Olympia London
Olympia London is a historic London exhibition and events venue operating since 1886, now a comprehensive entertainment destination with event halls, a convention center, live music venue, hotels, restaurants, and office space, serving event organizers, corporate clients, and concert promoters.
- Company typePrivate
- Founded1886
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Olympia London does
Olympia London is a historic London-based exhibition and events venue operating since 1886, which completed a major transformation and reopened in June 2026 as a comprehensive entertainment destination under the management of Legends Global. The venue operates four large-scale event halls (The Grand Hall at 14,000 m², The National Hall at 8,730 m², West Hall Ground Floor, and West Hall Level 1), the International Convention Centre (ICC) with 3,000 m² of flexible conference space, and the newly opened British Airways ARC — a 3,800-capacity live music venue with advanced AV, immersive surround sound, and customizable LED lighting. The integrated estate includes 14+ restaurants and bars, two on-site hotels (Hyatt Regency London Olympia and citizenM London Olympia), and 550,000 sq ft of flexible office space (One Olympia), with a British Airways Theatre (1,575 seats) scheduled for 2027.
The business model is asset-heavy and multi-streamed: primary revenue derives from venue space rental for exhibitions, conferences, concerts, and consumer events, supplemented by hospitality and food & beverage operations, ticketing commissions through the Ticketmaster partnership, hotel licensing arrangements, and office leasing through One Olympia. The venue serves enterprise clients including event organizers (RX Global, AEG Presents, SJ Concerts, Cross Media, Premier Padel, Oakham Group) and corporate conference organizers, with pricing based on negotiated quotes varying by event type, duration, and space requirements. Go-to-market is driven by direct B2B sales, the Olympia Organisers List programme, and a multi-channel digital presence including the website, email newsletters, and social media. The underlying technology emphasizes advanced AV infrastructure, digital media networks, IT connectivity services (wired, wireless, VLAN), and exhibitor service platforms (e.g., Voyage Control for logistics), with sustainability credentials including Net Zero Carbon Events signatory status and 14 years of zero waste to landfill positioning the venue for ESG-conscious clients.
Olympia London firmographics
Firmographics- Name
- Olympia London
- Legal name
- Olympia Limited (together with Olympia Management Services Limited, Olympia Car Park Limited, Olympia Estate Services Limited, Olympia Emberton Hotel Limited and Olympia National Hotel Limited, trading as Olympia Events)
- Website
- https://olympia.co.uk
- Company type
- Private
- Founded year
- 1886
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Olympia London is a historic London exhibition and events venue operating since 1886, now a comprehensive entertainment destination with event halls, a convention center, live music venue, hotels, restaurants, and office space, serving event organizers, corporate clients, and concert promoters.
- Ownership category
- akta.pro rank
Olympia London industry classification
Industry- Product category
- Event Venues & Conference Facilities
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Convention and Trade Show Organizers (56192)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900), Services-Facilities Support Management Services (8744), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)
- akta.pro secondary industries
- Fairgrounds & Expo Parks (THAHAAAH), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)
Keywords
Where Olympia London is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Olympia London business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Venue Space Rental: Olympia generates primary revenue through hiring out its event spaces including The Grand Hall, National Hall, West Hall, ICC, and smaller suites to event organizers for exhibitions, conferences, concerts, and consumer shows.
- Hospitality and Food & Beverage: Revenue from on-site restaurants, bars, and catering services operated by third-party hospitality brands within the venue.
- Event Ticketing: Partnership with Ticketmaster for ticketing services on live events, generating commission-based revenue from ticket sales.
- Hotel Operations: Two on-site hotels (Hyatt Regency London Olympia and citizenM London Olympia) operated by global hospitality brands on the Olympia estate.
- Office Leasing (One Olympia): 550,000 sq ft of flexible office space leasing through One Olympia for businesses in the creative industries hub.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Live from the Square - Free admission events |
| Transaction based/ take rate | Pay-as-you-go | Hyper Japan tickets from £28.35 |
| Transaction based/ take rate | Pay-as-you-go | London Premier Padel P1 tickets from £41 |
| Other | Multi-year contract | Venue hire - quote-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Olympia London product offering
Product offeringCore offering
Olympia London operates a portfolio of large-scale event and entertainment venues in West London, hiring out exhibition halls (Grand Hall, National Hall, West Hall), the International Convention Centre, and the 3,800-capacity British Airways ARC live music venue to event organisers, exhibition companies, and corporate clients. It complements the venue hire with on-site hospitality (14+ restaurants and bars), two hotels (Hyatt Regency and citizenM), office space (One Olympia), and end-to-end event support services including IT connectivity, catering, cleaning, rigging, and logistics.
Product overview
Olympia London is a reimagined entertainment and events destination offering multiple interconnected venue spaces for exhibitions, conferences, concerts, and live events. The portfolio comprises four large-scale event halls (The Grand Hall, The National Hall, West Hall Ground Floor, West Hall Level 1) and the International Convention Centre with auditorium spaces up to 800+ capacity. The venue integrates hospitality services including 14+ restaurants and bars (Idalia, Wolves of Tokyo, Bar Arriba, Lillie's, Arbour), two on-site hotels (Hyatt Regency London Olympia, citizenM London Olympia), and comprehensive exhibitor support services (IT connectivity, catering, cleaning, rigging, logistics). The British Airways ARC live music venue (3,800 capacity) opened June 2026, with British Airways Theatre (1,575 seats) planned for 2027.
Differentiator
Problem solved
Functional benefit
Brands
- British Airways ARC: A 3,800-capacity live music venue at Olympia, opening June 2026.
- British Airways Theatre
- One Olympia
- The Grand Hall
- The National Hall
- The International Convention Centre (ICC)
- West Hall
Products and services
- The Grand Hall Olympia's most iconic 14,000 m² Victorian venue with a maximum capacity of 7,000 guests and seated capacity of 5,000, used for large-scale exhibitions, fashion shows, sporting events, and cultural gatherings.
- The National Hall
Quantifiable outcome
- Venue capacity of up to 7,000 guests in Grand Hall
- +3 more outcomes
Companies that use Olympia London
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Olympia London technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Olympia London partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered strategic, core, flagship and minor.
- AztecstrategicOlympia Events released an AV Trends Review in partnership with Aztec, providing industry insights on audiovisual trends and technology in event spaces.
- TicketmastercoreOlympia Events appointed Ticketmaster as its official ticketing partner for all live events hosted at the venue. This partnership ensures comprehensive ticketing services for concerts, performances, and live events at British Airways ARC and other Olympia venues.
- British AirwaysflagshipBritish Airways ARC is Olympia's 3,800-capacity live music venue featuring cutting-edge AV and production capabilities. The venue opened in June 2026 as the UK's freshest live music venue.
- Legends GlobalcoreLegends Global manages Olympia Events, providing venue management expertise and operational support for the transformed Olympia London destination.
- Hyatt RegencycoreHyatt Regency London Olympia is one of two premium on-site hotels at Olympia, offering sophisticated accommodation with contemporary rooms, private terraces, and striking city views.
- citizenMcorecitizenM London Olympia is a premium hotel brand operating on the Olympia estate, offering vibrant, thoughtfully designed spaces for modern travelers with XL king beds and smart technology.
- K2K RadiominorK2K Radio partners with Olympia to curate live programmes of DJs, broadcasters, and emerging artists for 'Live from the Square', the free entertainment space at Olympia.
- Ten WestminorTen West collaborates with Olympia on 'Live from the Square', curating live music and entertainment programming for the free public entertainment space.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Olympia London competitors and assessment
Company assessmentDirect peers
- ExCeL London: ExCeL London is the UK's largest exhibition and convention venue in the Royal Docks, offering comparable large-scale halls, ICC-style conference space, and on-site hotels. It is Olympia's most direct competitor for trade shows, conferences, and consumer events in London.
- The O2 Arena: The O2 is a 20,000-capacity London arena combining live music, comedy, and entertainment with surrounding exhibition and event space. It competes directly with British Airways ARC for live music bookings and with Olympia for major event promoters.
- Barbican Centre: The Barbican is a major London arts and conference centre operated by the City of London, offering theatres, concert halls, galleries, and conference facilities. It overlaps with Olympia on conferences, cultural events, and corporate event hire in central London.
- NEC (National Exhibition Centre): NEC Birmingham is the UK's largest exhibition venue with comparable multi-hall, conference, and arena (Resorts World Arena) operations. It competes with Olympia for large UK trade shows and corporate events, and was also previously owned by a private equity consortium before recent transactions.
- SEC (Scottish Event Campus): SEC in Glasgow operates the OVO Hydro arena, conference centre, and exhibition halls — a comparable multi-venue event campus model with on-site hotels and conferencing. It competes with Olympia for UK and international conferences, concerts, and exhibitions.
Broad incumbents
- Messe Frankfurt: Messe Frankfurt is one of the world's largest exhibition venue operators with multiple halls, congress facilities, and integrated hotels. It overlaps with Olympia on hosting flagship trade fairs and international conferences, though at greater scale.
- RAI Amsterdam: RAI Amsterdam is a major European convention and exhibition centre combining multiple halls, conference space, and a theatre. It is comparable to Olympia in offering large-scale multi-purpose event infrastructure, often drawing international congresses that could otherwise route through London.
Others
- Legends Global: Legends Global is the venue management company that operates Olympia and provides hospitality, sponsorship, and merchandise services to other major venues globally. It is comparable as an operator of comparable peer venues (e.g., One World Observatory, AT&T Stadium) and as the strategic operator that runs Olympia.
Regional players
- Eventim Apollo (Hammersmith Apollo): The Eventim Apollo is a 5,000-capacity live music venue in Hammersmith, West London — adjacent to Olympia. It competes with British Airways ARC for mid-sized concert tours in the same London geography.
- Manchester Central: Manchester Central is a large converted Victorian railway-station exhibition and conference venue in northern England, comparable in heritage architecture and event space but serving the North of England rather than London.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Olympia London social profiles
Digital presenceOlympia London compliance and trust
Trust signalCompliance5 records
Olympia London financial estimates
Financial estimateRevenue estimate
Valuation estimate
Olympia London leadership team
Management profileNumber of profiles
Profiles5 records
Olympia London funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Olympia London M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Olympia London
What does Olympia London do?
Olympia London operates a portfolio of large-scale event and entertainment venues in West London, hiring out exhibition halls (Grand Hall, National Hall, West Hall), the International Convention Centre, and the 3,800-capacity British Airways ARC live music venue to event organisers, exhibition companies, and corporate clients. It complements the venue hire with on-site hospitality (14+ restaurants and bars), two hotels (Hyatt Regency and citizenM), office space (One Olympia), and end-to-end event support services including IT connectivity, catering, cleaning, rigging, and logistics.
Is Olympia London a public or private company?
Olympia London is a private company. It is classified as corporate owned and is currently operating.
When was Olympia London founded?
Olympia London was founded in 1886. It employs 101 to 250 people.
Where is Olympia London based?
Olympia London is headquartered in London, United Kingdom, in the Europe region.
How does Olympia London make money?
Five revenue lines are on record. Venue Space Rental is the primary driver. The others are hospitality and Food & Beverage, event Ticketing, hotel Operations and office Leasing (One Olympia).
Who are Olympia London's main competitors?
Direct peers on record are ExCeL London, The O2 Arena, Barbican Centre, NEC (National Exhibition Centre) and SEC (Scottish Event Campus). Broad incumbents are Messe Frankfurt and RAI Amsterdam. Legends Global is listed as an others. Regional players are Eventim Apollo (Hammersmith Apollo) and Manchester Central.
Does Olympia London have an API?
No public API is recorded for Olympia London.
What industry is Olympia London in?
Olympia London's product category is Event Venues & Conference Facilities. Its primary akta.pro industry code is MPAGALAE, Multipurpose Event Center Operations (Civic Centers, Community Event Complexes), with a secondary code of THAHAAAH, Fairgrounds & Expo Parks. Its NAICS code is 71131 and its SIC code is 7990.