Urology Associates

What Urology Associates does

Urology Associates is a private, physician-owned urology practice headquartered at 12234 Williams Road in Cumberland, Maryland, with satellite clinics in McHenry, MD, Moorefield, WV, and Keyser, WV. The practice has served Western Maryland and Eastern West Virginia for over twenty years and operates from a flagship facility that includes a certified on-site Ambulatory Surgery Center. It is staffed by three physicians (Dr. Matthew Allaway, Dr. Vasil Parousis, and Dr. Jason Riley) and one nurse practitioner (Audra Houser, CRNP, CUNP), supported by a broader staff of 11-50 employees.

The practice delivers a comprehensive urology service line spanning diagnosis, medical management, office-based procedures, outpatient surgery at its ASC, and complex inpatient procedures performed under a collaboration with the nearby UPMC Western Maryland facility. Service offerings include robotic-assisted radical prostatectomy on the Da Vinci platform, transperineal prostate biopsy using the PrecisionPoint system with MRI fusion, penile prosthesis implantation, artificial urinary sphincter and male sling placement, Urolift, TURP, Interstim neuromodulation, ESWL and ureteroscopy with holmium laser lithotripsy for stone disease, and treatment for female pelvic floor disorders and sexual health. Diagnostic technology includes high-definition cystourethroscopy and the Unfold AI imaging tool for prostate biopsy analysis, licensed in 2024. Patient engagement is supported by a ModMed-powered patient portal with the APPatient mobile app and an unusually developed educational content engine (webinars, DRY/HARD patient testimonial series, procedure-specific Q&A videos).

Urology Associates generates revenue on a professional-services, fee-for-service basis under standard insurance reimbursement (commercial, Medicare, Medicaid) with patient responsibility for copays and deductibles; pricing is not publicly disclosed. The customer base is a long-tail of individual adult and pediatric patients across Western Maryland and Eastern West Virginia, segmented into adult males with urological conditions (primary), adult females with pelvic floor and sexual health concerns, and pediatric cases referred for specific procedures. Patient acquisition combines geographic accessibility via satellite clinics, primary-care physician referrals, an educational content strategy, and a modest social media presence.

Name

Urology Associates

Legal name

Urology Associates

Website

https://urologyassociatesmd.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Urology Associates is a private, physician-owned urology practice in Cumberland, Maryland, with satellite clinics across Western Maryland and West Virginia, delivering comprehensive diagnostic, medical, and surgical urological care through an on-site ASC and a UPMC inpatient partnership.

Ownership category

akta.pro rank

Product category

Urology Healthcare Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (62111), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Urology (HLAKAOAA)

akta.pro secondary industries

Urologic Oncology (HLAKAOAB), Endourology & Minimally Invasive Urologic Surgery (HLAKAOAF), Reconstructive Urology & Urethral Stricture Care (HLAKAOAH), Multi-Specialty Ambulatory Surgery Centers (ASCs) (HLAFAIAA)

Keywords

• Urology medical practice
• Urological surgical services
• Prostate biopsy procedures
• Ambulatory surgery center
• Urology clinic

Headquarters

HQ city

Cumberland

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Clinical Consultation Services: Office consultations and follow-up appointments for urological conditions including erectile dysfunction, incontinence, BPH, low testosterone, and cancers of the prostate, kidney and bladder.
2. Surgical Procedures: Both outpatient procedures at their Ambulatory Surgery Center and more complex procedures performed in conjunction with UPMC. Includes prostate biopsies, vasectomy, hydrocelectomy, circumcisions, TURBT, ureteroscopy with laser lithotripsy, ESWL, BOTOX injections, Interstim placement, penile prosthesis, male incontinence procedures, TURP, UROLIFT, and robotic surgeries.
3. Diagnostic Services: Cystourethroscopy examinations using latest high definition visual equipment, diagnostic imaging, and laboratory services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Urology Associates is a physician-owned urological medical practice delivering diagnostic, medical, and surgical care for conditions affecting the urinary tract and male reproductive system. The practice operates an on-site Ambulatory Surgery Center (ASC) for outpatient procedures and offers services including prostate biopsies, robotic prostatectomy, vasectomy, hydrocelectomy, circumcision, BPH treatment, kidney stone management, incontinence therapies, and treatment of urological cancers. Four full-time providers (three physicians and one nurse practitioner) serve patients across Western Maryland and Eastern West Virginia through a main office and three satellite locations.

Product overview

Urology Associates is a urological medical practice offering a comprehensive range of diagnostic and treatment services through multiple delivery channels. The practice operates as a unified offering combining an on-site Ambulatory Surgery Center (ASC) with satellite clinic locations. Core clinical services include surgical procedures (penile prosthesis, robotic prostatectomy, TURP, kidney stone treatments, incontinence procedures) and medical treatments for BPH, erectile dysfunction, and cancer. Technology-enabled services include the ModMed Patient Portal platform with APPatient™ mobile app for patient engagement, Unfold AI for diagnostic imaging, and educational webinar/video content series. The practice serves Western Maryland and West Virginia communities from locations in Cumberland, MD (headquarters), McHenry, MD, Moorefield, WV, and Keyser, WV.

Differentiator

Problem solved

Functional benefit

Products and services

• PrecisionPoint Transperineal Prostate Biopsy

Quantifiable outcome

• Single skin puncture biopsy procedure with PrecisionPoint system
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Cumberland AnesthesiacoreImplementation/ SI/ Consulting PartnerPartnership with Cumberland Anesthesia to provide safe and effective sedation during outpatient procedures at the Ambulatory Surgery Center. Emphasizes patient care and compassion during surgical interventions.
• UPMC (University of Pittsburgh Medical Center)coreStrategic or Co-development PartnerClose collaboration with UPMC facility located a quarter mile from the office for complex inpatient procedures. Dr. Allaway, Dr. Parousis, and Dr. Riley perform procedures at UPMC including nerve-sparing retropubic radical prostatectomy, laparoscopic radical nephrectomy, partial nephrectomy, radical orchiectomy, PCNL, penile/testicular prosthesis placement, male incontinence procedures, TURP, pediatric procedures, and pelvic floor prolapse repair.
• Perineologic (PrecisionPoint Technology)coreTechnology or IntegrationLicensed use of PrecisionPoint Transperineal Access System for prostate biopsies. Revolutionary biopsy methodology that samples all prostate regions through single skin puncture while minimizing infection risk by avoiding rectal wall contaminants.
• Western Maryland Health System (WMHS)minorStrategic or Co-development PartnerLocal health system referenced in patient links and as nearby facility for urological care coordination. Located in Western Maryland region serving the community.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Advanced Urology: Multi-location community urology practice with on-site ASCs offering comprehensive men's and women's urology including robotic surgery, UROLIFT, prosthetic urology, and incontinence. Closest comparable in scale and service breadth.
• Georgia Urology: Large independent community urology group with multiple physicians, multiple satellite locations, and an ASC. Comparable physician-owned multi-site urology model with similar service breadth and patient-acquisition approach.
• Michigan Institute of Urology: Multi-physician community urology practice with on-site diagnostics, ASC, and a broad surgical menu including robotic prostatectomy, UROLIFT, and prosthetic urology. Closely comparable in multi-provider community model.
• Adult & Pediatric Urology / Adult Pediatric Urology & Urogynecology: Multi-site community urology group serving both adult and pediatric patients with surgical, oncology, and incontinence offerings. Comparable in combining pediatric and adult urology under one practice and operating a multi-site regional model.

Broad incumbents

• Cleveland Clinic Glickman Urological & Kidney Institute: Major academic urology department with full-spectrum urology, kidney, and prostate services. Comparable in technology adoption (robotic surgery, advanced diagnostics) and a destination for complex urologic cases, though operating at a far larger and tertiary-care scale.
• Solaris Health: Urology-focused managed services organization that partners with and acquires urology practices. Comparable in integrated clinic + ASC + oncology model and represents both a partnership opportunity and a competitive threat for independent groups.
• Chesapeake Urology / United Urology Group: Large Mid-Atlantic urology platform operating a multi-state network of urology clinics, ASCs, and radiation oncology. Comparable in offering (urology + ASC) and regional overlap (Maryland), but materially larger and PE-backed, making it the dominant scale competitor.
• Johns Hopkins Brady Urological Institute: Academic urology center of excellence within the Johns Hopkins health system, offering high-acuity urologic oncology, robotic surgery, and reconstructive urology. Comparable in clinical capability (Da Vinci, complex oncology) but operates at academic-center scale and cost structure.
• U.S. Urology Partners: PE-backed national urology practice management platform affiliating with regional urology groups across the U.S. Directly comparable business model (urology group + ASC) and a likely acquirer/competitor for community urology practices in underserved markets.

Regional players

• Atlantic Urology Clinics: Mid-Atlantic community urology practice offering comprehensive urologic care including robotic surgery, stone disease, and oncology. Comparable in scope and partial geographic overlap (Mid-Atlantic region) but based in a different sub-region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/allaway-and-parousis-urology-m.d.-p.a.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urology Associates