Greystone Real Estate
Greystone Real Estate is a private, small (11-50 employee) Massachusetts-based brokerage based in Farmington that specializes in residential and commercial real estate projects, operating its web presence on the third-party Lofty real estate platform.
- Company typePrivate
- Founded-
- HeadquartersFarmington, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Greystone Real Estate firmographics
Firmographics- Name
- Greystone Real Estate
- Website
- https://jennypace.com
- Company type
- Private
- Headcount range
- 11–50 employees
- Short description
- Greystone Real Estate is a private, small (11-50 employee) Massachusetts-based brokerage based in Farmington that specializes in residential and commercial real estate projects, operating its web presence on the third-party Lofty real estate platform.
- Ownership category
- akta.pro rank
Greystone Real Estate industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where Greystone Real Estate is headquartered
LocationHeadquarters
- HQ city
- Farmington
- HQ country
- United States
- HQ region
- North America
Markets served
Greystone Real Estate business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Greystone Real Estate product offering
Product offeringCore offering
Greystone Real Estate is a small real estate firm that specializes in both residential and commercial property projects, providing brokerage and related property services. The company operates with 11-50 employees and serves clients in the Massachusetts market, supporting buyers, sellers, and investors across residential and commercial real estate segments.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Services Brokerage and representation services for residential property transactions, supporting buyers and sellers of homes and residential properties.
- Commercial Real Estate Services Brokerage and advisory services for commercial property projects, supporting investors and businesses involved in commercial real estate transactions.
Companies that use Greystone Real Estate
Customer profileIdeal customer profiles2 records
Greystone Real Estate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Greystone Real Estate competitors and assessment
Company assessmentBroad incumbents
- Century 21: Global franchised residential real estate brand with established presence in Massachusetts. Comparable core offering, competing on brand recognition, international referral network, and agent marketing resources that a small boutique like Greystone cannot replicate.
- Compass: National technology-driven real estate brokerage that has aggressively expanded into the Boston and broader Massachusetts market. Competes for the same agents and listings as Greystone but with proprietary tech, mortgage/title cross-sell, and a venture-funded marketing budget.
- Keller Williams Realty: Largest real estate franchise by agent count in the U.S., with significant market share in Greater Boston and Massachusetts suburbs. Competes with Greystone for agents and listings, differentiated by its agent-owned cooperative model and substantial training infrastructure.
- Coldwell Banker: Iconic global residential brokerage brand with a substantial Massachusetts franchise footprint. Comparable to Greystone in residential brokerage services, but operates as a franchised national incumbent with vastly greater brand recognition and lead generation infrastructure.
- Berkshire Hathaway HomeServices: National brokerage franchise with a strong New England and Massachusetts network. Comparable residential brokerage offering, but with the backing of a Fortune 50 parent, an established luxury brand (including the New England Properties network), and broader ancillary service capability.
- RE/MAX: Franchised global real estate brokerage with strong presence in Massachusetts. Comparable service offering and agent-centric model, but with global brand reach, referral network, and a commission split structure that competes directly for the same producing agents Greystone would recruit.
Direct peers
- eXp Realty: Cloud-based brokerage operating nationally with no physical office requirement and a high commission split. Direct competitor for the same producing agents in Massachusetts, particularly attractive to cost-conscious boutique operators and posing a structural threat to Greystone's agent retention.
- William Raveis Real Estate: A large family-owned regional brokerage headquartered in New England with deep Massachusetts and Northeast coverage. Directly comparable to Greystone in geographic focus, residential-plus-light-commercial mix, and boutique service model, but at significantly greater scale.
Regional players
- Sotheby's International Realty: Luxury-focused brokerage with strong New England affiliates serving the same high-end residential segment Greystone may target. Comparable in the upper end of the residential market in Massachusetts, differentiated by global luxury referral network and premium brand positioning.
Emerging players
- Redfin: Tech-enabled residential brokerage with a significant Boston metro presence. Competes with Greystone on the same buyer and seller clients in Massachusetts, but with a differentiated model (salaried agents, lower consumer fees, proprietary tech platform) that pressures traditional commission-based brokerages.
Market position
Customer concentration
Greystone Real Estate social profiles
Digital presenceGreystone Real Estate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greystone Real Estate leadership team
Management profileNumber of profiles
Greystone Real Estate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greystone Real Estate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greystone Real Estate
What does Greystone Real Estate do?
Greystone Real Estate is a small real estate firm that specializes in both residential and commercial property projects, providing brokerage and related property services. The company operates with 11-50 employees and serves clients in the Massachusetts market, supporting buyers, sellers, and investors across residential and commercial real estate segments.
When was Greystone Real Estate founded?
Greystone Real Estate was founded in -1. It employs 11 to 50 people.
Where is Greystone Real Estate based?
Greystone Real Estate is headquartered in Farmington, United States, in the North America region.
Who are Greystone Real Estate's main competitors?
Broad incumbents on record are Century 21, Compass, Keller Williams Realty, Coldwell Banker, Berkshire Hathaway HomeServices and RE/MAX. Direct peers are eXp Realty and William Raveis Real Estate. Sotheby's International Realty is listed as a regional player. Redfin is listed as an emerging player.
Does Greystone Real Estate have an API?
No public API is recorded for Greystone Real Estate.
What industry is Greystone Real Estate in?
Greystone Real Estate's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell). Its NAICS code is 53121 and its SIC code is 6531.