Fly Shop Salmon 2000

What Fly Shop Salmon 2000 does

Fly Shop Salmon 2000 is a Barcelona-based specialty retailer and fly fishing services provider operating as part of the Salmon 2000 Group. Founded in 1998, the company combines a physical retail store in Barcelona's Gothic Quarter with a multi-language e-commerce platform (English, Spanish, German; EUR and USD pricing) that ships worldwide. Its product portfolio spans fly fishing rods, reels, waders (anchored by an exclusive Orvis distribution partnership in Spain), flies, fly tying materials, technical clothing, polarized sunglasses (Costa del Mar), spinning gear, bags, and outdoor accessories across more than 30 premium brands including Patagonia, Simms, Hardy & Greys, and Guideline.

Beyond retail, the company operates a services business comprising professional guided fly fishing trips in Spain's Pyrenees, Ter River, and Barcelona area; a structured education offering (fly tying, initiation, advanced, casting, and family courses); and a fishing travel agency organizing expeditions to approximately 16 international destinations including Alaska, Argentina, Canada, Iceland, Ireland, Norway, Scotland, and Slovenia. The go-to-market combines direct-to-consumer retail (in-store and online) with community-led engagement through courses, guided trips, and active social media presence across eight platforms.

The company operates as a privately held, family-managed business with 1-10 employees, led by founder Carles Verdaguer (Group Owner & International Fisherman Expert, concurrently a flight commander for a major airline) and Joan Torrents (Financial Chief). It holds exclusive Spanish distribution rights for four premium brands and runs a dealer/wholesale channel in parallel with consumer retail. No external institutional investment, M&A activity, or AI/ML capabilities are disclosed.

Name

Fly Shop Salmon 2000

Legal name

Fly Shop Salmon 2000

Website

https://flyshopsalmon2000.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Fly Shop Salmon 2000 is a Barcelona-based specialty retailer founded in 1998 selling premium fly fishing equipment, clothing, and accessories online and in-store, and offering guided trips, courses, and international fishing travel. It holds exclusive Spanish distribution rights for Orvis, Patagonia, Costa del Mar, and Simms.

Ownership category

akta.pro rank

Product category

Specialty Fishing Equipment Retail

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Fly Fishing Specialty Retail (CRAMALAD)

akta.pro secondary industries

Fishing Charters & Angling Experiences (Deep Sea, Sportfishing, Fly Fishing) (THAJAJAC), Saltwater & Offshore Fishing Specialty Retail (CRAMALAC), Lures, Flies & Terminal Tackle Specialty Retail (CRAMALAJ), Freshwater Fishing Specialty Retail (CRAMALAB)

Keywords

• Fly fishing equipment
• Guided fishing services
• Fly tying courses
• Outdoor sporting goods
• Fishing travel agency

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: Sale of fly fishing equipment, spinning gear, outdoor clothing, accessories, and fishing flies through both physical store and online e-commerce platform. Products include fly rods, reels, waders, flies, technical clothing, sunglasses, and bags from premium brands.
2. Fishing Guide Services: Professional fly fishing guide services in Spain, specializing in technical routes and high-mountain tours across the Pyrenees, Asturias, and Barcelona area.
3. Fishing Courses and Training: Personalized fly fishing training including fly tying courses, initiation courses, advanced courses, casting courses, kids and family courses, and private guided courses.
4. Fishing Travel Agency: Organization and sale of exclusive fishing trips to international destinations including Alaska, Argentina, Canada, Iceland, Ireland, Norway, Scotland, Slovenia, and Spain.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Fly Shop Salmon 2000 is a specialty fly fishing retailer and experiential service provider operating a flagship boutique store in central Barcelona and a global e-commerce storefront. It sells fly fishing equipment (rods, reels, lines, leaders, tippet, flies, waders, spinning gear), polarized sunglasses (Costa del Mar), technical apparel (Patagonia, Simms), fly tying materials, accessories, and travel gear from over 30 premium brands. Alongside the retail business, the company delivers guided fly fishing trips in Spanish waters, fly fishing courses for all skill levels, and an international fishing travel agency organizing expeditions to destinations including Alaska, Argentina, Canada, Iceland, Norway, and Scotland.

Product overview

Fly Shop Salmon 2000 operates as a brick-and-mortar and e-commerce fly fishing retail business based in Barcelona, Spain, established in 1998. The product portfolio centers on a comprehensive range of fly fishing equipment and apparel, anchored by premium wading products (featuring Orvis waders including the PRO, PRO LT, Clearwater, and Ultralight Convertible lines), fly fishing rods and reels, and an extensive selection of flies (dry flies, streamers, nymphs, salmon flies). The offering extends to spinning fishing equipment, Costa del Mar polarized sunglasses, technical outdoor clothing from brands like Patagonia and Simms, fly tying materials and tools, fishing accessories, bags and backpacks, and outdoor gear. The company also provides services including fly fishing courses (tying, initiation, advanced, casting, and family programs) and guided fishing trips to destinations worldwide including Alaska, Argentina, Canada, Iceland, Ireland, Norway, Scotland, and Slovenia. Matador travel gear represents a complementary branded sub-category. The business serves both retail customers and operates as a dealer/wholesale distributor for fishing products internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Fly Rods Specialized fly fishing rods covering freshwater rods, saltwater fly rods, and two-handed switch rods for diverse fishing techniques and environments. Sold to individual fly anglers worldwide.
• Fly Reels Fly fishing reels with replacement spools available, engineered for fly line and backing storage across freshwater and saltwater applications.
• Fishing Flies Comprehensive range of artificial flies including dry flies, streamers, nymphs, drowned flies, and salmon flies designed for trout and Atlantic salmon fishing across European and international rivers.
• Fly Lines Specialized fly fishing lines spanning single hand, double hand, shooting heads, Scandi, Skagit, Switch, and Spey configurations for diverse casting techniques.
• Tippet and Leaders Fluorocarbon and nylon tippet materials and leaders for connecting fly lines to flies with appropriate strength and visibility characteristics.
• Fly Fishing Waders Orvis-branded fly fishing waders including Kids Clearwater, Ultralight Convertible, Clearwater, PRO LT, PRO Zipper, Men's PRO, Pro LT Wading Pants, and Men's Ultralight Cloudburst models, spanning 4-layer to 5-layer CORDURA constructions with waterproof ratings from 30K.
• Costa del Mar Sunglasses Polarized fishing sunglasses with patented 580G and 580P lens technology providing clarity and contrast in marine environments, including Tuna Alley, Blackfin, Permit, Fantail, and Jose models.
• Spinning Rods and Reels Spinning fishing equipment from AbuGarcia, Berkley, Shimano, Rapala, and SavageGear, including spinning rods, spinning reels, and spinning lines for spinning, surfcasting, and predator fishing.
• Fishing Lures and Baits Artificial lures including sneak shad vinyl baits, poppers, minnows, jerkbaits, walking lures, spinners, squid/skid lures, and complementary floats and accessories for spinning and sea fishing.
• Fly Tying Materials and Tools Hooks, threads, tungsten balls, CDC feathers, hackles, dubbing, chenille, synthetic materials, and tying tools including vises, bobbin holders, and scissors for crafting custom flies.
• Technical Clothing Technical outdoor apparel including fishing shirts, T-shirts, jackets, fleeces, trousers, thermal underwear, technical socks, and caps for men, women, and children from Patagonia and Simms.
• Bags and Backpacks Luggage and carrying solutions including fishing backpacks, sling packs, chest packs, hip packs, trolleys, briefcases, and baby carrier backpacks for fishing and outdoor use.
• Outdoor Gear Outdoor equipment including binoculars, mosquito nets, folding chairs, coolers, Nordic walking sticks, knives, torches, thermos, and outdoor footwear.
• Fishing Accessories Fishing accessories including rod holders, landing nets, wading studs, tippet holders, forceps, scissors, fly boxes, thermometers, scales, and flashlights.
• Gift Cards Gift cards available in fixed denominations of €50, €80, €100, and €150, redeemable across the product catalog.
• Matador Travel Gear Premium travel accessories including NanoDry packable towels, dry bags, packable duffles, waterproof toiletry cases, and travel gear tags from Matador.
• Fly Fishing Courses Educational programs including fly tying courses, fly fishing initiation courses, advanced courses, casting courses, and family/children courses taught by professional instructors.
• Guided Fishing Services Professional fishing guides offering services in the Pyrenees, Ter River, and Barcelona area with technical routes and high-mountain tours for fly anglers.
• International Fishing Trips Organized fishing expeditions to international destinations including Alaska, Argentina, Canada, Iceland, Ireland, Norway, Scotland, Slovenia, Chile, USA, Greenland, England, New Zealand, Poland, and Russia.

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• OrviscoreChannel Partner/ Reseller/ DistributorExclusive distribution partner for Orvis products in Spain. Orvis is described as an international market leader in fly fishing equipment, particularly renowned for wading gear. The partnership positions Fly Shop Salmon 2000 as a premier destination for Orvis products in the Spanish market.
• Patagonia StorecoreChannel Partner/ Reseller/ DistributorExclusive distribution partner for Patagonia products in Spain. Patagonia is a leading outdoor clothing and gear brand, aligning with the shop's focus on technical outdoor apparel for anglers.
• Costa del MarcoreChannel Partner/ Reseller/ DistributorExclusive distribution partner for Costa del Mar polarized sunglasses in Spain. Costa is described as a leading brand for polarized sunglasses in marine environments, offering patented lens technology for anglers.
• SimmscoreChannel Partner/ Reseller/ DistributorExclusive distribution partner for Simms fishing products in Spain. Simms is an international market leader in wading equipment and technical fishing apparel.
• Hardy & GreysminorChannel Partner/ Reseller/ DistributorRecognized as a preferred dealer for Hardy & Greys products, which specialize in premium fly fishing rods and equipment for trout and salmon fishing.
• GuidelineminorChannel Partner/ Reseller/ DistributorBrand partner offering fly fishing lines, leaders, and fly tying materials. Guideline is a respected Scandinavian fly fishing equipment manufacturer.
• Salmon 2000 GroupcoreStrategic or Co-development PartnerParent company group that operates the fly shop. The Salmon 2000 Group specializes in organizing hunting and fishing trips to top destinations worldwide. The group opened the physical Fly Shop Salmon 2000 in Barcelona in 2006 to provide better service to customers on their travels with everything they need.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• AvidMax: US-based online fly fishing retailer with extensive selection of gear, apparel, and accessories. Comparable as a digital-first competitor targeting the same angler segment with e-commerce scale, representing a more scalable, less experience-driven model than Fly Shop Salmon 2000.

Direct peers

• Orvis: Iconic US-based fly fishing brand and retailer operating stores, an e-commerce platform, schools, and international fishing trips. Directly comparable to Fly Shop Salmon 2000's integrated retail-plus-experiences model, and is also one of its key brand partners in Spain.
• Simms Fishing Products: US-based manufacturer and retailer of premium wading gear and technical fishing apparel. Direct peer as a brand partner carried by Fly Shop Salmon 2000 and as a vertically integrated fishing lifestyle company with overlapping product and customer base.
• Costa del Mar: US-based leader in polarized sunglasses for marine and fishing use. Direct peer as an exclusive brand partner carried by Fly Shop Salmon 2000, with overlapping end customers (anglers) and similar premium-specialty positioning.
• Hardy & Greys: UK heritage manufacturer of premium fly rods, reels, and lines for trout and salmon fishing. Comparable as a premium fly fishing brand partner (preferred dealer relationship) and as a specialist in the same fly fishing category Fly Shop Salmon 2000 serves.
• Troutfitter: UK-based fly fishing retailer offering rods, reels, lines, flies, and guided trips. Direct peer as a specialty fly fishing shop combining retail and experiences, serving a similar European angler customer base.

Broad incumbents

• Bass Pro Shops: Large US-based outdoor and fishing retailer with stores, e-commerce, and guided trips. Broad incumbent in the same fishing retail and experiences category, operating at much larger scale than Fly Shop Salmon 2000.
• Patagonia: Global outdoor apparel and gear brand with broad product lines beyond fishing. Comparable as a core brand partner and as a premium-positioned outdoor retailer/brand whose products Fly Shop Salmon 2000 distributes exclusively in Spain.
• Cabela's: Major US outdoor/fishing retailer (now part of Bass Pro) offering broad assortment of fishing, hunting, and outdoor gear. Comparable as a mass-market incumbent in fishing equipment retail with overlapping product categories (rods, reels, apparel, accessories).
• Decathlon: Global sports and outdoor retailer with a large fishing assortment at value price points. Comparable as a competitor for entry-level and mid-tier fishing equipment in the European market, including Spain, where Fly Shop Salmon 2000 operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/clubsalmon2000
• YouTubeyoutube.com/user/clubsalmon2000
• Facebookfacebook.com/FlyshopSalmon2000
• LinkedInes.linkedin.com/company/salmon2000
• Instagraminstagram.com/flyshopsalmon2000
• TikToktiktok.com/@flyshopsalmon2000
• Pinterestpinterest.es/salmon2000

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fly Shop Salmon 2000