STIHL España

What STIHL España does

STIHL España is the Spanish distribution and e-commerce subsidiary of the German STIHL group, operating as ANDREAS STIHL S.A.U. (single-member public limited company) with headquarters in Torres de la Alameda, Madrid. The subsidiary markets and sells STIHL-branded outdoor power equipment — chainsaws, lawn mowers (including iMOW robotic mowers), hedge trimmers, brushcutters, blowers, pressure washers, tillers, sprayers, and disc cutters — to four customer groups: professional forestry, professional landscaping, construction professionals, and homeowners/DIY users. Pricing spans €119 for entry-level battery sprayers to €1,749 for the MS 661 C-M professional chainsaw.

The product portfolio rests on a set of proprietary technologies developed and manufactured by the parent group: STIHL M-Tronic electronic engine management, 2-MIX and 4-MIX two-stroke/four-stroke hybrid engines, anti-vibration systems (patented 1964), the Ematic chain-oiling system, ErgoStart and ElastoStart starting aids, and Rollomatic guide bars. The battery strategy is structured as three tiers — entry-level AS, mid-range AK, and professional ALLPRO/AP — with the latter delivering 3,000+ charge cycles and 9-minute charging to 80%. Digital adjacencies include STIHL connected (fleet management) and Workshop Manager (dealer workshop operations).

The business model is hardware-led: unit-pricing on equipment, consumables, guide bars, chains, lubricants, and personal protective equipment, with after-sales service delivered through the specialist dealer network. Go-to-market is channel-partner-led (tiendas especialistas) supplemented by a direct e-commerce storefront at stihl.es with free shipping from €100, Prueba&Compra try-before-you-buy, and store pickup. Marketing combines owned social channels (Instagram, Twitter/X, Facebook, LinkedIn, YouTube), email/newsletter, content/SEO, and experiential events such as STIHL TIMBERSPORTS.

Name

STIHL España

Legal name

ANDREAS STIHL S.A.U.

Website

https://stihl.es

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Outdoor Power Equipment

NAICS

Outdoor Power Equipment Retailers (44423), Engine, Turbine, and Power Transmission Equipment Manufacturing (3336)

SIC

Engines & Turbines (3510), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Outdoor Power Equipment Parts & Service Retail (CRAIAIAE)

akta.pro secondary industry

Outdoor Power Equipment Parts & Service Retail (CRAIADAH)

Keywords

• Outdoor power equipment
• Chainsaws and trimmers
• Forestry machinery
• Landscaping tools
• Battery garden tools

Headquarters

HQ city

Torres de la Alameda

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Power Equipment Sales: Sale of gasoline-powered, battery-powered, and electric outdoor power equipment including chainsaws, hedge trimmers, brushcutters, lawn mowers, robotic mowers (iMOW), blowers, and water pumps. Products sold with or without batteries/chargers at various price points from €119 to €1,749.
2. Accessories and Consumables: Sales of accessories including guide bars, chains, oils, lubricants, personal protective equipment (PPE), tool kits, and branded apparel (clothing collection for men, women, and children).
3. Professional Services: After-sales services including repair, maintenance, warranty services, and product registration (MY STIHL) provided through specialist dealer network.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

STIHL España sells and distributes gasoline, battery, and electric-powered outdoor power equipment for professional and consumer use, including chainsaws, lawn mowers, robotic mowers, hedge cutters, brushcutters, blowers, pressure washers, tillers, disc cutters, and sprayers. The subsidiary supports its equipment through an authorized specialist dealer network offering testing, repair, and maintenance services, complemented by a direct e-commerce storefront and digital fleet management tools for professional users.

Product overview

STIHL España offers a comprehensive outdoor power equipment portfolio comprising gasoline, battery, and electric-powered machines for forestry, landscaping, construction, agriculture, and residential garden maintenance. The product lineup includes chainsaws (motosierras), lawn mowers, robot lawn mowers (iMOW®), hedge cutters, brushcutters, blowers, pressure washers, tillers, disc cutters, sprayers, and pruning tools. STIHL's battery platform strategy includes three systems: Sistema AS (entry-level for occasional use), Sistema AK (moderate use), and Sistema ALLPRO/AP (professional all-day runtime). The company also provides digital solutions including STIHL connected for fleet management and Workshop Manager for workshop operations. Supporting products include personal protective equipment, lubricants, fuels, and spare parts/accessories including guide bars and chains.

Differentiator

Problem solved

Functional benefit

Brands

• VIKING: Brand referenced in FAQ section for lawn mowers and garden equipment.
• iMOW

Products and services

• Motosierras (Chainsaws) Gasoline and battery-powered chainsaws for forestry, pruning, and wood processing, including professional models such as MS 661 C-M and MS 201 C-M, and consumer models, designed for professional foresters, arborists, and homeowners.
• Cortacéspedes (Lawn Mowers) Gasoline and battery-powered lawn mowers for residential and professional garden maintenance.
• Robots cortacésped iMOW® Autonomous robot lawn mowers with iMOW technology for automatic lawn maintenance in residential and professional settings.
• Cortasetos y Cortasetos de altura (Hedge Cutters) Hedge cutters and pole hedge cutters for garden and professional landscaping, available in gasoline and battery versions.
• Desbrozadoras/Cortabordes (Brushcutters/Trimmers) Brushcutters and grass trimmers for clearing vegetation, available in gasoline and battery versions for professional and consumer use.
• Sopladores/Picadores/Aspiradores (Blowers/Shredders/Vacuums) Leaf blowers, vacuum shredders, and air compressors for garden and professional cleaning applications, available in gasoline and battery versions.
• Hidrolimpiadoras (Pressure Washers) Battery and gasoline-powered pressure washers for outdoor cleaning applications.
• Escarificadores (Scarifiers) Lawn scarifiers for aeration and thatch removal in garden maintenance.
• Motoazadas (Tillers) Motorized tillers for soil cultivation in gardens and agricultural applications.
• Tractores cortacésped (Ride-on Mowers) Ride-on lawn mowers for large garden and professional lawn maintenance.
• Tronzadoras (Disc Cutters) Gasoline-powered disc cutters for cutting concrete, asphalt, stone, and steel in construction applications.
• Atomizadores/Pulverizadores (Sprayers) Battery-powered sprayers for agricultural and garden pest control applications.
• Herramientas de poda (Pruning Tools) Battery-powered pruning tools and attachments for tree and shrub maintenance.
• Sistema de batería ALLPRO/AP Professional battery system providing maximum power for all-day runtime, including batteries AP 100.0 P, AP 200.0 P, and AP 300.0 P(C), with rapid charging (9 minutes to 80%) and 3,000+ charge cycle lifespan, designed for professional forestry and landscaping users.
• Sistema de batería AK Battery system for moderate use, compatible with a wide range of garden maintenance tools including lawn mowers and blowers, targeted at residential and semi-professional users.
• Sistema de batería AS Entry-level battery system for occasional use, including AS 2 battery and compatible machines such as GTA 30 and SGA 30, designed for homeowners and casual users.
• STIHL connected Intelligent digital solution for professionals enabling fleet management, asset tracking, and equipment monitoring across multiple machines and operators.
• Workshop Manager Workshop management solution for professional service centers to manage repairs and maintenance operations on STIHL equipment.
• Equipos de protección individual (PPE) Cut-resistant clothing, hearing protection, helmets, safety glasses, gloves, and safety boots for chainsaw and power tool operation, sold alongside equipment.
• Lubricantes y combustibles (Lubricants and Fuels) Chain oils, motor oils, fuels including STIHL MotoMix, and cleaning detergents for equipment maintenance.
• Espadas y Cadenas (Guide Bars and Chains) Chainsaw guide bars and chains including Rollomatic E, Rollomatic ES, Duromatic, and Light 04 models with various lengths and specifications, designed for compatibility with STIHL chainsaws.
• SEA 50 L Battery Leaf Blower/Vacuum Shredder Battery-powered leaf blower and vacuum shredder from the AK battery system, sold without battery or charger, designed for residential garden cleaning applications.
• SGA 30 Battery Sprayer/Atomizer Battery-powered sprayer/atomizer from the AS battery system, sold without battery or charger, designed for residential garden and small-scale pest control applications.
• GTA 30 Pruning Tool Kit Battery-powered pruning tool kit from the AS battery system, including 2x AS 2 batteries, AL 5-2 quick charger, and tool case, designed for residential tree and shrub pruning.

Quantifiable outcome

• Up to 10% improved cutting performance with Rapid HEXA chain vs standard 3/8 RS chains
• +8 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Einhell: German manufacturer of cordless and electric garden and power tools sold across Europe. Comparable to STIHL in the battery-powered outdoor equipment segment, with a focus on DIY and prosumer pricing tiers that overlap STIHL's AK and AS battery systems.
• Stiga: Italian manufacturer and retailer of lawn mowers, robotic mowers, chainsaws, and garden equipment with a strong presence across Europe. Closely comparable product range to STIHL in the homeowner and prosumer gardening/outdoor category.
• Husqvarna Group: Swedish global manufacturer of chainsaws, robotic mowers, and outdoor power equipment, including the Gardena brand. Direct competitor to STIHL across professional forestry, landscaping, and homeowner segments in Europe, with overlapping dealer and battery platform strategies.
• Kärcher: German cleaning equipment specialist (pressure washers, vacuums) that overlaps directly with STIHL's hidrolimpiadoras category and increasingly competes in battery-powered outdoor cleaning — sold through similar retail and dealer channels.

Broad incumbents

• Honda Power Equipment: Broad incumbent with a global line of engines, generators, pumps, and lawn equipment. Overlaps with STIHL in small-engine professional products (water pumps, brushcutters) but as part of a much wider portfolio including mobility and power generation.
• John Deere (Lawn & Garden): Global agricultural and turf equipment giant with a broad lawn and garden line including ride-on mowers. Comparable to STIHL's tractor cortacésped and professional landscaping offerings within a much larger ag/turf portfolio.
• Makita: Japanese power tool leader expanding into outdoor garden equipment with its LXT cordless platform. Comparable in battery-system strategy and professional brand positioning, though garden is a smaller part of Makita's overall business.
• Bosch Garden Tools (Power Tools division): Large German power tools and garden equipment manufacturer with a major cordless platform. Competes with STIHL in homeowner/DIY battery outdoor tools while also serving broader construction and DIY categories.

Emerging players

• EGO Power+: Battery-native outdoor power equipment brand from Chervon, growing rapidly across Europe and competing with STIHL in the prosumer cordless segment including mowers, blowers, and chainsaws.
• Toro Company: US-based outdoor equipment manufacturer with a strong presence in professional turf, irrigation, and residential mowers. Comparable to STIHL in professional landscaping with some overlap in robotic mowers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/stihl_es
• YouTubeyoutube.com/channel/UCLYvXJuZvlpQzXGe9IdvynA
• Facebookfacebook.com/StihlEspana
• LinkedInlinkedin.com/company/stihl-es
• Instagraminstagram.com/stihl_es/?hl=es

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STIHL España