Edisonda

What Edisonda does

Edisonda (legal entity EDISONDA P.S.A.) is a Kraków-based digital innovation consultancy founded in 2009 that provides UX research, design, strategy, and AI/automation services to large and medium-sized enterprises. The firm has completed over 800 projects across verticals including banking, energy, logistics, healthcare, and natural resources, serving clients such as Glencore, ING Bank Śląski, Wayfair, mBank, Alior Bank, BNP Paribas, Orlen, Tauron, Hapag-Lloyd, and Generali. Its core offerings include UX/UI Design, Design Systems (500+ components reaching 56,000 users), Research and Analytics using multiple methodologies (ethnographic research, usability tests, in-depth interviews, diary research, focus groups), Digital Maturity Audits, Business Process Automation, and AI & Automation services including custom AI agent development.

The company's proprietary intellectual property includes the DEEN (Digital Employee Experience Navigator) framework for evaluating intranet effectiveness, the Business War Gaming strategic assessment methodology, the ScouTech market scanning methodology, and an AI-powered Research System that combines historical project data with fresh user testing insights. Since 2017, Edisonda has operated as part of the Grant Thornton Poland network, providing distribution access to a global professional services organization spanning 130+ countries. Revenue is generated through project-based consulting engagements, custom-priced framework implementations, and structured training programmes (priced at 2000 PLN per session for offerings like AI in Research Teams and Business Systems Design). The firm employs approximately 50 senior professionals and has demonstrated capability to deliver enterprise-scale projects such as the Glencore global intranet 'The Core' accessible to 45,000+ employees.

Name

Edisonda

Legal name

EDISONDA P.S.A.

Website

https://edisonda.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Edisonda is a Kraków-based digital innovation consultancy providing UX research, design, AI integration, and business process automation services to large enterprises across banking, energy, logistics, and healthcare verticals. Operating since 2009 within the Grant Thornton Poland network, the firm has completed over 800 projects.

Ownership category

akta.pro rank

Product category

Digital Innovation Consulting

NAICS

Research and Development in the Social Sciences and Humanities (54172)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

akta.pro secondary industries

Change Management & Organizational Development (OD) Training (EDABAIAJ), Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF)

Keywords

• Digital innovation consulting
• UX research services
• Design systems
• Business process automation
• Digital transformation consulting

Headquarters

HQ city

Cracow

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Consulting Services: The primary revenue stream comes from providing strategic consulting services in digital innovation, UX research, design, and automation. Services are delivered through project engagements with enterprise clients, typically involving discovery phases, workshops, and ongoing collaboration.
2. Training and Development Programs: Edisonda offers dedicated training sessions led by specialists, including AI in research teams, Business Systems design, and Intranet best practices. Training is delivered to client teams for professional development.
3. Digital Employee Experience Navigator (DEEN): Custom framework implementation for evaluating DEX systems. Costs are estimated individually based on organization size and user experience maturity, with tailored workshops and ongoing support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Edisonda is a digital innovation consultancy that advises large and medium-sized companies on digital product development, UX research, design systems, and AI/automation. The company delivers strategic consulting engagements through discovery phases, workshops, and ongoing project collaboration, combining user-centered design with business strategy and AI implementation.

Product overview

Edisonda is a digital innovation consultancy that provides a comprehensive portfolio of services organized around research, design, strategy, and AI/automation. The core offerings include: UX/UI Design and Design System services for creating consistent digital interfaces; Research and Analytics encompassing ethnographic research, usability testing, in-depth interviews, and an AI-powered Research System; Strategy services including Digital Maturity Audit, Business War Gaming, Digital Transformation, and Change Management; AI & Automation services building custom AI agents and automating business processes; and the Digital Employee Experience Navigator (DEEN) framework for evaluating intranet effectiveness. The company has been operating since 2009 and is part of Grant Thornton Poland. Edisonda operates as a consultancy rather than a product company, with all offerings delivered as professional services rather than standalone software products.

Differentiator

Problem solved

Functional benefit

Brands

• DEEN (Digital Employee Experience Navigator): A framework that helps organizations continuously evaluate the effectiveness of their Digital Employee Experience (DEX) systems, such as an intranet.
• Digital Employee Experience Navigator (DEEN)

Products and services

• Digital Maturity Audit

Quantifiable outcome

• 32% increase in CRM system usability for Wayfair
• +5 more outcomes

Named customers17 records

Segments8 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Glencore Digital Workplace Experience TeamcoreStrategic or Co-development Partner · 1 January 2020Ongoing collaboration with Glencore's internal Digital Workplace Experience Team on redefining digital employee experience. Project extended beyond initial research phase to include usability research and change management streams.
• Grant Thornton PolandcoreStrategic or Co-development Partner · 1 January 2017Since 2017, Edisonda has been part of Grant Thornton Poland, one of the world's largest professional services networks. This partnership provides access to global network infrastructure, credibility in enterprise market, and cross-selling opportunities within the Grant Thornton client base spanning over 130 countries.
• Tech To The RescueminorStrategic or Co-development PartnerPlatform connecting technology companies with non-profit organisations. Edisonda collaborated with Tech To The Rescue on the Mahouna Farms project to provide brand strategy, UX, and design services for transforming African agriculture.
• Opus B Advertising AgencyminorChannel Partner/ Reseller/ DistributorCreative advertising agency responsible for Kanlux brand identification and UI design. Edisonda was invited to participate in Kanlux B2B redesign project, responsible for UX research and functional design.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Designit (Wipro): Global design and innovation consultancy (now part of Wipro) with strong UX research, service design and digital transformation practices. Competes in enterprise design system and DEX engagements.
• IDEO: Pioneer design and innovation consultancy serving large global enterprises with human-centered design, digital strategy and AI exploration. A benchmark incumbent against which Edisonda competes for premium UX-led transformation mandates.
• Deloitte Digital: Big Four-adjacent digital consultancy offering customer experience, design and AI services to enterprise clients across banking, energy and healthcare — the verticals where Edisonda is most active.
• McKinsey Design (McKinsey & Company): McKinsey's design practice integrating design thinking and digital product design with strategy consulting for Fortune 500 clients — competes at the high end of the same enterprise digital transformation RFPs.
• Accenture Song: Accenture's creative and digital experience practice delivering design, digital product, commerce and AI-driven transformation to the largest global enterprises. Competes for the same digital product, DEX and AI consulting budgets as Edisonda.
• frog (Capgemini Invent): Global design and innovation studio now part of Capgemini Invent, offering design strategy, product design and brand experience for Fortune 500 enterprises. Directly comparable on Design System, UX research and product design offerings.

Direct peers

• Netguru: Poland-based digital product consultancy offering UX design, software development and AI services to enterprise clients. Closest geographic and service-line peer to Edisonda, competing for the same Polish and European enterprise engagements.
• Future Processing: Polish-headquartered software and digital services firm providing custom software, UX and AI consulting to European enterprises. Comparable on geography, delivery model and target mid/large enterprise segment.

Emerging players

• Ustwo: Independent digital product studio with UX research, product design and AI capability, serving global enterprise and public-sector clients. Comparable on studio-style delivery, design systems and AI product work.
• Sygne: European digital innovation consultancy with UX research, design system, AI and digital transformation services for enterprise clients. Closely comparable on positioning, services mix and target buyer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/edisondastudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edisonda