Mikurido

Name

Mikurido

Legal name

株式会社ミクリード

Website

https://corp.micreed.co.jp

Company type

Public

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Foodservice Distribution

NAICS

All Other Specialty Food Retailers (445298), Fish and Seafood Merchant Wholesalers (42446)

SIC

Retail-Food Stores (5400)

akta.pro industry

PRIMARYCRAOABAF

Specialty & Gourmet Foods Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Grocery, Fresh & Specialty Foodservice Distribution

SECONDARYCRAOAAAI

Specialty & Gourmet Foods Wholesale Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Food & Beverage Wholesale Distribution

Keywords

• Foodservice distribution
• Restaurant ingredient supply
• Commercial ingredient sourcing
• Frozen food wholesale
• Restaurant e-commerce

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Food ingredient product sales to restaurants: Mikurido operates as a B2B e-commerce platform selling approximately 4,000+ food ingredient products (meat, fish, vegetables, skewers, fried items, desserts) to small and medium-sized restaurants. Revenue is generated through product transactions, with no explicit subscription component. Payment methods include monthly invoice billing (bank transfer, auto-debit, convenience store payment), cash-on-delivery, and credit card per transaction.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Mikurido sells more than 4,000 curated food ingredient products—meat, fish, vegetables, skewers, fried items, and desserts—to small and medium-sized restaurants across Japan through its own B2B e-commerce platform, printed/digital catalog, and phone/FAX order channels. Orders are accepted 365 days a year (with phone support until 2:00 AM), shipped the same day, and delivered nationwide by the next day, with specialized restaurant-oriented packaging to reduce food waste.

Product overview

Mikurido operates as a B2B food ingredients e-commerce platform serving small and medium-sized restaurants (izakaya, dining bars, cafes). The core offering consists of the Mikurido Online Store and Mikurido Catalog, together offering over 4,000 food ingredient products including meat, fish, vegetables, skewers, fried foods, and desserts. The platform differentiates through frozen foods and specialty packaging options (small packs, bulk frozen, sheet packs) that reduce food waste. Orders are accepted 365 days via web, phone, and FAX with same-day shipping and next-day delivery to most areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Mikurido Online Store (ミクリードオンラインストア) B2B e-commerce platform for restaurant food ingredient ordering, available 24/7 via WEB, phone (9:00-2:00 AM), and FAX channels, enabling restaurants to place orders anytime. Targets small and medium-sized restaurants, particularly izakaya, dining bars, and cafes.
• Mikurido Catalog (ミクリードカタログ) Printed and digital catalog featuring over 4,000 food ingredient products including meat, fish, vegetables, skewers, fried foods, and desserts, with seasonal highlights and menu inspiration for small and medium-sized restaurants.
• Frozen Foods and Specialty Packaging (冷凍食品・小パック・バラ凍結・シート入りパック) Curated line of frozen food products and portion-controlled packaging options (small packs, bulk frozen, sheet packs) designed to reduce prep time and minimize food waste for small and medium-sized restaurant operators.

Quantifiable outcome

• 80% of orders placed via WEB self-service platform, indicating high customer adoption of the digital ordering system
• +2 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Hitomail Co., Ltd. (株式会社ひとまいる)coreStrategic or Co-development Partner · 1 January 2025In 2025, Mikurido entered a capital and business alliance (資本業務提携) with Hitomail Co., Ltd. (株式会社ひとまいる). Hitomail is the successor entity of Kakuyasu Co., Ltd. (株式会社カクヤス), which originally acquired 100% of Mikurido's shares in 2007 and later merged with Mikurido in 2008 before Mikurido was re-established in 2012. Hitomail is listed as a major shareholder and key strategic partner.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Performance Food Group: US-based foodservice distribution company serving restaurants, convenience stores, and other foodservice customers. Comparable B2B food distribution model with overlapping focus on broad product assortments for restaurant operators.
• METRO AG: European foodservice and hospitality wholesale group operating cash & carry and delivery businesses serving restaurants and hotels. Comparable to Mikurido as a multi-channel foodservice distributor focused on HoReCa customers.
• Kokubu Group HQ Co., Ltd. One of Japan's largest food wholesalers with nationwide distribution to food service operators, retailers, and manufacturers. Strategic shareholder of Mikurido since 2013, representing both a supply chain partner and a broader competitor in foodservice distribution.
• US Foods Holding Corp. Major US foodservice distributor serving restaurants and foodservice operators nationwide. Comparable business model of supplying curated food assortments to restaurant customers, with similar product breadth to Mikurido's 4,000+ SKU catalog.
• Sysco Corporation: Largest global foodservice distribution company serving restaurants, healthcare, and hospitality with broad product assortments. Comparable to Mikurido as a foodservice distributor serving restaurant customers, though at vastly greater scale.
• Toho Co., Ltd. Major Japanese food service wholesaler specializing in frozen and refrigerated products for restaurants and food service operators. Strategic shareholder of Mikurido since 2013, with overlapping product categories in frozen foods.

Direct peers

• Infomart Corporation: Japanese B2B e-commerce platform company operating 'BtoBプラットフォーム' connecting food wholesalers and restaurants. Directly comparable to Mikurido's online procurement model for the Japanese food service industry.
• Hitomail Co., Ltd. (formerly Kakuyasu Group): Japanese B2B food and beverage supplier to restaurants and izakaya. Hitomail is both a strategic shareholder and former parent of Mikurido, with highly overlapping restaurant customer base and complementary product coverage (drinks plus food).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mikurido