Hybrytec
- Company typePrivate
- Founded2007
- HeadquartersItagüí, Colombia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Hybrytec does
Hybrytec is a Colombian privately held solar energy company founded in 2007 and headquartered in Itagüí (Medellín metropolitan area), operating across the full distributed generation project lifecycle through three integrated business units. The Generation unit develops, constructs, and manages distributed solar PV assets for institutional and mid-market solar investors, with systems ranging from 136 kWp ground-mount installations to 5,000 kWp multi-site deployments (e.g., the 31-store Olímpica rollout). The Power unit supplies engineering services and equipment for solar sector investors, while the Boost unit provides permanent monitoring and rapid field-response asset management for installed photovoltaic systems. Under the SuperSolar umbrella, the company extends into residential and rural markets via the Persun sub-brand (no-initial-investment residential solar) and a strategic alliance with Soluna Energía (rural energy access for campesino and indigenous communities).
The underlying technology is conventional solar PV for distributed generation across rooftop, ground-mount, and farm configurations, with proprietary operational layers rather than novel hardware: Hybrytec Boost for monitoring and asset management, and the SuperSolar platform for residential/rural delivery. The company reports 1,000+ projects executed and 5 MWp installed through the Power unit alone, with a customer roster spanning energy/utilities (Promigas, Surtigas, Compañía Energética de Occidente), food processing (Celsia/Frigorífico Metropolitano, Fareva), retail (Supermercados Olímpica), agriculture/poultry (Nitro-Esprod/Avícola Kriamos), and hospitality (Blue Apple Beach Resort).
Hybrytec makes money through a hybrid revenue model: managed services and asset-based revenue in Generation, professional services and equipment supply in Power, and recurring monitoring/maintenance subscriptions in Boost. The SuperSolar residential line introduces a no-initial-investment pricing model — effectively a financing or lease structure — to reach Colombian households and rural communities that cannot deploy upfront capital. The go-to-market is enterprise field sales for the Generation and Power units, complemented by a multi-channel digital presence (LinkedIn, Google Ads, SEO, email, case studies) and a partner/installer network for SuperSolar. No revenue, funding, or headcount growth data are publicly disclosed.
Hybrytec firmographics
Firmographics- Name
- Hybrytec
- Legal name
- Hybrytec S.A.S.
- Website
- https://hybrytec.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Hybrytec industry classification
Industry- Product category
- Solar Energy Services
- NAICS
- Solar Electric Power Generation (221114), Facilities Support Services (56121)
- SIC
- Cogeneration Services & Small Power Producers (4991), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ)
- akta.pro secondary industries
- Distributed Generation (DG) Solar & Small Wind (EUAMAJAD), Operations, Maintenance & Asset Management (O&M, Vegetation, Spares, SCADA) (EUACAGAH), Solar Financing, Leasing & Ownership Platforms (Tax Equity, PPA, Securitization) (EUAMABAJ)
Keywords
Where Hybrytec is headquartered
LocationHeadquarters
- HQ city
- Itagüí
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Hybrytec business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Generation - Asset Development and Management: Develops, builds and manages assets of distributed generation projects. Facilitates investment access in distributed generation projects for solar market investors, providing complete developments with high engineering standards.
- Power - Equipment and Services: Essential ally for solar sector investors providing projects and services with high engineering and occupational health standards. Includes supply, design, installation, and commissioning of solar systems.
- Boost - Monitoring and Maintenance: Guarantees operational continuity, safety and reliability of photovoltaic systems through permanent monitoring and rapid field action with high SST, engineering and asset management standards.
- SuperSolar - Residential and Rural Solar Solutions: Facilitates solar energy to Colombian households with easy purchase agreements and access. Includes Soluna (rural energy access for campesino and indigenous families) and Persun (residential solar for homes and businesses).
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Hybrytec product offering
Product offeringCore offering
Hybrytec develops, builds, and manages distributed solar photovoltaic (PV) generation projects for enterprise and mid-market investors in Colombia, providing full project lifecycle services including supply, design, installation, and commissioning. The company also delivers permanent monitoring and asset management via its Hybrytec Boost platform, and addresses residential and rural energy access through its SuperSolar umbrella, encompassing Persun (residential solar) and Soluna Energía (rural energy access for campesino and indigenous families).
Product overview
Hybrytec is a solar photovoltaic energy company operating as a platform with three core business units and subsidiary brands. The core offerings are Generation (distributed generation asset development and management), Power (services and equipment for solar investors), and Boost (monitoring and asset management for installed systems). Under the SuperSolar umbrella, the company offers residential solar solutions through Persun and rural energy access through Soluna Energía. Hybrytec positions itself as facilitating solar energy access at all levels through these interconnected business lines.
Differentiator
Problem solved
Functional benefit
Brands
- SuperSolar: A human team committed to driving sustainable development, part of Hybrytec's system that focuses distinctive capabilities developed over years of solar energy learning.
- Persun
- Soluna Energía
Products and services
- Generation Development, construction and management of distributed generation project assets for solar market investors, providing complete project development with high engineering and occupational safety standards. Targeted at investors seeking access to distributed generation projects with operational management.
- Power Services and equipment supply for solar sector investors, providing high-standard engineering and occupational health (SST) project services including supply, design, installation, and commissioning of solar systems. Aimed at reducing time-to-EBITDA for clients through complete engineering delivery.
- Boost Operational continuity, security and reliability guarantee for photovoltaic systems through permanent monitoring and rapid field action with high SST, engineering and asset management standards. Sold as a standalone subscription service for owners of installed solar systems.
- Persun Solar solutions for Colombian households and businesses, offering easy purchase agreements and zero-initial-investment solar systems with guaranteed savings from the first month. Targets residential and small commercial customers through easy financing arrangements.
- Soluna Energía Multinational alliance initiative connecting Colombians in rural territories to affordable and flexible solar energy solutions, addressing the energy access needs of campesino and indigenous families who currently lack electricity or rely on deficient and polluting energy sources.
Quantifiable outcome
- More than 1000 projects executed across Colombia
- +3 more outcomes
Companies that use Hybrytec
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
Hybrytec technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Hybrytec partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Soluna EnergíacoreSoluna Energía is a multinational alliance created by Hybrytec founder Camilo Jaramillo to connect Colombian rural territories to new energy. It provides affordable and flexible solar energy to campesino and indigenous families in rural zones. Hybrytec founder serves as co-founder and director of Soluna Energía.
- PersuncorePersun is part of the SuperSolar system developed by Hybrytec. It focuses on residential solar solutions for Colombian homes and businesses, offering easy purchase agreements and no initial investment requirements. Hybrytec founder Camilo Jaramillo founded Persun.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Hybrytec competitors and assessment
Company assessmentEmerging players
- Sunrun: Sunrun is the largest US residential solar subscription (lease/PPA) company, and Persun's 'no initial investment' model is a direct conceptual analog. While Sunrun is US-focused, it is the most relevant comparable business model for evaluating the scalability of the Persun subscription approach.
- Sunnova Energy International: Sunnova is a US residential and commercial solar service provider with subscription and PPA offerings. It is comparable in business model terms to the Persun + Boost combined offering, providing insight into the unit economics of subscription solar plus monitoring services.
Broad incumbents
- FRV (Fotowatio Renewable Ventures): FRV, part of Abdul Latif Jameel and a global solar developer, has a meaningful Latin American distributed and utility-scale solar presence. It is a comparable international developer entering Colombian and regional distributed solar with substantial capital backing.
- Celsia: Celsia is a major Colombian electric power generation and distribution company (owned by Grupo Argos) with growing renewable energy operations, including distributed solar across commercial and industrial customers. It is both a Hybrytec customer and a competitor in the Colombian distributed solar market, operating at much larger scale.
- EPM (Empresas Públicas de Medellín): EPM is one of Latin America's largest multi-utility companies, headquartered in Medellín (Hybrytec's home region), with significant renewable and distributed generation initiatives. It is a broad incumbent in the same geography that competes for both enterprise and municipal solar projects.
- Enel Green Power Colombia: Enel Green Power, the renewable arm of Enel Group, has a growing Colombian solar and wind portfolio and competes for utility-scale and large commercial/industrial solar customers. It offers Hybrytec significant scale, balance-sheet, and global procurement advantages.
- AES Andes: AES Andes (formerly AES Gener) is a major Latin American power generator with rapidly expanding renewable capacity across Chile, Colombia, and the region. It is a broad incumbent in distributed and utility-scale solar and competes for the same enterprise customer relationships.
- Lightsource BP: Lightsource BP is a global solar developer and asset owner with growing Latin American operations. It is a comparable full-stack solar developer combining project development, EPC, and long-term asset management — the same integrated model Hybrytec pursues at smaller scale.
Direct peers
- Holaluz: Holaluz is a Spanish residential solar subscription company that has scaled a no-money-down rooftop solar model across European households, mirroring Persun's positioning in Colombia. It is a useful model peer for the residential subscription unit despite operating in a different geography.
- Solek Group: Solek is a Chilean-headquartered solar EPC and IPP with operations across Latin America (Chile, Peru, Colombia), making it a direct regional peer in distributed and utility-scale solar development. It shares Hybrytec's EPC-plus-asset-ownership model and Colombian footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hybrytec social profiles
Digital presenceHybrytec financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hybrytec leadership team
Management profileNumber of profiles
Profiles6 records
Hybrytec subsidiaries and ownership
Company hierarchySubsidiaries2 records
Hybrytec funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hybrytec M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hybrytec
What does Hybrytec do?
Hybrytec develops, builds, and manages distributed solar photovoltaic (PV) generation projects for enterprise and mid-market investors in Colombia, providing full project lifecycle services including supply, design, installation, and commissioning. The company also delivers permanent monitoring and asset management via its Hybrytec Boost platform, and addresses residential and rural energy access through its SuperSolar umbrella, encompassing Persun (residential solar) and Soluna Energía (rural energy access for campesino and indigenous families).
Is Hybrytec a public or private company?
Hybrytec is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hybrytec founded?
Hybrytec was founded in 2007. It employs 51 to 100 people.
Where is Hybrytec based?
Hybrytec is headquartered in Itagüí, Colombia, in the Latin America region.
How does Hybrytec make money?
Four revenue lines are on record. Generation - Asset Development and Management is the primary driver. The others are power - Equipment and Services, boost - Monitoring and Maintenance and superSolar - Residential and Rural Solar Solutions.
Who are Hybrytec's main competitors?
Emerging players on record are Sunrun and Sunnova Energy International. Broad incumbents are FRV (Fotowatio Renewable Ventures), Celsia, EPM (Empresas Públicas de Medellín), Enel Green Power Colombia, AES Andes and Lightsource BP. Direct peers are Holaluz and Solek Group.
Does Hybrytec have an API?
No public API is recorded for Hybrytec.
What industry is Hybrytec in?
Hybrytec's product category is Solar Energy Services. Its primary akta.pro industry code is EUACALAJ, Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro), with a secondary code of EUAMAJAD, Distributed Generation (DG) Solar & Small Wind. Its NAICS code is 221114 and its SIC code is 4991.