digital product layer. Delivery occurs through open enrollment at dedicated training centers (including a Kontich facility), In-Company programs at client premises, e-learning modules for companies and schools, and remote learning. Pricing is unit-based per course, ranging from EUR 250 to EUR 900 ex-VAT, with sector-member rates discounted against standard rates. The customer base is vertically segmented — automotive technicians, bodywork specialists, heavy-duty technicians, workshop managers, dealership directors, and educational institutions — and operations are Belgium-only, delivered in Dutch, French, and German.
Educam monetizes through three revenue streams: training services, sectoral HR and competency support, and certification services covering electric/hybrid vehicles, hydrogen vehicles, refrigerants, LPG, and CNG. The company holds ISO 29993 (learning services) and Qfor quality certifications and is structurally embedded in the Belgian automotive labor ecosystem via partnerships with sector federations Febiac, Traxio, Renta, Febelcar, and continuing-education funder Cevora, the last of which routes employer subsidies into Educam courses. Headcount is in the 51-100 range; no revenue, ownership, or financial details are disclosed in the source material.
Educam firmographics
Firmographics- Name
- Educam
- Legal name
- Educam
- Website
- https://educam.be
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Educam is a Belgian sectoral training and certification organization serving the automotive, bodywork, metal trade, and mobility sectors with technical certifications, vocational training programs, and HR support delivered in Dutch, French, and German across Belgium.
- Ownership category
- akta.pro rank
Educam industry classification
Industry- Product category
- Vocational Training Services
- NAICS
- Technical and Trade Schools (61151), Other Technical and Trade Schools (611519), Educational Support Services (611710), Educational Services (61)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)
- akta.pro secondary industry
- Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC)
Keywords
Where Educam is headquartered
LocationHeadquarters
- HQ city
- Brussel
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Educam business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Training Services: Revenue generated from technical and business training programs delivered through open enrollment sessions and In-Company arrangements for automotive sector professionals
- Sectoral Support Services: HR policy support, training planning, competency assessments, and sectoral certification services for member organizations
- Certification Services: Sectoral and regulatory certifications including air conditioning systems, LPG, CNG, hydrogen vehicles, and electric/hybrid vehicles
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Diagnostic Technician 1 - Standard Rate |
| Unit Pricing | Pay-as-you-go | Electrocompetent EC4 Module - Standard Rate |
| Unit Pricing | Pay-as-you-go | Electrocompetent EC3 Module - Standard Rate |
| Unit Pricing | Pay-as-you-go | Damage Calculation and Handling - Standard Rate |
| Unit Pricing | Pay-as-you-go | Consumer Credit Intermediary Training - Standard Rate |
| Unit Pricing | Pay-as-you-go | Safety and Behavior Training - Standard Rate |
| Unit Pricing | Pay-as-you-go | From Reception to Interactive Reception - Standard Rate |
| Unit Pricing | Pay-as-you-go | Online Vehicle Sales Training - Standard Rate |
| Unit Pricing | Pay-as-you-go | Independent Workshop Optimization - Standard Rate |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Educam product offering
Product offeringCore offering
Educam is a Belgian sectoral training organization that delivers technical and business training programs to the automotive, bodywork, heavy duty, metal trade, and mobility sectors. The offering combines a 216-program curriculum (Technics Lab for technical skills and Business Lab for management/HR/sales competencies) with sectoral certifications (electric/hybrid vehicles, hydrogen, air conditioning, refrigerants, LPG, CNG) and sectoral HR support services such as training plans, mentorship, and competency assessments.
Product overview
EDUCAM is a training and sectoral support organization for the automotive, metal trade, bodywork, and related sectors in Belgium. The organization offers a comprehensive portfolio organized primarily through two main learning solutions: Technics Lab (technical/vocational training) and Business Lab (business skills training). TECHNICS LAB covers automotive maintenance/repair, bodywork, heavy duty vehicles, bicycles, and industrial technology through structured programs including the ElectroCompetent (EC1-EC4) certification trajectory, Diagnostic Technician series (5 levels), HEV safety training (ED1/ED2), Quick Start accelerated onboarding, and EV-Tech specialized courses. BUSINESS LAB provides management, HR, finance, sales, aftersales, and safety training. Beyond direct training, EDUCAM offers certification programs (electric/hybrid vehicles, hydrogen, air conditioning, refrigerants, LPG/CNG), sectoral support services (HR policy, training rights, subsidies), workplace learning facilitation, consulting/analysis services, and education support. The organization also delivers content via remote learning (Click & Grow Smart). Overall, the offering is a multi-faceted professional development ecosystem rather than a single unified software product.
Differentiator
Problem solved
Functional benefit
Brands
- Technics Lab: Technical training programs for automotive, heavy duty, bicycles, and industrial technology sectors
- Business Lab
- Quick Start
Products and services
- Technics Lab
- Business Lab
- EV-Tech Training Programs
- Quick Start
- Click & Grow Smart - Distance Learning
- Certification Programs (Sectoral/Regulatory)
- ElectroCompetent (EC) Trajectory
- Diagnostic Technician Program
- HEV Safety Training (ED1/ED2)
- Sectoral Support Services
- Analyse & Evaluatie (Analysis & Evaluation Consulting)
- Education Support Programs
Quantifiable outcome
- Free training days for new sector employees: 4 days free at hiring plus 1 additional day after 6 months of service
Companies that use Educam
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles4 records
Educam technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Educam partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- FebiaccoreBelgian automotive federation collaborating with EDUCAM on sector initiatives, management training programs (Mobia Automotive Management School), and youth engagement programs including competitions like 'Gouden Autosleutel'
- TraxiocoreSector federation for automotive trade and repair collaborating with EDUCAM on management training (Mobia Automotive Management School), sector certifications, and educational programs including 'Gouden Autosleutel' and 'Carrosserie Masters' competitions
- RentacoreBelgian federation for rental and mobility services partnering with EDUCAM on management training (Mobia Automotive Management School) for the mobility sector
- FebelcarminorBelgian federation for electric vehicles collaborating on automotive training and competitions like 'Gouden Autosleutel'
- CevoracoreBelgian continuing education organization providing financial support for employee training programs. EDUCAM courses are eligible for Cevora subsidies for company employees
- Diagnose CarminorAutomotive diagnostic expertise organization collaborating with EDUCAM and TRAXIO on the new professional qualification 'Technicus elektrische voertuigen' (Electric Vehicle Technician) for schools
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Educam competitors and assessment
Company assessmentDirect peers
- Innovam: Innovam is the Dutch sectoral training organization for the automotive and mobility sector, structurally almost identical to Educam. It offers technical and business training, EV/alternative fuel certification, and works with Dutch sector federations. Direct cross-border peer in the same niche.
- Institute of the Motor Industry (IMI): The IMI is the UK sector body for the motor industry, providing professional qualifications, certifications (including EV/hybrid), and accreditation for automotive training. Closest UK analogue to Educam's sectoral certification and training model, though operating in a different geography.
Broad incumbents
- SGS Automotive Services: SGS offers global automotive testing, inspection, and training services including EV, homologation, and quality certifications. Comparable in certification scope and mobility-sector focus, though as a much larger diversified TIC player.
- DEKRA Automobil GmbH: DEKRA is a global testing and certification organization offering automotive training, vehicle inspection, and workshop qualification services. Overlaps with Educam in workshop certification and technical training but at much larger scale and across many geographies.
- TÜV SÜD Auto Service: TÜV SÜD is a global testing, inspection, and certification body that delivers automotive technical training, homologation, and EV/hydrogen safety certifications across multiple countries. Comparable to Educam in certification authority but operates globally with a much broader service portfolio.
- Robert Bosch GmbH Automotive Aftermarket Training: Bosch runs a global automotive aftermarket training program (including diagnostic and EV training) for independent workshops. Competes with Educam for the same workshop-technician wallet share, especially for advanced diagnostics, though Bosch programs are tied to Bosch tools/systems.
- TÜV Rheinland Akademie: TÜV Rheinland operates a global training academy including automotive technical training, EV safety, and professional certifications. Overlaps with Educam's certification and training mission but as part of a much broader testing/inspection portfolio.
Regional players
- Vakopleiding Automobielbranche (VOC) / Sociaal Fonds Mobiliteit: Sociaal Fonds Mobiliteit is the Dutch sectoral training and labor fund for the automotive and mobility sector — a near-perfect structural mirror of Educam's Belgian sectoral/CAO model. Operates in the Netherlands, providing subsidized training and certification to the auto sector workforce.
- Berner Fachhochschule (BFH) / Bildungszentrum Auto (BZA): The Bildungszentrum Auto (BZA) and other Swiss/German automotive training centers (e.g., Handwerkskammer training workshops) provide technical training, certification, and EV specialization for the automotive trade. Comparable in vocational/sectoral positioning to Educam, but serving DACH-region markets.
- Carcraft Training / ATech Training: ATech Training is a UK-based independent automotive training provider covering diagnostics, EV, ADAS, and hybrid technologies. Closely comparable in offering (modular paid courses, EV focus, hands-on workshops) but focused on the UK market rather than the Benelux.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Educam social profiles
Digital presenceEducam compliance and trust
Trust signalCompliance2 records
Educam financial estimates
Financial estimateRevenue estimate
Valuation estimate
Educam leadership team
Management profileNumber of profiles
Educam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Educam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Educam
What does Educam do?
Educam is a Belgian sectoral training organization that delivers technical and business training programs to the automotive, bodywork, heavy duty, metal trade, and mobility sectors. The offering combines a 216-program curriculum (Technics Lab for technical skills and Business Lab for management/HR/sales competencies) with sectoral certifications (electric/hybrid vehicles, hydrogen, air conditioning, refrigerants, LPG, CNG) and sectoral HR support services such as training plans, mentorship, and competency assessments.
Is Educam a public or private company?
Educam is a private company. It is classified as unknown and is currently operating.
When was Educam founded?
Educam was founded in 1990. It employs 101 to 250 people.
Where is Educam based?
Educam is headquartered in Brussel, Belgium, in the Europe region.
How does Educam make money?
Three revenue lines are on record. Training Services are the primary driver. The others are sectoral Support Services and certification Services.
Who are Educam's main competitors?
Direct peers on record are Innovam and Institute of the Motor Industry (IMI). Broad incumbents are SGS Automotive Services, DEKRA Automobil GmbH, TÜV SÜD Auto Service, Robert Bosch GmbH Automotive Aftermarket Training and TÜV Rheinland Akademie. Regional players are Vakopleiding Automobielbranche (VOC) / Sociaal Fonds Mobiliteit, Berner Fachhochschule (BFH) / Bildungszentrum Auto (BZA) and Carcraft Training / ATech Training.
Does Educam have an API?
No public API is recorded for Educam.
What industry is Educam in?
Educam's product category is Vocational Training Services. Its primary akta.pro industry code is EDAFACAA, Core Digital Curriculum & Courseware (Full Programs & Units), with a secondary code of EDAFACAC, Interactive Practice & Skill-Building (Drills, Games, Mastery Practice). Its NAICS code is 61151 and its SIC code is 8200.