Body Volume Index

What Body Volume Index does

Body Volume Index (BVI) is a UK-based digital health technology company that has developed a proprietary method for assessing body composition and obesity-related health risk from just two standard digital images. The core technology combines 3D body scanning with advanced computer vision and machine learning to extract metrics including total body fat percentage, waist circumference, waist-to-hip ratio, waist-to-height ratio, visceral fat percentage, hip circumference, and a proprietary BVI Risk Indicator. The underlying method is protected by a broad portfolio of granted patents in the US, UK, Germany, and Europe, and the company's image segmentation application is registered as a Class I medical device with the UK MHRA. The business operates as a product and brand under Select Research Ltd, a private limited company headquartered at Malvern Hills Science Park in the United Kingdom, with no disclosed external funding, parent company, or management team in the available source material.

BVI monetizes through a multi-channel product portfolio. The BVI API provides developer-friendly integration of body composition metrics into third-party health platforms, fitness apps, and research tools, available globally with a live test environment for prospective customers. BVI-Pro is a cloud-based, tablet-driven application targeted at healthcare clinics, personal trainers, nutritionists, and wellness programmes, enabling body composition scans without specialized hardware. The myBVI consumer mobile application extends the same technology to individual users via Google Play and Apple App Store. The company employs an API-first go-to-market motion supplemented by enterprise field sales to professional segments, and maintains supporting marketing channels including a corporate website, developer documentation portal (BVI Hub), email newsletter, and organic social media presence on LinkedIn, Facebook, Twitter, and Instagram.

The commercial and financial scale of the business is not disclosed in available sources: no revenue, headcount, funding rounds, named customers, or public pricing data are reported. The company is GDPR-compliant and Cyber Essentials certified, and its technology has been the subject of collaboration with academic and clinical research contributors displayed on its website. Operating status is active as evidenced by a 2025 copyright notice, live product offerings, and a functioning developer hub.

Name

Body Volume Index

Legal name

Select Research Ltd

Website

https://bodyvolume.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Body Volume Index (BVI) is a UK health technology company that uses proprietary computer vision and AI to assess body composition and obesity-related health risk from two standard images, selling its technology via a developer API, a professional tablet application (BVI-Pro), and a consumer mobile app (myBVI).

Ownership category

akta.pro rank

Product category

Body Composition Analysis Software

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Laboratory Analytical Instruments (3826)

akta.pro primary industry

Cardiometabolic RPM & Chronic Disease Management (diabetes, hypertension, CHF, obesity) (HLALAFAA)

Keywords

• Body composition analysis
• 3D body scanning software
• AI health risk assessment
• Medical imaging API
• Obesity risk measurement

Headquarters

HQ city

Malvern

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. BVI API Access: API access for developers, health platforms, and research tools to integrate body composition analysis into their systems. Subscription or usage-based model likely.
2. BVI-Pro Subscriptions: Cloud-based body composition tool for healthcare, wellness, and fitness professionals including clinics, personal trainers, and nutritionists. Sold as subscription to access client/patient data and conduct scans.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Body Volume Index provides AI-driven body composition analysis software that derives comprehensive health and obesity risk metrics from just two standard digital images. The company sells this technology as the BVI API for integration into third-party health platforms and apps, as the BVI-Pro cloud-based professional tool for clinics and fitness experts using standard tablets, and as the myBVI consumer mobile application. The offering eliminates the need for specialized body composition hardware while delivering metrics such as total body fat percentage, visceral fat, waist-to-hip ratio, and a BVI Risk Indicator.

Product overview

Body Volume Index (BVI) offers a unified product ecosystem centered on its core BVI body composition assessment method. The portfolio consists of: (1) the BVI core method, a 3D body scanning technology using 2 images and AI to measure obesity and health risks; (2) BVI API for developer integration into third-party platforms; (3) BVI-Pro, a cloud-based professional tool for healthcare and fitness professionals; and (4) myBVI mobile application for individual users. Together, these products provide a complete solution from individual self-assessment to enterprise API integration, all powered by the same underlying AI-driven body composition analysis technology.

Differentiator

Problem solved

Functional benefit

Brands

• myBVI: Mobile application software for body composition assessment and health metrics tracking.
• BVI Pro
• BVI API

Products and services

• BVI (Body Volume Index) Core Method The foundational body composition assessment method that uses 3D body scanning combined with advanced computer learning to derive health metrics including total body fat percentage, waist circumference, waist-to-hip ratio, waist-to-height ratio, visceral fat percentage, hip circumference, BVI number, and the BVI Risk Indicator from just two digital images.
• BVI API Developer-friendly API that enables seamless integration of BVI's advanced body composition metrics, including fat distribution and waist-to-hip ratios, into third-party health platforms, applications, and research tools. Delivers GDPR-compliant and secure data processing.
• BVI-Pro Cloud-based tool for healthcare, wellness, and fitness professionals to measure client body composition and track health insights with AI-driven precision. Operates on a standard tablet without specialized hardware, designed for clinics, personal trainers, nutritionists, and wellness programmes, with remote access to client/patient data.
• myBVI Mobile Application

Quantifiable outcome

• Assessment of obesity and chronic disease risk from body fat distribution, waist-hip ratio, and overall body composition using only 2 images

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• MyFitnessPal: MyFitnessPal is a leading nutrition and weight-tracking platform serving a similar end user (people managing body composition). It is comparable as a potential BVI API integration partner and as an adjacent consumer health platform competing for user mindshare.
• DexaFit: DexaFit operates DEXA scan clinics that provide gold-standard body composition and bone density measurements. It is comparable as the incumbent clinical standard against which BVI's accuracy must be validated and as a competing body composition service provider.

Broad incumbents

• Apple Health: Apple's Health platform aggregates body composition, heart, and activity data from third-party devices and apps, and could integrate BVI's API as another data source. It is comparable as a host platform for BVI-style body composition data and as a competitor to myBVI in consumer health tracking.
• Garmin: Garmin offers smartwatches and scales (e.g., Index S2) that capture body composition, wellness, and fitness data. It overlaps with BVI in the consumer/professional fitness segment but uses a hardware ecosystem rather than image-based AI.
• Fitbit (Google): Fitbit (now under Google) provides wearables and a health metrics platform that includes body composition estimates, heart rate, and activity tracking. It competes broadly with BVI's consumer-facing myBVI and competes as a potential platform that could integrate BVI's API.

Direct peers

• Withings: Withings sells smart scales (Body+, Body Comp) and connected health devices that perform body composition analysis for consumers and clinicians. It is the most direct competitor to BVI in the body-composition-via-consumer-device category, although Withings relies on hardware while BVI relies on image-based AI.
• Tanita: Tanita is a long-established manufacturer of professional and consumer body composition monitors based on BIA technology. It competes with BVI-Pro in clinical and fitness settings where precision body composition measurement is required.
• InBody: InBody manufactures medical-grade body composition analyzers used in clinics, gyms, and research settings, outputting metrics including body fat percentage, visceral fat, and segmental analysis. It competes with BVI-Pro in the professional body composition segment, with InBody using BIA hardware and BVI using 2D-image AI.
• ShapeScale: ShapeScale uses 3D scanning to produce visual body composition and shape tracking for consumers, overlapping directly with BVI's image-based 3D scanning approach. Both target the consumer self-tracking use case without requiring traditional BIA hardware.

Emerging players

• Naked Labs: Naked Labs developed a 3D body scanning mirror that tracked body composition and shape over time, a hardware-based analog of BVI's image-only 3D scanning method. It is comparable as a pioneer in 3D-visual body composition for consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bodyvolume
• Facebookfacebook.com/BodyVolume
• LinkedInlinkedin.com/company/bodyvolume
• Instagraminstagram.com/body_volume_index

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Body Volume Index