Equine Affaire

What Equine Affaire does

Equine Affaire, Inc. is a privately held event production company founded in 1993 by Eugenia Snyder and incorporated in Ohio. The company produces North America's self-described premier equine exposition, operating two major annual events: one at the Ohio Expo Center in Columbus (April) and one at the Eastern States Exposition in W. Springfield, Massachusetts (November). Each four-day event comprises an educational program of hundreds of clinics, seminars, and demonstrations; what the company describes as the largest horse-related trade show in North America; the signature Fantasia musical celebration of the horse; breed pavilion and horse/farm exhibits; competitions (Versatile Horse & Rider, Breed Bonanza, Cowboy Challenge); and interactive experiences such as Drive A Draft, Adoption Affaire, and the College & Career Fair.

The company's business model is multi-stream, generating revenue from general admission ticket sales (adults $20/day or $60 for a four-day pass; children 7-10 at $10; under 6 free), separately ticketed Fantasia evening performances ($16-$27), trade show exhibitor booth fees, corporate sponsorships across multiple tiers, Ride With a Pro clinic participation ($110/participant), Marketplace consignment commissions, podcast sponsorships, and ancillary services including parking and on-site camping. Ticketing is operated through third-party platforms (Western Edge Ticketing for Ohio, Tix for Massachusetts starting 2026) and the company has no proprietary technology stack. Distribution relies on direct online and phone ticket sales, on-site gate sales, and direct enterprise sales for trade show and sponsorship inventory.

The company serves a horizontal segmentation of equestrian enthusiasts, with primary end users being individual horse owners and riders seeking education and shopping, and B2B customers including equine product manufacturers and retailers, national breed associations (50+ breeds represented over the company's history), equestrian discipline organizations, and clinicians/trainers. The company is led by President and owner Coagi Long, who assumed ownership in June 2018, supported by a small team of approximately eight staff across Trade Show, Program, Marketing, and Attendee Services departments. The company has scaled back from a prior peak of four annual events (Ohio, Massachusetts, California 2001-2011, Kentucky 2005) to a focused two-event structure.

Name

Equine Affaire

Legal name

Equine Affaire, Inc.

Website

https://equineaffaire.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Equine Affaire produces North America's premier equine exposition, operating two annual four-day events in Ohio and Massachusetts that combine educational clinics, the largest US horse-related trade show, breed exhibitions, competitions, and entertainment for horse enthusiasts and equine industry businesses.

Ownership category

akta.pro rank

Product category

Equestrian Exposition & Event Services

NAICS

Convention and Trade Show Organizers (56192), All Other Amusement and Recreation Industries (71399)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sport/Show Horse Training & Performance Programs (AFAEAGAF)

akta.pro secondary industry

Equine Sales, Auctions & Bloodstock Agencies (AFAEAGAH)

Keywords

• Equestrian exposition
• Horse trade show
• Equine education clinics
• Event ticketing
• Sponsorship programs

Headquarters

HQ city

London

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. General Admission Tickets: Adult single-day tickets at $20 or four-day passes at $60; children's tickets at $10 for ages 7-10; children 6 and under free. Revenue from ticket sales at the gate and advance purchase.
2. Fantasia Show Tickets: Separate ticketed evening show with prices ranging $16-$27 plus service fees and taxes. Fantasia is Equine Affaire's signature musical celebration of the horse featuring equestrian performers.
3. Trade Show Exhibitor Fees: Revenue from vendors renting exhibit space in the trade show buildings. The trade show is described as the largest horse-related trade show in the nation.
4. Sponsorship Revenue: Corporate sponsors pay for visibility at events including logo placement, program advertising, and event sponsorship. Sponsors include Myhre Equine Clinic, Western Edge, US Equestrian, Chewy, and many others.
5. Marketplace Consignment: Consignment shop where attendees can sell gently-used equine and equestrian items. Commission or fees from consignment sales.
6. Clinic Participation Fees: Ride With a Pro clinic program charges $110 per participant including clinic participation, event admission, 24 hours of stabling, and a T-shirt.
7. Podcast Sponsorships: The official Equine Affaire podcast offers premier and title sponsorships starting at $250, including audio commercials, web banners, and social media exposure.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Equine Affaire produces two flagship annual four-day equestrian expositions — one at the Ohio Expo Center in Columbus, Ohio (April) and one at the Eastern States Exposition in W. Springfield, Massachusetts (November) — that combine educational clinics and seminars by leading clinicians, a large trade show of equine retailers and manufacturers, breed exhibits across 50+ breeds, the separately ticketed Fantasia musical celebration of the horse, and competitions such as the Versatile Horse & Rider Competition and Breed Bonanza. The company also sells corporate sponsorships, rents exhibitor booth space, operates a consignment marketplace, runs the paid Ride With a Pro clinic program, and produces the official Equine Affaire podcast.

Product overview

Equine Affaire operates as North America's premier equine exposition and equestrian gathering, producing two major annual events: one in Columbus, Ohio (April) and one in W. Springfield, Massachusetts (November). The core offering includes educational clinics, seminars, and demonstrations presented by leading equestrian professionals; a large-scale trade show featuring equine products and services; the Fantasia musical celebration of the horse; breed exhibitions; competitions; and interactive experiences. The events serve as a comprehensive platform for horse enthusiasts to learn, shop, network, and celebrate all things equine.

Differentiator

Problem solved

Functional benefit

Brands

• Fantasia: Equine Affaire's signature musical celebration of the horse, a theatrical equestrian show featuring professional performers and horses choreographed to music.
• Versatile Horse & Rider Competition
• Breed Pavilion
• Cowtown in Cooper
• Drive A Draft

Products and services

• Equine Affaire Ohio Event Four-day flagship equestrian exposition held annually at the Ohio Expo Center in Columbus, Ohio (next edition April 8–11, 2027), featuring hundreds of educational clinics, seminars, and demonstrations; the largest horse-related trade show in North America; breed exhibits covering 50+ breeds; the Fantasia musical celebration of the horse; the Versatile Horse & Rider Competition and Breed Bonanza; and the Ride With a Pro clinic program. Designed for horse owners, riders, equestrian hobbyists, exhibitors, breed associations, and equestrian professionals.
• Equine Affaire Massachusetts Event Four-day flagship equestrian exposition held annually at the Eastern States Exposition in W. Springfield, Massachusetts (next edition November 12–15, 2026), offering the same comprehensive program as the Ohio event: educational clinics/seminars/demonstrations, a large trade show, breed exhibits, the Fantasia show, breed and versatile horse competitions, and interactive experiences for horse owners and enthusiasts.
• Fantasia Separately ticketed evening entertainment show featuring equestrian performers and horses choreographed to music, with three-night runs at each Equine Affaire event. Tickets range $16–$27 plus service fees and taxes, with group discounts (25–30%) on Thursday-night performances for groups of 10+. Sponsored by Myhre Equine Clinic as Premier Sponsor.
• Trade Show Equine Affaire's separately rented exhibit-hall trade show, self-described as the largest horse-related trade show in the nation, featuring acres of retailers, manufacturers, and service providers offering equine products and services. Booth space is sold by the Equine Affaire Trade Show department to corporate exhibitors (e.g., NRS - National Ropers Supply, a 2026 Best Booth Award finalist), and the program includes an annual Best Booth Award competition and sponsored exhibit areas such as the Marketplace Consignment shop and Wheels & Deals Boulevard.
• Versatile Horse & Rider Competition Standalone timed and judged competition testing horsemanship skills, with horse and rider teams competing for $5,500 in cash and prizes. Open to horse-and-rider pairs participating in Equine Affaire; sponsored by Chewy with Win-Seek Fallen Pines-supplied obstacles.
• Breed Bonanza Under-saddle rail class competition at Equine Affaire showcasing a wide variety of horse breeds and disciplines, with judges evaluating gaits, horsemanship, and turnout. Sponsored by Sentinel Horse Nutrition, which provides custom-embroidered coolers as prizes for winners.
• Ride With a Pro Clinic Program Paid clinic participation program at Equine Affaire offering attendees the opportunity to ride alongside and learn from top clinicians on horseback. Each $110 clinic fee includes clinic participation, event admission, 24 hours of stabling, and a free T-shirt. Sponsored by Fair Hill Saddlery.
• Equine Affaire Podcast Official Equine Affaire podcast hosted by Allison Rehnborg, exploring different aspects of Equine Affaire and aired as part of the Horses In The Morning show on Horse Radio Network. Distributed to listeners in over 90 countries; offers premier and title sponsorship packages starting at $250, including audio commercials, web banners, and social media exposure.
• Educational Program (clinics, seminars, and demonstrations) Hundreds of training clinics, seminars, and demonstrations across each four-day event in multiple arenas and demo rings simultaneously, presented by dozens of the industry's top clinicians and professionals — including hundreds of Olympians, WEG and Pan Am Games champions, World and National Champions, equestrian TV personalities, authors, judges, course designers, and respected trainers across multiple disciplines and breeds. Included with general admission to the underlying event.

Quantifiable outcome

• 70 events produced serving the horse industry for over 30 years
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered major, core and minor.

• TixmajorGTM or Marketing Partner · 10 June 2026Tix is Equine Affaire's official new ticketing partner starting in 2026 for the Massachusetts event. Provides box office and online ticketing solution with top-of-the-line security features and exceptional customer service. Ticket sales began July 8, 2026.
• Western Edge TicketingmajorGTM or Marketing PartnerWestern Edge Ticketing is Equine Affaire's ticketing partner for Ohio events. Provides online ticket sales platform and phone support at 833-329-3277.
• Myhre Equine ClinicmajorGTM or Marketing PartnerPremier sponsor of Fantasia show. Logo featured prominently in Fantasia marketing materials and event programs.
• US EquestriancoreStrategic or Co-development PartnerNational governing body for equestrian sports in the US. Supports Equine Affaire as a sponsor and provides association representation at events.
• ChewymajorGTM or Marketing PartnerSponsor of Versatile Horse & Rider Competition. Online retailer of pet products including equine supplies.
• Sentinel Horse NutritionmajorGTM or Marketing PartnerSponsor of Breed Bonanza competition. Provides custom-embroidered coolers as prizes for winners.
• Fair Hill SaddlerymajorGTM or Marketing PartnerSponsor of Ride With a Pro clinic program. Equestrian tack and supply retailer.
• Western Life TodaymajorGTM or Marketing PartnerSponsor of Cowtown in Cooper feature. Western lifestyle media and lifestyle content provider.
• Horizon StructuresminorGTM or Marketing PartnerSponsor of Equine Affaire. Provider of horse barns and structures.
• ASPCAcoreStrategic or Co-development PartnerThe ASPCA Right Horse initiative partners with Equine Affaire for the Adoption Affaire, bringing rescue organizations together to facilitate horse adoptions. 36 horses were adopted from the 2026 Ohio event.
• NRS (National Ropers Supply)minorGTM or Marketing PartnerEquestrian equipment retailer and sponsor. Finalist in 2026 Best Booth Award contest.
• Horse Radio NetworkmajorStrategic or Co-development PartnerDistributes the official Equine Affaire podcast as part of the Horses In The Morning show. Listeners in over 90 countries.
• Win-Seek Fallen PinesminorGTM or Marketing PartnerSponsor providing obstacles for the Versatile Horse & Rider Competition.

Scale indicators8 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• EQUITANA: Leading international equine exhibition held in Germany (and other geographies). Comparable as a global multi-discipline equestrian exposition combining trade show, education clinics, and competition programming for the same horse enthusiast customer.
• All American Quarter Horse Congress: Largest single-breed horse exposition in the world, held annually in Columbus, Ohio. Competes with Equine Affaire's Ohio event for the same Ohio/Midwest equestrian audience and exhibitor base on a different calendar window.
• Midwest Horse Fair: Annual three-day equine exposition in Madison, Wisconsin featuring clinicians, trade show, and breed exhibits. Directly comparable format and audience in the Upper Midwest region.
• Dressage at Devon: Premier dressage and sport horse show held annually in Devon, Pennsylvania. Comparable as a multi-day equestrian event combining competition, trade show, and breed exhibition for the Northeast audience.
• Horse World Expo: Pennsylvania-based equine exposition (York, PA) featuring educational clinics, a trade show, and breed exhibits. Operates an analogous multi-day equine expo format for the same horse enthusiast demographic in the Northeast.

Regional players

• Tryon International Equestrian Center: Year-round equestrian competition and event venue in Tryon, North Carolina. Adjacent venue operator competing for elite equestrian sport events and clinician appearances that also appear on Equine Affaire programs.
• World Equestrian Center: Year-round equestrian venue and competition facility in Ocala, Florida (with a second location in Wilmington, Ohio). Not an exposition but a related venue operator competing for the same exhibitor/sponsor and competitor ecosystem.

Broad incumbents

• Houston Livestock Show and Rodeo: Largest livestock exhibition and rodeo in the world, held annually in Houston. Comparable at the level of trade show scale and sponsor activation, though broader in scope.
• Fort Worth Stock Show & Rodeo: Major annual livestock exposition and rodeo in Fort Worth, Texas. Larger and broader than Equine Affaire but overlaps on the Western performance horse audience and trade show sponsor pool.
• National Western Stock Show: Sixteen-day livestock, equestrian, and agricultural exposition held annually in Denver, Colorado. Broader in scope (includes rodeo, livestock, and equine) but serves an overlapping Western/agricultural equestrian audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/equineaffaire
• Instagraminstagram.com/equineaffaire
• Xx.com/equineaffaire
• LinkedInlinkedin.com/company/equine-affaire-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equine Affaire