oldtimer veteranen shop

What oldtimer veteranen shop does

oldtimer veteranen shop, operating under the legal name Auto-Schutzdecke, is a privately-held direct-to-consumer e-commerce business that manufactures and sells custom-fit car protection covers (Autoschutzdecken) through its own online storefront at auto-schutzdecke.com. The company serves individual owners of classic cars (Oldtimer), youngtimers and new classics, collector vehicles, and everyday passenger vehicles across the European market. Its core value proposition is made-to-measure manufacturing per vehicle make, model, version, and year rather than universal-fit covers, addressing the well-known problem of paint damage caused by ill-fitting universal covers moving against the bodywork.

The product portfolio consists of three tiers covering distinct use cases. SAHARA is the entry-level indoor dust and paint protection cover (€78-€124) for garages and rain-safe covered parking. VOYAGER is a mid-range versatile all-weather cover (€89-€148) using lightweight breathable materials for indoor or outdoor use. STORMFORCE is the premium outdoor offering (€204-€326) featuring 4-layer high-tech construction for maximum weather, UV, and paint protection. All products use breathable, paint-friendly materials designed to reduce condensation buildup, and the company operates a made-to-order production model with 2-3 business day delivery. The website's configurator supports 100+ vehicle brands, from heritage marques (Jaguar, Porsche, Mercedes, Alfa Romeo) to contemporary EVs (Tesla, BYD, Polestar), backed by dedicated SEO landing pages for major classic car models.

The business model is straightforward one-time transactional DTC commerce with no subscription or recurring revenue component. Pricing is unit-based across three tiers with prices including statutory VAT plus shipping. The company markets exclusively through its own website using SEO-optimized content (vehicle model pages, indoor vs. outdoor guides), email newsletter signup, and educational content marketing. No physical retail presence, third-party resellers, channel partners, field sales, or marketplace listings are mentioned. The company is privately held with no disclosed founders, investors, parent entity, management team, headcount, funding history, or financial figures; ownership and corporate structure information is absent from the source material.

Name

oldtimer veteranen shop

Legal name

Auto-Schutzdecke

Website

https://oldtimer-shop.de

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

oldtimer veteranen shop (Auto-Schutzdecke) is a European DTC e-commerce business that manufactures and sells custom-fit car protection covers made to order per vehicle make, model, and year, serving individual owners of classic cars, youngtimers, and collector vehicles across three product tiers.

Ownership category

akta.pro rank

Headquarters

HQ city

Idstein

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Custom Car Cover Sales: One-time purchase of custom-fit car covers sold directly through the company's e-commerce website. Products are manufactured to order based on vehicle model selection. No subscription or recurring revenue component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

oldtimer veteranen shop (Auto-Schutzdecke) manufactures and sells custom-fit car protection covers (Autoschutzdecken) made to order based on the customer's specific vehicle make, model, version, and year. The product range comprises three lines — SAHARA indoor covers (€78–€124), VOYAGER all-weather covers (€89–€148), and STORMFORCE premium 4-layer outdoor covers (€204–€326) — designed to shield classic cars, youngtimers, collector vehicles, and everyday vehicles from dust, moisture, UV radiation, scratches, and weather damage while using breathable, paint-safe materials.

Product overview

oldtimer veteranen shop (auto-schutzdecke.com) is an e-commerce platform offering custom-fit car protection covers (Autoschutzdecken) manufactured to order for specific vehicle models. The product portfolio consists of three distinct product lines: SAHARA (entry-level indoor protection, starting at €78), VOYAGER (mid-range all-weather cover, starting at €89), and STORMFORCE (premium 4-layer outdoor cover, starting at €204). All products are custom-tailored to individual vehicle makes and models, featuring breathable, paint-safe materials that protect against dust, moisture, scratches, and weather elements. The company serves classic car, youngtimer, collector vehicle, and everyday vehicle owners.

Differentiator

Problem solved

Functional benefit

Brands

• SAHARA: Indoor dust and paint protection cover for interior spaces and rain-safe covered outdoor parking spots. Color: Black. Price range: €78.00 to €124.00.
• VOYAGER
• STORMFORCE

Products and services

• SAHARA

Quantifiable outcome

• 2-3 business day production and delivery time for custom orders
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• California Car Cover Company: California Car Cover Company is a long-established US custom car cover specialist offering indoor and outdoor tailored covers for classic and collector cars. Comparable on product category, made-to-order approach, and customer base.
• Classic Additions: Classic Additions is a UK retailer specializing in accessories for classic and vintage cars, including tailored car covers. It targets the same European classic-car enthusiast segment with custom-fit solutions.
• Cover Zone: Cover Zone is a UK-based retailer of tailored indoor and outdoor car covers, including custom-fit options for classic vehicles. It operates a similar direct-to-consumer model targeting enthusiasts seeking model-specific protection.
• Covercraft: Covercraft is a leading US manufacturer of custom and semi-custom vehicle covers for cars, trucks, and SUVs. It is the most direct comparison point for a made-to-order, vehicle-specific car cover business and competes on the same core value proposition of fit-versus-universal.
• CarBag: CarBag is a German manufacturer of custom-fit indoor car covers for classic and collector vehicles. As a domestic German competitor serving the same Oldtimer buyer with the same made-to-measure approach, it is the closest geographic and product peer.

Broad incumbents

• Amazon (Automotive Cover Category): Amazon's marketplace offers a vast selection of universal and semi-custom car covers at low price points from multiple sellers. It is the primary commoditized-channel alternative that competes with custom-fit specialists on price rather than fit.
• Halfords: Halfords is the UK's largest automotive accessories retailer and sells universal and semi-custom car covers alongside a wide range of motoring products. It overlaps at the broad automotive-accessories level but does not specialize in custom-fit classic-car covers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/oldtimer-veteranen-shop-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about oldtimer veteranen shop