Focus Assured

What Focus Assured does

Focus Assured Ltd is an independent UK energy consultancy and business energy broker, founded in 2009 by Stacey Green and headquartered in Radlett, Hertfordshire. The firm operates as an intermediary between UK businesses and energy suppliers, helping clients procure electricity, gas, water, and waste contracts via market tendering and ongoing account management. It serves a horizontal mix of UK small and medium-sized enterprises and larger corporate clients (including customers with annual energy volumes above 10 GWh on flexible purchasing contracts), with no disclosed ties to any specific supplier.

Name

Focus Assured

Legal name

Focus Assured Ltd

Website

https://focusassured.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Focus Assured is an independent UK energy consultancy and business energy broker, founded in 2009, helping SMEs and corporate clients procure electricity, gas, water, and waste contracts through market tendering and ongoing account management across the United Kingdom.

Ownership category

akta.pro rank

Product category

Energy Brokerage and Utility Consultancy

NAICS

Environmental Consulting Services (541620), Other Scientific and Technical Consulting Services (54169)

akta.pro primary industry

Assurance & Verification of Sustainability Reports (Limited/Reasonable Assurance) (EUAHAJAI)

Keywords

• Business energy brokerage
• Utility procurement services
• Energy consultancy
• Commercial utility management
• Energy contract broking

Headquarters

HQ city

Radlett

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Energy Procurement Commission: Focus Assured acts as an intermediary between businesses and energy suppliers, earning commission from suppliers for facilitating contracts. The company is transparent about commission structures being explained before clients enter agreements. No fees are charged directly to customers for procurement services.
2. Utility Solutions Services: Revenue generated through utility solutions services including site works and metering, bureau services, solar and CHP solutions, battery storage, EV charging, carbon reporting, and flexible purchasing. These are additional value-added services beyond basic procurement.
3. Waste & Recycling Services: New service offering waste and recycling solutions to business customers, partnering with a national waste solutions provider to deliver these services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Focus Assured is an independent UK energy consultancy and business energy broker that procures electricity, gas, water, and waste contracts on behalf of UK businesses through market tendering and supplier partnerships. The firm also delivers utility solutions services including metering, bureau services, solar and CHP, battery storage, EV charging, and carbon reporting compliance. Revenue is generated primarily through commissions paid by energy suppliers for facilitated contracts, with no direct fees charged to customers for procurement services.

Product overview

Focus Assured is an independent UK energy consultancy and business energy broker offering a unified utility management platform. The core offering comprises two main service lines: Utility Procurement (handling electricity, gas, water, and waste contract sourcing and management) and Utility Solutions (supporting operational utility needs including metering, solar/CHP, battery storage, EV charging, and carbon reporting). These are supplemented by a Learning Hub providing educational resources and downloadable guides. The company acts as an extension of clients' businesses, providing procurement expertise, account management, and compliance support across the utilities portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Utility Procurement Energy procurement service helping UK businesses secure competitive contracts for electricity, gas, water, and recycling/waste services. Includes LOA submission, market price analysis, contract selection, and ongoing support throughout the contract term.
• Utility Solutions Comprehensive utility management services including site works and metering, bureau services (invoice validation, auditing, tenant re-billing), solar and CHP solutions, battery storage, EV charging, carbon reporting, and flexible purchasing for larger energy users (10GWh+ per annum).
• Waste & Recycling Services Waste management solutions including general waste, recycling, clinical waste, hazardous waste, and food waste services. Designed to help UK businesses save costs, stay compliant, meet sustainability goals, and reduce environmental impact through flexible nationwide collections.

Quantifiable outcome

• Clear, competitive contract pricing through market tendering
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• National CraftminorGTM or Marketing PartnerTrade association partnership for industry credibility and networking. Shown as logo on website footer alongside other trade associations.
• CBA (Craftsman Builders Association)minorGTM or Marketing PartnerTrade association partnership for industry credibility and networking.
• RAMSAKminorGTM or Marketing PartnerTrade association partnership for industry credibility and networking.
• Energy OmbudsmancoreOthersRegistered with ADR (Alternative Dispute Resolution) scheme. Customers can escalate complaints to the Energy Ombudsman if unresolved. Contact: PO Box 966, Warrington, WA4 9LD, Phone: 0330 440 1624.
• National Waste Solutions ProvidercoreStrategic or Co-development PartnerPartnership with an established national waste solutions provider for delivering waste and recycling services. Partner focuses on reducing cost, increasing recycling rates and delivering sustainable waste management strategies.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Inspired PLC: UK-listed energy and utility advisor providing procurement, compliance and carbon services to corporate and SME clients. Closest publicly comparable peer operating in the same business energy brokerage and TPI segment with a similar full-service proposition.
• Utility Aid: UK energy broker focused on the third sector and SMEs, providing procurement and carbon/ESOS reporting. Comparable SME-segment focus and commission-based brokerage model, differentiated only by not-for-profit client emphasis.
• SaveMoneyCutCarbon: UK energy broker and sustainability consultancy targeting SMEs and corporates with procurement and carbon-reduction advisory. Highly comparable scale, customer base and dual procurement/carbon proposition.
• P3 Energy Solutions: UK energy broker and consultant offering procurement and utility management to commercial customers. Comparable SME/mid-market proposition and commission-based model, though smaller in scale.
• BGlobal PLC: UK energy consultancy and broker delivering procurement, bill validation and carbon/ESOS services to commercial customers. Overlaps directly with Focus Assured's procurement-plus-compliance value proposition for mid-market and corporate clients.

Broad incumbents

• Opus Energy (Shell Energy): Large UK business energy supplier (now part of Shell Energy) competing on price and contract terms with independent brokers. Represents the supplier-direct alternative that disintermediates third-party brokers.
• Inenco Group: Larger UK energy management and sustainability services provider serving multi-site corporates. Offers overlapping procurement, compliance and net-zero services at greater scale, making it a broader incumbent competitor.
• SmartestEnergy: UK business energy supplier with a strong renewable and PPA focus serving commercial customers. Competes with Focus Assured at the contract-supply stage and on green procurement advisory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FocusAssured
• LinkedInlinkedin.com/company/focus-assured-services-limited/?originalSubdomain=uk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Focus Assured