Factchequeado

What Factchequeado does

Factchequeado is a nonprofit Spanish-language fact-checking initiative founded in 2022 to combat misinformation targeting Latino and Hispanic communities in the United States. It was co-founded by two established international fact-checking organizations: Fundación La Voz Pública para la Verificación del Discurso Público (Chequeado, based in Buenos Aires, Argentina) and Fundación Maldita.es Contra la Desinformación (Maldita.es, based in Madrid, Spain). The organization describes itself as the first fact-checking and media literacy institution in the U.S. focused specifically on Spanish-language misinformation, and it is a signatory of the IFCN Code of Principles. Its primary audience is Spanish-speaking communities in the U.S. who face an information gap regarding content on immigration, health, politics, economics, scams, and viral false content; a secondary audience is Hispanic/Latino media outlets that republish its verified content.

The platform offers multiple products organized by topic (Migración, Salud, Política, Ciencia & Tech, Economía, Scams, Fakes virales). Core offerings include Verificaciones (fact-check articles debunking viral claims), Te Explicamos (in-depth contextual explainers), ChatMigrante (a WhatsApp chatbot for migrant communities, launched November 2025), a podcast series, and Alfabetización Mediática (media literacy educational resources). A WhatsApp verification channel at +1 646-873-6087 lets users submit suspicious content for review. For AI-generated content detection (deepfakes, synthetic images/videos), Factchequeado integrates multiple third-party tools — The HIVE, Decopy AI, My Detector, Is it AI?, and sightengine — to produce probability scores, but does not build or own its own detection models.

The business model is nonprofit and donation-based. Revenue comes from PayPal donations and the Fact-Aliado ally program; pricing is not applicable because all content is free to users. Marketing and distribution are community-led, relying on a network of 40+ media partners (PolitiFact, MediaWise, EFE, CNN en Español, Univision, El Nuevo Día, Latino News Network, etc.) that republish content under Creative Commons BY-SA licensing, plus multi-channel social media presence (Facebook, Twitter/X, Instagram, TikTok, YouTube, LinkedIn) and the WhatsApp verification line. Leadership includes Laura Zommer (CEO of co-founder Chequeado) and Clara Jiménez Cruz (co-founder); the organization operates with 11-50 employees and is governed by Argentine law.

Name

Factchequeado

Legal name

FUNDACIÓN LA VOZ PÚBLICA PARA LA VERIFICACIÓN DEL DISCURSO PÚBLICO

Website

https://factchequeado.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Factchequeado is a nonprofit Spanish-language fact-checking initiative founded in 2022 that combats misinformation targeting Latino and Hispanic communities in the United States through verification articles, explainers, a WhatsApp chatbot, and a network of 40+ media partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Carmichael

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Donations via PayPal: Factchequeado accepts donations through PayPal, enabling individuals to support the organization's mission to combat Spanish-language misinformation targeting Latino communities in the United States.
2. Fact-Aliado Program: Partnership program where organizations and individuals become allies, supporting the mission and potentially contributing to funding while gaining access to verified content and collaboration opportunities.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Factchequeado is a U.S.-based nonprofit fact-checking and media literacy organization that publishes Spanish-language verification articles, explainers, and AI-generated content/deepfake detection reports for Latino and Hispanic communities. It operates a WhatsApp verification chatbot (ChatMigrante) that allows users to submit suspicious content for fact-checking, and distributes verified content under a Creative Commons BY-SA license through a network of more than 40 media partners.

Product overview

Factchequeado is a Spanish-language fact-checking organization and media platform focused on combating misinformation affecting Latino communities in the United States. The platform operates as a content hub offering multiple interconnected products: Verificaciones (fact-check articles debunking false claims), Te Explicamos (in-depth contextual explainers), ChatMigrante (WhatsApp chatbot for migrant communities), a Podcast series, Alfabetización Mediática (media literacy resources), and the Fact-Alianzas partner network. Content is organized by topic categories including Migration, Health, Politics, Science & Tech, Economy, Scams, and Viral Fakes. The platform leverages AI-powered detection tools for identifying deepfakes and AI-generated content.

Differentiator

Problem solved

Functional benefit

Products and services

• Verificaciones Fact-check articles that verify viral claims, misinformation, and false content circulating on social media that affects Spanish-speaking communities in the United States. Targeted at Hispanic/Latino audiences seeking verified information on immigration, politics, health, scams, and other topics.
• Te Explicamos In-depth contextual explainer articles that provide background and analysis on current events, political developments, and social issues relevant to Hispanic communities in the U.S.
• ChatMigrante WhatsApp chatbot service providing verified information and fact-checking specifically for migrant communities in the United States. Users submit suspicious content and receive verification responses.
• Podcast Audio podcast content covering fact-checking topics, misinformation analysis, and educational content distributed to Spanish-speaking audiences.
• Alfabetización Mediática Media literacy educational resources and materials designed to help Hispanic communities navigate digital and media environments more effectively and identify misinformation.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

Partnerships

16 partnerships are on record, tiered core, major and minor.

• PolitiFactcoreStrategic or Co-development PartnerPolitiFact is a partner in the Factchequeado alliance network. PolitiFact's logo appears on the Factchequeado website as a media partner, indicating collaborative efforts in fact-checking and misinformation combat.
• MediaWisecoreStrategic or Co-development PartnerMediaWise is a media literacy initiative that partners with Factchequeado. Their logo appears on the website as part of the alliance network working to combat misinformation.
• Latino News NetworkmajorChannel Partner/ Reseller/ DistributorLatino News Network is listed as a media partner on Factchequeado, distributing verified fact-checks to their network of Latino news outlets.
• El Nuevo DíamajorChannel Partner/ Reseller/ DistributorEl Nuevo Día, a major Puerto Rican newspaper, is listed as a media partner republicing Factchequeado content.
• EFEmajorChannel Partner/ Reseller/ DistributorEFE, the largest Spanish-language news agency in the world, partners with Factchequeado as a media ally.
• DocumentedminorChannel Partner/ Reseller/ DistributorDocumented, a nonprofit news outlet covering immigration in New York, is listed as a media partner.
• Conecta ArizonaminorChannel Partner/ Reseller/ DistributorConecta Arizona, a regional outlet covering Arizona's Latino community, is a media partner republicing Factchequeado content.
• Connecticut PublicminorChannel Partner/ Reseller/ DistributorConnecticut Public is listed as a media partner on the Factchequeado website.
• ChatMigrantecoreStrategic or Co-development PartnerChatMigrante is a specialized chatbot service for migrants that partners with Factchequeado, appearing prominently on the homepage to provide verified information to migrant communities.
• CNN en EspañolmajorChannel Partner/ Reseller/ DistributorCNN en Español is listed as a media partner on Factchequeado, indicating collaborative content distribution.
• UnivisionmajorChannel Partner/ Reseller/ DistributorUnivision is listed as a media partner on Factchequeado, indicating collaborative content distribution to Latino audiences.
• America AmplifiedmajorStrategic or Co-development PartnerAmerica Amplified is a national media engagement initiative that partners with Factchequeado, appearing on the homepage as a key alliance in election coverage.
• Construyendo Infraestructura para Noticias en EspañolcoreStrategic or Co-development PartnerA foundation initiative supporting Spanish-language news infrastructure, listed as a key ally on Factchequeado's homepage with dedicated logo placement.
• Brennan Center for JusticeminorStrategic or Co-development PartnerThe Brennan Center for Justice is listed as a media partner on the Factchequeado website.
• CHEQUEADO (FUNDACIÓN LA VOZ PÚBLICA)coreOthersCo-founder organization based in Buenos Aires, Argentina. FUNDACIÓN LA VOZ PÚBLICA PARA LA VERIFICACIÓN DEL DISCURSO PÚBLICO is one of the two founding organizations behind Factchequeado.
• MALDITA.ES (FUNDACIÓN MALDITA.ES CONTRA LA DESINFORMACIÓN)coreOthersCo-founder organization based in Madrid, Spain. FUNDACIÓN MALDITA.ES CONTRA LA DESINFORMACIÓN: PERIODISMO, EDUCACIÓN, INVESTIGACIÓN Y DATOS EN NUEVOS FORMATOS is one of the two founding organizations behind Factchequeado.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Maldita.es: Factchequeado's Spanish co-founder and a leading European fact-checking organization. Maldita pioneered multimedia fact-checking (chatbots, formats like Maldita Twitchería) that Factchequeado has adapted for US Latino audiences, including the WhatsApp verification model.
• Chequeado: Factchequeado's Argentine co-founder and the most direct precedent for the organization. Chequeado is the pioneering Spanish-language fact-checking organization in Latin America, providing the methodology, branding, and operational backbone that Factchequeado extends to the US Latino market.
• Snopes: The original and largest English-language fact-checking site, focusing on viral misinformation, urban legends, and political claims. Directly comparable as a verification-first organization serving consumer audiences with measurable reach.
• Full Fact: UK-based fact-checking organization that pioneered AI-assisted claim detection and tooling for journalists. Comparable through its nonprofit model, IFCN certification, and investment in technology to scale verification capacity.
• FactCheck.org: Nonpartisan US fact-checking project affiliated with the Annenberg Public Policy Center. Comparable in scope, methodology transparency, and IFCN certification — a direct peer in the policy-claim verification niche.
• PolitiFact: Listed as a Fact-Aliado media partner and one of the most recognized US fact-checking brands. PolitiFact operates the Pulitzer-winning Truth-O-Meter methodology and shares content with Factchequeado, making it a directly comparable US fact-checking operation (though English-language).
• Lead Stories: IFCN-certified fact-checking site focused on trending misinformation, particularly viral internet claims. Comparable in scale, methodology, and target audience of misinformation-vulnerable consumers.
• Newtral: Spanish fact-checking organization producing multimedia verification content (television show, articles) with IFCN certification. Direct methodological peer that also targets Spanish-speaking audiences via innovative formats.

Broad incumbents

• AFP Fact Check: Agence France-Presse's global fact-checking operation, with IFCN certification and multilingual coverage including Spanish. Comparable as a large-scale, newsagency-affiliated verification provider competing for the same distribution partnerships Factchequeado pursues.

Others

• The International Fact-Checking Network (IFCN): The Poynter Institute's IFCN administers the Code of Principles certification that Factchequeado holds. It is the industry umbrella body for fact-checkers — a certifying authority rather than a competitor, but the most defining peer ecosystem for the category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/factchequeado
• YouTubeyoutube.com/@Factchequeado
• Facebookfacebook.com/Factchequeado-104137518899711
• LinkedInlinkedin.com/company/factchequeado
• Instagraminstagram.com/factchequeado
• TikToktiktok.com/@factchequeado

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Factchequeado