Be You

What Be You does

Be You is a Greek women's fashion retailer operating exclusively through its owned e-commerce storefront at beyou.com.gr, serving the domestic Greek market. The legal entity behind the brand is 4teens, registered in Greece under G.E.MI. Number 144987802000, with the company reporting 51-100 employees and an Athens-based operational profile. The product catalog covers the full women's apparel category — dresses, blouses, trousers, skirts, shorts, jumpsuits, outerwear, and jewelry/accessories — with price points ranging from approximately €10 for accessories to €269+ for premium dresses. The site is available in Greek (default) and English, offers free shipping throughout Greece for orders exceeding €50, and supports phone-order purchasing.

The business runs on the Magento e-commerce platform with a standard cookie-based analytics and tracking stack (Google Analytics, Google AdWords conversion tracking, Facebook remarketing). The website was built by third-party agency digitup.gr, indicating outsourced web development rather than an in-house technology team. The store maintains seasonal sale sections (Winter and Summer) and a steady cadence of new arrivals, with the Spring/Summer 2026 collection currently in market. There is no mobile app, no developer-facing API, no disclosed integrations, and no AI-driven features.

Be You operates a pure direct-to-consumer transactional model — one-time product purchases with no subscription component, no B2B channel, and no disclosed wholesale or marketplace presence. Marketing is limited to digital channels: email/newsletter, paid social and display retargeting, and organic search. The company is privately held with no disclosed funding rounds, no parent company beyond the 4teens operator relationship, no management team disclosed in the source data, and no revenue or financial figures publicly available.

Name

Be You

Legal name

4teens

Website

https://beyou.com.gr

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Be You is a private Greek direct-to-consumer e-commerce retailer specializing in women's fashion and accessories, operating through its owned Magento storefront beyou.com.gr and serving consumers across Greece with one-time product sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Women's Fashion Retail: Be You generates revenue through one-time product sales of women's clothing and accessories via its e-commerce platform. Products are sold at regular prices with periodic sales and promotions. The company operates on a pure transactional model without subscription components.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Be You is a Greek direct-to-consumer online retailer that designs, manufactures, and markets women's clothing and accessories through its e-commerce website beyou.com.gr. The product range includes dresses, blouses, trousers, skirts, shorts, jumpsuits, outerwear, and jewelry (earrings, bracelets, necklaces, rings), offered across sizes XS to 3XL with seasonal collections, new arrivals, and discounted sale sections. The business serves the Greek domestic market, offering free shipping for orders over €50 and a phone-order channel as an alternative purchase method.

Product overview

Be You is an online women's fashion e-commerce platform operated by 4teens (G.E.MI. 144987802000), offering a curated collection of women's clothing and accessories. The product portfolio centers on the core Be You brand featuring dresses, blouses/tops, trousers, skirts, shorts, jumpsuits, and outerwear across all major categories (mini, midi, maxi, evening, casual, lace, floral, and more). The accessories line includes earrings, bracelets, necklaces, and rings. The company also operates seasonal sales sections. Built on the Magento e-commerce platform, the store operates as a standard consumer-facing e-commerce website without developer-facing APIs or integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Be You Brand Collection
• Women's Dresses (Γυναικεία Φορέματα)
• Women's Tops and Blouses (Γυναικείες Μπλούζες)
• Women's Trousers (Γυναικεία Παντελόνια)
• Women's Skirts (Γυναικείες Φούστες)
• Women's Shorts (Γυναικεία Σορτς)
• Women's Jumpsuits (Ολόσωμες Φόρμες)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 4teenscoreOthersThe company 4teens is identified as the operator of the Be You e-commerce website (beyou.com.gr), as stated in the cookies policy. This appears to be a parent company or the legal entity operating the fashion retail brand.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• ASOS: UK-based pure-play online women's fashion retailer selling dresses, tops, trousers, and accessories globally. Operates the same DTC e-commerce model targeting women across multiple price points, directly competing for the same digitally native Greek customer.
• Shein: Global online fast-fashion retailer offering women's apparel and accessories at low price points with rapid inventory turnover. Competes head-on with Be You's price ladder (€10-€269+) for Greek consumers shopping online for trend-driven women's clothing.
• Boohoo: UK-based pure-play online women's fashion retailer covering dresses, trousers, skirts, outerwear, and accessories at affordable price points. Closely aligned DTC e-commerce model with frequent new arrivals and promotional cadence.

Broad incumbents

• Stradivarius: Inditex-owned women's fashion brand focused on feminine, romantic styles at accessible prices with Greek e-commerce shipping. Direct aesthetic and category overlap with Be You's elegance-and-femininity positioning.
• H&M: Swedish fast-fashion incumbent with established Greek e-commerce and physical retail footprint. Competes across the same women's apparel categories with broader international brand recognition and significantly larger marketing budgets.
• Zara: Inditex-owned global fast-fashion incumbent with strong Greek online presence, broad women's apparel assortment, and rapid trend translation. Overlaps on categories and price points but operates at vastly larger scale and supply-chain depth.
• Massimo Dutti: Inditex-owned premium-leaning women's and men's fashion brand operating online in Greece. Targets a similar sophisticated, elegance-oriented customer segment with comparable price points in the €50-€200+ range.
• Reserved: Polish fast-fashion brand with active Greek online and physical presence offering women's apparel, accessories, and trend-driven collections. Competes on price accessibility and assortment breadth.
• Mango: Spanish-origin women's fashion brand with strong Southern European footprint and dedicated online presence in Greece. Closely comparable aesthetic positioning targeting elegance and femininity — directly overlapping Be You's value proposition.
• Bershka: Inditex-owned youth-focused women's fashion brand with strong Greek online presence. Overlaps on trendy dresses, tops, and accessories at lower price points, attracting a younger cohort of Be You's target customer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BEYOU_4TEENS
• Facebookfacebook.com/beyoucomgr
• LinkedInlinkedin.com/company/be-you-fashion-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Be You