OBGYN Associates

What OBGYN Associates does

Obstetrics and Gynecology Associates of Central Florida, LLC ("OBGYN Associates") is a privately held, physician-owned women's health practice operating under Florida LLC structure since 1982. The practice delivers comprehensive obstetrics, gynecology, and gynecologic surgery services to women from adolescence through menopause, with a primary patient base in South Orange and Osceola County including Kissimmee, Celebration, Hunters Creek, and Winter Garden. Care is delivered by a clinical team of three physicians (Juan Reinoso MD, James Mullins MD, April Rutherford MD) and four advanced practice providers (Lorene Duncan PA-C, Adriana Correa Raimundi MSN APRN FNP-C, Paula Miller MS WHNP-BC, Karen Wiercinski NP), supported by extended evening hours and bilingual (English/Spanish) coverage.

The clinical offering spans three integrated service lines: gynecology (well-woman exams, contraception including IUDs and implants, colposcopy, NovaSure ablation, mammography with 3D tomosynthesis, pelvic and breast ultrasound), obstetrics (prenatal care through delivery, obstetric ultrasound, high-risk pregnancy management, postpartum support, and pregnancy education), and gynecologic surgery (robotic and vaginal hysterectomy, hysteroscopy, myomectomy, ovarian cyst removal, bilateral tubal ligation, LEEP). In-office diagnostic imaging and minor procedures are integrated at the point of care, supporting higher revenue per visit relative to a pure consultative practice.

The business model is fee-for-service medical billing across a broad payer mix (Aetna, Ambetter, AvMed, BCBS, Cigna, Coventry, Humana, Medicaid, Medicare, Molina, Tricare, United Healthcare) plus self-pay. Patient acquisition is direct-to-consumer, driven by a SEO-optimized website (obgynfl.com), active social channels (Facebook, X, Instagram), 6,274+ verified reviews on RealPatientRatings yielding a 4.8/5 rating, and an AI-powered scheduling assistant ("Betty," via Lodus Health) providing 24/7 booking; the athenahealth patient portal supports records access and communication. Distribution is regional through three owned offices (Kissimmee flagship near Florida Hospital Kissimmee, Hunters Creek/Orlando, Winter Garden). The practice is affiliated with the Florida Woman Care provider network.

Name

OBGYN Associates

Legal name

Obstetrics and Gynecology Associates of Central Florida, LLC

Website

https://obgynfl.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

OBGYN Associates of Central Florida is a physician-owned women's health practice founded in 1982, serving Kissimmee, Celebration, Hunters Creek, and Winter Garden with obstetrics, gynecology, and minimally invasive gynecologic surgery across three office locations.

Ownership category

akta.pro rank

Product category

Women's Healthcare Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

Minimally Invasive Gynecologic Surgery (Laparoscopy/Hysteroscopy) (HLAKAJAF), Family Planning & Contraception (Including Abortion Care) (HLAKAJAG)

Keywords

• Obstetrics services
• Gynecology services
• Women's healthcare
• Prenatal care
• Gynecologic surgery

Headquarters

HQ city

Kissimmee

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Medical Services Revenue: Healthcare services revenue generated through insurance billing and self-pay patient payments for obstetrics and gynecology services including routine exams, prenatal care, surgical procedures, and diagnostic imaging

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Obstetrics and Gynecology Associates of Central Florida is a women's health medical practice providing gynecology, obstetrics, and gynecologic surgery services. It delivers routine well-woman exams, prenatal care, in-office diagnostic imaging (breast/pelvic/obstetric ultrasound, mammography), and a range of surgical procedures (robotic and vaginal hysterectomies, hysteroscopy, LEEP, NovaSure ablation, bilateral tubal ligation) across three Central Florida office locations.

Product overview

Obstetrics and Gynecology Associates of Central Florida is a comprehensive women's healthcare practice founded in 1982, providing services across three main categories: Gynecology (well-woman exams, contraceptive counseling, diagnostic imaging including mammograms and ultrasounds, and treatment procedures), Obstetrics (prenatal care from confirmation through delivery, including high-risk pregnancy management and postpartum support), and Gynecologic Surgery (minimally invasive and traditional surgical procedures). The practice offers in-office diagnostic and treatment services including breast ultrasound, colposcopy, IUD insertion/removal, NovaSure endometrial ablation, hysteroscopy, robotic and vaginal hysterectomies, LEEP, and bilateral tubal ligation. The practice maintains three locations in Kissimmee, Hunters Creek (Orlando), and Winter Garden, serving South Orange and Osceola County communities including Kissimmee, Celebration, Hunters Creek, and Winter Garden.

Differentiator

Problem solved

Functional benefit

Products and services

• Gynecology Services Comprehensive women's reproductive health care including Pap smears, HPV testing, birth control, abnormal bleeding evaluation, pelvic pain treatment, gynecologic condition diagnosis and treatment, and minimally invasive procedures.
• Obstetrics Services Prenatal care from pregnancy confirmation through delivery and postpartum support, including routine screenings, ultrasounds, genetic testing, high-risk pregnancy management, labor and delivery care, and postpartum follow-up.
• Gynecologic Surgery Surgical procedures for female reproductive system conditions including hysterectomy, myomectomy, ovarian cyst removal, laparoscopy, hysteroscopy, endometrial ablation, pelvic organ prolapse repair, and tubal ligation using both minimally invasive and traditional surgical approaches.
• Breast Ultrasound Imaging test using sound waves to create pictures of breast tissue, used to evaluate breast lumps, distinguish between cysts and solid masses, examine abnormal mammogram findings, and guide breast biopsy procedures.
• Colposcopy Diagnostic procedure using a magnifying instrument (colposcope) to closely examine the cervix, vagina, and vulva, typically recommended after abnormal Pap or HPV test results.
• Contraception Services Birth control counseling and full range of contraceptive options including birth control pills, IUDs, implants, injections, and permanent contraception methods.
• Robotic & Vaginal Hysterectomies Minimally invasive surgical techniques for uterus removal including robotic-assisted surgery with enhanced precision and visualization, and vaginal hysterectomy with no external incisions.
• Hysteroscopy Minimally invasive procedure using a hysteroscope to look inside the uterus for diagnosis and treatment of uterine polyps, scar tissue, retained tissue after miscarriage, and structural abnormalities.
• Intrauterine Device (IUD) Services Small T-shaped device placed inside the uterus for long-acting reversible contraception, available in hormonal (progestin) and copper (non-hormonal) options providing 3-10 years of pregnancy protection.
• Mammogram Low-dose X-ray of the breast for early detection of breast cancer, available as screening mammogram (routine) or diagnostic mammogram (for breast concerns), with 3D tomosynthesis option for detailed evaluation.
• NovaSure Endometrial Ablation Minimally invasive procedure using controlled energy to remove the uterine lining for treatment of heavy menstrual bleeding in women who have completed childbearing.
• Pelvic Ultrasound Non-invasive imaging test using sound waves to examine uterus, ovaries, cervix, fallopian tubes, and pelvic structures, available as transabdominal or transvaginal ultrasound.
• Obstetric Ultrasound Safe, non-invasive imaging test during pregnancy to monitor fetal health and development, confirm pregnancy, check heartbeat, evaluate placenta and amniotic fluid, and screen for birth defects.
• Bilateral Tubal Ligation (BTL) Permanent form of birth control blocking fallopian tubes to prevent sperm from reaching eggs, available postpartum, during cesarean section, or as outpatient surgery.
• Loop Electrosurgical Excision Procedure (LEEP) Minimally invasive treatment using a thin wire loop with electrical current to remove abnormal or precancerous cells from the cervix, performed in office under local anesthesia.

Quantifiable outcome

• 95.0% Patient Satisfaction based on 6,274 verified reviews
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Florida Woman CareminorOthersOBGYN Associates of Central Florida is affiliated with Florida Woman Care, a network of women's health practices. The partnership provides access to a broader network of OB/GYN providers and resources.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Maven Clinic: Virtual women's and family health platform with employer-sponsored OB/GYN, postpartum, and reproductive care services. While not a direct local competitor today, represents the structural shift toward digital-first women's health that could compress demand for in-person OB visits.
• Tia (Women's Health): Hybrid in-person and virtual women's health platform offering gynecology, primary care, and wellness services with a membership-based model. Represents the emerging direct-pay, patient-experience-focused segment that could compete for younger women in Central Florida.

Direct peers

• All About Women OB/GYN: Multi-physician OB/GYN practice serving Central Florida with comparable offerings in obstetrics, gynecology, and in-office procedures. Operates as a regional competitor in overlapping Kissimmee/Orlando service areas.
• Contemporary Women's Care: Independent OB/GYN practice operating in the Central Florida region, offering comprehensive obstetrics, gynecology, and minimally invasive surgery. A direct regional competitor for the same patient demographic and insurance plans.
• Florida Woman Care: Network of women's health practices across Florida to which OBGYN Associates is already affiliated. Operates as a physician-affiliated OB/GYN platform providing identical service lines (OB, GYN, surgery, diagnostics) and serves as both a peer and a network partner.
• Women's Care Florida: One of the largest OB/GYN and women's health provider groups in Florida with multiple locations across the Tampa Bay, Orlando, and surrounding regions. Directly comparable as a multi-site, multi-physician OB/GYN practice group operating in overlapping Florida geographies.

Broad incumbents

• AdventHealth Medical Group - OB/GYN: Hospital-affiliated OB/GYN practice operated by AdventHealth (with Florida Hospital Kissimmee located directly adjacent to OBGYN Associates' main office). A large integrated health system offering OB, GYN, maternal-fetal medicine, and NICU services under one employment structure.
• Orlando Health Physician Associates - OB/GYN: Hospital-employed OB/GYN group under Orlando Health, one of the largest health systems in Central Florida. Provides comparable women's health services with the added leverage of system-level specialty and inpatient coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Ob_Gyn_Asso
• Instagraminstagram.com/obgynassocofcf

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OBGYN Associates