DRESSAGE DELUXE LIMITED

What DRESSAGE DELUXE LIMITED does

Dressage Deluxe Limited is a UK-based specialty equestrian retailer operating from Bacup, Lancashire. Founded in 2017, the company sells dressage apparel, riding boots, safety helmets, and technical equestrian equipment for horse and rider, alongside a secondary range of pet care products. It distributes over 30 premium brands including Samshield, KEP Italia, Antares, DeNiro, Petrie, Pikeur, and Equiline, and also markets an exclusive proprietary line called 'ReinCoat by Deluxe'. The product range spans women's, men's, and children's competition and riding wear, horsewear (rugs, boots, bandages), saddlery and tack, helmets, and rider protection including airbag vests.

The business runs an omnichannel model: a 7-day physical boutique showroom at Unit 5, Pippin Bank, Park Road, Bacup offers professional helmet and boot fitting services, while the primary sales channel is a direct-to-consumer e-commerce store built on the Citrus-Lime platform with product configurators for made-to-measure boots and helmets. Pricing spans approximately £19 for accessories to £500+ for premium helmets and boots, with made-to-measure DeNiro boots starting at £389-£470 and a £150 rush service. The company offers free UK delivery over £90, discount codes, Klarna buy-now-pay-later, Click & Collect, phone ordering, and international shipping worldwide.

Revenue is not publicly disclosed, the company is privately held with no parent or subsidiaries, and no funding rounds are reported. It operates with 1-10 employees, carries no disclosed patents, awards, or partnerships, and has no published management team or AI/technology investments beyond standard e-commerce tooling.

Name

DRESSAGE DELUXE LIMITED

Legal name

Dressage Deluxe Ltd

Website

https://dressagedeluxe.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Dressage Deluxe Limited is a UK-based specialty e-commerce and boutique retailer of premium dressage apparel, riding boots, safety helmets, and equestrian equipment, serving amateur and professional equestrian riders with professional fitting services and worldwide shipping.

Ownership category

akta.pro rank

Product category

Equestrian Retail

NAICS

Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (458110), Shoe Retailers (45821)

SIC

Retail-Family Clothing Stores (5651), Retail-Shoe Stores (5661)

akta.pro industry

PRIMARYCRAMANAD

Riding Boots & Foot Protection Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Motorsports & Powersports Gear Retail

SECONDARYCRAMANAF

Riding Jackets, Pants & Suits Retail (Leather/Textile)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Motorsports & Powersports Gear Retail

SECONDARYCRAMABAM

Camping, Hiking & Climbing Specialty Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

Keywords

• Equestrian retail
• Dressage apparel
• Riding boots
• Equestrian helmets
• Horse equipment

Headquarters

HQ city

Bacup

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: One-time product sales of equestrian equipment including riding apparel, helmets, boots, horsewear, and accessories through e-commerce and retail store. Special order and made-to-measure boots generate additional revenue with longer lead times.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Dressage Deluxe retails dressage apparel, riding boots, safety helmets, and technical equestrian equipment for horse and rider through an e-commerce storefront and a physical boutique showroom in Bacup, UK. The company offers professional fitting services, made-to-measure boot customization, and carries more than 30 premium equestrian brands alongside its own ReinCoat by Deluxe line.

Product overview

Dressage Deluxe is an equestrian online retailer offering a comprehensive range of premium dressage and riding products. The store operates as a multi-brand platform featuring women's, men's, and children's competition and riding wear (including Pikeur, Samshield, Equiline brands), horse care and equipment (horse rugs, boots, fly masks, saddlery), and premium helmet brands (Samshield, KEP Italia, Antares, UVEX, EVOKE, Premier Equine). They also offer professional boot fitting services and carry luxury riding boots from DeNiro, Petrie, Konig, Ego7, Alberto Fasciani, and LeMieux. Additional offerings include ReinCoat by Deluxe (own brand), pet products, gifts, and accessories. The company is headquartered in Bacup, UK, and provides both online shopping and physical boutique showroom services.

Differentiator

Problem solved

Functional benefit

Brands

• ReinCoat by Deluxe: A proprietary brand product line sold exclusively through Dressage Deluxe

Products and services

• Women's Competition Wear

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Equi Supermarket: Online UK equestrian retailer offering a broad multi-brand assortment at competitive pricing. Comparable as a multi-brand equestrian e-commerce competitor.
• Country & Stable: Established UK equestrian retailer offering riding apparel, boots, helmets, and horse equipment. Direct competitor in multi-brand equestrian retail with overlapping premium brand portfolio.
• Houghton Country: UK equestrian retailer selling riding wear, boots, helmets, and horse equipment online. Comparable as a multi-brand equestrian e-commerce retailer with similar premium-brand mix and rider/horse category split.
• Ride-Away: UK equestrian retailer offering rider and horse equipment across clothing, footwear, saddlery, and rugs. Comparable in multi-brand equestrian online retail with similar target customer.
• Premier Equine: UK-based premium equestrian brand and retailer carrying rugs, boots, helmets, and rider wear. Comparable as a premium-positioned equestrian retailer selling overlapping brand and category mix.
• Robinson's Equestrian: One of the UK's largest multi-brand equestrian retailers offering clothing, footwear, helmets, saddlery and horseware online and through showrooms. Directly comparable in product breadth, omnichannel model, and premium-brand portfolio.
• The Saddlery Shop: UK equestrian retailer specialising in saddlery, tack, riding wear and horse equipment. Comparable as a multi-brand equestrian retailer with overlap in rider and horse categories.

Others

• Pikeur / Eskadron: Premium equestrian apparel and equipment brands (Pikeur for rider wear, Eskadron for horsewear) sold by Dressage Deluxe as multi-brand partners. Comparable as the supplier brands whose products Dressage Deluxe depends on.
• Samshield: Premium equestrian helmet brand carried by Dressage Deluxe as a hero product line. Comparable as a key supplier brand and adjacent premium-helmet specialist, with potential direct-to-consumer threat.

Broad incumbents

• Derby House: Major UK equestrian retailer operating as part of a larger group with broad apparel, footwear and horseware ranges. Comparable as a broader equestrian retailer with overlapping product categories but larger scale and less dressage-specialist focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Dressage_Deluxe
• LinkedInlinkedin.com/company/dressage-deluxe-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DRESSAGE DELUXE LIMITED