Be You
Be You is a private Greek direct-to-consumer e-commerce retailer specializing in women's fashion and accessories, operating through its owned Magento storefront beyou.com.gr and serving consumers across Greece with one-time product sales.
- Company typePrivate
- Founded2007
- HeadquartersAthens, Greece
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Be You does
Be You is a Greek women's fashion retailer operating exclusively through its owned e-commerce storefront at beyou.com.gr, serving the domestic Greek market. The legal entity behind the brand is 4teens, registered in Greece under G.E.MI. Number 144987802000, with the company reporting 51-100 employees and an Athens-based operational profile. The product catalog covers the full women's apparel category — dresses, blouses, trousers, skirts, shorts, jumpsuits, outerwear, and jewelry/accessories — with price points ranging from approximately €10 for accessories to €269+ for premium dresses. The site is available in Greek (default) and English, offers free shipping throughout Greece for orders exceeding €50, and supports phone-order purchasing.
The business runs on the Magento e-commerce platform with a standard cookie-based analytics and tracking stack (Google Analytics, Google AdWords conversion tracking, Facebook remarketing). The website was built by third-party agency digitup.gr, indicating outsourced web development rather than an in-house technology team. The store maintains seasonal sale sections (Winter and Summer) and a steady cadence of new arrivals, with the Spring/Summer 2026 collection currently in market. There is no mobile app, no developer-facing API, no disclosed integrations, and no AI-driven features.
Be You operates a pure direct-to-consumer transactional model — one-time product purchases with no subscription component, no B2B channel, and no disclosed wholesale or marketplace presence. Marketing is limited to digital channels: email/newsletter, paid social and display retargeting, and organic search. The company is privately held with no disclosed funding rounds, no parent company beyond the 4teens operator relationship, no management team disclosed in the source data, and no revenue or financial figures publicly available.
Be You firmographics
Firmographics- Name
- Be You
- Legal name
- 4teens
- Website
- https://beyou.com.gr
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Be You is a private Greek direct-to-consumer e-commerce retailer specializing in women's fashion and accessories, operating through its owned Magento storefront beyou.com.gr and serving consumers across Greece with one-time product sales.
- Ownership category
- akta.pro rank
Where Be You is headquartered
LocationHeadquarters
- HQ city
- Athens
- HQ country
- Greece
- HQ region
- Europe
Offices1 record
Markets served
Be You business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Women's Fashion Retail: Be You generates revenue through one-time product sales of women's clothing and accessories via its e-commerce platform. Products are sold at regular prices with periodic sales and promotions. The company operates on a pure transactional model without subscription components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | One-time product purchases across clothing and accessories categories |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Be You product offering
Product offeringCore offering
Be You is a Greek direct-to-consumer online retailer that designs, manufactures, and markets women's clothing and accessories through its e-commerce website beyou.com.gr. The product range includes dresses, blouses, trousers, skirts, shorts, jumpsuits, outerwear, and jewelry (earrings, bracelets, necklaces, rings), offered across sizes XS to 3XL with seasonal collections, new arrivals, and discounted sale sections. The business serves the Greek domestic market, offering free shipping for orders over €50 and a phone-order channel as an alternative purchase method.
Product overview
Be You is an online women's fashion e-commerce platform operated by 4teens (G.E.MI. 144987802000), offering a curated collection of women's clothing and accessories. The product portfolio centers on the core Be You brand featuring dresses, blouses/tops, trousers, skirts, shorts, jumpsuits, and outerwear across all major categories (mini, midi, maxi, evening, casual, lace, floral, and more). The accessories line includes earrings, bracelets, necklaces, and rings. The company also operates seasonal sales sections. Built on the Magento e-commerce platform, the store operates as a standard consumer-facing e-commerce website without developer-facing APIs or integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Be You Brand Collection
- Women's Dresses (Γυναικεία Φορέματα)
- Women's Tops and Blouses (Γυναικείες Μπλούζες)
- Women's Trousers (Γυναικεία Παντελόνια)
- Women's Skirts (Γυναικείες Φούστες)
- Women's Shorts (Γυναικεία Σορτς)
- Women's Jumpsuits (Ολόσωμες Φόρμες)
Companies that use Be You
Customer profileSegments1 record
Ideal customer profiles1 record
Be You technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Be You partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 4teenscoreThe company 4teens is identified as the operator of the Be You e-commerce website (beyou.com.gr), as stated in the cookies policy. This appears to be a parent company or the legal entity operating the fashion retail brand.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Be You competitors and assessment
Company assessmentDirect peers
- ASOS: UK-based pure-play online women's fashion retailer selling dresses, tops, trousers, and accessories globally. Operates the same DTC e-commerce model targeting women across multiple price points, directly competing for the same digitally native Greek customer.
- Shein: Global online fast-fashion retailer offering women's apparel and accessories at low price points with rapid inventory turnover. Competes head-on with Be You's price ladder (€10-€269+) for Greek consumers shopping online for trend-driven women's clothing.
- Boohoo: UK-based pure-play online women's fashion retailer covering dresses, trousers, skirts, outerwear, and accessories at affordable price points. Closely aligned DTC e-commerce model with frequent new arrivals and promotional cadence.
Broad incumbents
- Stradivarius: Inditex-owned women's fashion brand focused on feminine, romantic styles at accessible prices with Greek e-commerce shipping. Direct aesthetic and category overlap with Be You's elegance-and-femininity positioning.
- H&M: Swedish fast-fashion incumbent with established Greek e-commerce and physical retail footprint. Competes across the same women's apparel categories with broader international brand recognition and significantly larger marketing budgets.
- Zara: Inditex-owned global fast-fashion incumbent with strong Greek online presence, broad women's apparel assortment, and rapid trend translation. Overlaps on categories and price points but operates at vastly larger scale and supply-chain depth.
- Massimo Dutti: Inditex-owned premium-leaning women's and men's fashion brand operating online in Greece. Targets a similar sophisticated, elegance-oriented customer segment with comparable price points in the €50-€200+ range.
- Reserved: Polish fast-fashion brand with active Greek online and physical presence offering women's apparel, accessories, and trend-driven collections. Competes on price accessibility and assortment breadth.
- Mango: Spanish-origin women's fashion brand with strong Southern European footprint and dedicated online presence in Greece. Closely comparable aesthetic positioning targeting elegance and femininity — directly overlapping Be You's value proposition.
- Bershka: Inditex-owned youth-focused women's fashion brand with strong Greek online presence. Overlaps on trendy dresses, tops, and accessories at lower price points, attracting a younger cohort of Be You's target customer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Be You social profiles
Digital presenceBe You financial estimates
Financial estimateRevenue estimate
Valuation estimate
Be You leadership team
Management profileNumber of profiles
Profiles1 record
Be You funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Be You M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Be You
What does Be You do?
Be You is a Greek direct-to-consumer online retailer that designs, manufactures, and markets women's clothing and accessories through its e-commerce website beyou.com.gr. The product range includes dresses, blouses, trousers, skirts, shorts, jumpsuits, outerwear, and jewelry (earrings, bracelets, necklaces, rings), offered across sizes XS to 3XL with seasonal collections, new arrivals, and discounted sale sections. The business serves the Greek domestic market, offering free shipping for orders over €50 and a phone-order channel as an alternative purchase method.
Is Be You a public or private company?
Be You is a private company. It is classified as unknown and is currently operating.
When was Be You founded?
Be You was founded in 2007. It employs 51 to 100 people.
Where is Be You based?
Be You is headquartered in Athens, Greece, in the Europe region.
How does Be You make money?
One revenue line is on record: women's Fashion Retail.
Who are Be You's main competitors?
Direct peers on record are ASOS, Shein and Boohoo. Broad incumbents are Stradivarius, H&M, Zara, Massimo Dutti, Reserved, Mango and Bershka.
Does Be You have an API?
No public API is recorded for Be You.