TT Liquor

What TT Liquor does

TT Liquor (trading as TT) is a London-headquartered experiential hospitality business operating cocktail making classes, spirit tastings, and related private events since 2008. Its flagship is a three-floor venue at 48 Great Eastern Street, Shoreditch, supplemented by additional London locations in Covent Garden (operated via sister company Mixology Events) and Fitzrovia, with public cocktail masterclasses running Friday and Saturday evenings and public spirit tastings alternating weekly between Whisk(e)y and Agave on Saturday afternoons at the Shoreditch site. The company serves individual leisure consumers, private group bookers (hen parties, birthdays, team building) and corporate event clients, with a portable mobile bar service that deploys complete setups at any UK location within 90 minutes.

The core product portfolio consists of two transactionally-priced experiences: a cocktail making masterclass where guests create five cocktails at personal stations behind custom-built bars (£75 per voucher), and a spirit tasting covering seven expressions with history and production commentary (£65 per voucher). Gift vouchers, available as instant digital downloads or physical cards valid for 12 months, function as both a product and an acquisition channel. The underlying technology stack is non-proprietary — service delivery is hands-on and instructor-led — but the company has built a content layer comprising TT Magazine, an online cocktail recipe database, and a YouTube mixology channel used for top-of-funnel brand building.

Commercially, TT Liquor is a privately held UK company (Company Reg 16020728) with no disclosed funding, no parent company, and no revenue disclosure. The business runs on a ticketed, pay-as-you-go model for public sessions, custom-quoted professional services for private bookings (with a 30% deposit and balance due one week before event), and prepaid voucher sales. Operating geographies are concentrated in London with mobile-event reach across the UK, and brand reputation is supported by a 4.9-star Google rating.

Name

TT Liquor

Legal name

TT

Website

https://ttliquor.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

TT Liquor operates cocktail making classes, spirit tastings, and private events across three London venues (Shoreditch, Covent Garden, Fitzrovia) plus a UK-wide mobile bar service, serving individual consumers, private groups, and corporate clients through ticketed sessions and 12-month gift vouchers.

Ownership category

akta.pro rank

Product category

Experiential Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (445320)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Cocktail Experiences (Mixology Classes, Cocktail Tours) (THAJAGAG)

akta.pro secondary industries

Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF), Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)

Keywords

• Cocktail making classes
• Spirit tasting experiences
• Mobile mixology events
• Hen party activities
• Corporate team building

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Public Cocktail Classes: Ticketed entry to scheduled public cocktail making masterclasses where guests create and consume five cocktails. Available Friday and Saturday evenings at Shoreditch and Covent Garden venues.
2. Spirit Tastings: Ticketed entry to spirit tasting sessions featuring seven different expressions. Public tastings alternate weekly between Whisk(e)y and Agave on Saturday afternoons at Shoreditch.
3. Private Group Bookings: Custom private bookings for groups of any size at any time, either at their venues or mobile at customer-specified locations. Includes cocktail classes and spirit tastings.
4. Gift Vouchers: Prepaid vouchers for cocktail classes (£75) and tastings (£65), valid for 12 months from purchase. Available as instant digital downloads or physical vouchers delivered by post.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

TT Liquor delivers interactive cocktail making classes and spirit tastings from London venues in Shoreditch, Covent Garden, and Fitzrovia. In a standard class, guests use their own equipment at custom-built bars to make and consume five cocktails over approximately two hours; tastings feature seven spirit expressions. The company also operates a mobile mixology service that brings complete bar setups to any UK location and sells gift vouchers (£75 for classes, £65 for tastings) valid for 12 months.

Product overview

TT Liquor is a multi-floor cocktail and spirits venue in East London offering a portfolio of experiential products centered around cocktail making classes and spirit tastings. The core offering consists of interactive Cocktail Making Classes where guests prepare five cocktails at personal stations behind custom-built bars, and Spirit Tastings featuring seven expressions of whisky, agave, gin, or rum. These are complemented by Gift Vouchers (available as digital downloads or physical cards) and Private/ Mobile Cocktail Classes that bring full bar setups to any location. The company operates venues in Shoreditch, Covent Garden, and Fitzrovia, and extends its reach through content platforms including TT Magazine, an online cocktail recipe database, and a YouTube channel. Private tastings and classes can be booked for any group size, any time, while public sessions run on fixed weekly schedules.

Differentiator

Problem solved

Functional benefit

Products and services

• Cocktail Making Classes 100% interactive, hands-on cocktail making class where every guest uses their own equipment at a custom-built bar station to create and drink five cocktails over approximately 2 hours, guided by professional mixologists. Available as public sessions at Shoreditch and Covent Garden venues and as private bookings for any group size.
• Spirit Tastings Curated tasting experience where guests sample seven different expressions of a chosen spirit (whisky, agave/tequila, gin, or rum) while exploring its history and production. Public tastings alternate weekly between Whisk(e)y and Agave at the Shoreditch venue on Saturdays at 1pm; private tastings available any time for any group size.
• Gift Vouchers Prepaid vouchers for cocktail making classes (£75) or spirit tastings (£65), valid for 12 months from purchase and redeemable against public sessions or private bookings. Available as instant digital downloads or as a beautifully crafted physical voucher delivered to the recipient's door.
• Private Group Bookings Custom private cocktail classes or spirit tastings booked for groups of any size at any time, held either at TT's London venues or via the mobile service at a customer-specified location anywhere in the UK. Custom-priced by group size, event type, and location; 30% deposit required to confirm with the balance due one week before the event.
• Non-alcoholic Cocktail Classes Cocktail making class variant featuring non-alcoholic cocktail options, following the same hands-on format as the standard cocktail classes with personal equipment and custom-built bars.
• Hen Party Cocktail Classes Specialised cocktail class package tailored for hen party groups, delivered as a private booking at a TT venue or as a mobile event at the customer's chosen location.

Quantifiable outcome

• Guests create and consume five cocktails per class session
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Mixology EventscoreChannel Partner/ Reseller/ DistributorSister company operating the Covent Garden venue and the main booking platform for public classes. TT refers customers to Mixology Events for booking and redemption. The Covent Garden masterclass lounges are operated by Mixology Events, where TT hosts public cocktail classes.
• R H GalleryminorOthersListed as an additional venue/location alongside Shoreditch, Covent Garden, and Fitzrovia. Appears to be a partnership venue for hosting events.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• Moonshine Saloon: London immersive Wild West-themed cocktail bar experience. Competes directly with TT for experiential group bookings in central London.
• Cahoots: Immersive 1940s-themed cocktail bar in London with theatrical service. Overlaps with TT on experiential cocktail positioning and group/corporate bookings.
• London Cocktail Club: Multi-site London cocktail bar group with a fun, high-energy positioning. Comparable to TT on shared audience of group and celebration bookings.
• Mr Fogg's: Themed London cocktail bar group (Fogg's, Residence, Tavern). Competes for the same experiential cocktail and group-event demand in central London.
• Be At One: Established UK cocktail bar chain with London flagship sites. Competes for the same cocktail-led group and celebration occasions.
• Adventure Bar Group: London cocktail bar operator running brands such as Adventure Bar and Ballie Ballerson. Comparable on experiential positioning and group-event revenue mix.
• The Cocktail Club: UK cocktail bar chain with strong group-bookings and events focus. Comparable to TT's multi-site cocktail venue model and pricing.
• Tonight Josephine: London-based cocktail bar brand with multiple sites focused on Instagram-friendly experiential drinks. Targets a similar group-celebration and hen-party customer base.
• Alcotraz: London-based immersive cocktail experience where guests smuggle liquor past 'guards.' Directly competes for the same experiential, group-booking, hen-party and corporate budgets as TT.

Broad incumbents

• The Alchemist: UK-wide cocktail bar chain known for molecular mixology and theatrical drinks. Comparable as a multi-site experiential cocktail operator with broader scale and a more restaurant-style format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC8dqv28A-s3BmpLXOsELwPA
• Xx.com/ttliquor
• Facebookfacebook.com/ttliquorlondon
• LinkedInlinkedin.com/company/tt-liquor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TT Liquor