Alpenglow Dental

What Alpenglow Dental does

Alpenglow Dental is a privately held, founder-owned general dental practice operating from a single location at 929 SW Simpson Ave, Suite 201, Bend, Oregon, serving Bend and the broader Central Oregon community. The practice is led by Dr. Hallie McNaughton Ballance, DMD — a Bend native whose Advanced Education in General Dentistry (AEGD) residency through Lutheran Medical and prior Mayo Clinic oral cancer treatment experience enable specialty procedures in a general practice setting — alongside a second dentist, Dr. Jennifer Montgomery, DMD. The clinical team comprises approximately two dentists, five dental hygienists, multiple dental assistants, a sterile technician, front office staff, and administrative/billing personnel, totaling roughly 14-15+ team members.

The practice delivers a comprehensive range of dental services organized into six core categories: Preventative Dentistry (cleanings, exams, X-rays, sealants, fluoride, nightguards, sports guards), Family Dentistry, Cosmetic Dentistry (whitening, Invisalign, bonding, veneers, crowns), Sedation Dentistry (nitrous oxide, oral sedation, IV sedation), Restorative Dentistry (fillings, implants, bridges, root canals, dentures), and Surgical Dentistry (extractions, wisdom teeth, bone grafting, periodontal surgery, implants). Notable differentiated offerings include laser frenectomy for tethered oral tissues, TMJ/TMD treatment incorporating Botox therapy, and the proprietary Glow Dental Membership Plan subscription product. The practice uses standard dental technologies — digital imaging, laser equipment, and digital X-ray under ALARA principles — with no proprietary technology platform, software product, or AI/ML components.

Revenue is generated through three streams: fee-for-service dental care collected at point of service, insurance billing across multiple in-network carriers (PacificSource, Delta Dental Premier, Regence BlueCross BlueShield, FEP Blue Dental) plus out-of-network claim handling, and recurring monthly subscriptions from the Glow Dental Membership Plan (Adult $35/mo, Perio $66/mo, Child $30/mo) which provides preventive care plus 15% discounts on procedures. Pricing for non-membership services is not publicly disclosed; consultations yield quotes based on individualized treatment plans. The practice operates entirely direct-to-consumer via phone and online contact, relying on organic local SEO, an educational blog, community involvement, and patient referrals rather than paid advertising. Patient segments include uninsured/underinsured adults (primary), families with children, periodontal maintenance patients, and dental anxiety sufferers — with multiple sedation options and anxiety-focused care positioning the practice for the latter groups.

Name

Alpenglow Dental

Legal name

Alpenglow Dental

Website

https://alpenglowdentalbend.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Alpenglow Dental is a privately held, founder-owned general dental practice in Bend, Oregon, led by Dr. Hallie McNaughton Ballance, serving Central Oregon families and uninsured adults through comprehensive preventative, cosmetic, restorative, surgical, and sedation dentistry, plus a subscription membership plan.

Ownership category

akta.pro rank

Product category

General Dentistry Services

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI)

Keywords

• General dentistry services
• Cosmetic dental treatments
• Restorative dental care
• Dental membership plans
• Family dental practice

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Fee-for-Service Dental Care: Traditional fee-for-service dental procedures including cleanings, fillings, extractions, crowns, bridges, implants, cosmetic procedures. Revenue collected at time of service or through payment plans for extensive treatment.
2. Glow Dental Membership Plan Subscriptions: Monthly subscription memberships ($30-66/month) providing preventive care and discounts on procedures. Includes adult, perio, and child membership tiers with lifetime activation fees.
3. Dental Insurance Billing: In-network provider for PacificSource Health Plans, PacificSource Medicare, Delta Dental Premier, Regence BlueCross BlueShield, and FEP Blue Dental. Also accepts out-of-network claims from numerous other insurers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Alpenglow Dental is a private, single-location general dental practice in Bend, Oregon that provides preventative, family, cosmetic, sedation, restorative, and surgical dental services to local individuals and families. Core services include cleanings, exams, fillings, crowns, bridges, dentures, dental implants, root canal therapy, teeth whitening, dental bonding, veneers, Invisalign clear aligners, scaling and root planing, fluoride treatments, sealants, oral cancer screenings, nightguards, sports guards, laser frenectomy, and TMJ/TMD treatment. The practice also sells the Glow Dental Membership Plan, a subscription-based dental savings program for patients without dental insurance.

Product overview

Alpenglow Dental is a dental practice offering a comprehensive range of dental services organized into six core service categories: Preventative Dentistry (cleanings, exams, X-rays, sealants, fluoride, nightguards, sports guards), Family Dentistry (care for all ages from children to seniors), Cosmetic Dentistry (teeth whitening, clear aligners/Invisalign, dental bonding, veneers, crowns), Sedation Dentistry (nitrous oxide, oral sedation, IV sedation for anxious patients), Restorative Dentistry (fillings, dental implants, bridges, root canals, partial dentures, complete dentures), and Surgical Dentistry (extractions, wisdom teeth removal, bone grafting, periodontal surgery, implants). The practice also offers a proprietary Glow Dental Membership Plan subscription for uninsured patients. All services are provided at a single physical location in Bend, Oregon.

Differentiator

Problem solved

Functional benefit

Brands

• Glow Dental Membership Plan: An in-office dental membership plan offering preventive oral health care with monthly subscriptions. Includes Adult Membership at $35/month, Perio Membership at $66/month for patients with periodontal disease, and Child Membership at $30/month. Members receive 15% off in-office procedures.

Products and services

• Preventative Dentistry

Quantifiable outcome

• 15-40% of people experience dental anxiety, which can lead to avoidance of dental care and more serious oral health issues
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Mayo ClinicminorStrategic or Co-development PartnerDr. Hallie McNaughton partnered with Mayo Clinic and worked intimately in treating patients who were undergoing treatment for oral cancer. This partnership provided experience in oral cancer screening and treatment support, which informs her current approach to oral cancer screenings as a dentist.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Pacific Dental Services: Major US DSO providing support to hundreds of dental offices including in-network insurance management, same-day crowns, and specialty services. Comparable as a large-scale operator delivering comprehensive general and specialty dentistry that represents the DSO model Alpenglow competes against regionally.
• Smile Brands: DSO supporting affiliated general and specialty dental practices with focus on insurance-friendly access and group-practice operations. Comparable as a scaled general dentistry operator with membership/insurance-driven patient acquisition that mirrors Alpenglow's in-network + membership approach.
• Western Dental & Orthodontics: Long-established DSO operating hundreds of general and orthodontic dental offices, particularly in the western US, with strong insurance acceptance. Comparable as a scaled general dentistry operator serving similar insured/Medicaid patient segments that Alpenglow also targets.
• Heartland Dental: Largest US dental support organization supporting thousands of general and specialty practices nationwide. Comparable as the scaled, multi-location operator that a private general dentistry practice competes against—or could potentially affiliate with—for back-office, procurement, and growth support.
• Aspen Dental: National DSO brand with hundreds of practices emphasizing accessibility, insurance acceptance, and a broad range of general dentistry, dentures, and implants. Comparable as a multi-location general dentistry operator that captures patients who might otherwise choose independent practices like Alpenglow.

Emerging players

• Tend: Modern, design-forward dental studio chain offering comprehensive general, cosmetic, and orthodontic services with transparent pricing and an in-office membership-style offering. Comparable to Alpenglow as a contemporary, patient-experience-led multi-service general practice with membership products.

Direct peers

• InterDent (Capitol Dental Care): DSO supporting dental practices across multiple states including the Pacific Northwest with general dentistry, hygiene, and specialty services. Comparable as a regional multi-office dental operator with insurance and membership-style patient programs similar to Alpenglow's Bend, OR catchment.
• Affordable Dentures & Implants: Specialty-focused dental practice network owned by Affordable Care LLC providing dentures, extractions, and implants with transparent fee-for-service pricing. Comparable as a fee-for-service dental model with bundled/in-office pricing that parallels parts of Alpenglow's direct-pay and membership offerings.
• Comfort Dental: Franchise-style general dental practice network with many individually owned offices offering general dentistry, dentures, and implants at accessible price points. Comparable as a high-density general dentistry model emphasizing affordability and broad service scope similar to Alpenglow's in-office membership approach.

Regional players

• Willamette Dental Group: Multi-site group dental practice based in the Pacific Northwest (Oregon, Washington, Idaho) offering general and specialty dentistry under a prepaid/insurance model. Comparable as a regional Pacific Northwest dental group practicing comprehensive general dentistry with insurance- and membership-style payment models in the same geographic market as Alpenglow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AlpenglowDentalBend
• LinkedInlinkedin.com/company/alpenglow-dental-bend

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpenglow Dental