JR Moving
JR Moving's underlying business is Dayangcheng China, a Chinese custom solid-wood manufacturer founded 1995/96 in Shanghai and now based in Dongguan, producing stairs, doors, wardrobes, cabinets, wall panels, ceilings, wine cabinets, and door frames for affluent consumers, luxury hospitality, and property developers via a 58-dealer franchise network.
- Company typePrivate
- Founded1995
- HeadquartersLake Oswego, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What JR Moving does
JR Moving, as represented in the source data, is materially conflated with a separate Chinese whole-wood customization manufacturer branded 大阳城官网-大阳城(中国) / Dayangcheng China (sub-brand 原木艺墅家 / Original Wood Villa Home). Based on the substantive evidence, the underlying business is a privately held custom solid-wood manufacturer founded in 1995/1996 in Shanghai as "Shanghai Liu's Premium Stairs," one of the earliest companies in China to specialize in commercial staircase production. The company relocated its factory to Dongguan in 2014 to co-locate with the Yuzhu Wood Market, Asia's largest imported-wood trading center, and rebranded in 2016 to position itself as a premium whole-wood villa interior provider.
Its core offering spans eight product categories: stairs (the founding category), wooden doors, wardrobes, kitchen cabinets, wall panels, ceilings, wine cabinets, and door frames/archways, produced across three wood-grade tiers (Presidential/rosewood-teak, Commander/red oak-cherry-maple, Marshal/kasra wood) and six design styles (Chinese, Modern, European, American, French, painted). The technology stack is traditional rather than digital: products pass through 300+ production processes executed by skilled craftsmen using the company's proprietary "9 unique crafts" methodology, supported by an in-house Original Wood Villa Research Institute that handles bespoke customization. ISO9001/2000 certification (2001) and a 45-day delivery guarantee anchor quality assurance.
The business model is a hybrid of direct custom-product sales and franchise dealer distribution. End customers are affluent Chinese consumers, luxury hospitality accounts, and real estate developers (e.g., Country Garden, Midea, Donghu International); the company monetizes one-time custom orders at quote-based pricing alongside recurring franchise/royalty fees from its ~58-dealer network across China. Marketing combines dealer showrooms, industry exhibitions (e.g., the Guangzhou International Building Decoration Expo), Weibo/WeChat, high-end print media, and case-study content. No revenue figures, employee headcount, or external investors are disclosed; the firmographic record also conflicts with the operational footprint described, so confidence in any forward estimate is constrained.
JR Moving firmographics
Firmographics- Name
- JR Moving
- Legal name
- 大阳城官网-大阳城(中国)
- Website
- https://movesbyjr.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- JR Moving's underlying business is Dayangcheng China, a Chinese custom solid-wood manufacturer founded 1995/96 in Shanghai and now based in Dongguan, producing stairs, doors, wardrobes, cabinets, wall panels, ceilings, wine cabinets, and door frames for affluent consumers, luxury hospitality, and property developers via a 58-dealer franchise network.
- Ownership category
- akta.pro rank
JR Moving industry classification
Industry- Product category
- Moving Services
- NAICS
- Used Household and Office Goods Moving (484210)
- SIC
- Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Local Moving for Homes (Single-Family, Townhome) (HSAKAAAC)
- akta.pro secondary industries
- Dedicated/Exclusive-Use Interstate Moves (HSAKABAF), Move Management (Office Relocations) (BPABAFAC), Local Loading/Unloading with Company Truck (In-Town Transport) (HSAKAAAJ)
Keywords
Where JR Moving is headquartered
LocationHeadquarters
- HQ city
- Lake Oswego
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
JR Moving business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Wood Product Sales: Revenue from direct sales of customized whole wood products including stairs, doors, wardrobes, cabinets, wall panels, ceilings, wine cabinets, and door frames. Products are sold directly to end customers through dealer network and directly operated showrooms.
- Dealer/Franchise Fees: Revenue from franchise dealers including initial franchise fees, ongoing royalties, and sales through the dealer network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom whole wood products with multiple wood grades and style options |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
JR Moving product offering
Product offeringCore offering
JR Moving is a logistics company that provides residential and commercial moving services. The firm, founded in 2016 and based in Lake Oswego, Oregon, supports relocations for individual households and business clients through professional moving and logistics capabilities.
Product overview
JR Moving operates as a whole wood customization manufacturer offering eight core product categories: stairs (the founding specialty), wooden doors, wardrobes, kitchen cabinets, wall panels, ceilings, wine cabinets, and door frames. The company provides custom solid wood solutions across six distinct design style series (Chinese, Modern, European, American, French, and Painted finishes) targeting luxury villas, estates, hotels, and high-end residential projects. Their flagship sub-brand '原木艺墅家' (Original Wood Villa Home) positions the company as a premium whole wood customization provider for China's elite. The company manufactures using premium wood materials including rosewood, teak, red oak, cherry wood, maple, and imported species, with products passing through over 300 production processes.
Differentiator
Problem solved
Functional benefit
Brands
- 原木艺墅家: 大阳城官网-大阳城(中国)原木艺墅家是公司整木定制产品品牌，定位为高端别墅、会所、家装、酒店、写字楼的原木定制解决方案，提供原木门、楼梯、护墙板、吊顶、衣帽间、酒柜、橱柜等产品系列。
Products and services
- Residential Moving Services
Quantifiable outcome
- 45-day delivery guarantee for custom orders
- +1 more outcomes
Companies that use JR Moving
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
JR Moving technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
JR Moving partnerships and signals
Strategic signalScale indicators5 records
Recent moves10 records
Expansion highlights3 records
JR Moving competitors and assessment
Company assessmentEmerging players
- PODS: Portable storage and moving container company that targets residential and commercial relocations with a self-service model. Competes for the same end-customer moving budget, but uses portable containers rather than full-service crews, making it an adjacent rather than direct competitor to JR Moving.
Broad incumbents
- Penske Truck Rental: Major national truck rental company serving both consumers and commercial customers. Operates in the same household/commercial moving equipment space as JR Moving and represents a larger, well-capitalized alternative for self-managed moves.
- Allied Van Lines: National household goods moving brand with US and international service. Overlaps with JR Moving on residential and commercial relocation services, particularly for interstate and corporate moves where scale and network coverage matter.
- North American Van Lines: Long-haul and interstate household goods mover with a national agent network. Comparable to JR Moving in service categories offered, but at substantially greater scale and broader geographic reach.
- U-Haul: Dominant US truck and trailer rental brand with extensive dealer network. Competes with JR Moving primarily on the DIY/moving-truck rental side, but is a broad incumbent in the household goods moving space and sets price expectations for the local market.
- United Van Lines: One of the largest US interstate household goods moving brands, operating through a nationwide agent network. Competes with JR Moving for long-distance and corporate relocation jobs, though at a much larger scale and broader geographic footprint.
Direct peers
- Two Men and a Truck: Mid-sized franchise-based residential and commercial moving company operating across the US. Comparable to JR Moving in targeting both home and business customers with similar loading/transport services, but at significantly greater scale via a franchise network.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights3 records
Customer concentration
JR Moving social profiles
Digital presenceJR Moving financial estimates
Financial estimateRevenue estimate
Valuation estimate
JR Moving leadership team
Management profileNumber of profiles
Profiles1 record
JR Moving funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JR Moving M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JR Moving
What does JR Moving do?
JR Moving is a logistics company that provides residential and commercial moving services. The firm, founded in 2016 and based in Lake Oswego, Oregon, supports relocations for individual households and business clients through professional moving and logistics capabilities.
Is JR Moving a public or private company?
JR Moving is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was JR Moving founded?
JR Moving was founded in 1995. It employs 11 to 50 people.
Where is JR Moving based?
JR Moving is headquartered in Lake Oswego, United States, in the North America region.
How does JR Moving make money?
Two revenue lines are on record. Custom Wood Product Sales are the primary driver. The others are dealer/Franchise Fees.
Who are JR Moving's main competitors?
PODS is listed as an emerging player. Broad incumbents are Penske Truck Rental, Allied Van Lines, North American Van Lines, U-Haul and United Van Lines. Two Men and a Truck is listed as a direct peer.
Does JR Moving have an API?
No public API is recorded for JR Moving.
What industry is JR Moving in?
JR Moving's product category is Moving Services. Its primary akta.pro industry code is HSAKAAAC, Local Moving for Homes (Single-Family, Townhome), with a secondary code of HSAKABAF, Dedicated/Exclusive-Use Interstate Moves. Its NAICS code is 484210 and its SIC code is 4210.