NumbersUSA
NumbersUSA is a non-profit grassroots advocacy organization founded in 1996 that uses digital activism tools, policy research, and congressional scorecards to mobilize citizens around reducing U.S. immigration levels, serving members, donors, and policymakers.
- Company typePrivate
- Founded1996
- HeadquartersArlington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What NumbersUSA does
NumbersUSA is a non-profit grassroots advocacy organization founded in 1996 and headquartered in Arlington, Virginia, focused on policies intended to reduce immigration levels to the United States. It is organized as two affiliated entities: NumbersUSA Education & Research Foundation (NERF), a 501(c)(3) charitable and educational arm, and NumbersUSA Action Inc., a 501(c)(4) lobbying arm. The organization serves individual citizens, donors, members of Congress and their staffs, journalists, and policy researchers interested in immigration policy, providing them with research, educational content, and digital activism tools.
The organization operates a digital advocacy platform built around several productized tools: Immigration Grade Cards that score members of Congress on immigration-related votes; an Action Board that enables constituents to send templated messages to legislators; a Bill Tracker for monitoring immigration-related legislation; Population Projection tools that draw on U.S. census data; and Candidate Comparisons for electoral analysis. Available signals indicate the platform has facilitated over 50 million constituent messages and maintains a distribution footprint exceeding 6.5 million social followers, 2 million subscribers, and 3.5 million email opens. The platform also publishes blog content, fact sheets, and policy research, with active 2026-dated content.
NumbersUSA's business model is funded primarily through individual donations (with stated tiers in the $10–$100 range and the ability to give more) and grants from a network of approximately a dozen foundations. Membership and core tools are offered free of charge to users; revenue is not driven by subscriptions or product fees. The organization is rated by Charity Navigator, indicating third-party validation of its financial reporting and governance. Headcount is reported in the 11–50 range. Disclosed financials, foundation grant amounts, and total annual revenue are not available in the source material.
NumbersUSA firmographics
Firmographics- Name
- NumbersUSA
- Legal name
- NumbersUSA Education & Research Foundation
- Website
- https://numbersusa.org
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NumbersUSA is a non-profit grassroots advocacy organization founded in 1996 that uses digital activism tools, policy research, and congressional scorecards to mobilize citizens around reducing U.S. immigration levels, serving members, donors, and policymakers.
- Ownership category
- akta.pro rank
NumbersUSA industry classification
Industry- Product category
- Immigration Policy Advocacy
- NAICS
- Professional Organizations (81392), Business Associations (813910)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Political/GOTV & Advocacy Calling (Campaigns) (BPAAADAK)
- akta.pro secondary industry
- Immigration Law Literacy & Rights Education (EDAAADAB)
Keywords
Where NumbersUSA is headquartered
LocationHeadquarters
- HQ city
- Arlington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NumbersUSA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Individual Donations: Nearly all funding for NumbersUSA Action comes from individuals giving $10, $25, and $100 donations over the Internet. NumbersUSA Education & Research Foundation draws most of its funding from around a dozen foundations and family trusts with various ideological perspectives.
- Foundation Grants: NumbersUSA Education & Research Foundation receives funding from foundations and family trusts with interests aligned with the organization's mission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free membership with optional donations |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
NumbersUSA product offering
Product offeringCore offering
NumbersUSA operates a web-based grassroots advocacy platform that enables American citizens to communicate with elected officials on immigration policy. The organization provides Immigration Grade Cards scoring Members of Congress on their immigration voting records, an Action Board for sending messages to legislators, legislative tracking tools, and research publications on immigration's environmental and societal impacts. Membership is free, supported by individual donations and foundation grants.
Product overview
NumbersUSA operates as a non-profit grassroots advocacy organization focused on immigration-reduction policy. The organization offers a suite of digital tools centered around its core Immigration Grade Cards system, which grades Members of Congress on their immigration voting records. The Action Board enables citizen engagement through direct messaging to legislators. Supporting these core products are research tools including Bill Tracker, Population Projections, and Our Studies (sprawl studies), along with educational resources such as Immigration 101, downloadable Factsheets, published Books, and Video content. The portfolio functions as an integrated advocacy platform combining citizen mobilization with research-backed policy education.
Differentiator
Problem solved
Functional benefit
Products and services
- Immigration Grade Cards A grading system that scores Members of Congress on their immigration voting records, allowing users to see how their representatives align with immigration-reduction policies. Aimed at American voters seeking to evaluate legislators' positions on immigration.
- Action Board An online activism platform that enables users to send messages directly to their Members of Congress and take action on immigration-related legislation. Designed for grassroots citizens who want to influence immigration policy.
- Bill Tracker A legislative tracking tool that monitors immigration-related bills in Congress, helping users stay informed about pending immigration legislation. Targeted at engaged citizens tracking federal policy.
- Population Projections Interactive projections showing U.S. population growth under different immigration scenarios, illustrating the environmental and resource impacts of various policy levels. Used by researchers, policy analysts, and concerned citizens.
- Our Studies Published research reports and sprawl studies examining the relationship between immigration-driven population growth and environmental impacts, including habitat loss and urban development. Aimed at researchers, policy analysts, and conservation advocates.
- Our Books Published books and reports on immigration policy, population growth, and their effects on American communities and environment. Available to the public and researchers.
- Immigration 101 Educational content providing answers to common questions about immigration basics and legislation for public understanding. Aimed at general audiences seeking to learn about immigration policy.
- Factsheets Downloadable one-page summaries on topics including housing, traffic, food security, biodiversity, environmental justice, smart growth, and quality of life related to immigration. For public education and advocacy use.
- Videos Video content including the 'gumballs video' and documentary-style presentations explaining immigration's impact on population, resources, and quality of life. For public education across social media and website channels.
Quantifiable outcome
- 50M+ messages sent to Congress by activists
- +1 more outcomes
Companies that use NumbersUSA
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
NumbersUSA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
NumbersUSA partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- NumbersUSA Education & Research Foundation (NERF)coreThe organization is part of a set of non-profit entities including NumbersUSA Education and Research Foundation and NumbersUSA Action Inc. NERF handles research while NumbersUSA Action handles advocacy activities.
- NumbersUSA ActioncoreA C4 organization affiliated with NumbersUSA that handles political advocacy and campaign activities.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
NumbersUSA competitors and assessment
Company assessmentDirect peers
- Federation for American Immigration Reform (FAIR): Founded in 1979, FAIR is the most direct functional peer — a national immigration-reduction advocacy organization running grassroots campaigns, lobbying Congress, and publishing research. It shares lineage with NumbersUSA through the Tanton network and competes for the same donor base, foundation funding, and policy wins.
- League of Conservation Voters (LCV): LCV operates the original "National Environmental Scorecard" — the direct conceptual antecedent to NumbersUSA's Immigration Grade Cards — grading every member of Congress on issue-specific votes. It mirrors NumbersUSA's product model (Congressional scoring + Action Fund for grassroots mobilization) on a different single issue, making it a strong functional peer for the Grade Cards/Action Board engine.
- National Immigration Forum: The leading pro-immigration advocacy nonprofit and structural mirror: it runs an Action Center for constituent-to-Congress messaging, hosts policy events, and competes with NumbersUSA on the same legislative fights but from the opposite policy pole. Functionally comparable as an immigration-specific grassroots advocacy platform.
- Center for Immigration Studies: Established 1985 as an immigration policy think tank, CIS produces research, testimony, and population analysis — directly overlapping NumbersUSA's "Immigration Numbers" database, Population Projections tool, and research publication stream. It operates as the research/intellectual counterpart to NumbersUSA's advocacy arm.
- Vdare: An online publication and network dedicated to immigration restriction, sharing the same policy position and competing for like-minded donor attention. It mirrors NumbersUSA's content-led approach with articles, blog posts, and analysis targeted at restrictionist readers.
Broad incumbents
- Americans for Tax Reform: A conservative advocacy organization with a comparable digital infrastructure for citizen-to-Congress campaigns and tax-policy scorecards. It operates at a broader policy scope than immigration but uses the same playbook (action alerts, donor pipeline, Congressional voting records) that NumbersUSA deploys.
- Heritage Foundation: A large conservative think tank that produces migration policy research, op-eds, and Congressional testimony — directly comparable on the research/publication side and overlapping on advocacy, but covering the full conservative policy agenda rather than a single issue.
- American Legislative Exchange Council (ALEC): ALEC operates as a conservative legislative-advocacy organization modeling state-level bills, immigration restrictions among them, with model legislation that NumbersUSA-friendly state legislators routinely adopt. Functional overlap is in the legislative-advocacy and bill-tracking arenas.
- Cato Institute (Immigration Studies): A libertarian think tank that publishes regular immigration research, op-eds, and policy briefs — directly comparable on the research and Congressional-education dimensions, but commercially liberal on immigration, making it a useful reference point for the breadth of the immigration-policy research space.
Emerging players
- MoveOn.org: The archetypal grassroots digital activism platform — free membership, action alerts, petition-to-Congress tools, and rapid-response campaigns. MoveOn is the structural innovation ancestor of platforms like NumbersUSA's Action Board and competes for the same civic-activism mind-share, even though they occupy opposing ends of the political spectrum.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
NumbersUSA social profiles
Digital presenceNumbersUSA compliance and trust
Trust signalCompliance7 records
NumbersUSA financial estimates
Financial estimateRevenue estimate
Valuation estimate
NumbersUSA leadership team
Management profileNumber of profiles
Profiles8 records
NumbersUSA subsidiaries and ownership
Company hierarchySubsidiaries2 records
NumbersUSA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NumbersUSA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NumbersUSA
What does NumbersUSA do?
NumbersUSA operates a web-based grassroots advocacy platform that enables American citizens to communicate with elected officials on immigration policy. The organization provides Immigration Grade Cards scoring Members of Congress on their immigration voting records, an Action Board for sending messages to legislators, legislative tracking tools, and research publications on immigration's environmental and societal impacts. Membership is free, supported by individual donations and foundation grants.
Is NumbersUSA a public or private company?
NumbersUSA is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was NumbersUSA founded?
NumbersUSA was founded in 1996. It employs 11 to 50 people.
Where is NumbersUSA based?
NumbersUSA is headquartered in Arlington, United States, in the North America region.
How does NumbersUSA make money?
Two revenue lines are on record. Individual Donations are the primary driver. The others are foundation Grants.
Who are NumbersUSA's main competitors?
Direct peers on record are Federation for American Immigration Reform (FAIR), League of Conservation Voters (LCV), National Immigration Forum, Center for Immigration Studies and Vdare. Broad incumbents are Americans for Tax Reform, Heritage Foundation, American Legislative Exchange Council (ALEC) and Cato Institute (Immigration Studies). MoveOn.org is listed as an emerging player.
Does NumbersUSA have an API?
No public API is recorded for NumbersUSA.
What industry is NumbersUSA in?
NumbersUSA's product category is Immigration Policy Advocacy. Its primary akta.pro industry code is BPAAADAK, Political/GOTV & Advocacy Calling (Campaigns), with a secondary code of EDAAADAB, Immigration Law Literacy & Rights Education. Its NAICS code is 81392 and its SIC code is 8600.