Greenwood Dental Associates

What Greenwood Dental Associates does

Greenwood Dental Associates is a privately-owned, single-location dental practice headquartered at 7000 East Belleview Avenue, Suite 205, in Greenwood Village, Colorado. Founded in 1999 by Dr. Eric G. D'Hondt, DDS, the practice operates under a partnership model that now includes Dr. Rachel L. LePera, DDS, and is supported by an office manager (Deanna Brown) and a clinical and administrative team with tenures ranging from 5 to 25 years. It serves families and individuals in Greenwood Village, the Denver Metro area, Englewood, and Cherry Hills, delivering preventive, cosmetic, restorative, and emergency dental care, including advanced procedures such as All-on-X fixed hybrid implant-supported dentures, Bioclear composite restorations, dental implants planned with cone beam CT, and sedation dentistry (IV, oral, and nitrous oxide).

The underlying technology platform combines modern diagnostic imaging (3D imaging, cone beam CT, digital X-rays with 40-90% lower radiation than film, intraoral cameras, panoramic X-rays) with treatment technologies (soft tissue laser, Bioclear heated resin injection molding) to support procedures ranging from routine hygiene visits to full-mouth reconstruction. The practice has invested in these capabilities progressively, with the most recent additions being Dr. LePera's Bioclear certification in 2024 and the launch of All-on-X implant-supported dentures.

The business model is straightforward fee-for-service dental care. Pricing is publicly disclosed on a fee schedule (comprehensive exam $145, prophy $151, crown $1,945, composite fillings $303-$518, occlusal guard $1,190), with payment due at time of service. The practice is out-of-network with all insurance companies but submits claims on patient behalf as a service; it does not accept Medicaid. New patient acquisition is predominantly organic, driven by Google search, 400+ five-star Google reviews, word-of-mouth referrals, and a recently deployed SMS program for appointment and review communications. There is no external investment, no parent company, and no franchise or DSO affiliation; ownership is concentrated entirely between the two partner dentists.

Name

Greenwood Dental Associates

Legal name

Greenwood Dental Associates

Website

https://greenwooddental.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenwood Dental Associates is a privately-owned, single-location family and cosmetic dental practice in Greenwood Village, Colorado, operated by two partner dentists and a tenured support team serving local families and individuals on a fee-for-service basis.

Ownership category

akta.pro rank

Product category

General Dentistry

NAICS

Offices of Dentists (6212)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

General Dentistry Group Practices (HLABAKAB), Urgent Dental Care Centers (Non-Hospital) (HLABALAD)

Keywords

• General dentistry services
• Cosmetic dental treatments
• Restorative dental procedures
• Preventive dental care
• Emergency dental services

Headquarters

HQ city

Greenwood Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Dental Service Fees: Fee-for-service dental care model where patients pay at time of service. Services include preventive (cleanings, exams, x-rays, fluoride, sealants), cosmetic (whitening, bonding, veneers), restorative (crowns, bridges, fillings, implants, dentures), and emergency dental procedures. Pricing is transparent with a published fee schedule.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Greenwood Dental Associates is a privately owned dental practice in Greenwood Village, CO providing comprehensive family and cosmetic dentistry services. The practice delivers preventive, restorative, cosmetic, and emergency dental care under one roof, supported by advanced diagnostic and treatment technologies including 3D imaging, cone beam CT, digital X-rays, intraoral cameras, and soft tissue laser. Services are performed by two partner dentists and an experienced clinical team using a fee-for-service model with a published fee schedule.

Product overview

Greenwood Dental Associates is a comprehensive dental practice offering a full portfolio of dental services organized into four main categories: Cosmetic Dentistry (bonding, crowns, veneers, teeth whitening, IV sedation, dentures, partial dentures, sedation dentistry, full-mouth reconstruction, and Bioclear restorations), Restorative Dentistry (bridges, fillings, All-on-X implant-supported dentures, gum treatment, dental implants, and TMJ treatment), Preventative Dentistry (dental cleanings, fluoride treatment, mouth guards, night guards, and sealants), and Emergency Dentistry (emergency exams). The practice also operates an advanced dental technology division offering 3D imaging, cone beam CT scans, digital X-rays, intraoral cameras, panoramic X-rays, and soft tissue laser treatments. Together, these services enable the practice to provide comprehensive dental care from routine prevention through complex full-mouth reconstruction, supported by state-of-the-art diagnostic and treatment technologies.

Differentiator

Problem solved

Functional benefit

Products and services

• Cosmetic Dentistry Services Comprehensive cosmetic dental treatments including bonding, crowns, veneers, teeth whitening, IV sedation, dentures, partial dentures, sedation dentistry, full-mouth reconstruction, and Bioclear restorations to enhance smile aesthetics for adult patients.
• Restorative Dentistry Services Restorative treatments including bridges, fillings, fixed hybrid implant-supported dentures (All-on-X), gum treatment, dental implants, and TMJ treatment to restore function and oral health for patients with damaged or missing teeth.
• Preventative Dentistry Services Preventive care including dental cleanings, fluoride treatment, mouth guards, night guards, and sealants to maintain oral health and prevent disease for individuals and families.
• Emergency Dental Services Same-day emergency dental services and appointments for immediate relief from severe pain, knocked-out teeth, broken teeth, swelling, and excessive bleeding during business hours.
• Sedation Dentistry Dental anxiety management through nitrous oxide (laughing gas), oral sedation (pills), and IV sedation options for comfortable treatment experiences for anxious patients.
• Dental Crowns Custom dental crowns used to restore and enhance damaged teeth or replace missing teeth, covering the entire tooth to strengthen and improve appearance.
• Dental Veneers Thin porcelain or composite material shells placed over teeth to improve aesthetics, correct discoloration, misshapen teeth, or damage, available in direct (bonding) or indirect (lab-fabricated) techniques.
• Bioclear Restorations

Quantifiable outcome

• Over 400 five-star Google reviews demonstrating high patient satisfaction
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Pacific Dental Services: Major U.S. DSO providing supported dental practices across general, specialty, and cosmetic care. Comparable as a broad incumbent in the same general and family dentistry category Greenwood Dental competes in, with greater scale and insurance integration.
• Dental Care Alliance: Multi-specialty dental support organization with affiliated practices across multiple U.S. states. Comparable as a broad incumbent in the same general and specialty dentistry space, with established group-practice operating models.
• Comfort Dental: Largest dental franchise in the U.S., with franchised general dentistry offices across multiple states including Colorado. Comparable as a broad incumbent offering general and family dentistry services in the same Denver regional market.
• MB2 Dental Solutions: Private dentist-owned dental partnership organization supporting hundreds of practices across the U.S. Comparable as a broad incumbent alternative path for independent dentists considering DSO affiliation, representing competitive and structural pressure on independent practices.
• Aspen Dental: National DSO-affiliated brand operating hundreds of dental offices focused on general, cosmetic, and denture/implant services. Comparable as a broad incumbent in comprehensive family and restorative dentistry, including implants and dentures — direct service-line overlap with Greenwood Dental's restorative offerings.
• Heartland Dental: Largest dental support organization (DSO) in the U.S., supporting thousands of dentist offices nationwide with non-clinical services. Comparable as a broad incumbent shaping the competitive landscape for independent general dentistry practices in suburban U.S. markets like Greenwood Village.
• Affordable Dentures & Implants: National dental provider chain focused on dentures, extractions, and dental implants. Comparable for the implant and prosthetic service lines that are a meaningful part of Greenwood Dental's restorative mix, including All-on-X full-arch solutions.

Regional players

• Jefferson Dental & Orthodontics: Multi-location dental and orthodontic provider operating primarily in Texas. Comparable as a regional group-practice peer in general and cosmetic dentistry, illustrating how a multi-site model can compete against independent practices on access and insurance participation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/greenwood-dental-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenwood Dental Associates