ACC Liverpool
Liverpool Experience Campus (formerly ACC Liverpool) is a private multipurpose venue campus in Liverpool operating four waterfront venues — Convention Centre, Exhibition Centre, M&S Bank Arena and The Auditorium — serving event organisers, exhibitors and live entertainment audiences through venue hire and ancillary services.
- Company typePrivate
- Founded2008
- HeadquartersLiverpool, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What ACC Liverpool does
ACC Liverpool, now operating as Liverpool Experience Campus following an April 2026 rebrand, is a privately-held multipurpose venue campus on Liverpool's waterfront at Kings Dock. Founded in 2008, it operates four purpose-built venues under a single campus: the Convention Centre (flexible conference space), the Exhibition Centre (large-scale exhibition halls), the M&S Bank Arena (up to 11,000-capacity for conferences, exhibitions and live entertainment), and The Auditorium (tiered theatre-style space), supported by Ticket Quarter for retail ticketing. The organisation runs a direct B2B venue-hire model, engaging event organisers, exhibitors and conference planners through an enterprise field sales motion, and serves general-public audiences for arena entertainment. Reported scale metrics include 9M+ annual visitors, 9K+ events hosted per year, and a cumulative £2.7B in economic impact, with a stated Net Zero carbon target for 2030.
The revenue model centres on one-time venue licence fees for space hire across the four venues, supplemented by professional services revenue from delegate, Wi-Fi, accessibility and exhibitor services, and managed-services revenue from catering via an exclusive contract with Levy awarded in February 2026. Pricing is quote-based and not publicly disclosed. Customer segments are primarily event organisers and exhibitors (business segments), with secondary audiences in academic institutions and live entertainment consumers. Recent strategic activity in 2026 includes the rebrand to Liverpool Experience Campus, the launch of the MusicFutures IP Clinic with the University of Liverpool and 27 collaborators, and the award of the 2030 Artistic Gymnastics World Championships by British Gymnastics.
ACC Liverpool firmographics
Firmographics- Name
- ACC Liverpool
- Legal name
- ACC Liverpool Group
- Website
- https://accliverpool.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Liverpool Experience Campus (formerly ACC Liverpool) is a private multipurpose venue campus in Liverpool operating four waterfront venues — Convention Centre, Exhibition Centre, M&S Bank Arena and The Auditorium — serving event organisers, exhibitors and live entertainment audiences through venue hire and ancillary services.
- Ownership category
- akta.pro rank
ACC Liverpool industry classification
Industry- Product category
- Convention and Event Venue Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Convention Campus & District Operators (Integrated Venue Districts) (THAHAAAL)
- akta.pro secondary industries
- Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA), Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Conference Centers & Dedicated Meeting Venues (THAHAAAB), Convention & Exhibition Center Operations (Expo Halls, Trade Show Venues) (MPAGALAD)
Keywords
Where ACC Liverpool is headquartered
LocationHeadquarters
- HQ city
- Liverpool
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
ACC Liverpool business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Venue hire and rental: Revenue generated from renting out event spaces including the Convention Centre, Exhibition Centre, The Auditorium, and M&S Bank Arena for conferences, exhibitions, concerts, and live events.
- Event services: Additional services including delegate services, Wi-Fi, accessibility services, exhibitor services, and guest relations.
- Catering contracts: Food and beverage catering services provided through contracted partner Levy.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
ACC Liverpool product offering
Product offeringCore offering
ACC Liverpool operates an integrated multi-venue event campus on Liverpool's waterfront offering four purpose-built venue spaces - the Convention Centre, Exhibition Centre, The Auditorium, and the up to 11,000-capacity M&S Bank Arena - for hire to event organisers, exhibitors and corporations hosting conferences, exhibitions, trade shows, concerts, and live entertainment. Supporting paid offerings include delegate services, Wi-Fi connectivity, accessibility services, ticketing through the on-site Ticket Quarter, and exclusive food and beverage catering delivered under contract with Levy.
Product overview
Liverpool Experience Campus (formerly The ACC Liverpool Group) is an integrated conference and event campus on Liverpool's iconic waterfront, comprising multiple distinct venue products: the Convention Centre (flexible conference spaces), Exhibition Centre (large-scale exhibition halls), M&S Bank Arena (up to 11,000-capacity for conferences and live entertainment), The Auditorium (tiered theatre-style space), and Ticket Quarter (ticketing services). These venues operate as a unified campus offering event organisers flexible spaces for conferences, exhibitions, trade shows, presentations, and live entertainment. Supporting services include catering (via Levy partnership), Wi-Fi connectivity, delegate services, and the MusicFutures IP Clinic providing intellectual property guidance in partnership with universities.
Differentiator
Problem solved
Functional benefit
Products and services
- Convention Centre Flexible, purpose-built conference space within the Liverpool Experience Campus available for hire by event organisers and corporations for conferences and events of all sizes.
- Exhibition Centre Expansive, flexible halls on the Liverpool Experience Campus designed for hire by trade show organisers, exhibition hosts and large-scale event planners.
- M&S Bank Arena World-class arena with up to 11,000-capacity available for hire for conferences, exhibitions and live entertainment events.
- The Auditorium Purpose-built, tiered theatre-style space on the Liverpool Experience Campus available for hire for conferences, presentations and live events.
- Ticket Quarter On-site ticketing services supporting event ticket sales for concerts, live entertainment and conferences held at the campus venues including the M&S Bank Arena.
- Catering Services Food and beverage catering services provided exclusively at all venues via the contracted catering partner Levy, offered to event organisers, exhibitors and visitors.
Quantifiable outcome
- 9M+ visitors annually
- +2 more outcomes
Companies that use ACC Liverpool
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
ACC Liverpool technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ACC Liverpool partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- University of LiverpoolcoreLead partner in MusicFutures IP Clinic initiative. The University leads the programme providing intellectual property guidance to musicians, producers, and music-tech innovators through the IP Clinic and Lab at ACC Liverpool.
- Liverpool John Moores UniversitycoreUniversity partner in MusicFutures IP Clinic initiative alongside University of Liverpool, contributing to strengthening IP literacy across the Liverpool City Region.
- KanavalminorIndustry partner in MusicFutures initiative with over 27 collaborators from the music industry, providing practical IP guidance to creatives.
- 27 Collaborators (MusicFutures)minorVarious collaborators in the music industry participating in the MusicFutures IP Clinic initiative, including industry partners working to strengthen IP literacy across the Liverpool City Region.
- LevycoreAwarded food and beverage catering contract for Liverpool Experience Campus. Levy brings global expertise combined with local flavour to lead the catering offer across all venues.
- Sunbelt RentalsminorReturned to live events with major two-day conference and innovation expo at Liverpool Experience Campus.
Scale indicators5 records
Recent moves5 records
Expansion highlights3 records
ACC Liverpool competitors and assessment
Company assessmentEmerging players
- Oak View Group: US-anchored venue development and operating platform building new arenas and entertainment districts. Comparable as a strategic operator building integrated venue ecosystems akin to the Liverpool Experience Campus concept.
Broad incumbents
- ASM Global: World's largest venue-management company operating hundreds of arenas, stadiums, convention centres, and theatres globally. Comparable as a venue operator in the convention and arena-management category, though most relevant as a competitor/threat via managed venue contracts rather than as an owner-operator of a single campus.
- AEG (Anschutz Entertainment Group): Global arena and live-entertainment operator whose venues include The O2 (London). Comparable to the M&S Bank Arena side of ACC Liverpool's operations in arena programming, ticketing, and live entertainment economics.
Direct peers
- Barbican Centre: Multi-venue arts and conference centre in London combining a concert hall, theatres, and conference spaces. Overlaps with ACC Liverpool in conferencing and programmed-live-event hosting, though more arts-curated in positioning.
- Olympia London: London exhibition and events venue currently undergoing major redevelopment into an integrated exhibition, conference, and live-event district. Represents the closest future-state peer to ACC Liverpool's integrated campus model and a key UK competitor for premium events.
- ICC Birmingham: Large purpose-built conference centre co-located with the NEC exhibition halls, serving association and corporate conference demand. Direct competitor for mid-to-large association conference bookings in the UK outside London.
- Scottish Event Campus (SEC): Glasgow-based integrated venue campus combining the SEC Centre, SEC Armadillo, and OVO Hydro arena — closely mirrors ACC Liverpool's convention centre plus arena campus structure. Comparable in scale, waterfront location, and integrated multi-venue operating model.
- ExCeL London: UK's largest integrated exhibition and convention venue, located in London Docklands. Direct competitor for the same association, corporate, and trade-show event budgets that ACC Liverpool targets, and the UK's flagship comparison point for any UK venue campus pitch.
- The NEC (National Exhibition Centre, Birmingham): Major UK exhibition and convention complex comprising the NEC, ICC, Vox Resorts, and Resorts World, broadly analogous to the Liverpool Experience Campus model. Direct peer in the integrated venue-district model and primary competitor for large trade-show and conference bookings outside London.
- Manchester Central: Large converted-railway-station convention and exhibition venue in Manchester, the closest North West rival to ACC Liverpool's convention and exhibition offering. Competes head-to-head for regional association and corporate events in the North West of England.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
ACC Liverpool social profiles
Digital presenceACC Liverpool financial estimates
Financial estimateRevenue estimate
Valuation estimate
ACC Liverpool leadership team
Management profileNumber of profiles
ACC Liverpool subsidiaries and ownership
Company hierarchySubsidiaries5 records
ACC Liverpool funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ACC Liverpool M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ACC Liverpool
What does ACC Liverpool do?
ACC Liverpool operates an integrated multi-venue event campus on Liverpool's waterfront offering four purpose-built venue spaces - the Convention Centre, Exhibition Centre, The Auditorium, and the up to 11,000-capacity M&S Bank Arena - for hire to event organisers, exhibitors and corporations hosting conferences, exhibitions, trade shows, concerts, and live entertainment. Supporting paid offerings include delegate services, Wi-Fi connectivity, accessibility services, ticketing through the on-site Ticket Quarter, and exclusive food and beverage catering delivered under contract with Levy.
Is ACC Liverpool a public or private company?
ACC Liverpool is a private company. It is classified as unknown and is currently operating.
When was ACC Liverpool founded?
ACC Liverpool was founded in 2008. It employs 101 to 250 people.
Where is ACC Liverpool based?
ACC Liverpool is headquartered in Liverpool, United Kingdom, in the Europe region.
How does ACC Liverpool make money?
Three revenue lines are on record. Venue hire and rental is the primary driver. The others are event services and catering contracts.
Who are ACC Liverpool's main competitors?
Oak View Group is listed as an emerging player. Broad incumbents are ASM Global and AEG (Anschutz Entertainment Group). Direct peers are Barbican Centre, Olympia London, ICC Birmingham, Scottish Event Campus (SEC), ExCeL London, The NEC (National Exhibition Centre, Birmingham) and Manchester Central.
Does ACC Liverpool have an API?
No public API is recorded for ACC Liverpool.
What industry is ACC Liverpool in?
ACC Liverpool's product category is Convention and Event Venue Services. Its primary akta.pro industry code is THAHAAAL, Convention Campus & District Operators (Integrated Venue Districts), with a secondary code of THAHAAAA, Convention & Exhibition Centers (Public Convention Centers, Civic Centers). Its NAICS code is 711310 and its SIC code is 7900.