Move Minnesota

What Move Minnesota does

Move Minnesota is a Twin Cities-based nonprofit (legally registered as St. Paul Transportation Management Organization) that operates as a policy advocacy and grassroots organizing body for just and sustainable transportation in Minnesota. Its programs are organized around three pillars: (1) advocacy campaigns such as Livable Lyndale, Boost the Bus, and No Car, No Problem; (2) educational resources such as the Choose How You Move guides, Transit Tours for employers, and Share Your Story testimonials; and (3) Transportation Demand Management (TDM) services delivered through its designation as the Transportation Management Organization for the City of Saint Paul. The organization unites over 10,000 supporters, runs active monthly volunteer teams in Minneapolis and Saint Paul, and is led by Executive Director Sam Rockwell.

Move Minnesota does not offer a proprietary software or technology product; its technology footprint consists of a website (movemn.org), email and social media platforms, and data assets derived from surveys, polling, and parking impact studies. Its core "products" are campaigns, guides, consulting engagements, organizing infrastructure (volunteer teams, rallies, petitions, electoral advocacy through affiliated Move Minnesota Action launched in 2021), and incentive programs such as the Saint Paul Bike Parking Cost Share (up to $1,000 per organization).

Revenue is generated through three main streams: recurring individual donations from its 10,000+ supporter base, government and foundation grants (US Department of Transportation, Metropolitan Council, Federal Transit Administration), and grant-funded employer/property services delivered to Saint Paul employers and developers (Comcast – Twin Cities and others). All services are free or low-cost to end beneficiaries due to public grant funding. Move Minnesota's primary constituencies are Twin Cities transit riders and commuters, Saint Paul employers and property managers, community advocates and volunteers, Green Line renters, and Minneapolis communities along corridors such as Lyndale Avenue South.

Name

Move Minnesota

Legal name

St. Paul Transportation Management Organization

Website

https://movemn.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Move Minnesota is a Twin Cities nonprofit (St. Paul Transportation Management Organization) that unites 10,000+ supporters to advocate for transit, biking, and walking through grassroots organizing, policy campaigns, and Transportation Demand Management services for Saint Paul employers and developers.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Move Minnesota solicits individual donations from its base of over 10,000 supporters to fund advocacy and organizing work for transit, biking, and walking improvements.
2. Government & Foundation Grants: Funded by the US Department of Transportation, Metropolitan Council, Federal Transit Administration, and other public grants to support Transportation Management Organization (TMO) work for the City of Saint Paul, Green Line renters initiative, and other programs.
3. Employer & Property Services: As the designated Transportation Management Organization for the City of Saint Paul, Move Minnesota provides free TDM planning, commuter benefits consulting, and transit/biking resources to Saint Paul employers and developers, funded through public support.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Move Minnesota is a nonprofit transit advocacy organization that leads grassroots campaigns and policy advocacy to expand public transit, biking, and walking infrastructure in Minnesota. As the designated Transportation Management Organization for the City of Saint Paul, it also provides free TDM consulting, transit tours, commuter benefits guidance, and a bike parking cost-share program to local employers and property developers.

Product overview

Move Minnesota operates as a transit advocacy and grassroots organizing organization rather than a technology product company. Its offerings consist of advocacy campaigns (Livable Lyndale, Boost the Bus, No Car Campaign), educational programs (Choose How You Move guides, Transit Tours), employer and property services (TDM consulting, bike parking programs, commuter benefits), and community organizing (volunteer teams, legislative advocacy). The organization does not offer a unified software platform or technology product.

Differentiator

Problem solved

Functional benefit

Brands

• Move Minnesota Action: An affiliated organization launched in 2021 focused on grassroots organizing, issue education, and electoral advocacy to complement Move Minnesota's transit advocacy work.

Products and services

• Choose How You Move Educational resource and guide program helping Twin Cities residents discover and use sustainable transportation options including transit, biking, walking, and carshare. Used by individuals as well as customized for renters and employer teams.
• Livable Lyndale Campaign Grassroots advocacy campaign pushing for a safe, accessible, and climate-friendly redesign of Lyndale Avenue South in Minneapolis, focused on protected bike lanes, bus rapid transit, and walkable infrastructure.
• Boost the Bus Campaign Advocacy campaign promoting faster, better bus service in the Twin Cities through painted bus lanes and traffic signal priority to make buses quicker and more reliable.
• No Car, No Problem Campaign Public awareness initiative with advertising on buses and trains encouraging people to choose public transit, paired with a one-stop-shop resource hub for transit, biking, walking, and carshare options.
• Sustainable Transportation Services for Saint Paul Employers and Properties Transportation Demand Management (TDM) consulting provided free to Saint Paul employers and property developers, including commuter benefits solutions, bike parking program setup, and custom transit planning. Delivered as the designated TMO for the City of Saint Paul.
• Green Line Renters Initiative Program helping rental property managers and developers along the METRO Green Line implement transit-focused solutions, including customized Choose How You Move guides for residents.
• Bike Parking Cost Share Program Incentive program offering Saint Paul organizations up to $1,000 to install bike parking infrastructure at their site, supporting e-bike and cargo bike commuting.
• Transit Tours Customized educational tours that help employer teams and state employees become comfortable with nearby public transportation in a fun, low-pressure, and educational setting.

Quantifiable outcome

• Secured $440+ million annually through a new metro sales tax for public transit operations, expansion, and BRT buildout, plus $60 million annually for biking and walking infrastructure.
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, minor and major.

• Our Streets MNcoreStrategic or Co-development PartnerOur Streets MN runs the Streets for People campaign for county street improvements and partnered with Move Minnesota on the Livable Lyndale campaign. Together they successfully advocated for traffic calming and safer pedestrian infrastructure on Lyndale Avenue South, leading to a 4-to-3-lane conversion completed by Hennepin County in 2022. This success inspired volunteers to launch the Livable Lyndale campaign under Move Minnesota.
• Express Bike ShopminorGTM or Marketing PartnerExpress Bike Shop collaborated with Move Minnesota during Bike Month and community events, providing free bike adjustments and expert advice on repair station equipment. Their Director Sam Golden contributed bike maintenance expertise to Move Minnesota's bike-friendly workplace recommendations.
• Lowertown Bike ShopminorGTM or Marketing PartnerLowertown Bike Shop partnered with Move Minnesota during the Mobility Mingle event at the Capitol Mall, offering free bike adjustments and promoting sustainable commuting options alongside Move Minnesota, Lime, Spin, and Evie.
• Metropolitan CouncilmajorOthersFunded Move Minnesota's TMO work for the City of Saint Paul and the Green Line Renters initiative. Their headquarters features an expanded secure bike cage with floor-mounted posts designed for accessibility, supporting e-bike and cargo bike commuting for staff.
• City of Saint PaulcoreOthersMove Minnesota serves as the designated Transportation Management Organization (TMO) for the City of Saint Paul, providing transportation planning, commuter benefits, and TDM services to employers and developers across the city. The partnership is funded through City of Saint Paul support alongside Metropolitan Council and Federal Transit Administration funding.
• Federal Transit AdministrationmajorOthersFederal Transit Administration provides grant funding supporting Move Minnesota's TMO services for the City of Saint Paul and related transportation demand management programs.
• Evie CarshareminorStrategic or Co-development PartnerEvie Carshare (all-electric, one-way carshare) partnered with Move Minnesota at the Mobility Mingle event and is promoted through Move Minnesota's Choose How You Move resources. Evie is expanding to the East Side of Saint Paul.
• HOURCARminorStrategic or Co-development PartnerHOURCAR (round-trip carshare service) is featured in Move Minnesota's Choose How You Move guides and Green Line Renters initiative, providing car-free trip flexibility for renters and commuters in Saint Paul, Minneapolis, and Rochester.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• National Association of City Transportation Officials (NACTO): Association of city transportation departments producing design guidance for protected bike lanes, BRT, and complete streets. Indirectly comparable to Move Minnesota's Livable Lyndale work, but operates as a professional association for government staff rather than a grassroots advocacy nonprofit.
• Natural Resources Defense Council (NRDC): Major environmental nonprofit with a transportation policy program that overlaps with Move Minnesota's climate-forward transportation advocacy. Broader in scope than Move Minnesota but addresses similar policy wins like the climate-aligned transit funding in HF2887.

Direct peers

• PeopleForBikes: National bicycling advocacy organization that combines grassroots campaigns, policy work, and industry coalition building. Comparable to Move Minnesota's Livable Lyndale and Boost the Bus campaigns, focused on bike infrastructure and protected lanes.
• Transportation for America: National coalition advocating for equitable transportation policy and funding. Comparable mission to Move Minnesota but operates at federal and multi-state level, including support for state-level advocacy organizations and shared policy wins like dedicated transit funding.
• Bike New York: New York City-based nonprofit promoting cycling through education, events, and advocacy. Comparable to Move Minnesota's Bike Month events, bike-friendly workplace programming, and grassroots cycling advocacy work.
• Active Transportation Alliance: Chicago-based nonprofit advocating for walking, biking, and transit. Directly comparable to Move Minnesota as a regional transit advocacy organization combining policy work, community organizing, and employer engagement around sustainable transportation.
• Rails-to-Trails Conservancy: National nonprofit advocating for trails and active transportation infrastructure. Comparable mission around biking and walking infrastructure investment, with overlap on policy campaigns like the biking/walking funding components Move Minnesota championed in HF2887.
• TransitCenter: National foundation focused exclusively on improving urban public transit through research, advocacy, and grants. Comparable to Move Minnesota's transit-funding advocacy work and frequently partners with or funds regional advocacy organizations like Move Minnesota.
• Transportation Alternatives: New York City-based nonprofit advocating for safe streets, transit, biking, and walking. Closest functional peer to Move Minnesota: same advocacy model combining grassroots organizing, policy campaigns, employer outreach, and public awareness campaigns for sustainable transportation in a defined metro area.

Emerging players

• Sierra Club (Transportation Campaign): National environmental organization with a dedicated Beyond Coal/Transportation campaign that Move Minnesota explicitly coalitions with. Adjacent rather than directly overlapping, but competes for similar donor dollars and policy wins on climate-aligned transportation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/moveminnesota
• Facebookfacebook.com/moveminnesota
• Instagraminstagram.com/moveminnesota
• LinkedInlinkedin.com/company/move-minnesota

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Move Minnesota