Fussels Fine Foods

What Fussels Fine Foods does

Fussels Fine Foods is a Somerset, UK-based family farm business that produces and distributes cold pressed extra virgin rapeseed oil and a portfolio of derived products including flavoured infused oils (garlic, chilli, Sicilian lemon, oak smoked, black truffle), dressings (English Herb, Quince & Cider Vinegar), mayonnaises, dipping oils, vinaigrettes, gift boxes, and hampers. Founded in 2005 by Andy and Tim Fussell, the company controls production from sowing and growing rapeseed on the family farm through to cold pressing and bottling at Church Farm, Rode. The core technical differentiator is single cold pressing with no heat or chemicals and a three-stage cloth-and-pressure cleaning process, with seed (rather than oil) storage used to preserve freshness. Vertically integrated production supports product claims around nutritional profile (half the saturated fat of olive oil, 10x more Omega-3) and a 220°C smoke point.

The business operates a multi-channel go-to-market combining direct-to-consumer e-commerce via Shopify with nationwide UK delivery, a physical farm warehouse shop with click-and-collect, event-driven sales through farm tours, cooking classes, and food fairs, and wholesale distribution through UK farm shops, health food stores, and independent grocers. Pricing is transactional and tiered across single bottles (£3.50-£4.50), bulk 1L/5L containers (£11.20-£51.20), value trio packs (£10), mix-and-match bundles, and gift/hamper formats (£18.50-£20.50+). Customer segments are primarily health-conscious home cooks, with secondary segments in professional chefs and foodie gift buyers; the company has also co-developed a "Ping at Home" range of Malaysian-inspired oils and condiments with BBC MasterChef Champion Ping Coombes.

Name

Fussels Fine Foods

Legal name

Fussels Fine Foods Ltd

Website

https://fusselsfinefoods.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Fussels Fine Foods is a Somerset family farm business producing cold pressed extra virgin rapeseed oil, flavoured oils, dressings, mayonnaises, and gift boxes, sold direct-to-consumer online, via their farm shop, and through UK retailers to home cooks and chefs.

Ownership category

akta.pro rank

Product category

Edible Oils and Specialty Condiments

NAICS

Fats and Oils Refining and Blending (311225), Starch and Vegetable Fats and Oils Manufacturing (31122), Soybean and Other Oilseed Processing (311224)

SIC

Fats & Oils (2070), Food And Kindred Products (2000)

akta.pro industry

PRIMARYAFAJALAB

Virgin & Cold-Pressed Culinary Oils

Agriculture & Food Production/Food Ingredients & Additives/Fats & Oils Ingredients (Edible Oils, Specialty Fats, Lipid Systems)

Keywords

• Cold pressed rapeseed oil
• British cooking oils
• Flavoured infused oils
• Salad dressings and mayonnaise
• Foodie gift hampers

Headquarters

HQ city

Rode

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Online sales through their Shopify storefront (fusselsfinefoods.co.uk) with delivery across the UK. Customers purchase individual products, bundles, and trio packs. Revenue is one-time per transaction with no subscription component.
2. Farm Shop Retail: Warehouse shop sales at Church Farm in Rode, Somerset with click-and-collect service available. Customers can purchase the full Fussels product range in person.
3. Wholesale/Retail Distribution: Products sold through retailers across the UK including health food stores, farm shops, and independent grocers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Fussels Fine Foods grows, cold presses, and bottles Extra Virgin Rapeseed Oil on its family farm in Rode, Somerset. It sells the oil plus a derived range of flavoured/infused oils, dressings, mayonnaises, dipping oils, gift boxes, and hampers through its own e-commerce site, an on-site farm warehouse shop, and UK retailers.

Product overview

Fussels Fine Foods is a Somerset-based family farm business producing a diversified portfolio of rapeseed oil products and related food items. The core offering is Cold Pressed Extra Virgin Rapeseed Oil, which serves as the foundation for flavoured infused variants (Garlic, Chilli, Sicilian Lemon, Oak Smoked, Truffle), as well as dressings (English Herb, Quince & Cider Vinegar), mayonnaises (Classic, Garlic), and dipping oils (Pomegranate & Oak Smoked). The company also offers value-added bundles including trio packs, gift boxes, hampers, and a Home Refill Starter Kit for sustainable packaging reduction. The product range is distributed through an e-commerce platform, direct-to-consumer via the farm shop, and through UK retailers. The company has also partnered with Ping Coombes (BBC MasterChef Champion) to offer Malaysian-inspired products under the Ping at Home sub-brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Cold Pressed Extra Virgin Rapeseed Oil Award-winning cold pressed rapeseed oil grown, pressed, and bottled on the Somerset farm. Available in 250ml, 500ml, 1 litre, and 5 litre formats in glass bottles, plastic containers, and tin cans for home cooking, roasting, frying, baking, and dressings.
• Flavoured Infused Rapeseed Oils Rapeseed oil infused with natural flavourings — Garlic, Chilli, Sicilian Lemon, Oak Smoked, and Black Truffle variants — sold in 250ml and 1 litre bottles for home cooks and chefs.
• English Herb Dressing Creamy herb salad dressing made with cold pressed rapeseed oil, herbs, mustard, parsley, and cider vinegar. Available in 230g bottles and trio packs.
• Quince & Cider Vinegar Dressing Cider vinegar dressing with quince fruit, providing a subtle sweet tang for salads, fish, and Indian cuisine. Available in 230g bottles and trio packs.
• Classic Rapeseed Mayonnaise Simple and wholesome mayonnaise made with cold pressed rapeseed oil. Available in 240g jars and trio packs.
• Garlic Mayonnaise Garlic-flavoured mayonnaise sauce made with cold pressed rapeseed oil. Available in 240g jars and trio packs.
• Dipping Oil - Pomegranate & Oak Smoked Bread dipping oil blending oak smoked cold pressed rapeseed oil with pomegranate molasses. Available in 250ml bottles.
• Luxury Oil & Dipping Oil Gift Box Gift box containing three 250ml products: Dipping Oil Pomegranate & Oak Smoked, Black Truffle Infused Rapeseed Oil, and Sicilian Lemon Rapeseed Oil.
• Home Refill Starter Kit Sustainable packaging-reduction kit including one 5-litre tin of cold pressed rapeseed oil, one 500ml refill bottle, a stainless steel decanting funnel, and a chrome-plated pourer.
• Best Sellers Collection (6 x 250ml) Collection containing all six 250ml rapeseed oil variants: Lemon, Truffle, Extra Virgin, Chilli, Garlic, and Smoked.
• Ping at Home Malaysian-Inspired Oils and Condiments Malaysian-inspired oils and condiments crafted by Ping Coombes (BBC MasterChef Champion of Champions) using Fussels Cold Pressed Rapeseed Oil as the base. Includes Smoked Szechuan Chilli Oil, Peanut & Shallot Chilli Oil, and Tomato & Ginger Sambal.

Quantifiable outcome

• 10x more Omega-3 than olive oil
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Ping CoombescoreStrategic or Co-development PartnerPing Coombes, BBC MasterChef Champion of Champions, partnered with Fussels to create the Ping at Home range - Malaysian-inspired oils and condiments using Fussels award-winning Cold Pressed Rapeseed Oil as the base. Products include Smoked Szechuan Chilli Oil, Peanut & Shallot Chilli Oil, and Tomato & Ginger Sambal. Produced at Fussels facility in Rode alongside their own products.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Hobbs House Bakery: Cotswolds-based artisanal bakery producing premium baked goods using British ingredients — comparable family-business heritage, farm-shop-style DTC model, and similar independent retail distribution in the South West.
• Linden Lady (Lords Green / Filberts): Somerset-based artisan food producer (cold pressed rapeseed oil and nut butters) sharing regional supply chain, farm shop presence, and South West independent retail footprint.

Broad incumbents

• Tracklements: Established British premium condiment brand offering mustards, dressings, and sauces — overlaps with Fussels' dressings/mayonnaise range and competes for premium gift-box shelf space in farm shops and delis.
• Mrs Darlington's: Long-standing UK premium preserves and condiments brand sold through farm shops and independents — competes with Fussels in the premium gifting category and independent retail channel.
• Cobram Estate: Larger UK/Australian olive oil producer with premium positioning — competes for the same health-conscious home cook customer and premium grocery shelf space.

Direct peers

• Hillfarm Oils: Suffolk-based family producer of cold pressed rapeseed oil and infused variants, with a near-identical farm-to-bottle operating model and similar DTC + farm shop + independent retail distribution.
• Borderfields: Herefordshire-based cold pressed rapeseed oil brand operating a similar vertical model, with flavored oils and food-service exposure — the most direct mainstream UK competitor to Fussels.
• The Garlic Farm: Isle of Wight-based specialty food producer growing and pressing its own crops into oils, mayonnaises, and condiments — comparable single-farm, vertically integrated UK specialty food model.
• Yorkshire Rapeseed Oil: Yorkshire-based cold pressed rapeseed oil producer with a comparable product portfolio (flavored oils, dressings, mayos) and similar premium British positioning.
• Oliana (The Cold Pressed Oil Company): UK cold pressed rapeseed oil brand focusing on health-driven positioning and DTC, overlapping directly with Fussels on target health-conscious home cooks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Fusselsrapeseed
• Facebookfacebook.com/fusselsrapeseed

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fussels Fine Foods