Echo & Rig

Premium Steakhouse Restaurantsechoandrig.com

Echo & Rig is a privately-held steakhouse and butcher shop operator founded in 2012 by Chef Sam Marvin, running three full-service restaurants in Las Vegas, Henderson, and Sacramento with an in-house retail butcher shop and a dedicated special-events division serving individual diners, event hosts, and retail meat customers.

Company typePrivate
Founded2012
HeadquartersLas Vegas, United States
Headcount101–250
GTM typeB2C
OfferingServices

What Echo & Rig does

Echo & Rig is a privately-held steakhouse and butcher shop operator founded in 2012 by Chef Sam Marvin, a classically French-trained chef and former owner of Bottega Louie in Downtown Los Angeles. The company operates three full-service restaurants — a Las Vegas flagship at Tivoli Village, a Henderson location at The District Green Valley Ranch, and a Sacramento location at the Kimpton Sawyer Hotel (DOCO) — serving individual diners, group event hosts, and retail butcher customers with a premium, "neighborhood steakhouse" positioning. Revenue derives from dine-in food and beverage sales across all three locations, retail meat sales at the Las Vegas butcher shop, and private/semi-private event bookings for parties of 15 or more, with gift cards sold via a third-party storefront (giftlocal.com).

The company's core competency is culinary execution and premium beef sourcing rather than technology. Echo & Rig sources from the top 2.5% of USDA-graded beef, with supplier partnerships including Cape Grim (Tasmania), Creekstone Farms (Kansas), and Robbins Island, and runs an in-house butcher program following a nose-to-tail philosophy. The Las Vegas flagship also operates a retail butcher shop selling premium cuts, pork, lamb, poultry, sausages, and charcuterie for at-home cooking. No proprietary technology platform, mobile app, API, or AI/ML capabilities are disclosed; the Squarespace website supports reservations, events inquiries, and basic marketing.

The business is founder-owned and bootstrapped, with no institutional funding rounds, M&A, or leadership changes disclosed in the source data. Distribution is entirely through physical locations plus gift card e-commerce via a third party. Marketing relies on organic social (Facebook, Instagram, TikTok), an email newsletter on Flodesk, and PR through an external publicist. Chef Sam Marvin's personal brand — Food Network Beat Bobby Flay winner and 2021 LV Weekly Best Las Vegas Steakhouse — anchors the premium positioning, with secondary exposure through supplier co-marketing (Cape Grim, Uncle Nearest whiskey collaboration in 2023).

Echo & Rig firmographics

Firmographics

Name: Echo & Rig
Legal name: Echo & Rig
Website: https://echoandrig.com
Company type: Private
Founded year: 2012
Operating status: Operating
Headcount range: 101–250 employees
Short description: Echo & Rig is a privately-held steakhouse and butcher shop operator founded in 2012 by Chef Sam Marvin, running three full-service restaurants in Las Vegas, Henderson, and Sacramento with an in-house retail butcher shop and a dedicated special-events division serving individual diners, event hosts, and retail meat customers.
Ownership category
akta.pro rank

Echo & Rig industry classification

Industry

Product category: Premium Steakhouse Restaurants
NAICS: Full-Service Restaurants (722511), Meat Retailers (445240), Meat Retailers (44524), Special Food Services (7223)
SIC: Retail-Eating & Drinking Places (5810), Sausages & Other Prepared Meat Products (2013)
akta.pro primary industry: Steakhouses & Seafood Restaurants (THAFACAE)
akta.pro secondary industries: Butcher Shops & Meat Markets (CRAHAHAB), Charcuterie & Cured Meats Specialty Stores (CRAHAGAE), Hotel & Resort Restaurants (THAFACAH), Chef’s Table & Tasting Menu Restaurants (THAFACAG)

Keywords

Premium steakhouse
Butcher shop retail
Fine dining restaurants
Special events catering
Premium beef sourcing

Where Echo & Rig is headquartered

Location

Headquarters

HQ city: Las Vegas
HQ country: United States
HQ region: North America

Offices3 records

Markets served

Echo & Rig business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

Dine-in Restaurant Sales: Revenue from food and beverage sales at three restaurant locations. Customers pay per menu item for steaks, cocktails, and other dishes. Different revenue potential across locations based on capacity and service periods (breakfast, lunch, brunch, dinner).
Butcher Shop Retail: Direct retail sales of premium cuts, beef, pork, poultry, lamb, sausages, and charcuterie from the flagship Las Vegas butcher shop location. Customers purchase cuts to-go for home cooking.
Special Events and Private Dining: Revenue from hosting private and semi-private events for parties of 15 or more. Includes corporate events, weddings, birthdays, graduations, and charitable organization gatherings with customizable dining experiences.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Echo & Rig product offering

Product offering

Core offering

Echo & Rig operates modern steakhouse restaurants across three locations (Las Vegas, Henderson, Sacramento) serving premium hand-cut steaks, cocktails, and reimagined classic dishes. The Las Vegas flagship includes an in-house butcher shop selling premium beef, pork, poultry, lamb, sausages, and charcuterie directly to consumers, and the company hosts private and semi-private special events across all locations.

Product overview

Echo & Rig is a modern steakhouse restaurant chain offering premium dining experiences across three locations (Las Vegas, Henderson, and Sacramento). The company operates its flagship Echo & Rig Steakhouse featuring hand-cut steaks and cocktails, complemented by an in-house Butcher Shop at the Las Vegas location for retail meat sales, Special Events & Catering services for private gatherings, and Gift Cards for gifting purposes. The restaurant sources beef from top-tier partners like Cape Grim in Tasmania and Creekstone Farms in Kansas.

Differentiator

Problem solved

Functional benefit

Products and services

Echo & Rig Steakhouse Modern steakhouse restaurant offering premium hand-cut steaks, cocktails, and classic dishes reimagined through a contemporary lens, with locations in Las Vegas (Tivoli Village), Henderson (The District Green Valley Ranch), and Sacramento (The Kimpton Sawyer Hotel).
Butcher Shop In-house butcher shop at the Las Vegas flagship location offering premium cuts of beef, pork, lamb, poultry, sausages, and charcuterie sourced from trusted farming partners including Cape Grim and Creekstone Farms, using a nose-to-tail approach.
Special Events & Private Dining Private and semi-private event hosting services for parties of 15 or more, including weddings, corporate events, birthdays, graduations, and celebrations, with private dining rooms, balconies, patios, and full buyout options across all three locations.
Gift Cards Gift cards available for purchase through the company's website for use at all Echo & Rig locations.

Quantifiable outcome

Top 2.5% of USDA-graded beef served
+1 more outcomes

Companies that use Echo & Rig

Customer profile

Segments3 records

Ideal customer profiles3 records

Echo & Rig technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Echo & Rig partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and minor.

Cape Grim (Tasmania)coreOthersPremium beef supplier from Tasmania, Australia, home to what is described as the 'cleanest air in the world.' Provides limited edition beef cuts to Echo & Rig restaurants and butcher shop.
Creekstone Farms (Kansas)coreOthersPremium beef supplier from Kansas that partners with Echo & Rig to provide high-quality beef meeting the restaurant's sourcing standards.
Robbins Island (Tasmania)minorOthersSource of limited edition beef cuts featured at Echo & Rig's butcher shop, complementing the Cape Grim offerings from the same Tasmanian region.
Uncle NearestminorOthersFeatured collaborator on a Father's Day 2023 collaboration. Uncle Nearest is a premium whiskey brand that partnered with Echo & Rig for a special promotion.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Echo & Rig competitors and assessment

Company assessment

Direct peers

Lawry's The Prime Rib: LA-based legacy prime rib and steakhouse with on-site butchering traditions and banquet/event capabilities, closely comparable to Echo & Rig's nose-to-tail philosophy and butcher shop differentiation.
Capital Grille: Darden-owned upscale steakhouse chain serving dry-aged steaks in a clubby, full-service environment with private dining for events, closely overlapping Echo & Rig's premium dining + private events mix.
STK Steakhouse: The One Group's STK is a modern, vibe-driven steakhouse chain with multiple Las Vegas and California locations, directly comparable to Echo & Rig's positioning as an elevated but approachable steakhouse with cocktail focus and prime beef.
Del Frisco's Double Eagle Steakhouse: Del Frisco's is a premium multi-unit steakhouse with locations in Las Vegas and other major metros, comparable to Echo & Rig in core offering (prime steaks, large wine list, private event business).
Mastro's Restaurants: Mastro's operates upscale steakhouses with live entertainment and premium seafood and beef, and has a strong Las Vegas presence, making it one of the closest direct comps for Echo & Rig's full-service steak and cocktail concept.
Smith & Wollensky: Iconic upscale steakhouse group with US locations, comparable to Echo & Rig on full-service steakhouse experience, dry-aged beef, and event/private dining revenue mix.
Ocean Prime: Cameron Mitchell Restaurants' premium steak-and-seafood concept with cocktail lounge and private dining rooms; comparable to Echo & Rig in dining-plus-events positioning and ticket size.
The Palm Restaurant: The Palm is an established traditional steakhouse brand with Las Vegas presence, comparable in core offering (prime steaks, Italian-leaning menu, private dining) but more legacy and less chef-driven than Echo & Rig.

Others

Bottega Louie: Founder Sam Marvin previously owned and operated Bottega Louie in Downtown LA; while not a direct competitor, it is an adjacent reference point for understanding his culinary style, design sensibility, and operational history relevant to Echo & Rig's trajectory.

Broad incumbents

Ruth's Chris Steak House: Large publicly-traded steakhouse chain (under Darden) with broad national footprint; comparable product (sizzling prime steaks) but more standardized and less chef-curated than Echo & Rig.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Echo & Rig financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Echo & Rig leadership team

Management profile

Number of profiles

Profiles1 record

Echo & Rig funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Echo & Rig M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Echo & Rig

What does Echo & Rig do?

Is Echo & Rig a public or private company?

Echo & Rig is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Echo & Rig founded?

Echo & Rig was founded in 2012. It employs 101 to 250 people.

Where is Echo & Rig based?

Echo & Rig is headquartered in Las Vegas, United States, in the North America region.

How does Echo & Rig make money?

Three revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are butcher Shop Retail and special Events and Private Dining.

Who are Echo & Rig's main competitors?

Direct peers on record are Lawry's The Prime Rib, Capital Grille, STK Steakhouse, Del Frisco's Double Eagle Steakhouse, Mastro's Restaurants, Smith & Wollensky, Ocean Prime and The Palm Restaurant. Bottega Louie is listed as an others. Ruth's Chris Steak House is listed as a broad incumbent.

Does Echo & Rig have an API?

No public API is recorded for Echo & Rig.

What industry is Echo & Rig in?

Echo & Rig's product category is Premium Steakhouse Restaurants. Its primary akta.pro industry code is THAFACAE, Steakhouses & Seafood Restaurants, with a secondary code of CRAHAHAB, Butcher Shops & Meat Markets. Its NAICS code is 722511 and its SIC code is 5810.