Coleurb

What Coleurb does

Coleurb (legal name: Coleurb Coletivo Urbano LTDA) is an urban public transportation company headquartered in Passo Fundo, Rio Grande do Sul, Brazil, operating as the exclusive municipal concessionaire since 1959. It runs a fleet of approximately 90 buses covering roughly 90% of the city's neighborhoods, transporting approximately 620,000 passengers monthly (around 28,000 per day) over 360,000 km. The company serves individual commuters, students (50% meia tarifa discount under Municipal Law 4465/2008), elderly passengers aged 65+ (free passage under Federal Constitution Article 230), and persons with disabilities (free passage with 95% of the fleet equipped for accessibility). Corporate vale-transporte clients provide additional institutional volume, and dedicated bus lines serve Universidade de Passo Fundo (UPF), Instituto Federal Sul-rio-grandense (IFSUL), and Instituto Federal Catarinense (IFC).

Its core products and underlying technology center on a transit operations stack rebuilt under the post-2024 'Nova Coleurb' modernization: a full electronic ticketing system (Bilhetagem Eletrônica) using Atlas Box validators, deployed August 2024 and exclusively operational from January 1, 2025; the Vou de Ônibus Passo Fundo mobile application for real-time GPS tracking, schedule prediction, and route-change notifications (launched April 2024, updated May 2025); the AtlasMob application for student card renewal (March 2025); and a WhatsApp chatbot at 0800.001.1078 for credit recharge, balance inquiries, and card blocking. The fleet comprises Euro 6 standard vehicles with five new 0km buses and 39 semi-new units acquired under new management, and the company has initiated a strategic partnership with Be8 to pilot Be8 BeVant 100% renewable biofuel (announced January 13, 2026) with potential greenhouse-gas reductions of up to 99%.

Coleurb's business model is primarily a fare-collection operation on a regulated, captive single-city concession, supplemented by Busdoor mobile advertising on bus rear windows (secondary revenue targeting local SMBs) and ancillary community services such as the Ônibus Comunitário free transport program (operating since 2000) and the Despoluir environmental initiative. Distribution is multi-channel via three physical service points (Shopping Bento Brasil, UPF campus, and the matriz headquarters on Av. Sete de Setembro), the coleurb.com.br website, the WhatsApp chatbot, mobile apps, and authorized third-party recharge locations. Customer acquisition is community-led through event sponsorships (Festival Internacional de Folclore, Romaria de Nossa Senhora Aparecida, Jornada Nacional de Literatura), educational partnerships, and direct-to-consumer digital channels. Since acquisition by Sérgio Tadeu Pereira on April 3, 2024, the company has operated under director Carlos Henrique Pereira and general manager Claudinei Bonifácio.

Name

Coleurb

Legal name

Coleurb Coletivo Urbano LTDA

Website

https://coleurb.com.br

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

101–250 employees

Short description

Coleurb is the exclusive urban public bus operator in Passo Fundo, RS, Brazil, founded in 1959. It runs ~90 buses covering 90% of city neighborhoods, transporting ~620,000 passengers monthly under a modernized electronic ticketing system with mobile apps and a WhatsApp recharge chatbot.

Ownership category

akta.pro rank

Product category

Urban Public Transportation

NAICS

Bus and Other Motor Vehicle Transit Systems (485113)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Demand-Managed Urban Bus Services (Headway/Route Optimization within Fixed-Route Networks) (THAIAEAJ)

akta.pro secondary industries

Transit & Mobility Fare Cards (Stored Value) (FSAMANAG), Mobile Ticketing & Digital Pass Apps (THAIAMAB)

Keywords

• Urban bus transit
• Public transportation
• Electronic ticketing
• Municipal mobility
• Accessibility transit

Headquarters

HQ city

Passo Fundo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Passenger Fares: Core revenue from collection of transportation fares from passengers using the urban bus service. Fares include full fare, student discount (50%), and free passage for elderly (65+) and persons with disabilities (PcD).
2. Busdoor Advertising: Mobile advertising service where businesses can place advertisements on the rear window of buses. The fleet of 90 buses covers 90% of city neighborhoods, with each vehicle circulating approximately 15 hours daily, providing exposure to drivers, pedestrians, and passengers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Coleurb operates scheduled urban public bus transportation across approximately 30+ routes in Passo Fundo, RS, Brazil, using a fleet of about 90 buses covering 90% of city neighborhoods and serving around 620,000 passengers monthly. Fares are collected via an electronic ticketing system (Cartão de Bilhetagem) with online, WhatsApp, and physical recharge options, complemented by the Vou de Ônibus real-time bus tracking app and the AtlasMob student card renewal app. Distinct ancillary offerings include Busdoor advertising on bus rear windows and the free Ônibus Comunitário program for charitable activities.

Product overview

Coleurb operates as an urban public transportation company serving Passo Fundo, Brazil with a fleet of 90 buses covering 90% of city neighborhoods. The product portfolio centers on scheduled bus transport services combined with an electronic ticketing ecosystem. The core offering includes the Cartão de Bilhetagem electronic fare card system for payments, supported by the Vou de Ônibus mobile app for real-time bus tracking and route planning. Supplementary services include WhatsApp chatbot-based card recharging, Busdoor advertising on vehicles, and the Ônibus Comunitário free transport program for charitable activities. The company transitioned to fully electronic ticketing in August 2024, replacing paper tickets with smart cards and digital payment options.

Differentiator

Problem solved

Functional benefit

Products and services

• Urban Bus Transport Lines Scheduled urban public bus transportation service covering approximately 30+ routes across Passo Fundo neighborhoods, including special services for universities, events, and seasonal schedules. Serves the general public, students, elderly, and persons with disabilities.
• Cartão de Bilhetagem (Electronic Ticketing Card) Electronic smart card for fare payment on public transport in Passo Fundo. Supports multiple fare categories including full fare, student half-fare (50%), and free passage for seniors (65+) and persons with disabilities. Rechargeable online, via WhatsApp, or at physical service points.
• Busdoor Advertising Mobile advertising service using rear window decals on Coleurb buses. Offers high visibility with a fleet of 90 buses operating approximately 15 hours daily, covering 90% of Passo Fundo neighborhoods. Targets local businesses seeking exposure to drivers, pedestrians, and passengers.
• Ônibus Comunitário (Community Bus) Free transportation service for charitable activities. Provides free bus transport for schools, social entities, study groups, and leisure activities, including funeral processions for those in need. Operated since 2000 as a social responsibility program.

Quantifiable outcome

• 99% reduction in GHG emissions with Be8 BeVant® biofuel
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

One partnership is on record.

• Be8coreStrategic or Co-development Partner · 13 January 2026Strategic partnership between Coleurb and Be8 for use of 100% renewable biofuel Be8 BeVant® in the urban bus fleet. The initiative, launched January 13, 2026, aims to reduce greenhouse gas emissions by up to 99% and represents a pioneering sustainable mobility solution for Passo Fundo. Initial phase covers two vehicles with potential expansion to entire fleet based on six-month evaluation.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Viação Garcia: Long-established Brazilian private bus operator running scheduled passenger services across multiple states. Comparable to Coleurb as a privately held road passenger transport company with a regional/municipal operating footprint, fixed-route services, and a similar fare-collection model.
• Expresso Kaiowa: Brazilian private bus company operating scheduled passenger transport in Mato Grosso do Sul and surrounding areas. Comparable as a regional private bus operator with similar fleet-based urban/intercity services and regulated municipal concession structure.
• Saritur: Private Brazilian bus operator providing urban and metropolitan passenger services, primarily in Minas Gerais. Comparable as a privately held municipal bus concessionaire operating fixed-route services with a similar regulated fare structure.
• Rápido Luxo (Auto Viação Rápido Luxo): Brazilian bus operator with municipal and intercity services across southern Brazil. Comparable in scale, business model, and concession-based operating structure, with similar exposure to regulated student/elderly fare discounts.

Others

• Be8: Brazilian biofuel producer and Coleurb's strategic partner for the Be8 BeVant renewable biofuel initiative. Comparable as an enabling ecosystem partner, supplying the input that underpins Coleurb's sustainability differentiation and potential ESG-linked value.

Emerging players

• Buser: Brazilian tech-enabled intercity bus platform aggregating demand across operators. Comparable as a technology-driven disruptor in the Brazilian road passenger transport market, signaling where Coleurb could expand or risk obsolescence in adjacent segments.
• Uber: Global ride-hailing platform active across Brazil. Comparable as a competitive alternative for urban mobility, particularly affecting discretionary trips and off-peak ridership on Coleurb's network.
• 99 (99 Tecnologia): Brazilian app-based ride-hailing platform that competes with municipal bus services for urban mobility share. Comparable as an alternative urban transport modality targeting similar Passo Fundo commuter and student segments, exerting competitive pressure on Coleurb's ridership.

Broad incumbents

• Viação Cometa: One of Brazil's largest traditional bus operators, with a much broader geographic footprint (multiple states, intercity and some urban operations). Comparable as a private Brazilian passenger bus operator with similar fare/ticketing mechanics, though much larger and more diversified than Coleurb.
• EMTU (Empresa Metropolitana de Transportes Urbanos): State-level metropolitan transit authority in São Paulo that contracts/coordinates bus services. Comparable as a counterparty in the regulated concession framework Coleurb operates within; relevant for understanding broader Brazilian urban transit economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/coleurb
• Instagraminstagram.com/coleurb
• LinkedInlinkedin.com/company/coleurb

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coleurb