Go.See.Do. South Africa

What Go.See.Do. South Africa does

Go.See.Do. South Africa (legal entity Go See Do (Pty) Ltd, also trading as Go See Do Media (Pty) Ltd) is a privately held South African niche media and marketing company serving the tourism sector. Founded in 1995 and headquartered in Cape Town, the company operates a national brochure display network of approximately 2,200 high-traffic sites across hotels, guesthouses, airports, tourist information centres, and retail spaces, managed through 16 independently owned franchises. Its core business is connecting tourism operators, attractions, accommodation providers, restaurants, and event organisers with domestic and international visitors at key decision points in the travel journey, primarily through physical brochure advertising and distribution.

The company's product portfolio spans six interconnected services: Go See Do Display (the franchise brochure distribution network with site-level reporting and replenishment), Go See Do Print (professional printing for outdoor/event branding, signage, brochures, and stationery), Go See Do Design (branding, identity, website design, and SEO-optimised digital content), GSD|TV (a YouTube channel offering sponsored video and branded content for tourism advertisers), Go See Do Maps & Guides (printed and digital travel publications), and the Go See Do Booking Platform at goseedo.travel, which facilitates discovery and booking of attractions, activities, accommodation, events, and restaurants across South Africa. None of these offerings are described as technology- or AI-driven; the underlying platform is essentially a marketing services and content distribution business.

The revenue model combines advertising (brochure display slots, GSD|TV sponsorships, maps and guides advertising) with professional services (print and design). Pricing is quote-based and not publicly disclosed, with multi-year contracts typical for display packages. The go-to-market is sales-led direct engagement with tourism and hospitality SMBs, augmented by a franchise channel for physical distribution. Customers include a fragmented long tail of South African tourism businesses; no individual customer represents a material share of revenue. The company is privately held with no disclosed venture capital, private equity, or institutional investors, and operates under POPIA-compliant privacy practices.

Name

Go.See.Do. South Africa

Legal name

Go See Do (Pty) Ltd

Website

https://goseedo.co.za

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Go See Do South Africa is a privately held Cape Town-based tourism media and marketing company, founded in 1995, operating a national franchise network of approximately 2,200 brochure display sites alongside print, design, mapping, YouTube, and online booking services for South African tourism operators.

Ownership category

akta.pro rank

Product category

Tourism Marketing Services

NAICS

Convention and Visitors Bureaus (561591), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Tours, Activities & Experiences Booking Marketplaces (THALAFAF)

akta.pro secondary industry

Destination & Local Services Marketplaces (Transfers, Guides, City Passes) (THALAFAK)

Keywords

• Tourism marketing services
• Brochure distribution network
• Travel advertising platforms
• Visitor maps guides
• Tourism print design

Headquarters

HQ city

Gauteng

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Brochure Display Advertising: The company operates a national network of physical brochure display boards in high-traffic locations (hotels, guesthouses, airports, tourist information centres, retail spaces). Tourism and hospitality businesses pay to have their brochures displayed on these boards. The network consists of approximately 2,200 sites managed by 16 franchisees.
2. Print Services: Professional printing services including outdoor and event branding, posters, pull-up banners, flyers, brochures, business cards, stationery, catalogues, folders, proposals, signage, and custom projects. The company works with trusted suppliers to source high-quality printing and finishing.
3. Design Services: Creative design services including branding and identity (logo design, corporate identity development, brand guidelines), and digital design (website design, online marketing assets, SEO-optimised content, digital catalogues). Services range from individual design tasks to full-scale conceptualisation-to-final sign-off.
4. Maps and Guides: Design and production of printed and digital visitor maps and guides for various destinations and themes including city/town guides, wine and beer routes, cycle and outdoor routes, restaurant and foodie maps, and regional or national guides. These are distributed through tourism centres, brochure boards, shopping malls, hotels, and airports.
5. GSD TV YouTube Advertising: The company operates a YouTube channel featuring South African tourism content. Businesses can advertise through sponsored videos, destination showcases, product integrations and reviews, giveaways and promotions, and branded content series.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Go See Do South Africa provides tourism marketing services to tourism operators, attractions, accommodation providers, restaurants, and event organizers across South Africa. Its core offering is a national franchise-based brochure display network of approximately 2,200 sites, complemented by professional printing, branding and design services, YouTube-based video advertising (GSD TV), and printed and digital travel maps and guides. The company accepts bookings from travellers through its goseedo.travel platform to connect them with these tourism businesses.

Product overview

Go See Do South Africa is a niche media and marketing company (Go See Do Media Pty Ltd) offering a portfolio of travel and tourism marketing services. The core offering consists of six interconnected services: Go See Do Display (national brochure distribution network), Go See Do Print (professional printing services), Go See Do Design (branding and digital design), GSD|TV (YouTube video content channel), Go See Do Maps & Guides (printed and digital travel publications), and the Go See Do Booking Platform (online discovery and booking engine at goseedo.travel). These platforms work together to provide 360-degree marketing solutions connecting tourism businesses with travelers across South Africa.

Differentiator

Problem solved

Functional benefit

Brands

• Go See Do Display: National brochure distribution network with physical display boards in high-traffic locations across South Africa
• Go See Do Print
• Go See Do Design
• Go See Do Maps & Guides
• GSD|TV

Products and services

• Go See Do Display National brochure distribution network operating through 16 independently owned franchises across approximately 2,200 high-traffic display sites in South Africa, including hotels, airports, tourist information centres, and retail spaces. Tourism and hospitality businesses pay to have their brochures displayed on these boards. Distribution coverage reporting and site-specific replenishment are provided.
• Go See Do Print Complete print solution sourcing and producing materials including outdoor and event branding, posters, pull-up banners, flyers, brochures, business cards, stationery, catalogues, folders, proposals, signage, and custom projects, with delivery to client locations. The company works with trusted suppliers to source high-quality printing and finishing.
• Go See Do Design Professional design services spanning branding and identity (logo design, corporate identity development, brand guidelines) and digital design (website design, online marketing assets, SEO-optimised content, digital catalogues). Services range from individual design tasks to full-scale conceptualisation-to-final sign-off.
• GSD|TV (Go See Do TV) YouTube channel featuring travel and tourism video content showcasing South African destinations, wildlife, culture, adventures, and culinary experiences. Offers advertising opportunities for businesses through sponsored videos, destination showcases, product integrations and reviews, giveaways and promotions, and branded content series.
• Go See Do Maps & Guides Travel guide publications combining original content with photography and detailed maps, covering city and town guides, wine and beer routes, cycle and outdoor routes, restaurant and foodie maps, and regional or national guides. Printed and digital formats are distributed through tourism centres, brochure boards, shopping malls, hotels, and airports.
• Go See Do Booking Platform Online platform (goseedo.travel) that enables users to discover and book attractions, activities, accommodation, events, and restaurants across South Africa, facilitating transactions with third-party service providers.

Quantifiable outcome

• Over 2,200 high-traffic display sites nationwide for brochure distribution

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• 16 Independent FranchiseescoreChannel Partner/ Reseller/ DistributorGo See Do operates through a franchise model where 16 independently owned franchises manage the national network of approximately 2,200 brochure display sites. Each franchise operates their own territory within the Go See Do brand and operating system, providing physical brochure display services to tourism and hospitality businesses across South Africa.
• Trusted Printing SuppliersminorStrategic or Co-development PartnerThe company works with trusted suppliers to source the highest quality printing and finishing services for client materials. These suppliers enable Go See Do Print to deliver premium results with affordable pricing for business cards, stationery, brochures, posters, signage, and custom print projects.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Booking.com: Global OTA with a growing attractions and experiences offering. Comparable as a competitor for the same accommodation, attraction, and tour suppliers Go See Do aggregates, and as a destination for end-traveler booking intent.
• Airbnb: Global marketplace including Airbnb Experiences; competes for the same experiential and accommodation suppliers in South Africa and overlaps with the booking-platform portion of Go See Do's offering.
• Tripadvisor: Largest global travel discovery and reviews platform with a major activities business (via Viator). Comparable as a one-stop discovery-and-booking destination competing with Go See Do's content + booking combination.

Direct peers

• GetYourGuide: Global activities and experiences marketplace with a heavy focus on tours, attractions, and local experiences — directly comparable to Go See Do's goseedo.travel marketplace and the activities-focused customer base of its featured members.
• Klook: Asia-origin but globally scaling activities, attractions and experiences marketplace. Comparable in marketplace model, attraction-focused supplier onboarding, and end-traveler booking flow to goseedo.travel.
• Viator: Tripadvisor-owned tours, activities and attractions marketplace; competes with the same South African attraction operators that Go See Do aggregates and targets the same end-traveler booking use case.

Regional players

• SA-Venues.com: Long-standing South African accommodation and travel directory/marketplace. Compares directly as a domestic tourism aggregator targeting the same South African accommodation and attraction suppliers, though with accommodation-led rather than activity-led emphasis.
• LekkeSlaap: South African accommodation booking marketplace. Overlaps with Go See Do in aggregating local tourism suppliers (accommodation side of goseedo.travel) and competing for the same domestic traveler audience.

Emerging players

• Headout: Fast-growing activities and experiences marketplace with mobile-first booking. Comparable in marketplace/aggregator model to goseedo.travel and competing for many of the same attraction-type suppliers.

Others

• South African Tourism: South Africa's national destination marketing organisation — the public-sector counterpart performing destination promotion, content production, and visitor information services that overlap with Go See Do's marketing and content business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@goseedotv
• Facebookweb.facebook.com/goseedosa
• LinkedInlinkedin.com/company/go-see-do-south-africa
• Instagraminstagram.com/goseedo_southafrica?igsh=Z3N2ZHpjeG1saHRy
• Xx.com/GoSeeDoSA

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Go.See.Do. South Africa