HISTA

What HISTA does

HISTA GmbH Weissensee (legal name: HISTA Tankstellen, Fahrzeug- und Agrartechnik GmbH) is a privately held German service company headquartered in Wei\u00dfensee, Thuringia, founded in 1994 and employing more than 40 staff. The company operates as a diversified regional dealer and service provider across multiple verticals. Its core business is the sale and service of New Holland agricultural machinery, complemented by authorized dealership partnerships with V\u00e4derstad, Amazone, Kverneland, Stihl, Maschio, Dammann, Wanner, Vicon, Strautmann, Annaburger, Herkules, and Cub Cadet, providing cross-brand coverage of agricultural, construction, and municipal equipment.

The operating model combines distinct but interconnected divisions: new and used machinery sales (with a rental fleet expanded in 2022 to include mini excavators and wheel loaders), a spare parts warehouse stocking approximately 10,000 SKUs, a mobile workshop service with six vehicles providing 24/7 harvest-season support, a car workshop, a metal construction workshop, two Esso-branded fuel stations in Wei\u00dfensee and Kindelbr\u00fcck, and a precision farming (GPS/RTK) practice for guidance systems, PLM updates, and track planning. Technology is concentrated in precision agriculture hardware (GNSS receivers, RTK correction services) and integrations with manufacturer parts catalogs (CNH Store, Kramp, Granit, Agroparts). The go-to-market combines an in-house outside sales force covering Thuringia, walk-in retail at physical locations, the Traktorpool marketplace for used equipment, and manufacturer-linked webshops for parts.

Revenue is generated through a mix of one-time machinery sales, recurring service and maintenance contracts, parts distribution, usage-based equipment rental, automotive repair, fuel retail, and custom metal fabrication. Customers are segmented across agriculture (primary), construction, municipal/government, individual vehicle owners, and fuel/retail consumers. The company is privately owned, managed by Andr\u00e9 Puttkammer as Managing Director (Gesch\u00e4ftsf\u00fchrer), and operates as an independent GmbH registered at Amtsgericht Jena with no disclosed institutional investors or external funding.

Name

HISTA

Legal name

HISTA Tankstellen, Fahrzeug- und Agrartechnik GmbH

Website

https://hista-weissensee.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

HISTA GmbH is a privately held, Thuringia-based German service company that sells, services, and rents agricultural and construction machinery (primarily New Holland), and operates parts, automotive repair, metal fabrication, and two Esso fuel stations.

Ownership category

akta.pro rank

Product category

Agricultural Machinery Services

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Farm Machinery & Equipment (3523), Construction Machinery & Equip (3531)

akta.pro primary industry

Agricultural Tractor & Field Machinery Vehicle Manufacturing (IMACAFAB)

akta.pro secondary industry

Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial) (TLABAHAF)

Keywords

• Agricultural machinery
• Construction equipment
• Precision farming
• Equipment rental services
• Spare parts distribution

Headquarters

HQ city

Weißensee

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Agricultural & Construction Machinery Sales: Sale of new machines including tractors, combines, and attachments from brands like New Holland, Väderstad, Amazone, and others. Also includes used machinery sales through Traktorpool marketplace.
2. Agricultural Machinery Service & Repair: Comprehensive maintenance, repair, and diagnostic services for agricultural, construction, and municipal machinery. Includes on-site service via 6 workshop vehicles, field service during harvest season with 24/7 support.
3. Fuel & Gas Station Operations: Retail fuel sales at two locations (Weißensee and Kindelbrück), including gasoline, diesel, autogas, propane gas filling, car wash, and convenience items. Also includes field fueling service via tank truck.
4. Equipment Rental: Rental of construction and agricultural equipment including mini excavators, wheel loaders, dumpers, tractors, combines, and attachments. Fleet expanded in 2022 with mini excavators and wheel loaders.
5. Automotive Workshop Services: Full car workshop services including repairs, climate service, axle measurement, accident repair, maintenance, diagnostics, tire changes for all vehicle types, and TÜV inspection services.
6. Metal Construction (Metallbau): Custom metal fabrication and installation services including gates, doors, fences, railings, grilles, and custom solutions.
7. Spare Parts Sales: Sales of approximately 10,000 different spare parts including original parts, wear parts, accessories, tires, and rubber tracks. Inventory includes parts from multiple brands with links to manufacturer catalogs and webshops.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

HISTA sells, services, and repairs agricultural and construction machinery — primarily New Holland, Väderstad, Amazone, Kverneland, and other brands — across Thuringia, Germany, with mobile workshop service, a spare parts warehouse (~10,000 SKUs), an equipment rental fleet, precision farming (GPS/RTK) integration, two Esso gas stations, an automotive (PKW) workshop, and custom metal construction (Metallbau). Founded in 1994 in Weißensee with a 40+ person team and 6 mobile workshop vehicles, it provides full lifecycle support for agricultural operations, construction firms, and municipal customers.

Product overview

HISTA GmbH Weissensee is a diversified service company founded in 1994, operating as a unified business offering agricultural, construction, and automotive services through distinct but interconnected divisions. The core product portfolio centers on New Holland agricultural machinery sales and service (the company's primary business since its founding), complemented by a rental machine fleet (Mietmaschinen) added in 2022 with mini excavators, wheel loaders, tractors, and combines. The company operates a spare parts warehouse (Ersatzteillager) with approximately 10,000 parts enabling same-day service capability. Supporting services include a PKW workshop for vehicle inspections and repairs, metal construction workshop (Metallbau) for custom gates and fences, and two Esso gas stations in Weißensee and Kindelbrück. Municipal technology sales (Kommunaltechnik) through partner brands like STIHL and Cub Cadet, combined with precision farming services (Landwirtschaft 2.0/GPS-RTK) for smart farming integration, round out the offering. The company employs over 40 staff and serves customers across Thuringia with 6 mobile workshop vehicles plus towing and transport capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Neumaschinen (New Agricultural & Construction Machines) New tractors, combines, tillage equipment, spraying systems, grassland equipment, transport technology, mulching equipment, and harvest headers from brands including New Holland, Väderstad, Amazone, Kverneland, Maschio, Dammann, Wanner, Vicon, Strautmann, and Annaburger, sold to farmers, contractors, and municipalities.
• Mietmaschinen (Equipment Rental) Rental of mini excavators (E19 C, E26 C), wheel loaders (W60C), dumpers, trailers, telehandlers (TH7.42 Elite), tractors (T7.270 AC, T8.410 AC), and combines (CR9.90) for short-term use by construction contractors and agricultural operations, with own delivery transport.
• Ersatzteillager (Spare Parts Warehouse) Warehouse stocking approximately 10,000 different spare parts — original parts, wear parts, and accessories such as tires, rubber track chains, and standard parts — for the brands distributed, with integration to OEM catalogs (CNH, Väderstad, Amazone, Kverneland) and webshops (Granit, Kramp).
• PKW-Werkstatt (Car Workshop) Independent car workshop offering repairs, climate service, axle alignment, accident repairs, manufacturer-spec maintenance, fault diagnosis, tire changes and repairs for cars/trucks/agricultural machinery, and vehicle inspections (TÜV/Abgasuntersuchung) for private vehicle owners and businesses.
• Metallbau (Metal Construction) Custom metal fabrication and installation of gates, doors, fences, railings, grilles, and bespoke solutions for industrial and residential customers.
• Tankstellen (Gas Stations) Two Esso-branded gas stations at Weißensee and Kindelbrück offering fuels, autogas, propane gas filling, car washes, self-service laundry, vacuum cleaners, AdBlue, bistro, potting soil and fertilizer, and small-quantity heating oil sales, plus field refueling via tank truck.
• Kommunaltechnik (Municipal Technology) Sales and service of municipal/grounds-care equipment from partner brands including Stihl, Herkules, Cub Cadet, and Gartenland, with maintenance services such as chain sharpening, carburetor ultrasonic cleaning, and parts supply for municipalities and grounds-maintenance buyers.
• Landwirtschaft 2.0 / GPS, RTK (Precision Farming) Smart farming technology services including GPS steering system installation, track planning, task management, PLM update service, software updates, settings verification, system recalibration, and signal and license verification for agricultural customers.
• Werkstattservice (Workshop Services) Maintenance and repair services for agricultural and construction machinery: repair and installation, on-site service with 6 workshop vehicles, combine post-harvest checks, winter service for tractors, spray TÜV/UVV inspections, performance testing, TÜV/UVV certifications, field refueling via tank truck, custom hydraulic hoses, and custom solutions.

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

18 partnerships are on record, tiered core and minor.

• New Holland AgriculturecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for New Holland agricultural machinery, the company's core business. Sells new machines and provides service/maintenance for New Holland equipment.
• VäderstadcoreChannel Partner/ Reseller/ DistributorDealer for Väderstad soil preparation and seeding technology equipment.
• AmazonecoreChannel Partner/ Reseller/ DistributorDealer for Amazone agricultural equipment including crop protection and fertilizer technology.
• KvernelandcoreChannel Partner/ Reseller/ DistributorDealer for Kverneland agricultural machinery and implements.
• MaschiominorChannel Partner/ Reseller/ DistributorDealer for Maschio agricultural equipment including soil preparation machinery.
• DammannminorChannel Partner/ Reseller/ DistributorDealer for Dammann crop protection and sprayer technology.
• WannerminorChannel Partner/ Reseller/ DistributorDealer for Wanner agricultural machinery.
• ViconminorChannel Partner/ Reseller/ DistributorDealer for Vicon grassland and feeding technology equipment.
• StrautmannminorChannel Partner/ Reseller/ DistributorDealer for Strautmann grassland and feeding technology.
• AnnaburgerminorChannel Partner/ Reseller/ DistributorDealer for Annaburger transport technology and trailers.
• StihlcoreChannel Partner/ Reseller/ DistributorPartner dealer for Stihl handheld equipment and power tools for municipal technology.
• HerkulesminorChannel Partner/ Reseller/ DistributorDealer for Herkules garden equipment for municipal technology.
• Cub CadetminorChannel Partner/ Reseller/ DistributorDealer for Cub Cadet outdoor power equipment.
• CNH Parts (mycnhstore.com)coreChannel Partner/ Reseller/ DistributorParts distribution partner providing access to CNH parts catalog and webshop for New Holland and related brands.
• KrampcoreChannel Partner/ Reseller/ DistributorParts distribution partner providing access to Kramp agricultural parts webshop.
• Allmakes/NHAG GranitminorChannel Partner/ Reseller/ DistributorParts distribution partner for agricultural equipment parts.
• EssocoreChannel Partner/ Reseller/ DistributorEsso-branded gas station operator at Weißensee and Kindelbrück locations. Provides fuel products and brand association.
• TraktorpoolminorChannel Partner/ Reseller/ DistributorOnline marketplace for used agricultural machinery where HISTA lists their used equipment inventory.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• BayWa AG: Large German agricultural input, machinery, and energy conglomerate with a broad multi-brand dealer network across southern/central Germany. Comparable business model (multi-brand ag machinery sales, service, parts, fuel/energy) but at materially greater scale and diversification than HISTA's regional Thuringia footprint.
• RWZ Rhein-Main eG: Major German agricultural cooperative offering machinery, parts, and service across the Rhineland/Main region. Operates a comparable multi-brand dealership and service model with broader geographic reach and cooperative ownership structure, making it a relevant scaled comparable for HISTA's dealer-service business.
• AGRAVIS Raiffeisen AG: One of Germany's largest agricultural cooperatives, with machinery, parts, service, and energy divisions across northern/western Germany. Directly comparable to HISTA's diversified ag machinery dealer-and-service model but at a much larger cooperative scale.

Regional players

• Stangl Landtechnik: Austrian regional agricultural machinery dealer with multi-brand sales, service, and parts operations. Comparable mid-sized family-run dealer model to HISTA, with a similar focus on premium Western European OEM brands.
• Bucher Landtechnik AG: Swiss agricultural machinery dealer with multi-brand sales, service, and parts. Operates an essentially identical dealership model to HISTA but in the Swiss market with different OEM relationships and regulatory environment.

Direct peers

• Zeppelin Baumaschinen GmbH: Exclusive CAT dealer in Germany with sales, service, rental, and digital fleet management. Comparable to HISTA's construction equipment segment at much greater scale, with a similar full-lifecycle dealer-service model.
• HKL Baumaschinen GmbH: Germany's largest construction equipment rental company with a broad fleet of excavators, loaders, dumpers, and telehandlers. Directly comparable to HISTA's construction equipment rental division and provides a benchmark for unit economics in the German mid-market rental segment.
• Fricke Gruppe (Fricke Landmaschinen): Privately held German agricultural machinery dealer group operating multi-brand sales, service, parts, and rental across northern Germany. Closely matches HISTA's regional multi-line dealer model with similar founder/owner-management structure and similar diversification into construction equipment.
• LVD Bernard Krone GmbH: German agricultural machinery dealer group with multi-brand sales, service, and parts operations. Highly comparable in business model and product mix to HISTA, with the Krone implement brand relationship providing a similar OEM-anchor structure.

Others

• Kramp Groep: Europe's largest agricultural spare parts wholesaler and a HISTA integration partner. Adjacent ecosystem participant — not a direct competitor — but provides the parts supply infrastructure that enables HISTA's parts business and represents a relevant benchmark for parts distribution economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HISTA