Circle of Advisors
Circle of Advisors is a privately held, family-owned multi-disciplinary financial advisory firm in Cottleville, Missouri, offering integrated insurance, tax, estate, financial, veteran, and Medicare planning to individual clients across the St. Louis region through a coordinated in-house advisor team.
- Company typePrivate
- Founded-
- HeadquartersCottleville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Circle of Advisors does
Circle of Advisors, operating under the Securus and Securus Senior Planning Solutions brands, is a privately held, family-controlled multi-disciplinary financial advisory firm headquartered in Cottleville, Missouri. The firm centralizes insurance, tax, legal, estate, financial, veteran, and Medicare planning under a single coordinated advisor model, serving individual clients primarily in the St. Louis regional market. Each client is assigned a personal advisor who orchestrates in-house and partner-provided specialists, including insurance agents (representing 60+ carriers such as AIG, Allianz, MetLife, Prudential, New York Life, Lincoln Financial, and Nationwide), CPA/PFS tax advisors via Triton Group, and estate/elder law attorneys via Quinn Estate & Elder Law, LLC. Securities and investment advisory services are delivered through affiliated entities Moloney Securities Co., Inc. (registered broker/dealer, FINRA/SIPC member) and Moloney Securities Asset Management, LLC (SEC-registered investment adviser).
The firm's core offerings include insurance planning (life, long-term care, annuities, Medicare supplements), tax planning and preparation, financial and retirement income planning, estate planning, special needs planning, veteran pension planning (Aid and Attendance Special Pension), and Medicare supplement advisory. Technology is limited to off-the-shelf financial planning software, client management systems, and rule-based calculators covering Social Security, RMDs, IRA income, 401(k) comparisons, retirement savings, and personal cash flow analysis; no proprietary technology, mobile app, or API is disclosed. Revenue is generated through insurance product commissions across the carrier partnership network and fee-based financial and tax advisory services, with quote-based pricing and multi-year advisory contracts.
The go-to-market motion is consultative and relationship-led, leveraging educational content (blog, calculators, video library), community involvement (charity events, parade sponsorships), and sustained earned media presence on regional radio (Bernie Miklasz show) and television (KMOV Great Day St. Louis) to drive inbound leads in the Missouri market. The firm is led by the Shreves family: Christopher Shreves as President & CEO, Millie Shreves as Vice President & Cofounder, and Chelsey Shreves-Sweeten as COO & Executive Director of Marketing, with a team of approximately 17 named professionals across advisory, tax, legal, and support functions.
Circle of Advisors firmographics
Firmographics- Name
- Circle of Advisors
- Legal name
- Circle of Advisors
- Website
- https://circleofadvisors.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Circle of Advisors is a privately held, family-owned multi-disciplinary financial advisory firm in Cottleville, Missouri, offering integrated insurance, tax, estate, financial, veteran, and Medicare planning to individual clients across the St. Louis region through a coordinated in-house advisor team.
- Ownership category
- akta.pro rank
Circle of Advisors industry classification
Industry- Product category
- Financial Advisory Services
- NAICS
- Portfolio Management and Investment Advice (523940), Insurance Agencies and Brokerages (52421), Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Investment Advice (6282), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Financial Planning–Led RIAs (FSAAACAB)
- akta.pro secondary industries
- Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH), Broker-Dealer Affiliated Wealth Advisory (FSAEABAB), Estate & Legacy Planning Advisory (FSAEAAAG)
Keywords
Where Circle of Advisors is headquartered
LocationHeadquarters
- HQ city
- Cottleville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Circle of Advisors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Products Commission: Commissions from sale of life insurance, long-term care insurance, annuities, and Medicare supplement plans through their network of 60+ carrier partnerships including AIG, Allianz, MetLife, Prudential, New York Life, and others.
- Financial Advisory Services: Fee-based financial planning and investment advisory services offered through registered broker/dealer Moloney Securities Co., Inc. and investment adviser Moloney Securities Asset Management, LLC.
- Tax Preparation Services: Tax planning and preparation services including small business accounting, payroll preparation, estate and trust advisory, and income tax preparation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Consultative Advisory Services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Circle of Advisors product offering
Product offeringCore offering
Circle of Advisors provides holistic retirement and financial planning by centralizing insurance agents, tax advisors, estate planning attorneys, and money managers/brokers within a single firm. The firm delivers integrated insurance, tax, financial, estate, special needs, veteran, and Medicare planning services to individual consumers in Missouri, coordinated by a dedicated personal advisor for each client.
Product overview
Circle of Advisors operates as a unified financial advisory firm offering integrated planning services under the Securus brand. The company provides a coordinated team approach combining insurance planning, tax planning, financial planning, estate planning, special needs planning, veteran planning, and Medicare planning. Services are delivered through multiple advisor types including insurance agents, tax advisors, attorneys, and money managers who work together to provide holistic client planning. The Circle of Advisors model centralizes all principal advisors in one place to eliminate the need for clients to visit multiple unaligned professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Insurance Planning
Quantifiable outcome
- Aid and Attendance benefit can provide up to $1,732/month for veterans, $1,113/month for surviving spouses, $2,054/month for couples
- +1 more outcomes
Companies that use Circle of Advisors
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Circle of Advisors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Circle of Advisors partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Moloney Securities Co., Inc.coreRegistered Broker/Dealer, Member FINRA/SIPC providing securities products and brokerage services. Securities offered through this entity for the firm's investment advisory operations.
- Moloney Securities Asset Management, LLCcoreRegistered Investment Adviser providing investment advisory services in connection with Circle of Advisors financial planning services.
- AIGminorInsurance products including annuities offered through partnership with AIG Annuity.
- AllianzminorInsurance products including annuities offered through partnership with Allianz Life.
- American EquityminorFixed indexed annuity products offered through partnership.
- MetLifeminorLife insurance and annuity products offered through MetLife distribution.
- PrudentialminorLife insurance and investment products offered through Prudential.
- New York LifeminorLife insurance, annuities, and retirement products offered through New York Life.
- Lincoln FinancialminorAnnuity and retirement income products offered through Lincoln Financial Group.
- NationwideminorInsurance and annuity products offered through Nationwide.
- Mutual of OmahaminorLife insurance and health insurance products offered through Mutual of Omaha.
- Pacific LifeminorLife insurance and annuity products offered through Pacific Life.
- Principal Financial GroupminorRetirement and insurance products offered through Principal Financial Group.
- Voya FinancialminorRetirement and investment products offered through Voya Financial.
- Genworth FinancialminorLong-term care insurance products offered through Genworth Financial.
- Quinn Estate & Elder Law, LLCcorePartner attorney firm providing in-house estate planning and elder law services for Circle of Advisors clients. Brian Quinn serves as the firm's dedicated estate planning attorney.
- Triton GroupcoreCPA/PFS firm providing tax advisory services including Tyson Eagen as CPA/PFS serving firm clients.
Scale indicators4 records
Recent moves1 record
Expansion highlights5 records
Circle of Advisors competitors and assessment
Company assessmentBroad incumbents
- Hightower Advisors: RIA consolidator that partners with breakaway advisors and wealth management firms to provide integrated financial, tax, and estate planning, relevant as a potential exit or platform partner for Circle of Advisors.
- Mariner Wealth Advisors: Larger RIA that delivers integrated wealth, tax, estate, and retirement planning through an in-house multi-disciplinary team, comparable to Circle of Advisors' holistic model but at significantly greater scale and national footprint.
- Carson Group (Cetera Carson): Hybrid RIA platform serving advisors who deliver comprehensive retirement, tax, and estate planning; a comparable go-to-market structure where advisors operate within a coordinated wealth platform similar to Circle of Advisors' in-house integration.
- Ameriprise Financial: National broker-dealer and RIA offering comprehensive financial planning, insurance, and retirement products through an advisor network; overlaps with Circle of Advisors on integrated retirement and insurance planning.
- Northwestern Mutual: Insurance-led wealth advisory firm pairing life insurance and disability coverage with investment and planning services, comparable to Circle of Advisors' insurance-anchored multi-disciplinary model.
- Waddell & Reed (Macquarie Asset Management): Legacy broker-dealer and RIA serving retirement and retail wealth clients through a distributed advisor model with insurance and planning capabilities; competes in the same integrated retirement advisory category.
- Cetera Financial Group: Independent broker-dealer network supporting advisor firms with investment, insurance, and planning technology stacks, structurally similar to the Moloney Securities relationship that Circle of Advisors relies on.
- Creative Planning: National RIA bundling financial planning, tax, estate, and investment services for high-net-worth and retirement-age clients, mirroring Circle of Advisors' integrated offering but serving a much broader geography.
Direct peers
- Edelman Financial Engines: Large-scale RIA specializing in retirement-focused financial planning for individuals, directly competing for the same retiree and pre-retiree customer segment that Circle of Advisors targets with its integrated model.
Emerging players
- OneDigital: Employee benefits and retirement-focused advisory firm offering integrated wealth, insurance, and financial planning services, comparable in service bundling and client segment focus to Circle of Advisors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Circle of Advisors social profiles
Digital presenceCircle of Advisors compliance and trust
Trust signalCompliance3 records
Circle of Advisors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Circle of Advisors leadership team
Management profileNumber of profiles
Profiles6 records
Circle of Advisors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Circle of Advisors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Circle of Advisors
What does Circle of Advisors do?
Circle of Advisors provides holistic retirement and financial planning by centralizing insurance agents, tax advisors, estate planning attorneys, and money managers/brokers within a single firm. The firm delivers integrated insurance, tax, financial, estate, special needs, veteran, and Medicare planning services to individual consumers in Missouri, coordinated by a dedicated personal advisor for each client.
Is Circle of Advisors a public or private company?
Circle of Advisors is a private company. It is classified as family owned and is currently operating.
When was Circle of Advisors founded?
Circle of Advisors was founded in -1. It employs 11 to 50 people.
Where is Circle of Advisors based?
Circle of Advisors is headquartered in Cottleville, United States, in the North America region.
How does Circle of Advisors make money?
Three revenue lines are on record. Insurance Products Commission is the primary driver. The others are financial Advisory Services and tax Preparation Services.
Who are Circle of Advisors's main competitors?
Broad incumbents on record are Hightower Advisors, Mariner Wealth Advisors, Carson Group (Cetera Carson), Ameriprise Financial, Northwestern Mutual, Waddell & Reed (Macquarie Asset Management), Cetera Financial Group and Creative Planning. Edelman Financial Engines is listed as a direct peer. OneDigital is listed as an emerging player.
Does Circle of Advisors have an API?
No public API is recorded for Circle of Advisors.
What industry is Circle of Advisors in?
Circle of Advisors's product category is Financial Advisory Services. Its primary akta.pro industry code is FSAAACAB, Financial Planning–Led RIAs, with a secondary code of FSAEABAH, Annuity & Insurance-Based Retirement Solutions Advisory. Its NAICS code is 523940 and its SIC code is 6282.