Pura Vida Health

What Pura Vida Health does

Pura Vida Health is a United Kingdom-based private retailer founded in 2017 and headquartered in Newry. The company operates in the wellness and personal-care segment, selling oils, gummies, lotions, and creams — a product mix that spans ingestible supplements and topical personal care — through its owned e-commerce site at puravidavitamins.com. With a reported headcount of 11-50 employees, it functions as a small-scale direct-to-consumer retailer. The firm is structured as a for-profit private entity and has not pursued public listing or institutional funding rounds documented in the available sources.

The company sells a relatively undifferentiated product portfolio typical of the vitamins and supplements retail category. No proprietary formulations, patented technologies, clinical endorsements, third-party certifications, or specialized technology infrastructure are documented in the source data. The corporate website was inaccessible at the time of data collection (displaying a verification screen), removing the primary first-party source of product, pricing, and operational detail. No app, no API, no disclosed integrations, and no technology stack information were identified.

Pura Vida Health's go-to-market is anchored on its direct e-commerce channel via puravidavitamins.com, with no disclosed wholesale, retail, marketplace, or B2B distribution partnerships. No pricing models, customer segments, marketing channels, named customers, management team, ownership structure, funding history, or revenue figures were identified in the available data. The absence of these data points materially constrains any deeper business-model or competitive-positioning analysis; the firm should be treated as a small, opaque D2C wellness retailer on the evidence available.

Name

Pura Vida Health

Website

https://puravidavitamins.com

Company type

Private

Founded year

2017

Headcount range

11–50 employees

Short description

Pura Vida Health is a UK-based private retailer founded in 2017 in Newry, selling oils, gummies, lotions, and creams via puravidavitamins.com as a small-scale direct-to-consumer wellness and personal-care brand with 11-50 employees.

Ownership category

akta.pro rank

Product category

Health and Wellness Supplements

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Food And Kindred Products (2000)

akta.pro industry

PRIMARYCRADAGAD

Herbal & Botanical Supplements

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

Keywords

• Vitamin supplements
• CBD wellness products
• Health oils gummies
• Topical lotions creams
• Wellness retail

Headquarters

HQ city

Newry

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Others

Core offering

Pura Vida Health is a retailer of health and wellness products, including oils, gummies, lotions, and creams. The company sells its own branded line of vitamin and wellness items directly to consumers through its e-commerce website. Founded in 2017, the firm operates a small team and is based in Newry, United Kingdom.

Differentiator

Problem solved

Functional benefit

Products and services

• Wellness Oils
• Wellness Gummies
• Wellness Lotions
• Wellness Creams

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Vitabiotics: A UK-based vitamin and supplement brand selling gummies, oils, and tablets via retail and direct channels, directly comparable in product format and target consumer to Pura Vida Health.
• Holland & Barrett: The UK's largest health and wellness retailer, operating both physical stores and a substantial e-commerce site selling vitamins, supplements, oils, and personal care products directly comparable to Pura Vida Health's portfolio.
• Cytoplan: A UK-based supplement and wholefood nutrition company selling oils, vitamins, and topical health products to a similar wellness-focused consumer base.
• Nature's Best: A UK-based health supplement retailer selling vitamins, oils, and personal care items via its own e-commerce site — a comparable digital-first supplement retailer to Pura Vida Health.
• Solgar: A long-established vitamin and supplement brand offering oils, capsules, and creams via UK retail and health store channels, comparable in product format to Pura Vida Health.
• Bioglan: A health and wellness brand selling supplements including gummies and oils in the UK market, with comparable product formats and retail positioning to Pura Vida Health.
• BetterYou: A UK specialist in vitamin oral sprays, topical magnesium, and supplement oils — directly overlapping Pura Vida Health's oils and topical formats and serving a similar UK wellness consumer.
• Healthspan: A UK direct-to-consumer supplement brand selling vitamins, oils, gummies, and skincare products, closely comparable to Pura Vida Health in product mix, channel strategy, and target customer.

Broad incumbents

• Boots: A major UK pharmacy and health retailer with a broad health, wellness, beauty, and personal care assortment including vitamins, supplements, and skincare — overlapping substantially with Pura Vida Health's oils, gummies, lotions, and creams.
• LloydsPharmacy: A UK pharmacy retailer offering vitamins, supplements, oils, and personal care products, overlapping with Pura Vida Health's portfolio while operating at significantly greater scale.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/pura-vida-health

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pura Vida Health