Noovo Info

What Noovo Info does

Noovo Info is a Montreal-based media brand founded in 2014 that operates as a French-language content label within Bell Media Inc.'s streaming portfolio. Its core product is the Noovo content library — original Quebec series plus licensed HBO and STARZ programming — distributed through the Crave streaming platform rather than as a standalone app. Technically, Noovo rides on Crave's multi-device streaming infrastructure with apps available on Apple, Android, PlayStation, and smart-TV platforms from LG, Samsung, and Roku, supported by a redesigned interface offering personalized recommendations and bilingual (French/English) preference settings.

The business model is subscription-based, monetized through Crave's recurring subscription plans, free Bell Media account access for existing Bell subscribers, and TV service provider authentication bundles. Go-to-market is direct-to-consumer via the Crave app, complemented by social media marketing, email newsletters, SEO, and gift-card promotions. The primary customer segment is French-speaking Quebec viewers seeking premium French-language streaming content; secondary segments include English-speaking Canadian viewers and TV service provider subscribers authenticating via their cable or telecom billing relationship.

Noovo Info is not an independently capitalized entity — it has no funding rounds, no disclosed headcount, and no separate financial reporting. Its parent is Bell Media Inc., a wholly-owned subsidiary of BCE Inc. (Bell Canada), which trades on the TSX under ticker BCE. Strategic and operational decisions (content licensing, platform investment, distribution) are made at the Bell Media / BCE level. Noovo's competitive position rests on its exclusive Canadian access to HBO and STARZ content, its established Quebec French-language brand equity, and its embedded distribution through the Bell Media and TV service provider ecosystem. No AI/ML capabilities, patents, awards, regulatory actions, or M&A activity are documented in the available data.

Name

Noovo Info

Legal name

Bell Media Inc.

Website

https://noovo.ca

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Noovo Info is a Montreal-based French-language media brand within Bell Media Inc.'s Crave streaming platform, serving Quebec viewers with original series plus licensed HBO and STARZ premium content via subscription.

Ownership category

akta.pro rank

Product category

Video Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)

akta.pro secondary industries

Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps) (MPABAGAG), Subscriber Identity, Entitlements & Access (SSO, IAM, Paywall) (MPAHAJAB)

Keywords

• French-language streaming
• Video on demand
• Quebec original content
• HBO content licensing
• Subscription video platform

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Subscription streaming: Crave/Noovo operates on a subscription model where users subscribe to access content, including HBO and STARZ programming. Access is available through direct subscription or via TV service provider authentication.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Noovo Info provides French-language streaming entertainment through the Crave platform, offering original Quebec series, movies, and premium HBO and STARZ programming to Canadian viewers. The service supports multi-device streaming across mobile, gaming consoles, and smart TVs, with personalized content recommendations and bilingual French/English language preferences. Access is available via direct subscription, Bell Media account authentication, or TV service provider authentication.

Product overview

Noovo Info operates as a French-language entertainment brand (a sub-brand of Bell Media's Crave streaming service) offering original Quebec series and premium HBO/STARZ content. The primary product is the Noovo content library accessible through the Crave streaming platform, which provides a unified viewing experience with multilingual support (French and English).

Differentiator

Problem solved

Functional benefit

Products and services

• Noovo Noovo is a Quebec French-language television brand offering original series and content distributed through the Crave streaming platform, providing viewers access to French-language original programming as well as HBO and STARZ premium content via subscription, Bell Media account authentication, or TV service provider authentication.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, supporting and flagship.

• HBOcoreTechnology or IntegrationHBO content is available on the Crave/Noovo platform. The service offers HBO original series and movies as part of its premium content lineup. Bell Media holds licensing rights for HBO content in Canada.
• STARZcoreTechnology or IntegrationSTARZ content is included in the Crave streaming service. The partnership provides access to STARZ original programming and movies for Canadian viewers.
• ApplesupportingTechnology or IntegrationCrave app is available on Apple devices including iPhone, iPad, and Apple TV for streaming Noovo content.
• Android (Google)supportingTechnology or IntegrationCrave app available on Android devices through Google Play Store for streaming access.
• PlayStationsupportingTechnology or IntegrationCrave streaming app available on PlayStation consoles for television-based viewing.
• LG ElectronicssupportingTechnology or IntegrationCrave app available on LG smart TVs for direct streaming without additional devices.
• Samsung ElectronicssupportingTechnology or IntegrationCrave app available on Samsung smart TV platform for direct streaming access.
• RokusupportingTechnology or IntegrationCrave app available on Roku streaming devices and Roku TV platforms.
• Bell MediaflagshipStrategic or Co-development PartnerNoovo is a Bell Media brand offering French-language content. Crave is operated by Bell Media, providing the platform infrastructure, content licensing, and distribution for Noovo programming including HBO and STARZ content.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Netflix: Global streaming leader with a substantial French-language content library and original productions. Competes with Noovo for viewer attention and subscription dollars across all Canadian households.
• Disney+: Global streaming platform with premium franchise content. Operates in Canada as a direct competitor to Noovo for subscription streaming share, with broad content categories.
• Amazon Prime Video: Global streaming service bundled with Amazon Prime membership, offering premium movies, TV, and originals. Competes with Noovo for Canadian streaming subscribers across all demographic segments.
• Paramount+: Global streaming service from Paramount Global offering movies, TV, and live sports. Operates in Canada as a broad competitor to Noovo for premium subscription streaming market share.
• Apple TV+: Apple's premium streaming service offering original series and films. Operates in Canada as a global incumbent competing with Noovo for premium subscriber share, particularly on Apple devices.

Direct peers

• Super Channel: Canadian premium streaming service offering movies and series, distributed via app and TV provider authentication. Closely comparable to Noovo in its subscription model and Canadian geographic focus.
• Crave: Sister product within Bell Media — Crave is the parent streaming platform that hosts Noovo content. Both share the same technology stack, device footprint, and TV provider authentication, with Noovo positioned as the French-language experience within Crave.
• ICI Tou.tv: Canadian Broadcasting Corporation's French-language streaming service, offering free ad-supported access to French-language content. Competes with Noovo for French-speaking Quebec viewers, especially on free and ad-supported tiers.
• Club illico: Quebecor-owned French-language streaming service targeting Quebec viewers with original Quebec content. Most direct competitor to Noovo on the basis of overlapping French-language content focus and Quebec customer base.
• StackTV: Corus Entertainment's Canadian streaming bundle offering live and on-demand TV channels. Comparable to Noovo as a Canada-only streaming product offering premium content via TV provider authentication.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/noovo_ca
• YouTubeyoutube.com/CraveCanada
• Facebookfacebook.com/Noovo.ca
• Instagraminstagram.com/cravecanada

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noovo Info