Bromley Sports Club

Name

Bromley Sports Club

Legal name

Bromley Sports Club

Website

https://bromleysportsclub.co.uk

Company type

Private

Founded year

1820

Operating status

Operating

Headcount range

51–100 employees

Short description

Bromley Sports Club is a privately held multi-sport community club in Bromley, UK, founded in 1820, operating padel, tennis, squash, and cricket facilities with coaching, junior holiday camps, leagues, and venue hire for individual members, families, and local businesses.

Ownership category

akta.pro rank

Product category

Multi-Sport Club Facilities

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

akta.pro secondary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

Keywords

• Multi-sport club facilities
• Tennis coaching programmes
• Padel court bookings
• Cricket club memberships
• Racket sport venue hire

Headquarters

HQ city

Bromley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Annual Membership Subscriptions: Sport-specific annual memberships (padel, tennis, squash, cricket) with separate pricing for adults, juniors, and families. Also includes social membership with bar access. Members receive priority booking (14 days vs 3-5 days for non-members), free court access for tennis/squash, and bar discounts.
2. Pay-and-Play Court Bookings: Non-members pay per booking for padel, tennis (outdoor and airhall), and squash courts. Prices vary by sport, duration, and peak/off-peak times. No membership required.
3. Venue Hire: Function hall (10x6 metres, ~60 seated/~100 standing) with fully licensed bar available for birthday parties, business meetings, and social events. Includes in-house chef for catering.
4. Holiday Camps: Tennis and cricket holiday camps for juniors aged 5-12 running during school holidays. Options include half-day, full-day, and weekly packages. Booked through ClubSpark.
5. Coaching Programmes: Adult and junior coaching sessions across all sports (padel, tennis, squash, cricket). Includes group sessions, individual 1-to-1 coaching, shot clinics, and Rusty Rackets beginner/improver sessions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Bromley Sports Club is a multi-sport, member-operated sports club at 98 Plaistow Lane, Bromley (UK), offering access to Padel, Tennis, Squash & Racketball and Cricket (including Women's Cricket) facilities alongside LTA/England Squash/ECB-accredited coaching for adults and juniors, school-holiday sports camps, and a function hall available for venue hire. Membership is delivered through sport-specific annual subscriptions and a Social Membership tier, with a pay-and-play option for casual users, and bookings are managed across the Members' Portal (ManageOurClub), MatchPoint and LTA ClubSpark platforms.

Product overview

Bromley Sports Club is a multi-sport community club offering Padel, Tennis, Squash & Racketball, and Cricket (including Women's Cricket) at 98 Plaistow Lane, Bromley. The club operates four core sports as its primary offerings, supported by sport-specific coaching programs (adult and junior), school holiday camps (tennis and cricket), venue hire for private events, and venue facilities including a fully licensed bar and roof terrace with cricket pitch views. The club offers tiered access through individual sport memberships, social memberships, and pay-as-you-go options, with court bookings managed through multiple platforms (Members Portal for tennis/squash, MatchPoint for padel, ClubSpark for coaching). Founded in 1820 for cricket, the club has expanded to serve juniors, adults, and families across all sports.

Differentiator

Problem solved

Functional benefit

Products and services

• Padel Three brand-new floodlit padel courts providing social and competitive padel play for all ages and abilities, with coaching available for beginners and intermediates.
• Tennis 12 match-quality tennis courts across three surfaces (six grass, two clay, four hard) plus indoor airhall courts for year-round play, supporting a full coaching programme for all ages and abilities.
• Squash & Racketball Three match-quality squash and racketball courts with dedicated viewing gallery, supporting box leagues, tournaments, junior and adult coaching, and holiday camps.
• Cricket A historic cricket section anchored by a top-quality pitch and eight adult cricket teams, with a thriving junior programme and adult/junior coaching; First XI competes in the Kent Premier League.
• Women's Cricket A social cricket programme for women and girls offering softball and hardball options for all abilities, combined training with the Under-17s and Sunday league fixtures across the season.
• Holiday Camps (Tennis & Cricket) Six weeks of school-holiday camps covering tennis (ages 5-11) and cricket (ages 5-12), with structured coaching, multi-sport afternoons, half-day, full-day and weekly booking options.
• Adult Tennis Coaching LTA-accredited adult tennis coaching covering beginner groups, Rusty Rackets sessions for returning players, shot clinics and social tennis sessions.
• Junior Tennis Coaching LTA-endorsed junior tennis coaching for ages 3-18, covering Mini Tennis (ages 3-10), junior squads (ages 11-18), holiday camps and 1-to-1 coaching, with progression pathways to performance training.
• Padel Coaching Individual and group padel lessons led by professional padel coaches for all skill levels, including a Junior Padel Academy (ages 11-16) with termly courses by age.
• Squash Coaching First-class squash and racketball coaching for all ages and abilities, including adult 1-to-1 coaching and junior squash coaching (ages 3-18) with holiday camps.
• Junior Cricket Coaching ECB Clubmark-accredited junior cricket coaching from beginners to advanced, covering beginner softball through to competitive hardball match play, with structured age-group training schedules.
• Venue Hire A 10x6m function hall accommodating around 60 seated or 100 standing guests, available with a fully licensed bar and in-house chef catering for birthday parties, corporate events and business meetings.
• Members' Portal (Bromley Sports Club) Self-serve Members' Portal (powered by ManageOurClub) for tennis and squash court bookings, membership management, coaching sign-ups, holiday camps, event registrations and Virtual Wallet payments.

Quantifiable outcome

• 9 Kent Premier League championships and 7 runner-up finishes for First XI cricket
• +3 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• LTA (Lawn Tennis Association)coreStrategic or Co-development PartnerBromley Sports Club is regulated and accredited by the LTA. The club's tennis coaching programme is LTA-endorsed, coaches are LTA certified/DBS checked, and the club uses LTA's ClubSpark booking system for coaching and camps. The club also participates in LTA Safeguarding at Events and Competitions guidance.
• England SquashcoreStrategic or Co-development PartnerBromley Sports Club is regulated and accredited by England Squash for its squash and racketball programmes.
• ECB ClubmarkcoreStrategic or Co-development PartnerBromley Sports Club holds ECB Clubmark accreditation, indicating it meets national standards for cricket club welfare, talent identification and coaching programmes.
• Kent Squash and RacketballminorStrategic or Co-development PartnerRegional governing body affiliation for squash and racketball activities in Kent.
• All Stars CricketminorStrategic or Co-development PartnerECB initiative partner supporting junior cricket development at the club.
• Legion ScaffoldingminorOthersCore sponsor of both junior and senior cricket at BSC. Commercial scaffolding services provider. Local Bromley business supporter of cricket.
• BDK Chartered AccountantsminorOthersSponsor of senior cricket at BSC. Established accounting firm providing expert tax advice and accounting services to local businesses for over 45 years.
• Coloma Wealth ManagementminorOthersSponsor of senior cricket at BSC. Independent Financial Adviser Elliot Webb is a Bromley Cricket Club member of over 10 years offering financial planning across mortgages, pensions, investments, and protection.
• Proctors Estate AgentsminorOthersSponsor of senior cricket at BSC. Independent network of local estate agents covering Bromley and surrounding areas.
• Copper CeylonminorOthersSponsor of senior cricket at BSC. Restaurant celebrating Sri Lankan heritage through cuisine, taste, aroma and experience.
• Vibe Sportswear (AJ Sports)coreOthersOfficial kit supplier for Bromley Cricket Club. AJ Sports provides all junior kit going forward including compulsory playing wear. Discount code BROMLEY10 available for 10% off sports equipment (excluding club wear).

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Game4Padel: Specialist UK padel club and coaching operator with multiple London/South East venues. Emerging competitor targeting the same new padel player demand BSC is trying to convert into members.
• Padel Social Club: Dedicated padel club operator with multiple UK sites focused exclusively on padel. Emerging competitor to BSC's padel offering; partial overlap as BSC offers three padel courts alongside other sports.

Regional players

• Sundridge Park Lawn Tennis & Croquet Club: Nearby Bromley-area tennis club offering courts, coaching, social membership and venue functions. Directly comparable on Southeast London suburban multi-sport club model, scale and price points.
• Surrey County Cricket Club (Kia Oval): Premier cricket club operating in South London with extensive cricket, events and conference/venue hire operations. Comparable on Bromley's Kent Premier League cricket identity and venue hire strategy but at a far larger professional scale.

Direct peers

• The Queen's Club: London's premier multi-sport racquet club offering tennis, squash, racquets and real tennis with a comparable membership-driven model. Most direct comparable on multi-racquet offering and historic private club positioning.
• Roehampton Club: Multi-sport private members club in Southwest London offering tennis, squash, gym and social facilities. Directly comparable on suburban London multi-sport member-club model and similar membership tiers.
• Wimbledon Racquet and Tennis Club: Historic private racquet club in Wimbledon offering tennis, squash and croquet with subscription memberships. Highly comparable on tennis-court-dense, racquet-led private member club positioning in South London.

Broad incumbents

• Nuffield Health: UK not-for-profit health and fitness operator with racquet, swim, gym and family programming across dozens of sites. Comparable on multi-sport subscription model and coaching programs but broader scope as a national healthcare-adjacent operator.
• The Hurlingham Club: Prestigious private members club in Southwest London offering racquet sports, cricket, swimming, fitness and social amenities. Comparable on multi-sport private club model but operates on a much larger scale and broader amenity mix.
• David Lloyd Leisure: UK's largest premium health, racquets and fitness club operator with ~100 sites, including nearby Beckenham and Sidcup clubs. Broader incumbent with overlapping racquet facilities, fitness, family programming and venue hire — operating as a corporate chain rather than member-owned model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bromleysportsclub
• Instagraminstagram.com/bromleysportsclub
• Xx.com/BromleySClub
• LinkedInlinkedin.com/company/bromley-cricket-club-cricket-tennis-squash

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bromley Sports Club