Global Dressage Analytics

What Global Dressage Analytics does

Global Dressage Analytics B.V. (GDA) is a Netherlands-based, privately-held software company that operates a web-based analytics platform for the international equestrian sport of dressage. Founded around 2012 and headquartered in Sint-oedenrode, the company serves competitive dressage riders, trainers, judges, and national equestrian federations, with its largest disclosed relationship being the Dutch Equestrian Federation (KNHS) covering approximately 1,000 Dutch riders at Sub-top and above levels. The platform ingests historical scoring data from FEI international dressage events (CDI Grand Prix and Small Tour, Pony, Junior, Young Rider) and exposes it through a tiered subscription product: a free GDAstart tier for any rider, Standard and Premium tiers for individual athletes with progressively richer analytics and managed data upload, and a Premium Support tier for bespoke consultancy. Core technical features include horse-by-horse trend analysis, figure-type analysis across movement categories (trot, canter, walk, piaffe, passage), interactive competition simulation that forecasts scores from historical patterns, anomaly flagging for significant deviations, and a managed score-sheet upload service; the underlying analytic formulae, implementations and presentation graphics are registered as the company's intellectual property.

Name

Global Dressage Analytics

Legal name

Global Dressage Analytics B.V.

Website

https://globaldressageanalytics.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Global Dressage Analytics B.V. is a Netherlands-based SaaS platform that provides predictive and historical performance analytics for competitive dressage riders, trainers, judges, and national federations using FEI competition data.

Ownership category

akta.pro rank

Product category

Equestrian / Sports Performance Analytics Software

NAICS

Horses and Other Equine Production (11292)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYAFAEAGAF

Sport/Show Horse Training & Performance Programs

Agriculture & Food Production/Animal Production & Aquaculture/Equine (Horse) Breeding & Operations

SECONDARYMPAEADAI

Training, Stables & Equine Services

Media, Entertainment & Sports/Gambling, Betting & Casinos/Horse Racing & Pari-Mutuel Betting

Keywords

• Dressage performance analytics
• Equestrian sports data
• Horse competition tracking
• FEI competition scoring
• Dressage score analysis

Headquarters

HQ city

Sint-oedenrode

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. GDAstart (Freemium): Free tier providing basic access to competition data, score upload capability, video linking, and timeline analysis. Serves as acquisition layer for paid tiers.
2. Standard Subscription: Full analytics access including horse-by-horse trend analysis, figure-type analysis, interactive competition simulation. Data collected from federations/organizers or self-uploaded. Email customer assistance included.
3. Premium Subscription: All Standard features plus GDA takes responsibility for uploading user score sheet data. Users photograph/scan scores and send to GDA, which enters the data and notifies when analytics are available.
4. Premium Support: Detailed, personalized service for select riders including detailed reporting prepared to specific requirements, in-person visits, and consultancy services.
5. National Federation Contracts: B2B contracts with National Federations (e.g., KNHS) to supply analytics services for squad riders, judges, and trainers. Approximately 1000 free accounts provided to qualifying Dutch riders.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Global Dressage Analytics operates a subscription web application that ingests historical FEI dressage competition scores and provides individual riders, trainers, judges and national federations with horse-by-horse trend analysis, figure-type analysis identifying strengths/weaknesses/inconsistencies, and interactive competition simulation that forecasts future scores and improvement potential based on past performance patterns. Offerings are delivered through tiered subscriptions (free GDAstart, paid Standard, Premium and bespoke Premium Support) plus B2B federation contracts that provision analytics across national squads.

Product overview

Global Dressage Analytics is a tiered subscription analytics platform. The free GDAstart tier provides basic score tracking and trend viewing. The Standard tier adds full analytics including horse-by-horse trend analysis, figure-type analysis for strengths and weaknesses, and interactive competition simulation. Premium tiers add managed data upload services and personalized consultancy. All tiers build on a shared database of FEI international dressage competition scores.

Differentiator

Problem solved

Functional benefit

Products and services

• GDAstart Free of charge service available to any dressage rider that provides access to stored competition scores, the ability to upload scores (about 5 minutes per test via intelligent web form), link videos to rides, and start tracking trends and test performance insights without detailed analytics.
• Standard Rider Product Paid subscription that unlocks the full analytics service based on riders' competitive history (data collected from federations/organizers/scoring services where possible, otherwise user-uploaded), including visualization of past competitions, horse-by-horse and test-by-test overall trend analysis, figure-type analysis (strengths, weaknesses, inconsistencies), and interactive competition simulation to forecast future performance. Includes email customer assistance and proactive load-up of new National Test descriptions.
• Premium Rider Product Paid subscription that includes all Standard features and adds the GDA Score Upload concierge: the user scans or photographs score sheets (or organizers' score summary) and sends them to GDA, which undertakes to enter the data in a timely fashion and notify the user when the data and analytics are available.
• Premium Support Detailed and personalized consultancy-style service offered to a select number of riders that includes bespoke reporting prepared to specific requirements, in-person visits and consulting engagements; pricing is quote-based and engaged through direct contact with GDA.

Quantifiable outcome

• Average CDI Grand Prix score: 66.28% (2012 data)
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• KNHS (Dutch Equestrian Federation)coreStrategic or Co-development Partner · 15 August 2013GDA signed a contract with KNHS to supply analytics services for all top-sport riders, squads at all International levels, top judges, National Trainers. Approximately 1000 Dutch riders at Sub-top and above levels receive free GDAstart accounts. Partnership includes InnoSportNL.
• InnoSportNLcoreStrategic or Co-development PartnerInnoSportNL is a partner in the KNHS analytics contract. Sports innovation organization supporting the development of analytics services for Dutch athletes.
• Dressage DirectminorGTM or Marketing PartnerDressage equipment and services platform listed as a partner on the GDA website, suggesting marketing or referral relationship within the dressage ecosystem.
• World Dressage MastersminorGTM or Marketing PartnerPremier dressage competition series listed as a partner, likely involving content collaboration or marketing within the professional dressage circuit.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/gdanalytics
• Facebookfacebook.com/DressageAnalytics
• LinkedInlinkedin.com/company/global-dressage-analytics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Dressage Analytics