We Rave You

What We Rave You does

We Rave You is an independent digital media publication focused exclusively on electronic dance music, founded in 2012 in Israel and operating at weraveyou.com with a global audience reach of 35M+ monthly content views and 2.5M+ social followers across Instagram, YouTube, Facebook, Twitter, and email newsletter. The platform is organized into three sub-brands: the main We Rave You news and editorial site covering 20+ EDM sub-genres (House, Techno, Trance, Dubstep, Drum and Bass, Afro House, etc.), We Rave You Tech covering music production tools (VST plugins, gear, sample packs, courses) and AI in music, and We Rave You Magazine, a digital magazine publication launched in 2025.

The technology stack is a standard WordPress-based CMS with multimedia distribution via social platforms and YouTube, and the site does not operate a mobile app, public API, SDK, or proprietary platform features. Content is freely accessible and there is no subscription or paywall; the model is community-led go-to-market, relying on SEO, event coverage (Tomorrowland, Defqon.1, Awakenings), and social engagement to aggregate audience.

Revenue is generated primarily through display advertising (banner ads with third-party networks including Google AdSense, Facebook Custom Audience, and CMI Marketing/CafeMedia referenced), sponsored/paid editorial content, and affiliate links to music production tools and products. The company is privately held by We Rave You Ltd. (Israel), is bootstrapped with no disclosed external funding rounds, and operates with 11-50 employees under CEO and founder Yotam Dov. There is no disclosed pricing model, named enterprise customer, partnership, or M&A activity; the customer base is split between free consumer readers (electronic music fans, producers, DJs) and advertiser/brand buyers seeking access to the EDM demographic.

Name

We Rave You

Legal name

We Rave You Ltd.

Website

https://weraveyou.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

We Rave You is an Israel-based, independent digital media publication founded in 2012 that covers electronic dance music news, artist interviews, festival coverage, and music production tech across a global audience of 2.5M+ social followers and 35M+ monthly reach, monetizing through advertising, sponsored content, and affiliate links.

Ownership category

akta.pro rank

Product category

Digital Music Media & Editorial Publishing

NAICS

Independent Artists, Writers, and Performers (71151)

SIC

Services-Advertising (7310), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Social/UGC Music Platforms (Short-Form, Social Listening) (MPAIACAE)

akta.pro secondary industry

Music & DJ Live Streaming Platforms (MPACACAE)

Keywords

• Electronic music news
• Dance music media
• Music journalism
• Music production reviews
• Music industry coverage

Headquarters

HQ city

Kadima

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Advertising: The website displays banner advertisements from sponsors. The footer mentions 'Advertise with us' indicating advertising is a primary revenue stream. Third-party ad networks referenced include Google AdSense, Facebook Custom Audience, and CMI Marketing Inc. (CafeMedia).
2. Sponsored Content: The publication features sponsored/paid articles and affiliate links. The site contains affiliate disclosure notices and sponsored content from various music-related brands and products.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

We Rave You is a free online electronic dance music media publication that publishes daily news articles, editorial features, artist interviews, festival coverage, and music technology reviews across 20+ EDM subgenres including House, Techno, Trance, Dubstep, Drum and Bass, and more. The platform monetizes through advertising and sponsored content, and operates sub-brands including We Rave You Magazine (digital editorial magazine) and We Rave You Tech (music production tools, VST plugins, gear, and courses coverage).

Product overview

We Rave You operates as a unified electronic music media platform consisting of three main offerings: the core We Rave You news platform providing daily coverage of dance music news, events, and industry content; the We Rave You Magazine offering in-depth editorial features and artist interviews; and the We Rave You Tech section dedicated to music production technology, plugins, gear, sample packs, and courses. The platform covers electronic music across 18+ genres and has an audience reach exceeding 35 million monthly content views with 2.5M+ social media followers.

Differentiator

Problem solved

Functional benefit

Brands

• We Rave You Tech: Dedicated technology section covering plugins, VST deals, music production gear, sample packs, and music production courses.
• We Rave You Magazine

Products and services

• We Rave You News Platform The core online electronic dance music news publication and media platform publishing daily news articles, editorial features, artist interviews, festival coverage, and music technology content across multiple EDM genres including House, Techno, Trance, Dubstep, Drum and Bass, and more. Targeted at EDM fans, producers, and DJs worldwide; free to readers and monetized via advertising.
• We Rave You Tech A dedicated technology sub-brand/section covering music production tools, VST plugin reviews and deals, gear reviews, sample packs, music production courses, and AI in music coverage. Targeted at electronic music producers and DJs seeking production tutorials, plugin recommendations, and industry technical insights.
• We Rave You Magazine A digital magazine featuring in-depth editorial content including artist features, interviews, and industry insights available for digital download and online reading. Targeted at EDM fans and the broader electronic music audience interested in long-form editorial coverage of the scene.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EDM.com: US-based electronic dance music news and culture site covering artists, festivals, releases, and EDM lifestyle. Closely aligned editorial focus on dance music news and audience of EDM enthusiasts, with similar ad-supported monetization.
• Resident Advisor: Globally recognized electronic music platform covering club culture, events, artist features, and reviews. Comparable in audience (electronic music enthusiasts and industry) and editorial depth, with stronger positioning on underground and club culture.
• Your EDM: Electronic dance music news and culture site covering artists, festivals, and releases. Directly comparable in target audience of mainstream EDM fans and similar ad-supported content model.
• EDM Sauce: Electronic dance music publication delivering news, festival coverage, artist interviews, and lifestyle content. Closely aligned with We Rave You's audience and editorial verticals, particularly around festival and mainstream EDM coverage.
• Dancing Astronaut: Electronic dance music media platform delivering news, mixes, artist interviews, and event coverage. Direct competitor in the same EDM news vertical, with comparable audience of fans, producers, and festivalgoers.
• This Song Is Sick: Electronic music blog and media platform covering new releases, mixes, festival news, and artist features. Comparable in audience (electronic music fans, festivalgoers) and content focus, with a similar digital-first, ad-supported model.
• Mixmag: Long-running UK-based dance music magazine and digital publication covering electronic music news, artist interviews, festival coverage, and culture. Directly comparable in editorial focus, audience (electronic music fans and industry), and ad-supported media model, though with significantly larger scale and heritage.
• DJ Mag: Global dance music publication famous for the Top 100 DJs poll, covering electronic music news, DJ culture, gear reviews, and industry features. Directly comparable in target audience (DJs, producers, fans) and content verticals (news, interviews, tech), with a stronger institutional brand.
• Magnetic Magazine: Electronic music and DJ culture magazine covering news, artist features, event coverage, and music technology. Directly comparable in editorial mix of news, interviews, and tech content for the EDM audience.

Emerging players

• DJ Tech Reviews: Specialized review site for DJ gear, controllers, and production equipment within the electronic music space. Comparable specifically to the We Rave You Tech sub-brand in music technology coverage and producer/DJ audience, but narrower in editorial scope.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/weraveyou
• YouTubeyoutube.com/@WeRaveYou/videos
• Facebookfacebook.com/weraveyou
• Instagraminstagram.com/weraveyou
• LinkedInlinkedin.com/company/weraveyou

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Rave You