Grupo Casli

What Grupo Casli does

Grupo Casli (legal entity CASLI, S.A.U.) is a privately held Spanish company founded in 1943 and headquartered at Calle Antonio Machado 3, Madrid, with operational workshops and warehousing in Coslada. The company is structured as a single-shareholder Sociedad Anónima Unipersonal with no external institutional ownership, no funding history, and no public revenue disclosure. Casli operates as the exclusive distributor in Spain (and selectively Portugal and Andorra) for a portfolio of tier-one international machinery brands, organized across four primary verticals: environmental and beach maintenance (BeachTech, Kärcher, Ferri), winter sports and ski resorts (PistenBully, TechnoAlpin, Zamboni, Lynx, plus the proprietary Team Service brand), road conservation and winter road maintenance (Hilltip, Epoke, Villeton, Sicometal), and defense and military (military vehicle maintenance, camp systems, energy solutions, NRBQ protection systems).

Casli's core offering combines capital equipment distribution with value-added technical services. The technical infrastructure includes 2,000 m² of warehouses stocking more than 10,000 spare parts references, more than 30 technical assistance points across Spain, in-house workshops in Coslada equipped with engine test benches up to 4,400 hp and transmission test benches up to 400 hp, and capabilities for custom equipment mounting, vehicle integration, and ITV homologation management. The defense division maintains specialized capabilities including Nuclear, Radiological, Biological and Chemical (NRBQ) protection system design and integration for military vehicles, and holds certifications including ISO 9001:2015, ISO 14001, PECAL, NATO supplier homologation, and UN supplier approval.

Revenue is generated through three principal streams: one-time sales of distributed high-technology machinery, ongoing after-sales technical support and spare parts supply, and professional services for equipment customization, integration, and homologation. Pricing operates on a quote-based, project-specific model with multi-year contract cadence typical of capital equipment sales. Casli serves government and enterprise customers including the Spanish Armed Forces (a 50+ year relationship), NATO, the United Nations, Spanish Public Administration, municipal governments, and Spanish ski resorts. The company employs 51–100 staff and reports no public revenue figures, parent company, subsidiaries, or external shareholders.

Name

Grupo Casli

Legal name

CASLI, S.A.U

Website

https://casli.es

Company type

Private

Founded year

1943

Operating status

Operating

Headcount range

51–100 employees

Short description

Grupo Casli is a privately held Spanish exclusive distributor (founded 1943) of high-technology industrial machinery, representing tier-one international brands across beach maintenance, winter sports, road conservation, and defense sectors for institutional and government customers in Spain and Iberia.

Ownership category

akta.pro rank

Headquarters

HQ city

Coslada

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Machinery Distribution: Sale of high-technology machinery and equipment as exclusive distributor for international first-tier brands. Includes equipment for beach maintenance, snow management, road conservation, and defense applications.
2. After-Sales Service and Technical Support: Technical assistance, maintenance services, and spare parts supply through own workshops and associated network of 30+ technical assistance points across Spain.
3. Equipment Customization and Integration: Custom mounting and integration of equipment on customer vehicles, including homologation and ITV (vehicle inspection) management.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Grupo Casli is an exclusive distributor in Spain (and in several cases Portugal and Andorra) of high-technology machinery from world-leading international brands, serving beach maintenance, winter sports, road conservation, and defense sectors. The Company complements equipment sales with nationwide technical assistance (30+ service points), custom equipment mounting and ITV homologation, and a 2,000 m² spare parts warehouse carrying more than 10,000 references. It also delivers defense-specific services including military vehicle maintenance, camp systems, energy solutions, and NRBQ protection integrations for the Spanish Armed Forces, NATO, and the UN.

Product overview

Grupo Casli is a high-technology machinery distributor founded in 1943, operating as the exclusive representative of major international brands in Spain. The company offers a portfolio of distributed brands including BeachTech, Kärcher, and Ferri for environmental/beach maintenance; PistenBully, TechnoAlpin, Zamboni, Team Service (proprietary), and Lynx for snow/winter sports; Hilltip, Epoke, Villeton, and Sicometal for road conservation; alongside proprietary defense division services. The product ecosystem includes equipment sales, technical after-sales support with over 30 service points nationwide, vehicle mounting and ITV management, and specialized military vehicle maintenance. Casli acts as a strategic partner connecting international manufacturers with Spanish industrial, airport, railway, environmental, energy, and defense sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Team Service: A commercial brand of Casli for ski lift conveyor belts and boarding carpets, developed in partnership with two other companies. The first lift designed and manufactured in Spain.

Products and services

• BeachTech World-leading manufacturer of beach cleaning machines distributed exclusively in Spain by Casli since 1996, offering towed (BT1000, BT1500, BT2000, BT2500, BT3000) and self-propelled (BT5500) beach cleaning equipment, plus the BT Sweepy for manual guidance. Sold to municipalities, public administrations, and beach concessionaires.
• Kärcher World-leading cleaning equipment brand distributed by Casli in Spain, specializing in street sweepers and high-pressure washer mounting on various vehicles, with full homologation and ITV management services.
• Ferri Manufacturer of brush cutters for green space conservation distributed in Spain by Casli for more than 30 years, serving demanding users with sales and after-sales support.
• PistenBully World-leading piste grooming machine brand (Kässbohrer) distributed exclusively in Spain by Casli since 1992 and supplied to all Spanish ski resorts, with Kässbohrer-trained technicians and six associated workshops for after-sales service.
• TechnoAlpin World leader in artificial snow production systems distributed exclusively by Casli for Spain, Andorra, and Portugal, including snow cannons, lances, and pumping systems.
• Zamboni Ice resurfacing machine brand distributed exclusively by Casli in Spain, including the 650 Electric, 552, 546, 526, and Edger EZIII models; Zamboni is the official supplier of the NHL.
• Team Service Proprietary Casli commercial brand developed in partnership with two other Spanish companies that designs and manufactures ski conveyor belts and boarding tapes; the first ski lift designed and manufactured in Spain with an innovative universal canopy design.
• Lynx Snowmobiles Best-selling snowmobile brand in Europe distributed by Casli, including 59 Ranger Alpine and 69 Ranger Alpine wide-track models with high-performance engines for ski resort and utility applications.
• Hilltip Finnish manufacturer of winter road maintenance equipment distributed exclusively by Casli for Spain and Portugal, including Snowstriker snowplows and Icestriker salt spreaders with innovative polyethylene construction and electric drive systems.
• Epoke Danish manufacturer of de-icing spreaders for salt and brine distributed by Casli in Spain, including salt spreaders (3-9 m³), brine spreaders (up to 15,000 liters), and combined salt-brine spreaders.
• Villeton French manufacturer of snowplow blades and wedges for heavy vehicles distributed exclusively by Casli for Spain and Portugal, including LRB, LR, AED lateral, and EG product ranges.
• Sicometal Italian manufacturer of turbine snow blowers distributed exclusively by Casli for Spain and Portugal, featuring unique bucket shape for optimal snow transfer and turbo fresas for truck loading at ski resorts.
• Military Vehicle Maintenance Services Casli defense division services covering engine overhaul, transmission maintenance, and complete preventive, corrective, and evolutionary maintenance programs for military vehicles including BMR-VEC, M-113, and Leopard 2A4. Includes engine test benches up to 4,400 hp and transmission test benches up to 400 hp.
• Military Camp Systems Military camp solutions including base camps, mobile hospitals, aircraft hangars, COLPRO tents, decontamination facilities, and command posts for armed forces and humanitarian operations.
• Energy Solutions Generator manufacturing and maintenance services for civilian and military applications, including super-silent generators and trailer-mounted systems for remote and field operations.
• NRBQ Vehicle Solutions Design, development, and integration of Nuclear, Radiological, Biological, and Chemical (NRBQ) protection systems into military vehicles, including detection, decontamination, and advanced protection capabilities.
• Technical Assistance Services Nationwide technical support service with more than 30 technical assistance points across Spain, field assistance through fully equipped vehicles, manufacturer-trained technicians, and uninterrupted winter season service for ski resorts and winter road maintenance.

Quantifiable outcome

• Over 200 BeachTech beach cleaning machines delivered along Spanish coasts since 1996
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and standard.

• Casband (Team Service Partnership)coreStrategic or Co-development Partner · 1 January 2010Joint venture between Casli and two other Spanish companies to design and manufacture ski conveyor belts (Team Service brand). First ski lift designed and manufactured in Spain. Innovative universal canopy design. Present in ski sector since the 1960s.
• Beach Tech (Kässbohrer)coreChannel Partner/ Reseller/ Distributor · 1 January 1996Exclusive distributor of Beach Tech beach cleaning machines in Spain since 1996. Supplied over 200 machines along Spanish coasts. Beach Tech is the world leader in beach cleaning equipment headquartered in Laupheim, Germany. Models include BT1000, BT1500, BT2000, BT2500, BT3000 (towed), BT5500 (self-propelled), and BT Sweepy (manual guidance).
• Kassbohrer PistenBullycoreChannel Partner/ Reseller/ Distributor · 1 January 1992Exclusive distributor of PistenBully piste bashers in Spain since 1992. World leader in slope grooming machines. Supplied machines to all Spanish ski resorts. Provides technical staff trained by Kassbohrer and six associated workshops for after-sales service.
• TechnoAlpincoreChannel Partner/ Reseller/ DistributorExclusive distributor for Spain, Andorra, and Portugal. TechnoAlpin is the world leader in artificial snow production systems. Founded in 1990 in Bolzano, Italy, with 25 subsidiary companies worldwide. Products include snow cannons, lances, and pumping systems.
• ZambonicoreChannel Partner/ Reseller/ DistributorExclusive distributor in Spain. Zamboni is the preferred ice resurfacing machine worldwide and official supplier of NHL. Models include 650 Electric, 552, 546, 526, and Edger EZIII.
• KärchercoreChannel Partner/ Reseller/ DistributorDistributor of complete Kärcher product range, specializing in road sweepers and mounting of pressure washers on various vehicles. Full mounting services including vehicle homologation and ITV management.
• FerristandardChannel Partner/ Reseller/ DistributorAuthorized distributor of Ferri brush cutters for green space conservation. Over 30 years supplying brush cutters to demanding users.
• HilltipcoreChannel Partner/ Reseller/ DistributorExclusive distributor for Spain and Portugal. Finnish manufacturer of winter road equipment including snowplows (Snowstriker series) and salt spreaders (Icestriker series). Innovative polyethylene construction and electric drive systems.
• EpokecoreChannel Partner/ Reseller/ DistributorDistributor of Epoke de-icing spreaders (salt and brine) designed and manufactured in Denmark. World leader in quality and performance. Products include salt spreaders (3-9 m³), brine spreaders (up to 15,000 liters), and combined salt-brine spreaders.
• VilletonstandardChannel Partner/ Reseller/ DistributorExclusive distributor for Spain and Portugal. French manufacturer of snowplow blades and wedges for heavy vehicles. Over 40 years of specialized knowledge in snow removal tools. Products include LRB, LR, AED lateral, and EG ranges.
• SicometalstandardChannel Partner/ Reseller/ DistributorExclusive distributor for Spain and Portugal. Italian manufacturer of Sicometal turbines for snow removal. Unique bucket shape for optimal snow transfer. Turbo fresas for snow conditions and truck loading at ski resorts.
• LynxcoreChannel Partner/ Reseller/ DistributorDistributor of Lynx snowmobiles, the best-selling brand in Europe. High-performance engines for experienced pilots. Models include 59 Ranger Alpine and 69 Ranger Alpine for ski resort and utility applications.
• International Defense ManufacturerscoreChannel Partner/ Reseller/ DistributorRepresents broad catalog of high-value-added manufacturers in defense sector including camp solutions, public works machinery, generators, and vehicle integrations. Certified supplier for NATO and UN.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Surtruck: Spanish specialist in road maintenance, road marking, and conservation equipment distribution. Operates in the same Spanish road-conservation vertical as Casli with overlapping municipal and contractor customers, but with a more focused road-equipment portfolio.
• Stihl España: Spanish distribution arm of the German Stihl Group for forestry, garden, and outdoor power equipment. Operates a similar multi-brand exclusive distribution and dealer service model across Spain, addressing related but non-overlapping customer segments.

Direct peers

• Dulevo: Italian manufacturer of industrial and municipal street sweepers and cleaning equipment with European distribution. Competes head-to-head with the Kärcher road sweeper line that Casli distributes in the Spanish municipal market.
• Aebi Schmidt: Combined manufacturer-distributor of winter road maintenance equipment (snowplows, salt spreaders, de-icing equipment) headquartered in Switzerland/Germany. Directly competes with Casli's Hilltip, Epoke, and Villeton portfolio in the Spanish road conservation market and across Europe.
• Prinoth: Italian-headquartered manufacturer and global distributor of piste grooming vehicles and snow groomers. Directly competes with PistenBully — Casli's longest-tenured principal — for ski resort contracts across Europe, making it the most direct competitor in Casli's largest vertical.

Broad incumbents

• Hako: German manufacturer of industrial and municipal cleaning machines (sweepers, scrubbers, outdoor equipment) with its own distribution network across Europe. Overlaps with Casli's Kärcher and BeachTech distribution in the municipal cleaning segment.
• Jungheinrich España: Spanish subsidiary of Jungheinrich, a German intralogistics and material-handling equipment manufacturer-distributor. Comparable B2B industrial equipment distribution model with technical service network, though addressing warehousing rather than Casli's outdoor/environmental verticals.

Others

• Kässbohrer Geländefahrzeug: German manufacturer of PistenBully piste grooming vehicles — Casli's most important principal partner since 1992. While a principal rather than a pure competitor, it operates a parallel global distribution model that could at any time choose to bypass Casli in Spain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Grupo_Casli
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• LinkedInlinkedin.com/company/grupo-casli

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Casli