Horse Radio Network

What Horse Radio Network does

Horse Radio Network (HRN), founded in 2013 and based in Ocala, Florida, operates as a niche-audio podcast network serving equestrian audiences worldwide. The platform distributes a portfolio of more than 50 active shows covering horse health and nutrition, English and Western competition disciplines (dressage, show jumping, reining, barrel racing, rodeo, endurance), training methodology, lifestyle content, and equine business topics, with flagship programs including 'Horses in the Morning,' 'Stable Scoop Radio Show,' and 'Adulting with Horses.' Cumulatively, HRN has produced more than 12,000 episodes and reports roughly 1.5 million annual downloads, making it one of the largest specialized podcast properties in the equestrian vertical.

The product surface is built on standard podcast-audio distribution: shows are produced in-house or via partner contributors (including editors from sister brand The Horse), then syndicated free of charge through major podcast aggregators and the horseradionetwork.com website. HRN is a subsidiary within the Equine Network family of equestrian media brands, alongside EQUUS, The Horse, Practical Horseman, Horse&Rider, and EquiManagement; this relationship provides editorial cross-pollination, sponsor introductions, and shared audience development that an independent operator would struggle to replicate.

HRN monetizes through two primary streams. The dominant stream is advertising and sponsorship, with plans starting at $150 per week aimed at equine-product advertisers (named sponsors include Chewy Equine, Farnam, Purina Animal Nutrition, Spalding Labs, Kentucky Performance Products, WERM Flooring, Cavallo, ClariFly, Zoetis, and several Equine Network sister titles); the company cites a self-reported 90% listener purchase rate for advertised products. The second stream is community membership via Patreon, marketed as 'Become an Auditor,' which provides exclusive content and behind-the-scenes access. Supplementary revenue or engagement vehicles include the annual Horselovers Cruise event and a free email newsletter.

Name

Horse Radio Network

Legal name

Horse Radio Network

Website

https://horseradionetwork.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Horse Radio Network is a niche podcast network founded in 2013 and based in Ocala, Florida, producing and distributing more than 50 equestrian-themed shows worldwide. It monetizes through advertising to horse-product brands and a Patreon-based 'Auditor' membership, operating as part of the Equine Network family of equine media brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Ocala

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Sponsorship: Horse Radio Network generates revenue primarily through advertising and sponsorship. The network offers advertising packages to equine product and service companies, with plans starting as low as $150 per week. The network has over 12,000 episodes and 1.5 million downloads per year, with a claimed 90% listener purchase rate for advertised products.
2. Patreon Membership (Auditor): The network offers a Patreon membership program called 'Become an Auditor', providing exclusive content and benefits to supporters in exchange for monthly subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Horse Radio Network operates an online podcast network that produces and distributes free equine-themed audio content to horse enthusiasts worldwide. The portfolio spans 50+ specialized podcasts covering horse health, training, English and Western competition disciplines, lifestyle, and equestrian business. Monetization is driven by advertising/sponsorship packages sold to equine brands and a paid Patreon membership tier ("Become an Auditor") that offers exclusive content to supporters.

Product overview

Horse Radio Network is a podcast network platform offering over 50 distinct equine-themed podcasts covering topics from health and nutrition to training, competition disciplines, lifestyle, and business. The core product is the podcast network infrastructure that distributes content across multiple shows including flagship programs like Horses In The Morning, Adulting with Horses, Stable Scoop Radio Show, and numerous specialty podcasts. The portfolio spans English and Western competition disciplines (dressage, show jumping, reining, barrel racing, rodeo), health and veterinary topics, training and instruction, lifestyle content, and barn management. Additional services include newsletter subscription, the Horselovers Cruise events, Patreon-based auditor memberships, and advertising services for brands targeting horse enthusiasts. Part of the Equine Network Family.

Differentiator

Problem solved

Functional benefit

Products and services

• Horses In The Morning One of the longest running daily podcasts in the world offering a light, lively, entertaining daily look at the horse world with entertaining conversation, out of the ordinary guests, listener call-ins, contests, and giveaways.
• Stable Scoop Radio Show An equestrian roundtable show tackling important horsey topics with panels of HRN hosts, equine thought leaders, and listeners.
• Adulting with Horses A pop culture podcast for adult equestrians hosted by Heather Wallace and Natalie Keller Reinert.
• Horse Radio Network All Shows Feed An aggregated feed delivering every episode of every show from the Horse Radio Network portfolio in a single subscription.
• Endurance Rider Endurance riding tips, guests from all aspects of the sport, and stories from the trail, hosted by Karen Chaton.
• Dressage Radio Show The world's premier and longest running podcast about dressage and the official podcast of the United States Dressage Federation (USDF), hosted by two Grand Prix riders.
• The Horse Nutrition Podcast Hosted by Lisa Wysocky with Purina Animal Nutrition's team of PhD equine nutritionists covering stories of extraordinary horses and feeding advice.
• Horse Tip Daily A short horse podcast packed with useful tips and information from top names in the horse world covering all aspects of horsemanship with a different equine topic and expert almost every day.
• Heels Down Happy Hour A podcast keeping listeners up to date on everything happening in the horse world, including show results, weird rules at horse shows, and what favorite riders really think.
• The Humble Hoof A podcast for horse owners and equine professionals offering discussions into various philosophies on the health of the hoof and soundness of horses, covering laminitis, navicular, and interviews with hoofcare professionals.
• The Show Jumping Podcast A show by Relyne GI for hunter/jumper riders, owners, trainers, grooms, and fans covering everything from at-home exercises to the economics of running a horse business.
• No Spin Rodeo A podcast hosted by Kendra Santos and Tommy Joe Lucia discussing important topics in the rodeo world without any politics or BS.
• The Money Barrel Telling real life stories of local legends and million dollar riders in barrel racing; the Official Podcast of Barrel Racing Magazine and BarrelRacing.com.
• Newsletter Subscription A free newsletter featuring the newest podcasts and happenings at Horse Radio Network, delivered straight to subscribers' inboxes.
• Horselovers Cruise A vacation event for horse lovers offering seven nights of vacationing with fellow horselovers, group dinners, and special meet-ups aboard Royal Caribbean Ovation of the Seas.
• Patreon Membership (Auditor) A Patreon membership program allowing users to become "auditors" of Horse Radio Network shows, receiving exclusive content and behind-the-scenes access in exchange for monthly subscriptions.
• Advertising Services Advertising packages designed to reach horse lovers with effective and affordable options, connecting advertisers with a passionate, global audience that trusts HRN shows. Plans start at $150/week.

Quantifiable outcome

• 90% of listeners report purchasing items or services they heard about on HRN podcasts
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered core, major and minor.

• Equine NetworkcoreOthersHorse Radio Network is part of the Equine Network Family, which includes multiple equestrian media brands such as EQUUS Magazine, The Horse, Practical Horseman, and Horse&Rider. This parent company relationship provides brand authority and cross-promotional opportunities.
• Kentucky Performance ProductsmajorGTM or Marketing PartnerTitle sponsor for Horses in the Morning show. Provides sponsorship support and promotional content for the flagship daily podcast.
• Chewy EquinemajorGTM or Marketing PartnerSponsor for Horses in the Morning and other shows, promoting equine products to the HRN listener audience.
• FarnammajorGTM or Marketing PartnerSponsor for Heels Down Happy Hour and Mary Kitzmiller Horse Training Q&A shows, promoting horse care and fly control products.
• WERM Flooring SystemmajorGTM or Marketing PartnerSponsor for Horses in the Morning show, supporting stable management and flooring solutions content.
• The HorsemajorGTM or Marketing PartnerManaging editor Stephanie Ruff hosts Feeding Horses show. The Horse is a leading equine health publication providing editorial and sponsor support.
• EQUUS MagazinemajorGTM or Marketing PartnerSponsors multiple shows including Equus Barn Stories, 3Things from Equus, and Equus On Audio. Provides content and sponsorship for equine lifestyle programming.
• EQUUS MagazinemajorGTM or Marketing PartnerProvides articles and editorial content for Equus Barn Stories podcast and Equus On Audio podcast.
• Practical Horseman MagazinemajorGTM or Marketing PartnerSponsor for Practical Horseman Podcast, promoting equestrian competition and training content.
• Horse&Rider MagazinemajorGTM or Marketing PartnerSponsors The Ride and Horse&Rider On Audio podcasts, focusing on Western horse life content.
• Purina NutritionmajorGTM or Marketing PartnerSponsors The Horse Nutrition Podcast, bringing PhD equine nutritionists and expert content to the network.
• Spalding LabsminorGTM or Marketing PartnerProvides Fly Predators and advertising support across multiple shows with HRN10 discount code for listeners.
• CavallominorGTM or Marketing PartnerSponsor for Horses in the Morning show, supporting hoof boot and care products.
• ClariFlyminorGTM or Marketing PartnerSponsor for Horses in the Morning, promoting fly larvicide products for equine facilities.
• The Distance DepotminorGTM or Marketing PartnerSponsor for Horses in the Morning show.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• iHeartPodcasts: iHeartPodcasts is the largest U.S. podcast network, distributing thousands of shows across categories and monetizing via advertising, live events, and the iHeartRadio platform. It overlaps with HRN in the multi-show audio network and sponsor-driven ad sales model but operates at vastly larger scale and category breadth.
• Barstool Sports: Barstool Sports is a personality-led sports and lifestyle media brand monetized through podcast advertising, social video, and merchandise. It is comparable in selling audio inventory against deeply engaged, niche lifestyle audiences to category advertisers.

Direct peers

• Wondery: Wondery is a dedicated podcast network producing and distributing narrative and topical shows across multiple categories, monetizing primarily through advertising and platform partnerships. Like Horse Radio Network, it operates as a multi-show audio network reliant on sponsorship economics and audience scale.
• PodcastOne: PodcastOne is an independently operated podcast network that sells advertising across a deep catalog of niche and personality-led shows. It mirrors HRN's business model of bundling many smaller audiences into a single sellable ad inventory for category-aligned brands.
• Gimlet Media (Spotify): Gimlet Media is a podcast production company and network now owned by Spotify, producing narrative and topical series monetized largely through host-read ads. It is comparable in that both businesses sell podcast inventory to advertisers seeking engaged, category-interested audiences.
• Crooked Media: Crooked Media is an independent podcast network built around politics, culture, and lifestyle franchises, monetizing through host-read advertising and a paid membership program. Both HRN and Crooked Media rely on a host-led, community-supported network with subscription and ad revenue blended together.
• Parcast (Spotify): Parcast is a podcast network inside Spotify that builds niche-themed audio franchises, monetizing through Spotify's ad platform and subscription. It is comparable to HRN as a thematic, multi-show network betting on category-specific loyalty rather than mass reach.

Others

• Team Roping Journal: Team Roping Journal is an equestrian publication and content brand (and current HRN partner) covering the roping discipline. It is comparable as a competing/partnering equine-media brand reaching the same listener base through editorial products and events.
• EQUUS Magazine: EQUUS is a long-running equestrian print and digital publication in the Equine Network family that produces editorial content also repurposed as audio on HRN. It is comparable as a sister equine-media brand competing for the same advertising and reader/listener dollars.

Emerging players

• The Ringer (Spotify): The Ringer is a sports-and-culture media company built around podcasts, newsletters, and video, with sponsorship as the core revenue stream. It shares with HRN the playbook of converting a passionate hobbyist audience into monetizable podcast and ad inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/horseradio
• Facebookfacebook.com/horsesinthemorning
• LinkedInlinkedin.com/company/horse-radio-network

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horse Radio Network