Swede Goldmann

What Swede Goldmann does

Švejda Goldmann, s.r.o. is a privately held, founder-owned UX/UI design agency headquartered in Prague 8 - Karlín, Czech Republic, founded circa 2009. The firm delivers a full-cycle design service from research and audit through interactive prototype to final UI and implementation supervision, executed through a proprietary 3-step methodology (Strategy/Survey/Analysis → Concept/UX/Prototype → UI/Visual Design/Surveillance). Production tooling consists of Figma for design, Webflow for development, Slack for client communication, and Google Analytics for the research phase.

The agency's commercial offering has expanded well beyond core design. Adjacent revenue streams include a Website Audit service, an Accessibility Audit service positioned for the 2025 Czech Digital Accessibility Act (Law 424/2023 Sb.), a Mentoring programme for designers and product teams, a structured training/workshop catalogue (covering service design, prototyping, web procurement, and self-build), the RSOW 42 Annual Innovative Programme (a year-long external digital-board retainer), and the published book '75 Tips on How to Ask for the Web' distributed through Albatros Media. Go-to-market is direct, relationship-based enterprise sales focused on the Czech market with limited Slovak-market presence; pricing is quote-based with multi-year contracts on key accounts and no publicly disclosed rate card.

The customer base spans Czech enterprise (TV Nova, Seznam.cz, Heureka Group, Forbes CZ, Penta, Miton, Hospodářské noviny, Respekt Media, Bakala Foundation), growth-stage startups (Mutumutu, Upvest, Cyrkl), and public-sector clients (Parking Praha, Praha 3). The firm is small (1-10 employees), has completed 100+ projects across 50+ clients, and counts Webtop100 Design of the Year 2021 (Mutumutu) among its awards. There is no external funding, no disclosed revenue, and no AI/ML capability in the product set.

Name

Swede Goldmann

Legal name

Švejda Goldmann, s.r.o.

Website

https://svejda-goldmann.cz

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Švejda Goldmann is a Prague-based, founder-owned UX/UI design agency serving Czech enterprises, startups, and public-sector clients with full-cycle design, accessibility audits, training, mentoring, and a published book, operating since 2009 with a 1-10 person senior team.

Ownership category

akta.pro rank

Product category

UX/UI Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

UX, Design Thinking & Customer Research for PMs (EDABAHAK)

Keywords

• UX/UI design services
• Web design agency
• Digital accessibility audit
• User experience consulting
• Design training workshops

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. UX/UI Design Services: Core design agency services including website and application design. Project-based engagements with enterprise and mid-market clients. Services include audit, UX/UI design, prototyping, and implementation supervision.
2. Training and Education: In-person and online training programs including workshops on web design, service design, prototyping, and UX optimization. Also includes mentoring services for designers and product teams.
3. Book Sales: Sale of '75 Tips on How to Ask for the Web' book published through Albatros Media, targeting business owners, corporate managers, and government officials.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Švejda Goldmann is a Prague-based UX/UI design agency that delivers website audits, full-cycle UX/UI design from analysis through prototype to finished digital product, and web implementation using a proprietary 3-step design process. The firm also offers accessibility audit services aligned with the 2025 Czech Digital Accessibility Act, training workshops, mentoring for designers and product teams, and a year-round Annual Innovation Programme that serves as an external digital board for client organizations.

Product overview

Švejda Goldmann is a Prague-based UX/UI design agency offering a portfolio of design services anchored by a core UX | UI Design service delivered through a proprietary 3-step design process (Strategy/Survey/Analysis → Concept/UX/Prototype → UI/Visual Design/Surveillance), supplemented by a Website Audit service. The agency extends its offering through education and training products including workshops (From Assignment to Prototype in 1 Day, How to Commission a Website and Work with Designers, Service Design — Creative Thinking and Innovation Management, How to Create a Website Without External Help), a Mentoring programme for designers and product teams, the RSOW 42 Annual Innovative Programme (a year-round external digital board advisory service), and a published book titled '75 Tips on How to Ask for the Web'. An Accessibility Audit service addresses the 2025 Digital Accessibility Act. A UX/UI-focused newsletter (reknisioweb.cz) complements the educational offerings. The agency uses Figma for design delivery, Webflow for development, Google Analytics for research, Slack for communication, and Solidpixels in its website-building training.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Audit A website audit service that identifies what needs to change on a client's website, providing the fastest path to actionable recommendations for enterprise and mid-market buyers.
• UX | UI Design Full-cycle UX/UI design service from idea through prototype to a finished digital product, using the agency's proprietary 3-step design process (Strategy/Survey/Analysis, Concept/UX/Prototype, UI/Visual Design/Surveillance). Includes research, analysis, prototyping, and implementation supervision.
• Accessibility Audit An accessibility audit service combining UX, technology, and legal expertise to prepare websites for compliance with Czech Law 424/2023 Sb., WCAG guidelines, and EN 301 549 European standard, including prioritization tables, roadmap designs, and legal consultations.
• Mentoring One-on-one mentorship for UX/UI designers, project managers, and product teams, providing professional development, project-specific guidance, and an independent perspective on design work.
• ŘSOW 42 — Annual Innovative Programme A year-round strategic advisory service where Jakub Goldmann and Martin Kopta serve as an external digital board, providing strategic guidance, regular board meetings, ongoing advisory support, and mentoring for key digital personnel in client organizations.
• Book: 75 Tips on How to Ask for the Web A Czech-language book written for anyone who needs to commission a website, application, or digital product, offering 75 practical tips for planning, briefing, and overseeing digital projects; sold through Albatros Media as the first Czech book on web procurement.
• Training: From Assignment to Prototype in 1 Day An intensive one-day workshop in which participants go through the complete UX design process from brief to interactive prototype creation and user testing using the learning-by-doing method.
• Training: How to Commission a Website and Work with Designers A training workshop helping participants improve how they commission websites, intranets, and mobile applications, covering supplier selection and preparation of clear briefs.
• Training: Service Design — Creative Thinking and Innovation Management A two-day training providing practical tools and techniques for an innovative approach to service creation, including Double Diamond and MVP methodologies.
• Training: How to Create a Website Without External Help A practical online seminar guiding complete beginners through creating a simple website using the Solidpixels tool, covering UX, SEO basics, visual preparation, and content creation.

Quantifiable outcome

• 20% increase in orders for Mutumutu after redesign
• +3 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• ACTUM DigitalcoreStrategic or Co-development PartnerOngoing design partnership for ACTUM Digital projects. Švejda Goldmann team designated as 'ŠG-1' (Švejda Goldmann are number one) indicating primary design partner status. Helps ACTUM when internal team is overloaded with fast, efficient, and reliable support.
• Creative DockcoreStrategic or Co-development PartnerCollaboration partner on Mutumutu fintech project. Worked together from the beginning to build online service for arranging life insurance.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• IDEO: Iconic global design and innovation consultancy operating across consumer, enterprise, and public-sector engagements. Comparable in human-centered design methodology, enterprise redesign mandates, and design-led business outcomes narrative.
• Huge Inc. Global experience design agency (part of Interpublic Group) with strong UX, brand, and digital product capabilities. Comparable in enterprise redesign mandates and measurement of design-driven business outcomes.
• DEPT®: Global digital agency delivering end-to-end experience, engineering, and marketing services to enterprise brands. Comparable in delivering multi-disciplinary digital projects for large clients; significantly larger scale and integrated delivery model.
• Frog (Capgemini Engineering): Global design and engineering consultancy (now part of Capgemini Engineering) focused on experience design, product design, and brand. Comparable in design-led enterprise transformation work and senior-creator positioning.
• R/GA: Global digital agency (IPG) operating across experience design, products, and brand innovation for major enterprises. Comparable in integrated UX/UI, brand, and product work for large multi-market clients.
• Designit: Global design strategy and UX consultancy owned by Wipro, serving enterprise clients across industries. Comparable in service mix (research, UX/UI, innovation) and enterprise focus, but at much larger scale and broader geographic footprint.

Direct peers

• Ustwo: Independent digital product studio delivering UX/UI design and engineering for enterprise and scale-up clients. Comparable boutique-studio model, end-to-end product design focus, and emphasis on measured client outcomes.
• Work & Co: Digital product agency designing and engineering websites, apps, and platforms for brands such as Google, Facebook, and Apple. Comparable in UX-led delivery, senior-only model, and enterprise brand client roster.
• Creative Dock: Czech digital venture builder and design partner that collaborated with Švejda Goldmann on the Mutumutu fintech build. Comparable in Prague footprint, enterprise/startup crossover, and design-led delivery on financial-services clients.
• ACTUM Digital: Prague-based digital agency and explicitly a Švejda Goldmann partner; the two firms share design capacity on overlapping enterprise clients. Most directly comparable peer given shared Czech market, enterprise focus, and documented commercial relationship.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/svejda_goldmann
• LinkedInlinkedin.com/company/švejda-goldmann
• Instagraminstagram.com/svejdagoldmann
• Facebookfacebook.com/svejdagoldmann

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swede Goldmann