Gitz

What Gitz does

Gitz is a privately held Chilean software and product agency founded in 2011 (firmographic record) / 2013 (company history record) and headquartered in the Providencia district of Santiago at Av. Pedro de Valdivia 273, oficina 910. The firm provides custom digital product development services to enterprise and mid-market clients in Chile, with a stated focus on UX/UI design, backend and frontend development, API construction, and third-party platform integrations. Its customer base includes recognized Chilean enterprises such as Entel (telecommunications), INDAP (government agricultural agency), and ENAEX (mining/industrial), alongside fintech, mobility, and consumer-facing clients such as Orsan, Citysense, Appeteat, CanchaGo, Placeme, and Red de Salas.

The firm's technical specialization is in Ruby on Rails, Python, iOS, and Android, and it applies a structured product methodology (analysis → proposal → UX → UI → execution) often packaged as a dedicated "Product Cell" service. Beyond custom development work, Gitz has built and retains a portfolio of eight proprietary SaaS and mobile products, including CanchaGo (sports facility reservation SaaS), Orsan Cheque (fintech invoice/check guarantee platform), Datmob (real-time city mobility analytics), Citysense Operaciones (environmental monitor network management at 99% uptime), Appeteat (food delivery marketplace), ParkingApp (Android-based parking meter system), Red de Salas (cinema showtime aggregator), and Placeme (recruitment app).

Gitz operates a sales-led go-to-market motion, acquiring clients through direct outreach supplemented by portfolio case studies and client logo displays on its website. Revenue is generated primarily through professional services (project-based custom development) and supplemented by subscription/recurring revenue from its own SaaS platforms. The company is bootstrapped with no disclosed external funding, operates exclusively in the domestic Chilean market, and maintains a small team of 1-10 employees. It is co-founded and led by Carlos Andres Gaete Ponce (CEO) and Juan Eduardo.

Name

Gitz

Legal name

Gitz

Website

https://gitz.cl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Gitz is a Santiago, Chile-based software and product agency that designs and develops custom websites, mobile applications, and SaaS platforms for enterprise and mid-market clients. The bootstrapped firm specializes in Ruby on Rails, Python, iOS, and Android, and maintains a portfolio of proprietary products.

Ownership category

akta.pro rank

Headquarters

HQ city

Las Condes

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services (Custom Development): Gitz provides custom software development services including UX/UI design, backend/frontend development, API construction, and integrations. Projects are delivered as bespoke solutions tailored to client requirements.
2. Product Cell Services: Comprehensive product development services for enterprises, encompassing the full lifecycle from ideation through design to final delivery.
3. SaaS Platform Development: Development of SaaS platforms for clients, including Datmob (Big Data/mobility), Orsan Cheque (Fintech), CanchaGo (Sports), and Citysense Operaciones (Monitoring).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Gitz is a Chilean software and product agency that designs and develops custom digital products—websites, mobile applications, SaaS platforms, and APIs—for enterprise and mid-market clients. Its offering spans end-to-end delivery, including UX/UI design, backend and frontend development, API construction, third-party integrations, and dedicated product cell teams. Core technologies include Ruby on Rails, Python, iOS, and Android, with a methodology covering market analysis, proposal design, UX/UI design, and final product execution.

Product overview

Gitz is a digital agency and software product firm founded in 2013, operating as a single integrated offering across custom product development services and a portfolio of proprietary SaaS and mobile applications. The core portfolio includes eight named products: CanchaGo (sports facility reservation SaaS), Orsan Cheque (fintech evaluation platform), Datmob (city mobility analytics SaaS), Citysense Operaciones (hardware monitoring platform), Appeteat (food delivery marketplace), ParkingApp (parking meter system), Red de Salas (cinema showtime platform), and Placeme (recruitment app). Supporting services span UX/UI design, custom development, API construction, third-party integrations, and dedicated product cell teams. The company specializes in Ruby on Rails, Python, iOS, and Android technologies.

Differentiator

Problem solved

Functional benefit

Products and services

• UX/UI Design Service

Quantifiable outcome

• 99% uptime achieved for monitor networks (Citysense Operaciones)
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Direct peers

• Globant: (duplicate intentionally not included)
• Thoughtworks: Global technology consultancy providing custom software development, design, and digital strategy to enterprises, comparable to Gitz in methodology and bespoke product delivery focus.
• Globant: LATAM-origin digital and cognitive transformation firm providing custom software development, UX/UI, and platform integration services to enterprise clients globally, mirroring Gitz's core agency model at much larger scale.
• Slalom: Consultancy delivering end-to-end digital product builds, design, and technology services to mid-market and enterprise clients, structurally analogous to Gitz's product cell model.
• BairesDev: Latin American nearshoring software development company delivering custom web, mobile, and SaaS engineering for enterprise and mid-market clients, directly comparable to Gitz's custom development and product cell offerings.
• CI&T: Brazil-headquartered digital engineering firm offering end-to-end product development, design, and platform services to global enterprises, comparable in service mix and LATAM roots.
• Endava: IT services firm specializing in custom software design, build, and operation across multiple verticals, with strong nearshore LATAM delivery — directly comparable in service scope and target customer profile.

Broad incumbents

• Accenture: Global professional services giant whose Interactive and Technology practices cover custom digital product builds, UX/UI, and integrations — overlaps with Gitz but at vastly larger scale across many service lines.
• EPAM Systems: Large-scale global IT services and custom software engineering provider with significant nearshore capacity in LATAM, offering overlapping capabilities but as part of a much broader portfolio.

Others

• Wunderman Thompson: Global creative, technology, and digital agency with comparable UX/UI and platform build capabilities for enterprise clients, more marketing-driven but overlapping on product development scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gitzspa
• LinkedInlinkedin.com/company/gitz

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gitz