What Impact Society does

Impact Society (legal name: The Impact Society) is a Canadian charitable non-profit, founded in 1994 in Calgary, Alberta, by Jack and Collette Toth, that develops and delivers evidence-based social-emotional learning (SEL) programs primarily to Canadian youth ages 11+ and their surrounding adults (parents, caregivers, educators). Its core product family — under the registered HEROES® mark — comprises the Heroes Program (ages 11+, meeting up to 76% of Canada's Health and Life Skills Curriculum for grades 6-9), Heroes 2 (a 12-week leadership program for ages 12-16 featuring a Passion 2 Action project), Heroes Are Warriors (a 12-week Indigenous-focused curriculum rooted in the Seven Sacred Teachings and co-created with a Circle of Advisors), and Heroes @ Home (a 12-session family/caregiver program). Supplementary offerings include the Flourishing Life Questionnaire (FLQ) pre/post assessment, a developing Reconciliation Through Education curriculum for grade 11 social studies, and Alberta CTS-credit-eligible virtual courses for students aged 15-20.

The organization delivers programs through a Train-the-Trainer model, in which Impact Society program specialists train school staff, community facilitators, parents, and volunteers, who then run the curriculum in classrooms and community settings. A University of Calgary longitudinal study reports a 45% increase in long-term resilience among participants, providing the primary third-party validation supporting procurement decisions. Distribution channels include direct school partnerships (e.g., Calgary Board of Education, Riverview Middle School as the New Brunswick trailblazer site), self-serve registration for parents and community workshops, and government-supported adoption in Alberta and New Brunswick.

Revenue is derived almost entirely from donations, corporate and family-foundation sponsorships (Alvin and Mona Libin Foundation, Kanovsky Family Foundation, Calgary Foundation, RBC Foundation, TC Energy, Cenovus Energy, NHL Foundation Canada, Edmonton Oilers Foundation, Flames Foundation, Viewpoint Foundation, Future Generations, and others), municipal and provincial government funding, and event-driven fundraising campaigns (Peak Week, Move for Mental Health, Be Your Own Hero), supplemented modestly by branded merchandise (e.g., journals at CA$15.99). Program pricing is not publicly disclosed; program participation is funded through donations and grants on a first-come, first-served basis. Cumulative reach is reported at 250,000+ Canadian youth over 30 years.

Name

Impact Society

Legal name

The Impact Society

Website

https://impactsociety.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Impact Society is a Calgary-based Canadian non-profit, founded in 1994, that delivers evidence-based social-emotional learning programs — Heroes, Heroes 2, Heroes Are Warriors, and Heroes @ Home — to Canadian youth, parents, and educators via a train-the-trainer model funded primarily through donations and sponsorships.

Ownership category

akta.pro rank

Product category

Youth Social-Emotional Learning Programs

NAICS

Educational Services (61), Educational Support Services (6117)

SIC

Services-Educational Services (8200)

akta.pro primary industry

School-Based SEL Curriculum & Instructional Programs (EDAKAMAA)

akta.pro secondary industries

Social-Emotional Learning (SEL) & Emotional Regulation Programs (EDAMAIAC), Family Engagement & Caregiver Support Programs (SEL/Mental Health) (EDAKAMAK)

Keywords

• Social-emotional learning
• Youth mental health programs
• Character education curriculum
• School-based SEL programs
• Resilience training

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Sponsorship: Individual and corporate donations support program delivery. Sponsorship opportunities include community partnerships, program sponsorships for regions/chapters, and campaign sponsorships.
2. Merchandise Sales: Sale of branded merchandise including journals ($15.99 CAD), program materials, and accessories through the online shop.
3. Fundraising Campaigns: Annual fundraising campaigns including Peak Week (mountain climbing challenge), Move for Mental Health, and Be Your Own Hero (school-based fundraising).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Impact Society delivers evidence-based social-emotional learning (SEL) programs under its Heroes brand to youth ages 11+ in Canadian schools, families, and communities. Core offerings include the Heroes Program, Heroes 2 (leadership), Heroes Are Warriors (Indigenous-focused), and Heroes @ Home (family/caregiver), delivered via a Train the Trainer model that equips educators and facilitators to run the curriculum. Programs are supported by the Flourishing Life Questionnaire assessment tool, an Alberta CTS-credited high school course track, and developing Reconciliation Through Education curriculum.

Product overview

Impact Society offers a portfolio of social-emotional learning programs centered around its Heroes brand. The core offerings include the Heroes Program for ages 11+ (meeting 76% of Canada's Health and Life Skills Curriculum), Heroes 2 (a 12-week leadership follow-up for ages 12-16 featuring Passion 2 Action projects), Heroes Are Warriors (Indigenous-focused program rooted in Seven Sacred Teachings), and Heroes @ Home (12-session family/caregiver program). Additional offerings include Alberta CTS credit-eligible virtual courses, the Reconciliation Through Education curriculum development project, and supplementary materials including student journals, instructor guides, and the Flourishing Life Questionnaire assessment tool. The programs are supported by ongoing research, annual fundraising campaigns (Peak Week, Move for Mental Health, Be Your Own Hero), and are delivered through a 'Train the Trainer' model in schools and communities across Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Heroes: Flagship social-emotional learning program for youth ages 11+, focusing on building resilience, confidence, character, and integrity.
• Heroes 2
• Heroes Are Warriors
• Heroes @ Home

Products and services

• Heroes Program The core evidence-based social-emotional learning program designed for youth ages 11+ that builds resilience, confidence, character, and integrity. Meets up to 76% of Canada's Health and Life Skills Curriculum and is delivered in schools via the Train the Trainer model. Validated by a University of Calgary longitudinal study showing up to 45% increase in long-term resilience.
• Heroes 2 A 12-week leadership program for students aged 12-16 that builds on the Heroes foundation, encouraging students to explore leadership through their strengths via a Passion 2 Action (P2A) project. Evaluated by Queen's University.
• Heroes Are Warriors A 12-week program rooted in the Seven Sacred Teachings (love, wisdom, humility, respect, courage, honesty, and truth), co-created with Indigenous educators and leaders to empower Indigenous and non-Indigenous youth ages 11+ with cultural identity and resilience.
• Heroes @ Home A 12-session program for parents and caregivers of children and youth of all ages, designed to build stronger, more resilient families through small group in-person sessions focused on connection, communication, and creating positive home environments.
• Reconciliation Through Education A developing grade 11 social studies curriculum focused on honest accounts of Indigenous history and colonization in Canada, utilizing Indigenous ways of knowing, being, connecting and doing, and addressing Truth and Reconciliation Commission Calls to Action. Co-created with Indigenous Circle of Advisors including Lauren Remple, Jolene Grey, and Carlin Black Rabbit.
• Alberta High School Courses (CTS Credits) Virtual self-guided courses allowing Alberta students aged 15-20 to earn 3 CTS credits toward their high school diploma by completing Heroes 2, Heroes Are Warriors, or Heroes @ Home programs.

Quantifiable outcome

• 45% increase in youth resilience
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• University of Calgary (Werklund School of Education)coreStrategic or Co-development PartnerConducted longitudinal study validating Heroes program outcomes (45% increase in resilience); ongoing research partnership for program validation
• Circle of Advisors (Indigenous Leaders)coreStrategic or Co-development PartnerIndigenous individuals representing various Nations and treaties co-developing Reconciliation Through Education curriculum; includes Lauren Remple, Jolene Grey, Carlin Black Rabbit, and others

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/impact_society

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impact Society