What Tonight Josephine does

Tonight Josephine is a UK chain of late-night cocktail bars and themed bottomless brunch venues, operated as a trading brand of Nightcap Ltd, a private limited company registered in England and Wales (company number 12899067) and part of the Nightcap Group. The brand operates physical venues in at least five UK cities — London (Waterloo and Shoreditch), Birmingham, Liverpool, Cardiff, and Bristol (referenced in discount programmes) — each presenting the company's signature bold pink décor and targeting a primarily female 18–35 demographic seeking Instagram-worthy group nights out, hen parties, and birthday celebrations. The core product is cocktails (signature drinks include Pornstar Martini, Razzle Dazzle and Espresso Martini) layered with themed bottomless brunch experiences featuring drag performances, singalongs and dance-offs, alongside ancillary revenue streams including cocktail masterclasses (£35 per person), Tipsy Totes craft-painting sessions, private hire for groups of 8–20+, gift cards (£20–£250), and discount programmes for students, Blue Light Card holders, and hospitality workers.

The underlying technology stack is conventional hospitality tooling rather than proprietary IP: online reservations and bottomless brunch ticketing are delivered through the DesignMyNight third-party platform, in-venue contactless ordering via the Zonal Order & Pay system, and customer engagement through the parent Nightcap Group's iOS and Android mobile apps with location-aware features. Booking and revenue capture are therefore dependent on third-party integrations and shared parent-company infrastructure. Marketing is social-first, concentrated on Instagram, TikTok, and an email newsletter with a free-cocktail signup incentive, supplemented by paid social advertising using cookie-based audience segmentation and content marketing via a brand blog.

The business model is predominantly transactional and direct-to-consumer: per-cover beverage sales, prepaid event tickets, ticket-plus-drink brunch packages, masterclass fees, private hire bookings, and gift card redemptions. GTM combines walk-in traffic with online and app-based table bookings, an event-driven promotional cadence (themed brunches, drag nights, charity partnerships), and brand collaborations (Legally Blonde The Musical, Jack Daniel's Honey, Stonewall). Tonight Josephine has no disclosed funding, no public revenue figure, and is privately held within the Nightcap Group, with the brand's growth funded through parent-company operations rather than external capital raises.

Name

Tonight Josephine

Legal name

Nightcap Ltd

Website

https://tonightjosephine.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tonight Josephine is a UK chain of late-night cocktail bars and themed bottomless brunch venues, operated by Nightcap Ltd across London, Birmingham, Liverpool, Cardiff and Bristol, targeting young women and social groups seeking Instagram-worthy cocktails, drag entertainment, hen parties and birthday celebrations.

Ownership category

akta.pro rank

Product category

Cocktail Bars & Nightlife Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Cocktail Bars & Lounges (CRANACAD)

akta.pro secondary industries

Cocktail Lounges & Speakeasies (MPAGAIAD), Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Themed cocktail bars
• Bottomless brunch venues
• Drag entertainment nightlife
• Late-night hospitality
• Private event hire

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Food & Beverage Sales: Core revenue from cocktail, spirits, beer, and food sales across all bar locations. Strong cocktails, themed drinks, and signature cocktails like Pornstar Martini, Razzle Dazzle drive repeat visits.
2. Event Ticketing & Bottomless Brunch: Prepaid tickets and packages for themed bottomless brunch events featuring entertainment. Includes 90 minutes of bottomless drinks, brunch dish, and 2 hours of music and drag entertainment.
3. Cocktail Masterclass: Paid masterclass experiences at £35 per person featuring cocktail-making tutorials, complimentary welcome cocktail, and 1.5 hours of hands-on experience making two cocktails.
4. Private Hire & Venue Booking: Corporate events, birthday parties, hen parties, and wrap parties booked for private/semi-private venue hire. Includes drink packages and party starter options serving groups of 8-20+.
5. Gift Cards: Gift vouchers sold online ranging from £20-£250, valid for 12 months from purchase, redeemable for bottomless brunch tickets and venue purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Tonight Josephine operates a chain of late-night cocktail bars across five UK cities, selling signature cocktails, themed bottomless brunches with drag entertainment, cocktail masterclasses, and private venue hire for celebrations. Bars also offer discounted drinks programs (Happy Hour, student, Blue Light Card, hospitality industry) and gift cards.

Product overview

Tonight Josephine is a chain of late-night cocktail bars and brunch venues across the UK, operated by Nightcap Ltd. The core offering consists of cocktails and themed bottomless brunches featuring drag entertainment. These are supported by add-on experiences including cocktail masterclasses, Tipsy Totes craft sessions, and private hire for events. The venue offers various discount programs including Happy Hour (2-for-1 cocktails), student offers, hospitality industry discounts, and Blue Light Card discounts. Additional services include drag events, hen parties, birthday parties, and gift cards. The bars operate across multiple UK locations including London (Shoreditch, Waterloo), Birmingham, Liverpool, Cardiff, and Bristol.

Differentiator

Problem solved

Functional benefit

Products and services

• Cocktails

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Legally Blonde The MusicalcoreStrategic or Co-development Partner · 1 January 2026Special collaboration bringing Legally Blonde The Musical themed events and experiences to Tonight Josephine venues. Includes ticket giveaways for shows and themed entertainment at TJ bars.
• StonewallminorGTM or Marketing Partner · 1 January 2026LGBTQ+ charity partnership where £1 is donated to Stonewall for every Pride drink sold at Tonight Josephine venues during Pride month.
• DesignMyNightcoreTechnology or IntegrationThird-party booking and ticketing platform integrated into Tonight Josephine website for reservations and bottomless brunch/event ticket sales. Uses DesignMyNight reservation widgets and caching cookies.
• Jack Daniel's HoneyminorGTM or Marketing PartnerBrand partnership for Cowgirl Country themed brunch events featuring Jack Daniel's Honey cocktails and branded experiences.
• Nightcap GroupcoreOthersNightcap Ltd operates Tonight Josephine as a trading brand. Company number 12899067, registered office 119 Wardour Street, London. Parent company provides technology, operations, and brand platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• All Bar One: National UK bar-restaurant chain with city-center locations, cocktail-led menus, and weekend brunch — a broader incumbent competitor in the cocktail bar + brunch segment serving overlapping customer occasions.
• Slug & Lettuce: Established UK bar and dining chain with 70+ sites offering bottomless brunch, cocktail deals, and group bookings — broader incumbent operating at greater scale but in the same city-center social-drinking category.

Direct peers

• The Alchemist: UK cocktail bar and restaurant chain famous for theatrical, themed molecular cocktails and immersive presentation — overlaps with Tonight Josephine on themed experiences, group bookings, and bottomless brunch offerings in shared city-center locations.
• Be At One: Multi-site UK cocktail bar chain with deep city-center presence, masterclasses, themed parties, and group bookings — directly comparable venue format, target audience, and cocktail-led revenue mix to Tonight Josephine.
• Revolución de Cuba: UK cocktail bar and Latin-inspired dining chain offering bottomless brunch, cocktail masterclasses, and themed party nights across UK city centers — comparable themed-event-driven cocktail bar concept targeting similar group occasions.
• The Cocktail Club: Sister brand under Nightcap Group operating cocktail bars in UK cities with a similar late-night, party-driven concept — direct internal comparable sharing operations, technology, and parent support with Tonight Josephine.
• Dirty Martini: UK-wide late-night cocktail bar chain serving a similar 18-35 demographic with premium cocktails, weekend bottomless brunches, drag performances, and themed events across major UK cities — the closest direct competitor in concept and execution.
• London Cocktail Club: UK cocktail bar group with multiple London venues serving a young, cocktail-focused crowd with bottomless brunch and party bookings — operates in the same nightlife category with overlapping target customers.

Regional players

• Box Nightclub: UK late-night cocktail bar and nightclub chain with themed nights and group bookings — comparable party-led cocktail venue format, primarily competing in the same UK city-center locations.

Emerging players

• Simmons Bar: UK cocktail bar chain with multiple London and city-center locations focused on late-night cocktail parties and themed events — comparable niche concept targeting young adults in the same competitive set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tonight-josephine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tonight Josephine